Republic of the Philippines

CITY GOVERNMENT OF CALAPAN

Oriental Mindoro

PROJECT PROPOSAL

I. PROJECT IDENTIFICATION

Project Title : Market Motif cum Paligsayahan sa

Pamilihan

Project Location : Calapan City Public Market

Project Proponent : City Economic Enterprise Department

Project of Implementation : September – December 2018

Project Cost : Php. 235,000.00

Source of Fund : Economic Enterprise Program

Administrative Services

II. PROJECT DESCRIPTION

The Calapan City Public Market will showcase an enthusiastic environment not only for
the stall owners but also to its customers. The department’s objective is to establish a clean and
orderly public market, to maintain and rehabilitate the public market building, to promote locally
produced products in order to enrich local producers, to enhance creativity and to create
respectable image in order to encourage customers’ loyalty.

The City Government of Calapan through the City Economic Enterprise Department will
conduct a Market Motif Contest with the theme of “Philippine Festivals” that will become a tool
to attract, to hold present customers, to counteract competition and to increase and upsurge
demand at Calapan City Public Market despite the rising number of business establishment that
directly affect the market sales.

Included in the contest is the Paligsayahan sa Pamilihan which is not only a time for fun
and relaxation, this is also a perfect time to instill and inculcate discipline, sportsmanship and to
engage in sports and most importantly to teach the value of teamwork. The City Government of
Calapan through City Economic Enterprise Department will conduct a 3v3 Basketball and a
volleyball competition among stallholders and other activities to showcase their vast talents.

In connection with this, the City Economic Enterprise Department offers different
activities and programs in order to develop, attracts and earns trust from its stakeholders. The
department also caters activities and seminars that can boost confidence and maintain positive
business relationship to its customers even co-workers.

III. OBJECTIVES

1. To build a good image of Calapan City Public Market.

2. To increase and upsurge the sales income of Calapan City Public Market stallholders.
3. To maintain and attract customers in patronizing goods and products in public market.
4. To give consumers and stakeholders 100% satisfaction.
5. To offer an enthusiastic environment to consumers and stakeholders as well
IV. DEFINITION OF NEEDS

1. The need to build a good image of Calapan City Public Market.

2. The need to increase and upsurge the sales income of Calapan City Public Market
stallholders.
3. The need to maintain and attract customers in patronizing goods and products in public
market.
4. The need to give consumers and stakeholders 100% satisfaction.
5. The need to offer an enthusiastic environment to consumers and stakeholders as well

V. DESCRIPTION OF BENEFICIARIES

The direct beneficiaries of this project are the 516 male and 306 female stallholders of the
public market and 27 female and 34 male of City Economic Enterprise Department. Overall,
Calapeños will be benefited by this project because of the promotional initiative of the
department and the City Government of Calapan as well. This will be resulted to having a sound
and respectable business climate.

VI. METHODOLGY

1. Coordinate with different agencies or organizations.

2. Conduct meetings for the preparation of programs/activities.
3. Conceptualization and preparation of project proposal
4. Preparation of Mechanics and Proposals.

VII. ESTIMATED BUDGETARY REQUIREMENTS

MARKET MOTIF
Quantity Unit Description Price Amount
4 pcs. Plywood ₱ 450.00 ₱ 1,800.00
10 pcs Styrofoam ₱ 150.00 ₱ 1,500.00
6 liter/s Acrylic Paint (yellow, Blue, Red) ₱ 400.00 ₱ 2,400.00
2 liter/s Paint ₱ 400.00 ₱ 800.00
1 pcs Christmas Tree ₱ 7,500.00 ₱ 7,500.00
30 pcs Christmas Decors (Garland) ₱ 250.00 ₱ 7,500.00
30 pcs Christmas Balls ₱ 100.00 ₱ 3,000.00
9 pcs Christmas Lights ₱ 350.00 ₱ 3,150.00
30 pcs Lantern ₱ 100.00 ₱ 3,000.00
2 pcs Tarpaulin ₱ 1,800.00 ₱ 3,600.00
1 Lights and Sounds ₱ 6,000.00 ₱ 6,000.00
25 Yard/s Cloth ₱ 50.00 ₱ 1,250.00
60 bft. Lumber ₱ 25.00 ₱ 1,500.00
4 pcs Pillars ₱ 1,200.00 ₱ 4,800.00
Raffle Ticket and Stub for Raffle
12 rims
Bonanza ₱ 600.00 ₱ 7,200.00

Market Festival 2018

10 pcs Cash support per Section ₱ 5,000.00 ₱ 50,000.00
 CASH PRIZE
1 pcs Champion ₱ 15,000.00 ₱ 15,000.00
1 pcs 1st Runner Up ₱ 10,000.00 ₱ 10,000.00
1 pcs 2nd Runner Up ₱ 5,000.00 ₱ 5,000.00
Total: ₱ 135,000.00

