Fulcrum was a publication (and sometimes architectural collective) that printed 100 weekly issues from 2011-14. Dedicated to "pursuing architecture and the third millennium", Fulcrum remains the most read student publication about architecture in the world.
Fulcrum was a publication (and sometimes architectural collective) that printed 100 weekly issues from 2011-14. Dedicated to "pursuing architecture and the third millennium", Fulcrum remains the most read student publication about architecture in the world.
Fulcrum was a publication (and sometimes architectural collective) that printed 100 weekly issues from 2011-14. Dedicated to "pursuing architecture and the third millennium", Fulcrum remains the most read student publication about architecture in the world.
Fulcrum
THE A'S WEEKLY FREE SHEET
BEDFORD SQUARE.
objectification
of organisms.
afarzaneh
‘Not only do humans objectify mate
vial anchiets, but living onganisms
alike, Our infatuation with sexuality
amests to this notion, inciting the de-
personalisation of humans as sexual
‘objects through the suppression of
their human qualities (qualities that
diferente us from animal). Thus,
lies the dichotomy: humans — 9s
complex organisms of imellet are
based due to thei fetishism with
sexuality, fuer ignoring the shear
complexity embedded in the devel.
‘opment of humans-as-organisms.
Fetishism isthe product of objec
tilication; it breaches the complex
morphogenetic properties of the
physical word into an hasory dimen-
son of one’s augmented perception.
‘While living: organisms exemplify
the highest form of complexity, bio-
logical sciences focus on the process
‘of formation and development of
‘organisms (morphogenesis) and not
ther aesthetie qualities. Hleganee is
the product of process and method-
‘ology. Deduct process, and elegance
becomes the product ofane's relative
beliefs. Take the “ideal woman of
the Renaissance, portrayed through
her volupmous figure (a sign-of
vitality and opulence) — standards
tat would clearly be rejected in any
western society today. This depiets
the relaivisim that subsists in
objectifying artefuts, or
organisms, without any correlation
to their logic of formation,
To reverse this process would
‘mean 10 demand methodology and
complexity from an artefact simply
Decause it ts been objectified.
Design-through objectification is
the embodiment of this concept
and has reached its climax due 10
the advancements of digital tools,
Designers are empowered by
ew capabilities, such as modelling
through mimicry. ‘They disregard,
‘and rarely understand, the proc
FULCRUM,
css of formation. This depicts a de
signcr’s infatuation with welinology,
the result of fillacious assurances of
novel and embellished designs a6 a
result of git rechniques. ‘This is
‘different than the feish of our
predecessors 1 religious anefits,
‘when they imbued supemanel
powers to objects they themselsesere-
sued. Ourielletscems tobe further
victimised by the evolution of techno
Jogieal advancement. The dficulryin
‘computing mathematical calculations
‘due 10 the ubiquitous asailbilty of
‘calculators emphasises de inability wo
‘comprehend the logic of calculations,
‘and not the dflcuty ofthe computa.
tion
Similarly, designers have lost sight
(of the logic embedded in the design
process, de to their techno fetish
8 did designers of the modernist
‘due to their machine fcshisan. Ths
‘emerges another dichotomy: human
as complex organisms ofiatellet, are
debased due to ther infiuation with
designing through-objectification,
stimulating their fetish of exuberant
images and parerned forms (the
result of spurious chological}
fetishes), as opposed to the explort-
tion of methadological processes that
_gveriseto thebelaior of the atic.
Ie is this scieific outlook that al-
ows us 10 breach beyond the formal
characterises of architecnre in. un
derstanding the shear complexity,
bbehuviour and connectivity that exists
in the relationship between arcitee=
‘ural objec. The change of metaphor
from 20th century machine wo 21st
century biology portrays the evln-
ofa society rough information,
understanding complexity. Cities
are no longer perceived as acllection
of static anelets, rather asa complex
stem, lvingas an organism of some
sort. Thus lies the fimdamental need
‘olaltobjectiingorganisms svshift |
snentveness towards the comprehen-
sion oftheir development, iflerentia-
tion and pattems of behaviour,
| best of luck.
mooradian
johnny’s girlfriend often wondered
‘wheter he was gay. He seemed 0
Tose himself in his work so she fet
neglected in his affections. He would
come hom from the office cxiausted
and smelling of sweat. She didn’t
‘mind the sweat so much, twas faintly
‘erotic, but the exhaustion left her
feeling unwanted when it cune to
lovemaking.
