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What Metrics Are Used To Measure Key Account Management?: 2 Answers
What Metrics Are Used To Measure Key Account Management?: 2 Answers
Key Account Management Account Managers Account Management Measurements Sales Related Questions
What metrics are used to measure Key Account What are the criteria for key account
Management? management?
In other words: are you retaining your customers, are you growing the revenue from your How does a key account manager work in FMCG?
existing customers, and are you aligning your customers’ success with your own company’s How would you best describe Key Account
success? Management?
There are a bunch of metrics that can illuminate these concepts, depending on your What is the role & responsibility of key account
business model and industry. However, just about any concerted effort to measure and manager?
improve key account management will address each of these three categories.
What is the difference between an account
Retention manager and a key account manager?
When it comes to measuring success in key account management, metrics and key
performance indicators are pretty much all you need to keep a track off. With them, you
can know how well a business relationship is evolving.
All the revenue your company generates will be easily calculated, also, salespeople are
known to rely on them for assessing their own performance within the group.
Basically, the whole performance can be measured one way or another, it is just important
to know what you should be aware of and what you should track.
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