Infant Jesus Academy of Silang, Inc.

J. P. Rizal St., Silang, Cavite

Content Standard/s: The learner demonstrates understanding of marketing principles, goals, and traditional and
contemporary approaches to marketing.
Performance Standard/s: The learners shall be able to plot marketing goals and approaches for product or service.
Values/Formation Standard/s: The learners will appreciate the relevance of marketing in our everyday lives. By
providing and assisting people to choose the best product and service for them.

LEARNING PLAN # _1__

MEETING NEEDS AND UNDERSTANDING BASIC MARKETING PRINCIPLES

INSTRUCTIONAL TRANSFER
OBJECTIVE/S MOTIVATION/S ASSESSMENT/S
MATERIAL/S TASK/S

1.) define and understand marketing; Giving of Chalk Formative

ABM_PM11-Ia-b-1 scenarios/ Cases
Board Recitation
Overview
2.) Recognize marketing and its
Picture Group Activity
basic concepts, namely,
satisfaction, need, want and Any object like LAS # 1
demand in any consumption Motivational book
situation; and Questions
LAS
3.) Identify other need theories.
Showing of Laptop
pictures/video
clips Projector/
Television
REFERENCES Summative Other
Output/s
TEXTBOOK :
Learning to
Succeed in
Business with
Marketing

Pp. 1-16
 LESSON PROPER

DATE
ACTIVITIES
COMPLETED

Day 1 (11/8/2017)

Motivation
 Words of welcome
 The students will play the game charades. The words use in the game is all related in the
topic marketing.

Interaction
 After the game the students will use the words in defining the topic.
 Sharing of answers to class. Anybody can react and ask questions.
 Points of discussion:
o Define and discuss the meaning of marketing.
o Overview of topics for whole semester.
o Charlotte De Jesus Case

Day 2 (11/9/2017)

Motivation
 Teacher will present a video clip regarding marketing.

Interaction
 Points of Discussion:
o Theories and Concepts
 Satisfaction
 Needs, Wants, and Demands
o Theories of Needs
 Maslow’s Hierarchy of Needs
 McClelland’s Acquired Needs Theory
 Alderfer’s ERG Theory

Integration
 LAS # 1 - Meeting Needs and Understanding Basic Marketing Principles

Day 3 (11/10/2017)

 Class Suspension