“GLOBAL MEDIA CULTURE”

GLOBAL - relating to, or involving the entire

world : WORLDWIDE a global system of communication.
https://www.merriam-webster.com/dictionary/global

https://www.google.com/search?rlz=1C1GGRV_enPH768PH768&biw=1280&bih=956&tbm=isch
&sa=1&ei=8S5XW72SFIy89QPa2pW YCQ&q=global+&oq=global+&gs_l=img.3..0j0i67k1l9.1089
8.10898.0.11154.1.1.0.0.0.0.167.167.0j1.1.0....0...1c.1.64.img..0.1.166....0.NLUDRjvfASs#imgr
c=E5W8WKNEUsxfRM :

MEDIA- are the collective communication outlets or tools used

to store and deliver information or data. It is either associated
with communication media, or the specialized mass
media communication businesses such as print media and the
press, photography, advertising, cinema, broadcasting (radio and
television), publishing and point of sale.
https://en.wikipedia.org/wiki/Media_(communication)

https://www.google.com/search?rlz=1C1GGRV_enPH768PH768&biw=1280&bih=956&tbm=isch&sa=1&e
i=mS5XW_nmNYj6rQG7w4O4AQ&q=media+&oq=media+&gs_l=img.3..0i67k1j0l4j0i67k1j0l4.2718.2916.
0.3616.2.2.0.0.0.0.114.225.0j2.2.0....0...1c.1.64.img..0.2.224....0.h2yzUWFjTCs#imgrc=mjMFM-
Ke5pGaDM:

CULTURE
a : the customary beliefs, social forms, and material traits of a racial,
religious, or social group; also : the characteristic features of
everyday existence (such as diversions or a way of life) shared by
people in a place or time

 popular culture
 Southern culture

b : the set of shared attitudes, values, goals, and practices that

characterizes an institution or organization a
corporate culture focused on the bottom line
c : the set of values, conventions, or social practices associated with
a particular field, activity, or societal characteristic.
https://www.merriam-webster.com/dictionary/culture

https://www.google.com/search?q=culture&rlz=1C1GGRV_enPH768PH768&source=lnms&tbm=
isch&sa=X&ved=0ahUKEwiXyfaz77fcAhW STX0KHXLcB1QQ_AUICigB&biw=1280&bih=956#im
grc=h1uvcmRIc08-LM :

MEDIA CULTURE - refers to the current Western capitalist society that

emerged and developed from the 20th century, under the influence of mass
media. The term alludes to the overall impact and intellectual guidance
exerted by the media (primarily TV, but also the press, radio and cinema),
not only on public opinion but also on tastes and values.
https://en.wikipedia.org/wiki/Media_culture

Global communication - is the term used to describe ways to

connect, share, relate and mobilize across geographic, political, economic,
social and cultural divides. It redefines soft and hard power as well as
information power and diplomacy in ways not considered by traditional
theories of international relations.
Global Communication implies a transfer of knowledge and ideas
from centers of power to peripheries and the imposition of a new
intercultural hegemony by means of the "soft power" of global news and
entertainment.
The study of global communication is an interdisciplinary field that
studies the continuous flows of information used in transferring values,
opinions, knowledge, culture across boundaries.
https://en.wikipedia.org/wiki/Study_of_global_communication

GLOBAL INTEGRATION - the process by which

a company combines different activities around the world so that
they operate using the same methods, etc.

