Communication is the sharing of verbal and non-verbal information between a source and receiver according to certain rules. As a tour guide, effective communication is important to inform tourists, clarify information, promote attractions, build relationships with customers and colleagues, and evaluate services through feedback. The goals of communication in tour guiding are to ensure tourists understand information, are satisfied with their experience, and want to return or recommend the destination to others.
Communication is the sharing of verbal and non-verbal information between a source and receiver according to certain rules. As a tour guide, effective communication is important to inform tourists, clarify information, promote attractions, build relationships with customers and colleagues, and evaluate services through feedback. The goals of communication in tour guiding are to ensure tourists understand information, are satisfied with their experience, and want to return or recommend the destination to others.
Communication is the sharing of verbal and non-verbal information between a source and receiver according to certain rules. As a tour guide, effective communication is important to inform tourists, clarify information, promote attractions, build relationships with customers and colleagues, and evaluate services through feedback. The goals of communication in tour guiding are to ensure tourists understand information, are satisfied with their experience, and want to return or recommend the destination to others.
Communication is the sharing of verbal and non-verbal information between a source and receiver according to certain rules. As a tour guide, effective communication is important to inform tourists, clarify information, promote attractions, build relationships with customers and colleagues, and evaluate services through feedback. The goals of communication in tour guiding are to ensure tourists understand information, are satisfied with their experience, and want to return or recommend the destination to others.
Communication in Tour Guiding build lasting interpersonal relationships with
customers, colleagues and suppliers
Communication is the reciprocal sharing of verbal and 5. To EVALUATE THE SERVICE non-verbal information following a set of rules. Collecting feedback from guest is important because this will serve as basis for improving COMMUNICATION PROCESS services. There are several ways to gather feedback one is response may be gathered The process of communication involves a simply by asking questions about the guests’ source that uses a channel to deliver a message to the interests and whether their expectations are receiver and this message produces an effect and met during and after the tour. feedback (Black and Bryant 1992, in Flor and Ongkiko IMPORTANCE OF COMMUNICATION IN TOUR GUIDING 2006) Knowing the essential part of communication is S M C R E how well the message is understood and creates the FEEDBACK intended effect. In tourism, the ultimate intended effect is customer satisfaction. The TG need good The SOURCE is where the information comes from. The communication skills to describe the tourist attraction, MESSAGE is the information relayed from the source to remind tourists of the tour schedule. the receiver. The CHANNEL refers to the tool through which the message is relayed. The RECEIVER gets the Purpose of Example from the Dialog message and executes the EFFECT. Communication 1. To inform COMMUNICATION BARRIERS CLASSIFICATION 1. Physical Barriers – include channel and 2. To clarify environment factors. Ex. Of Channels Microphones, Telephones, and Radios 3. To promote Environmental Factors in potential disruption Noise, brightness and temperature. 2. Socio-psychological Barriers 4. To build Includes differences in pronunciation, relationship meanings, emotional, blocks like stress and “communicators role and stature within a 5. To evaluate group” (Flor and Ongkiko 2006)
PURPOSES OF COMMUNICATION IN TOUR GUIDING
1. To INFORM It is the guide duty to inform the guests of the tour schedule; where the tour group is going and at what time, what to wear or bring, and what to expect. To inform also about the attraction, places of interest, their history and significance. 2. To CLARIFY Tourist come from different cultural backgrounds and as such, meanings, symbols and pronunciations may differ and affect communication.as a tour guide, part of his/her role is to break those barriers and promote understanding through clarification. 3. To PROMOTE A tour guide does not only represent oneself but the company and the country as well. Promotion is necessary to improve the guests’ perspective and help them plan their next visit and in the process, help spread the benefits of tourism as well. 4. To Build Relationship As a tour guide, you will not only interact with your guests. It is also your duty to liaise with tourism suppliers, including your colleagues in the travel trade. Effective communication helps Communication in Tour Guiding build lasting interpersonal relationships with customers, colleagues and suppliers Communication is the reciprocal sharing of verbal and 5. To EVALUATE THE SERVICE non-verbal information following a set of rules. Collecting feedback from guest is important because this will serve as basis for improving COMMUNICATION PROCESS services. There are several ways to gather feedback one is response may be gathered The process of communication involves a simply by asking questions about the guests’ source that uses a channel to deliver a message to the interests and whether their expectations are receiver and this message produces an effect and met during and after the tour. feedback (Black and Bryant 1992, in Flor and Ongkiko IMPORTANCE OF COMMUNICATION IN TOUR GUIDING 2006) Knowing the essential part of communication is S M C R E how well the message is understood and creates the FEEDBACK intended effect. In tourism, the ultimate intended effect is customer satisfaction. The TG need good The SOURCE is where the information comes from. The communication skills to describe the tourist attraction, MESSAGE is the information relayed from the source to remind tourists of the tour schedule. the receiver. The CHANNEL refers to the tool through which the message is relayed. The RECEIVER gets the Purpose of Example from the Dialog message and executes the EFFECT. Communication 6. To inform COMMUNICATION BARRIERS CLASSIFICATION 1. Physical Barriers – include channel and environment 7. To clarify factors. Ex. Of Channels Microphones, Telephones, and Radios 8. To promote Environmental Factors in potential disruption Noise, brightness and temperature. 2. Socio-psychological Barriers 9. To build Includes differences in pronunciation, relationship meanings, emotional, blocks like stress and “communicators role and stature within a 10. To evaluate group” (Flor and Ongkiko 2006)
PURPOSES OF COMMUNICATION IN TOUR GUIDING
1. To INFORM It is the guide duty to inform the guests of the tour schedule; where the tour group is going and at what time, what to wear or bring, and what to expect. To inform also about the attraction, places of interest, their history and significance. 2. To CLARIFY Tourist come from different cultural backgrounds and as such, meanings, symbols and pronunciations may differ and affect communication.as a tour guide, part of his/her role is to break those barriers and promote understanding through clarification. 3. To PROMOTE A tour guide does not only represent oneself but the company and the country as well. Promotion is necessary to improve the guests’ perspective and help them plan their next visit and in the process, help spread the benefits of tourism as well. 4. To Build Relationship As a tour guide, you will not only interact with your guests. It is also your duty to liaise with tourism suppliers, including your colleagues in the travel trade. Effective communication helps