TOPIC

Learning Assessment
Introductory Frameworks

ENTR 310: INTRODUCTION TO ENTREPRENEURSHIP

ALEX DUCHAK
aducha2@uic.edu | 312-363-8020
[questions from last time?]
Our first guest speaker will be here next
Wednesday (1/23)
 Steven Staffan, Brummell
Jason Rebello, Blend
Patrick Tannous, Tiesta Tea
John Katsoudas, Influit Energy
Jill Frey, Cummins Facility Services
John Koht, Kohactive
Thomas Day, Invent2026
Justin McNally, Chowly
Mike McCoy/Matt Blakeley, Focal Point
[lessons learned from the
marshmallow challenge]
 LESSON 1

PROTOTYPING
MATTERS
 LESSON 2

PROTOTYPE

REFINE
 LESSON 3

DIVERSE SKILLS
MATTER
40 in

30 in

20 in

10 in

0 in
Average Biz School Lawyers K Grades Architects CEOs + Admins

SPECIALIZED SKILLS + FACILITATION SKILLS = SUCCESS!

What is entrepreneurship?
What is innovation?
What is a startup?
[questions?]
[learning assessment]
www.alexduchak.com

Click ‘310’
[where do ideas come from?]
 [where do ideas come from?]

CUSTOMER OPERATIONS PRODUCT

 [where do ideas come from?]

CUSTOMER OPERATIONS PRODUCT

 [where do ideas come from?]

CUSTOMER OPERATIONS PRODUCT

 I have this novel
thing you might like!

Technology Push vs Market Pull

What I really need is
something to do this…
 INNOVATION

PHYSICAL ECONOMIC
REALITY REALITY

(value creation) (value extraction)

Innovation is the successful implementation of a new

idea in the marketplace.

from “MIT OpenCourseWare“

 INNOVATION $

(Driven by Economic Reality)

HIGH

Commercial Maturity
VALUE

PHYSICAL ECONOMIC
REALITY REALITY
MEDIUM
(value creation) (value extraction) VALUE

LOW
VALUE

Technical Maturity
(Driven by Physical Reality)

Innovation is a derivative of advancing both the technical

and commercial states of an invention.

from “MIT OpenCourseWare“

 VALUE CREATION VALUE EXTRACTION

INNOVATION $

a
ide

(Driven by Economic Reality)

HIGH
idea

Commercial Maturity
VALUE
idea

PHYSICAL ECONOMIC
a
a
REALITY
PRELIMINARY REALITY
MEDIUM ide
ide idea (value creation)
ASSESSMENT
FEASIBILITY
(value extraction)
DEVELOPMENT
SCALE-UP
VALUE STAGE
idea
STAGE STAGE
STAGE idea
idea
LOW
idea
VALUE

idea

Technical Maturity
(Driven by Physical Reality)

Innovation
IDEA W/O A USE is a derivative of advancing both the technical
IDEA W/ AN INTENT
and commercial states of anCOMMERCIAL
invention.PRODUCT/SERVICE

from “MIT OpenCourseWare“

[questions?]
[special topics]
 [special topics]

1. Platform economies?
2. Blockchain opportunities?
3. Product systems?
4. FinTech?
5. Machine/deep learning?
6. Other?
 Thank you :)

Alex Duchak
(312) 363-8020
aducha2@uic.edu
www.alexduchak.com