Travel Agency Role and Importance in tourism industry.

Name: Md. Zahidul Islam

Email: mzahidislam0@Gmail.Com

Executive summary:
Travel Memoria Ltd. a familiar name in the travel and tourism sector of Bangladesh is engaged in
the healthy growth of travel trade in the country. It is run by a team of young and energetic
professionals fully conversant with modern day's travel trade and its practices, who have
background with various reputed Airlines and travel Agencies. Travel Memoria Ltd. an IATA
accredited Travel Agency in Bangladesh. The office of this agency is centrally located in the Bijoy
Sarani,a reknown area, within close proximity of major Airline offices in Dhaka. The office is well
appointed with the internal and external communications, being effectively maintained by
telephone, fax, internet, computer networking and computer reservation systems (CRS) to meet up
the demand of our Clientele.

Objective of the study:

It is the primary project to find out the role of travel agency like Travel Memoria Ltd. In travel
and tourism industry.
General Objective:
The core objective of working on this project adheres to identify the overall impact and importance
of Travel Memoria Ltd and obtain comprehensive knowledge to understand its underneath result.
Specific Objectives:

1. Obtaining knowledge of the research and development program undertaken by the

company to boost the quality of services and occupied to improve the performance.
2. And finally, acquiring real scenario of the total value and making analysis of deviation
and required improvement accordingly to prolong the brand image.
Scope of the Study:
The report covers the activities of Travel Memoria Ltd. It has identified the major activities of the
Travel agency business. It only focuses the overall mechanism of operating as well as marketing
activities. The depth analysis of every department & sub sections are not covered here.
Methodology of the Study:
Here there have been used both primary and secondary data for preparing the report. Have
interviewed officials in Travel Memoria Ltd. The basic data is secondary used in the preparation
of this report are obtained from: a) Studying of different files and company report. b) Small ranged
researching on published materials

Source of data:
1. Primary Sources
2. Secondary source

Limitation:
Here studying under several types of limitation that’s are given below-
Uncollected data regarding the financial history of the company remains out of scope
1. Short time to prepare report.
2. Sometime the management teams were not comfortable to give the information as they consider
it as confidential.
3. Non-availability of data in a systematic way.
4. Non-availability of the reference book is another limitation.
5. Customers are not willing to spare time to fill the questionnaire. Some people are very rude
while saying no.