a3 allenging it was for you. "especially when viewed by different kinds of audiences. Share your experience with your seatmate. 2 INPUT COMMUNICATION MODELS In the earlier discussion, you learned about the types of communication mode, context, and purpose and style. In this lesson, you will review the nature of the communication process and some important communication models. Why is it important that you know the communication models? You will realize their importance because they will help you understand how a communication process works. It is only by knowing the flow of communication that you will be able to make the communication process effective. A model is often abstract. It is a representation of a real world phenomenon applied to different forms. The interplay of variables in the model is represented graphically. Try to assess later what comprises the communication models and what variables are common to each of them. There are many conceptual models for human communication but in this lesson, you will be exposed to only four: (1) Aristotle’s model; (2) Laswell’s model; (3) Shannon-Weaver’s model; and (4) David Berlo’s model of communication. SOIHL3 ONY “S31dIONIHd "S3SS390¥d NOLLVOINAAAOS ow a