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Chapter 3
Chapter 3
This chapter shows the methods and the procedures employed in the
conduct of the study. It also includes the research design, sources of data,
research instrument, and population of the study, the data gathering procedure,
Research Design
Albay.
information and data about the present existing condition of the marketability of
coffee shop business. The method aims to describe the nature of the situation, as
it exists at the time of the study to explore the cause of particular phenomena.
Sources of Data
The study used two kinds of data: the primary data and the secondary data.
The coffee shop customers in Daraga, Albay, who will be the respondents of the
study – the source of the primary data. The data will be obtained through a survey
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the survey.
The secondary sources of data came from reading materials such as books,
magazines and internet sources that served as references to the present study.
Related studies will be taken from available theses, dissertations in libraries and
The total number of respondents that will be used in this study will be
Table A
TOTAL 30 100%
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Research Instrument
The study will be utilized a survey questionnaire in its data gathering. It will
be formulated with the assistance of the research adviser and the subject teacher.
parts. Part I beseeches data on the profile of customers in terms of age, sex, civil
coffee shop in terms product, price, place and promotion. Part III implores
After the draft has been submitted for approval, it will be revised and
subjected again for final approval by the panelist. Dry run presided by distributing
in Legazpi City. The researcher is choosing to conduct the dry run to the customers
who banqueted in the said coffee shop. In order to obtain a concrete dry run result,
the researcher decided to have 15 respondents which will be half the total number
researcher collectively come with a result that there will be non - suggested
After the finalization and approval by the research instructor of the prepared
statement of the problem, the drafting of the survey tool will be also prepared. The
prepared survey tool will be submitted for checking to the research committee at
secured from the research instructor, noted by the Department Head of the Hotel
and Restaurant Management. Then the researcher will start the actual field work.
There had been a continuous data gathering process from the start of its
implementation until all the needed data will be secured from the management of
respondents. All questionnaires had been retrieved within the soonest possible
Statistical Treatment
The data collected will be statistically treated with the use of frequency
be used. Frequency count refers to the number of times that a particular score or
observation occurs.
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WM =fx
Where:
x No. of respondents
N Population
Notes
1
Laurentina Paler-Calmorin and Melchor A. Calmorin, “Statistics in Education
and Science with Application to Research,” Rex Printing Company, Inc., Quezon City,
2002.