SYNOPSIS

ON
CADBURY

SUBMITTED TO:- SUBMITTED BY:-

MISS. RITIKA SIMRAN KHULLAR
ROLL NO. - 1703003047
B.COM 5TH SEMESTER
 INTRODUCTION

Cadbury ,formerly is a British multinational confectionery company wholly owned by Mondelez International
since 2010. It is the second largest confectionery brand in the world after Mars. Cadbury is internationally
headquartered in Uxbridge, west London, and operates in more than 50 countries worldwide. It is known for
its Dairy Milk chocolate, the Creme Egg and Roses selection box, and many other confectionery products. One
of the best-known British brands, in 2013 The Daily Telegraph named Cadbury among Britain's most successful
exports.
Cadbury was established in Birmingham, England in 1824, by John Cadbury who sold tea, coffee and drinking
chocolate. Cadbury developed the business with his brother Benjamin, followed by his sons Richard
and George. George developed the Bournville estate, a model village designed to give the company's workers
improved living conditions. Dairy Milk chocolate, introduced in 1905, used a higher proportion of milk within
the recipe compared with rival products. By 1914, the chocolate was the company's best-selling product.
Cadbury, alongside Rowntree's and Fry, were the big three British confectionery manufacturers throughout
much of the nineteenth and twentieth centuries.
Cadbury was granted its first Royal Warrant from Queen Victoria in 1854. It has been a holder of a Royal
Warrant from Elizabeth II since 1955.[5] Cadbury merged with J. S. Fry & Sons in 1919, and Schweppes in
1969, known as Cadbury Schweppes until 2008, when the American beverage business was split as Dr Pepper
Snapple Group; the rights ownership of the Schweppes brand had already differed between various countries
since 2006. Cadbury was a constant constituent of the FTSE 100 on the London Stock Exchange from the
index's 1984 inception until the company was bought by Kraft Foods in 2010.
 OBJECTIVE

The main objectives of Cadbury is :

1 .To be the worlds, biggest and best confectionery company.

2. To develop differentiated product, while exploiting a smart variety, to achieve their profitable
growth in confectionery and beverages.

3. Another objective is to further take advantage of technology in order to increase growth, quality
and productivity.

4. By Working together with global supply chain Cadbury have a competitive advantage while
attaining their ethical and cost-reduction goals.
RESEARCH METHODOLOGY

My research methodology requires gathering relevant data from the specified

documents and compiling databases in order to analyse the material and arrive at a
more complete understanding.

DATA COLLECTION:

SECONDRY DATA:

 Study reports on internet.

 Articles in newspapers and internet.

DATA COLLECTION TOOLS:

 Internet
 Newspapers
 BIBLIOGRAPHY

I have done this analysis through secondary data available on following websites:-

https://en.wikipedia.org/wiki/Cadbury

www.quora.com/What-are-the-aims-and-objectives