Quantity Description Price Amount

3V3 BASKETBALL MEN AND VOLLEYBALL
GIRLS
2 Trophy Big ( imported) ₱ 900.00 ₱ 1,800.00
2 Trophy Medium( imported) ₱ 750.00 ₱ 1,500.00
5 Trophy Small ( imported) ₱ 650.00 ₱ 3,250.00
1 Lights And Sound ₱ 6,000.00 ₱ 6,000.00
1 Tarpaulin ₱ 1,000.00 ₱ 1,000.00
1 Volleyball Ball ₱ 800.00 ₱ 800.00
1 Basketball Ball ₱ 1,900.00 ₱ 1,900.00
3 Honorarium of Referees ₱ 1,000.00 ₱ 3,000.00
3 Scorebook( Volleyball and Basketball ₱ 65.00 ₱ 195.00
1 Paint ₱ 600.00 ₱ 600.00

CASH PRIZE
2 Champion ₱ 5,000.00 ₱ 10,000.00
2 1st Runner Up ₱ 3,000.00 ₱ 6,000.00
2 2nd Runner Up ₱ 2,000.00 ₱ 4,000.00
5 Consolation Price ₱ 500.00 ₱ 2,500.00

BOY AND GIRL BAND, YOUR FACE SOUNDS FAMILIAR

1 Emcee Choreographer ₱ 5,000.00 ₱ 5,000.00
4 Token For Judges ₱ 800.00 ₱ 3,200.00
40 Meals And Snacks ₱ 200.00 ₱ 8,000.00
2 Trophy Big Fiber ₱ 620.00 ₱ 1,240.00
2 Trophy Medium ₱ 540.00 ₱ 1,080.00
2 Trophy Small ₱ 442.50 ₱ 885.00
10 Sash ₱ 70.00 ₱ 700.00
2 Balloon Pillars ₱ 1,000.00 ₱ 2,000.00
1 Stage Decoration ₱ 8,000.00 ₱ 8,000.00

BOY AND GIRL BAND PRIZE

1 Champion ₱ 5,000.00 ₱ 5,000.00
1 1st Runner Up ₱ 3,000.00 ₱ 3,000.00
1 2nd Runner Up ₱ 2,000.00 ₱ 2,000.00
5 Consolation Prize ₱ 500.00 ₱ 2,500.00

YOUR FACE SOUNDS FAMILIAR PRIZE

1 Champion ₱ 5,000.00 ₱ 5,000.00
1 1st Runner Up ₱ 3,000.00 ₱ 3,000.00
 1 2nd Runner Up ₱ 2,000.00 ₱ 2,000.00
5 Consolation Prize ₱ 500.00 ₱ 2,500.00
1 Contingency ₱ 2,350.00 ₱ 2,350.00

TOTAL: ₱ 100,000.00

VIII EXPECTED OUTPUT

Upon implementation of the project the following is expected to have been successfully
achieved:
1. The project is expected to have promoted the City Public Market and the Market’s best
practices.
2. Enhanced stallholders’ skills, creativity and talents.
3. Clean and Orderly Public Market.
4. Enhanced characters and values.
5. Attracts potential investors to generate employment and business opportunities among
Calapeños.
6. A highly maintained nature park.

IX SUSTAINABILITY/EXIT PLAN

1. Coordination with respective stallholders and different agencies/organizations.

2. Constant communication to employees and stallholders.
3. Conduct necessary trainings and seminar for the enhancement of character and values.
4. Orderly Public Market will be observed by the customers.
6. Discipline among stallholders will be observed by the customers.

X. MONITORING AND EVALUATION

The Administrative Section, Billing and collection / marketing division of the CEED with
the assistance of the Department of Trade and Industry will facilitate the monitoring and
evaluation of the program. Feedback mechanism will be used as a monitoring tool to determine
the impact of the project implementation. Reports on the number of participating customers and
sections will determine effectiveness of the program.
Prepared by:

JOHN EDEL D. LEONAR

CEED- STAFF

Reviewed by:

Technical Aspect:

MS. ELSA V. MORALES

Planning Officer III

Financial Aspect: Certified as to Appropriations:

Mr. EDGARDO C. BASILAN, CPA Mrs. LORIETA A. GALICIA

City Accountant City Budget Officer

Recommending Approval:

RONALD F. CANTOS, DPA EnP. AMORMIO CJS BENTER

City Economic Enterprise Manager City Trade and Industry Officer

Approved by:

ATTY. ARNAN C. PANALIGAN

City Mayor