Felix Arvid Ulf Kjellberg (/ˈʃɛlbɜːrɡ/ SHEL-burg,[5] Swedish: [¹feːlɪks ¹arːvɪd ɵlf ²ɕɛlːbærj] (

listen);[c] born 24 October 1989), known online as PewDiePie (/ˈpjuːdipaɪ/ PEW-dee-py), is a

Swedish YouTuber and comedian, known for his YouTube video content, which mainly consists
of Let's Play videos and comedic formatted shows.
After registering his current YouTube channel in 2010, Kjellberg primarily posted Let's Play videos of
horror and action video games. His channel experienced a substantial growth in popularity over the
next two years, and in July 2012, it reached 1 million subscribers. As his channel grew, his style of
video content became more diverse, with uploads including vlogs, comedy shorts, formatted shows
and music videos.
On 15 August 2013, Kjellberg became the most-subscribed user on YouTube, being briefly
surpassed in late 2013 by YouTube Spotlight and several times in early 2019 by Indian record
label T-Series before being fully overtaken by the company. From 29 December 2014 to 14 February
2017, Kjellberg's channel was the most-viewed YouTube channel. As of August 2019, the channel
has received over 102 million subscribers and 23 billion video views, ranking as the second-most
subscribed and eleventh-most viewed on the platform, as well as the most subscribed and viewed
channel to be operated by a single individual.
Kjellberg's popularity on YouTube has caused him to become one of the most noted online
personalities. Due to this popularity, his coverage of indie games has created an Oprah effect,
boosting sales for titles he plays. In 2016, Time named him one of the world’s 100 most influential
people.

Contents

 1Early life and education

 2Internet career
o 2.1YouTube content format
 2.1.1Production and output
 2.1.2Style
o 2.2History
 2.2.1Early years (2006–2012)
 2.2.2Becoming the most-subscribed user (2013)
 2.2.3Continued growth (2014–2015)
 2.2.4YouTube Red, Revelmode, and style change (2015–2017)
 2.2.5Media controversies, streaming, and formatted shows (2017−2018)
 2.2.6Subscriber competition with T-Series (2018–2019)
 2.2.7Minecraft series and renewed focus on gaming (2019–present)
 3Public image and influence
o 3.1Channel demographics and fan base
o 3.2Media reception and analysis
o 3.3Influence on video games
o 3.4Income
o 3.5Relationships with brands and sponsors
o 3.6Appearances in other media
 4Philanthropy
 5Other ventures
 6Personal life
 7Filmography
 8Gameography
 9Discography
 10Awards
 11Publications
 12See also
 13Notes
 14References
 15Further reading
 16External links