Chetan Joshi

500066413

Roll No. 07

Blackberry Case

Q1. Describe the industry in which original blackberry competed in?

Ans. Basically blackberry is a Canadian overall association worked in huge business

programming known as Research In Motion (RIM). It makes programming and hardware that
offer stages and responses for get to information including messaging, messages, examining,
web and intranet-based applications. It started as a remote data development supporter, giving
this help of various associations.

The industry in which original blackberry competed in:

 The first Blackberry i.e RIM contended in an industry was overflowed with individual
innovation products.
 consolidation of gadgets was additionally going to happen.
 The way toward getting to your mail from gadgets was cumbersome.
 Blackberry then again was constantly associated with a remote system and utilized a
product to give email access.
 The remaining market concentrated on the customer section, yet RIM was centered
around the corporate market.
 RIM gave blackberries on free preliminary premise and furthermore settled various
showcasing associations.

RIM focused on contending in software and hardware parts of wireless industry

After the presence of Apple iPhone in 2007 blackberry proceeded with unpredicted market
improvement well into 2011. US raised RIM to make first touch screen phone for battling
framework in 2008-the blackberry storm. It has poor overviews. iPhone was falling behind
blackberry in light of colossal transporter assignment framework and RIM's head start. The
basic contenders of blackberry are android and Apple iPhone.
Q2. Why was blackberry not able to sustain its market position?

Ans. Blackberry now has become a History but there was once a time when Blackberry used
to be the only premium Smartphone in the market. Before 2006, it was only Blackberry that
had established relationships with the carriers.

Reasons why Blackberry unable to maintain Industry position:

1. Error in Blackberry’s strategy and vision was one of the main reason that led to a failure
to keep up with Apple and Google.
2. Blackberry also missed the bus while considering Corporates as the only customer base
and neglected the others.
3. Blackberry strongly insisted on their own Operating System (OS)
4. Lack of innovation- the company also misunderstood the consumers perception, not
thinking beyond BBM and emails and stick to its old features while other upcoming
companies like Google and Apple consolidated a lot of features into one device.
5. The CEO and Co-CEO also left almost all major decisions to themselves and were
unable to get consensus from other members that also led to a great division within the
company and its downfall.

Summary:

 Blackberry not prepared to change according to grandstand advancement but it holding

fast to its old and out of date system.
 They focussed only on the improvement of Qwerty based propelled cell phone.
 They were not prepared to watch the interruption of iPhone and android mobiles.
 A key factor to the fall of blackberry versatile lies in its very own distortions.
 Mobile maker also expected to lay off 2,000 agents to keep up its world.