Personal SWOT Analysis

Fahad Ahmed Saud 1226-R-18

Strengths Weakness
• Professional Business Degree • Procrastination
• Leadership Skills • Limited technical knowledge about
• Negotiating skills digital marketing
• Practical work experience of 1 years • Absence of specialized degree
of media house • Lack of professional network and
• Critical/ Analytical skills associations
• Openness towards others and
decisive personality
• I can understand the theoretical
concepts of marketing in a better way
by practically applying them in my
part time job in media house.

Opportunities Threats
• Certifications in digital skills • Highly competitive market
• Opportunity to grow in media • Depleting jobs of general marketing
industry due to prior experience and and rise in digital marketing jobs
by learning technical skills in digital • Continuing the degree and job at the
marketing industry same time increased the burden and
• Building a professional network in negatively impacting my creativity
Malaysian term
• Opportunity to build networks and
learn about the market dynamics by
attending the conferences and trade
expos