FIND YOUR PROFITABLE COURSE IDEA

Remember, don’t list anything you don’t care about. Write down at least 3-4 for each section.

Things I’m interested in:

Filmmaking, lighting, video production
Teaching math and how to teach it effectivly
Apple products
Personal development

Things I’m passionate about:

Teaching people how to be free
Teaching how to teach
Working with emotions

Things I’ve done & have authority in:

Teaching math
Working with emotions
American accent
how to find profitable sources of income

Your online course should provide a transformation for the student.

Pick 1-2 topics that have the strongest transformation from above. Circle the one you’d love to
teach...

Personal developments
Working with emotions

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Copy and paste links to the communities where your audience hangs out online. A few communities to visit: Facebook
groups, subreddits, Quora, SlideShare, Inbound, YouTube, Pinterest, Twitter, online forums, etc.

If you need more space, duplicate this page. Here’s how: In your PDF viewer, copy & paste this page’s thumbnail (found in
the left side bar). It will then duplicate the page. Don’t forget to save.

Community Name Link

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 FIND YOUR PROFITABLE COURSE IDEA

Use this template to record your audience’s pain points in your chosen topic area and the transformation you will provide
them.

Pain Transformation/USP

From your list of communities where your

audience hangs out, copy and paste your
Think how you can solve the problem VERY
audience’s exact complaints, hopes and fears
SPECIFICALLY targeting the most painful aspect of
(from comments, posts, discussion boards) here.
the problem as possible.
This will help you methodically pinpoint their
specific wants and needs.

EXAMPLE: In Reddit.com/r/socialskills (the BAD: I will teach you how to dance

subreddit), I found the question “I can’t dance, how GOOD: I will teach you how to dance tango in social
can I change that.” setting in 30 days

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 FIND YOUR PROFITABLE COURSE IDEA

If you need more space, just duplicate this page following the instructions on page 5.

Pain Transformation/USP

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 FIND YOUR PROFITABLE COURSE IDEA

Use this questionnaire to help profile your audience. Copied from “The Ultimate Sales Letter” by Dan Kennedy.

Question Answer

1. What keeps them awake at

night, indigestion boiling up in
their esophagus, eyes open?

2. What are they afraid of?

3. What are they angry about?

Who are they angry at?

4. What are their top 3 daily

frustrations?

5. What trends are occurring

and will occur in their business
or lives?

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 FIND YOUR PROFITABLE COURSE IDEA

Use this questionnaire to help profile your audience. Copied from “The Ultimate Sales Letter” by Dan Kennedy.

Question Answer

6. What do they secretly,

ardently desire the most?

7. Is there a built-in bias to

the way they make decisions?
(example: engineers =
exceptionally analytical)

8. Do they have their own

language?

9. Who else is selling

something similar to them,
and how?

10. Who else has tried selling

them something similar and
how has the effort failed?

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