Bur Johnny wasn’t gay, he was an
architect. Long nights were spent in
front of sereens as be romanced the
permutations and parameters. that
snerated his digital surfaces. Days.
snd nights blurred
perfected his skills, customised eom-
mands, He grew the nail of his right
pinkie so he could reach the numbers
his keyboard: more ffciently
The monitor’s glare was hypaotic
tantric. He tweaked his NURBS,
rorated axes, swept curves and ex
ploded polysurfaces with the flex-
ibility ofa great yogi. Inthe same way
nat Michelangelo caressed the veins
of David with his chisel under the se-
tive glow of candlelight, electric
pulses of eroticism channelled from
Jotny’s fingertips through the cable
‘fis mouse into the neon haze of his
He went to bed one night and lay
nest to his girlfriend. As she dreamt
of mamtage, perhaps even children,
Johnny stared at the contours of her
body. He imagined rearranging her
£ like & mesh manikin in Poser 8 0,
How imperfect she seemed in com-
parison. Her moves paled to the el
gat swagger of an animation. Every
blemish on her skin stood out like a
‘ghastly tumour. He disappoincedly
compared er eyes to the transpar-
‘ency and parity of glass, her tired skin
to seamless Corian, He fellasleep.
Johny wasn’t paid for overtime,
bute didn’t mind, Te was 00 seared
to ask for compensation because he
didn't want his bosses to be disap-
pointed. To save money, he walked
fo work through the city instead of
taking public transport. One day he
wo one. He lead
‘AU Farzaneh Is an architect and
theorist. He has taught at the
University of Oklahoma and is 2
PhD candidate at the AA,
HACKNEY.
arrived late andl received an email
from HR stating thar the time would
be deducted from his holiday pay. So
from then he lf halfan hour earlier
Johnny's girlfriend woke up and he
had already gone. She looked around
artheir messy apartment. Dishes were
piled in the kitchen, She put on rub
her gloves and poured Fairy liquid
ito her palm, She paused and stared
ata pile of empty takeaway contain-
cers. “I's such a fucking mess.” And
‘with the gloves still covered in soap,
she walked out.
(A fev days later he momentar:
ily noticed the untidiness. “W
she so fucking dirty?” And he fell
asleep,
As he walked to work, he gazed at
the towers around him. Mullions,
like tight leather straps, rapped
the pulsating bulge of the Cherkin
as it soared above the grotty chaos
ofits surroundings, He imagined his
hands wrenching and mugging at the
tangled mesal ducts shat festooned
the frontage of the Lioyds build:
ing. He exhaled ashe fet
stroking the eryslline panels of the
‘Shard, lewas architecture so pure, so
cleansing, so elicit. The thrill of
technology pulsated his heart as he
imagined the City erupting around
him in one great orgasm of perm:
tations, His blood rushed and his
eyes rolled back.
He arrived at his offce and at his
desk he took asp ofthe cold coffee
that was left from the night before.
‘When he opened his Outlook there
was an email. “Dear Johnny.” it
read. His heant stopped. “With the
coonomy as its.” it began, “We
‘wish you the best of luck."
ended,
‘Aram Mooradian edits Fulcrum.
TUFTED PUFFIN
Every term we change the bird on
‘our masthead (as well 25 several
‘other aesthetic operations} Ploase
say hello to the remarkable Tufted
Puffin. With a wingspan of up to
1a metre itis capable of achiev-
ing fight speeds of more than
60kmfh. Moreover it habitually
ives as deep as 28m to catch fish,