Global integration can involve

the processes of product standardization and technology development cent
ralization.
https://dictionary.cambridge.org/us/dictionary/english/global-integration
 Global Media Cultures
Research Programme on the
Role of Media in Cultural Globalization
STIG HJARVARD
The objective of the research programme is to undertake an
extensive and focused analysis of the ways in which media cultures take
part in processes of globalization, including how they challenge existing
cultures and create new and alternative symbolic and cultural communities.
The research programme will address these questions through a
theoretical discussion and reexamination of existing international research
and through a series of individual empirical studies. The programme is
cross disciplinary in nature, and involves a series of media. Thus, theories
and methodologies draw upon both humanistic and social science
disciplines and a multiplicity of media cultures is examined: television,
Internet, advertising, news, sports etc.
The point of departure is the crucial role played by media in particular
electronic and audiovisual media, in the cultural, political, economic and
social processes that together constitute the process of globalization. By
globalization is meant a development through which the constraints of
geography on social and cultural structures are reduced, an increased
social and cultural interconnectivity across time and space is created, and a
heightened consciousness is developed about this secession of social and
cultural interaction from geographical constraints. Globalization, however,
is neither an unambiguous concept, nor does it refer to a single and
specific socio-cultural phenomenon. Similarly, globalization is not a
historically new phenomenon that is only confined to the 20th century.
Consequently, one aim of the research programme is to advance a
comprehensive understanding and critique of globalization both as a
concept and a sociocultural phenomenon.
The media have an important impact on cultural globalization in two
mutually interdependent ways: Firstly, the media provide an extensive
transnational transmission of cultural products and, secondly, they
contribute to the formation of communicative networks and social
structures.
 The rapidly growing supply of media products from an international
media culture presents a challenge to existing local and national cultures.
The sheer volume of the supply, as well as the vast technological
infrastructure and financial capital that pushes this supply forward, have a
considerable impact on local patterns of cultural consumption and
possibilities for sustaining an independent cultural production.
Global media cultures create a continuous cultural exchange, in
which crucial aspects such as identity, nationality, religion, behavioral
norms and way of life are continuously questioned and challenged. These
cultural encounters often involve the meeting of cultures with a different
socio-economic base, typically a transnational and commercial cultural
industry on one side and a national, publicly regulated cultural industry on
the other side. \
Due to their very structure, global media promote a restructuring of
cultural and social communities. Just as media such as the press, and later
radio and TV have been very important institutions for the formation of
national communities, global media support the creation of new
communities. The Internet, for example, not only facilitates communication
across the globe, but also supports the formation of new social
communities in which members can interact with each other. And satellite
tv and radio allow immigrants to be in close contact with their homeland’s
language and culture while they gradually accommodate to a new cultural
environment. The common point of departure for the research programme
and its individual projects is the assumption that a series of international
media constitutes a global cultural supply in itself and serves as an
independent agency for cultural and social globalization, in which cultural
communities are continuously restructured and redefined.
http://www.nordicom.gu.se/sites/default/files/kapitel-pdf/37_hjarvard.pdf

LOCAL PRODUCTION- the strategy with sensitivity to place and scale

in order to sustain local communities and provide new job opportunities
while preserving the quality of the environment.

This involves the manufacture of ICT software and hardware within

the country.
https://www.igi-global.com/dictionary/local-production/17360
GLOBAL PRODUCTION- the manufacturing industry is
deploying global production throughout the world especially in the case of
Japanese automobiles. This includes the notions of uniform quality
worldwide and production at optimum locations.
https://www.igi-global.com/dictionary/human-integrated-assist-systems-intelligence/12257

Information and communication technology (ICT)

-is another/extensional term for information technology (IT) that
stresses the role of unified communications[1] and the integration
of telecommunications (telephone lines and wireless signals), computers as
well as necessary enterprise software, middleware, storage, and audio-
visual systems, which enable users to access, store, transmit, and
manipulate information.
https://en.wikipedia.org/wiki/Information_and_communications_technology

