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  • The Use of Multidimensional Scalling (MDS) For Mapping The Preference of Buying A Car

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    Demitria Dini Ariyani
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    This document summarizes a data analysis project using multidimensional scaling (MDS) to map consumer preferences for buying a car based on five variables: sales, horsepower, wheelbase, fuel capacity, and miles per gallon. MDS was used to analyze different car types and show their similarities and probabilities of being chosen by consumers. The results showed that the Ford F Series has the longest distance, meaning a low probability of being chosen, while the Chevrolet Metro was in the top position, making it the most desirable to consumers.

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    This document summarizes a data analysis project using multidimensional scaling (MDS) to map consumer preferences for buying a car based on five variables: sales, horsepower, wheelbase, fuel capacity, and miles per gallon. MDS was used to analyze different car types and show their similarities and probabilities of being chosen by consumers. The results showed that the Ford F Series has the longest distance, meaning a low probability of being chosen, while the Chevrolet Metro was in the top position, making it the most desirable to consumers.

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    13 views2 pages

    The Use of Multidimensional Scalling (MDS) For Mapping The Preference of Buying A Car

    Uploaded by

    Demitria Dini Ariyani
    This document summarizes a data analysis project using multidimensional scaling (MDS) to map consumer preferences for buying a car based on five variables: sales, horsepower, wheelbase, fuel capacity, and miles per gallon. MDS was used to analyze different car types and show their similarities and probabilities of being chosen by consumers. The results showed that the Ford F Series has the longest distance, meaning a low probability of being chosen, while the Chevrolet Metro was in the top position, making it the most desirable to consumers.

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    of 2

    ASSIGMENT

    DATA ANALYSIS

    THE USE OF MULTIDIMENSIONAL SCALLING (MDS) FOR


    MAPPING THE PREFERENCE OF BUYING A CAR

    MEMBER

    1. PARAMITA DEWANTI 06211850017002

    2. LUTFIA SEPTININGRUM 06211850010006

    3. DEMITRIA DINI A 06211850010003

    PROGRAM MAGISTER
    JURUSAN STATISTIKA
    FAKULTAS MATEMATIKA DAN ILMU PENGETAHUAN ALAM
    INSTITUT TEKNOLOGI SEPULUH NOPEMBER
    SURABAYA
    2019
    Aim of this research are describing the preference of consumer for buying a car. We have
    five variables :
    1. sales
    2. horsepow
    3. wheelbas
    4. fuel_cap
    5. mpg

    From five of variables, we use MDS for mapping the aim of this research. The result is

    From different type of car, almost of them have similarity and have same probability to be chosen
    by a consumer that consider five of variables. From that figure, we know that Ford F Series has the
    longest distance than others. It means that the car has a little probability to be chosen by a consumer

    Chevrolet Metro is the most wanted by a consumer. It is according to the position of that car which
    the top position of the diagram

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