EXECUTIVE SUMMARY

I started my project on 17th may 2010 in Ghosh & Ghosh Consultancy Private Ltd. (A
Real Estate Consultancy Company) and was asked to study ‘Scope of Real Estate in
India’. I was asked to collect the information related to real estate and the information
needed to buy or search property from the educated people who can really have
experience of purchasing property or want to buy house or property. For that I
targeted to meet people who were doing jobs at top levels in various organizations. I
collected data from Delhi and NCR region.

Real estate is a 50$ billion (revenue) industry in India (at the end of 2010). There has
been a rapid growth in the industry in the past few years. In the residential sector, a
growing middle class is enjoying rising income levels. Combined with smaller
household sizes, this demographic change has boosted demand for more modern
housing and home loans.

In the commercial property segment, strong growth in the services sector –

particularly in the IT and ITES sectors – and corporate growing scale of operations
have led to greater demand for commercial space, including modern offices,
warehouses and lodging space.

Many Developers have substantial plans to increase both their size and geographical
spread. They are also expanding into different kinds of properties, which can boost
the firms’ franchise values and reduce concentration risks. However, managing and
financing such activities can be a challenge, and puts a premium on financial
flexibility, capital access and operational infrastructure.

The project assigned to me has an objective to find and analyze the current scenario
of Real Estate, covering the preferences of current as well as prospective customers.
The major part of the project also analyses the size of investment in Delhi and NCR
and mind set of the customers regarding this as well as the perceptions of customers
towards major leading Real Estate players.

The study was carried out with a methodology, in order to collect as much primary
data as possible. Data was collected by direct conversation with potential customers
and Real Estate Agents across Delhi and NCR. It also includes some of the cold
calling done by me for some ‘big projects’.

Areas covered in Delhi: North, South and Central Delhi.

Areas covered in NCR: NOIDA, Greater NOIDA, and Ghaziabad

Once the data was collected, this data was analyzed and various conclusions were
drawn. This analysis is depicted in the form of various charts and graphs.

Following is the analyses done and conclusions drawn:

Plots, Apartments and Rented Offices are the most preferred investment
options in Real Estate people prefer for investment.
The states that people prefer for investment and anticipate a good return in
those states are:
 NCR
 DELHI
 PUNJAB
Delhi, seen as a market of End-Users, rather than investors.
People from all over are interested in investing in NCR, including a good
amount of population of NRIs.