In development studies, the concept of a value chain has been used

to analyse international trade in global value chains which comprises “the
full range of activities that are required to bring a product from its
conception, through its design, its sourced raw materials and intermediate
inputs, its marketing, its distribution and its support to the final
consumer”.[1] Specifically, when activities must be coordinated across
geographies, the term global value chain (GVC) is used in the
development literature. Simply put, the global value chain includes all of the
people and activities involved in the production of a good or service and its
global level supply, distribution and post sales activities (also known as
the supply chain). GVC is similar to Industry Level Value Chain but
encompasses operations at the global level.
https://en.wikipedia.org/wiki/Global_value_chain
https://www.google.com/search?rlz=1C1GGRV_enPH768PH768&biw=1280&bih=956&tbm=isch&sa=1&e
i=TDZXW5qhMMe7rQH65KTgAQ&q=thank+you+for+listening+any+question&oq=thank+you+for+listenin
g+any+question&gs_l=img.3..0l5j0i8i30k1.7552.11299.0.11630.13.13.0.0.0.0.165.1423.5j8.13.0....0...1c.1
.64.img..0.13.1423...0i67k1.0.RynLmr1pUBA#imgrc=2OcGvvco7nTGBM:

https://www.google.com/search?rlz=1C1GGRV_enPH768PH768&biw=1280&bih=956&tbm=isch&sa=1&e
i=vjZXW4nON5S5rQHnvqmwBg&q=thank+you+&oq=thank+you+&gs_l=img.3..0i67k1j0l6j0i67k1j0l2.433
6.4533.0.4816.2.2.0.0.0.0.143.241.1j1.2.0....0...1c.1.64.img..0.2.241....0.bkMJzjy23yk
 DYNAMICS OF LOCAL AND GLOBAL PRODUCTION
Globalization has also allowed local and global cultural production to
intersect. Local and global entities engaged in cultural production are both
partners and rivals under globalization. Collaboration is necessitated by
their desire to expand their reach while being sensitive to local sensible; on
the other hand, competition is assured by the continuing relevance of
cultural differences amid accelerated globalization. Subsidiaries of Western
media in the Third World partly echo their mother channels` dominance,
albeit using local content. Local newspapers also use articles from foreign
news dispatch agencies such as the Paris-based Agence France-Presse
(AFT)and London-based Reuters,and at times rewrite foreign reports to suit
local tastes. Local newspapers also republish timely guest articles from
foreign writers and/or newspapers.

Covers and parodies of pop songs abound in the Third World, both
complementing the Western originals and at the same time competing with
them for popularity. For example, popular Filipino singers have covered
foreign hit songs, to the glee of foreign audience who praise their English
diction and excellent singing voice, while Filipino netizens have produced
countless parodies and serious versions of famous songs such as
“Despacito,” Voltes V theme song, and “How Far I`ll Go.” Philippine
Nathional Artist for Literature BienvenidoLumbera has translated Simon
and Garfunkel`s “Bridge Over Troubled Water,” while exiled Philippine
Communist Party leader Jose Maria Sison has produced a Filipino version
of theCuban song “Guantanamera.” Some Filipino language aficionados
have seemingly returned the favor by producing brilliant English versions of
songs such as Rivermaya`s “LiwanagsaDilim” and YengConstantino`s
“HawakKamay.” At the same time, East-West film collaboration, like those
that produced films such as Zhang Yimou`s Great Wall are now very
common. Local versions of foreign hits are very common in formerly
colonial countries like the Philippines and India. Pinoy superhero films such
as Captain Barbel, Gagamboy, and Darna may have taken inspiration from
Captain America, Spiderman, and Wonder Woman; while India`s Jedara
Bale is one of the country`s attempts at producing James Bond-like films.
Corollary to this, subtitling and dubbing made the formerly “foreign” film not
so foreign anymore. Philippine cinemas are now showing Korean and
Indian films, while a number of Filipino films have been critically acclaimed
abroad. International film festivals flourish, as citizens from around the
world admire each country`s best cinematic feats. Shows such as Big
Brother and The Voice have local franchises in many countries, and even
shows that originated from the Philippines, like Eat Bulaga!, had a franchise
abroad, while some Filipino teleseryes became a hit in Cambodia and were
aired in Vietnam. Those examples prove that globalization has allowed
every culture`s cross-fertilization to some extent, though most of the time,
the most powerful economies still dominate

ALTERJOY MORAL

INSTRUCTOR:

MR. EFREN NATE