Product:

Carrefour promotes the sourcing of local products in every country such as Dubai is an
international and diverse Emirate, due to a large number of foreign employees. Employees have
been trained in order to help its customers to find the product which they needed. Similarly,
Wal-Mart’s employees are trained to effectively assist shoppers in finding the goods they need.
Convenience is achieved because the firm offers a wide array of goods in its stores (Wal-Mart).
Carrefour adapts its merchandise to the culture such as, some different foods must be
appreciated for example halal food that has no pork in it. Carrefour also adapts Islamic cultural
holidays such as Ramadan and Eid, which would increase its sales as it attracts more customers.
Also, regional or local products are appreciated as it is essential for its local and regional
customers. In order to meet its local customers, carrefour establishes a strong relationship with
its local suppliers which encourages them to have a direct link between customers and
producers (Carrefour 2019) however, in Wal-Mart there is a different department for the
regional food.

Promotion:

In UAE, carrefour is operated by Majid Al Futtaim showed a promotional operation for the
Holy Month which signifies an investment of over AED110 million moreover, when compare
to the last year today, it increases by 80 percent. Additionally, customers have been benefit of
having discount up to 77 percent on food product and 50 percent on non-food products.
Moreover, customers also contributing in charitable deeds and at lower price, helped by
carrefour for example; they buy charity box of food at a discounted price which is distributed
to the poor families. These charity boxes are packed by the carrefour’s employees which
includes rice, cooking oil, sugar, flour, pasta and many more which are from carrefour’s private
label and are comparable in quality to leading brands at more competitive price point
(Carrefour 2019). Carrefour is committed to promoting new products offered by national,
international and Carrefour brands. For instance, in the year 2013, employees of carrefour show
case the latest collections in French and Romania. In order to support the new product launch
in Argentina, carrefour designed a separate space which was temporarily available to promote
the suppliers product which contained vast variety of promotions and events to attract
customers.
Price:

Carrefour pricing strategy is to set the price level that follows competitive based price strategy.
AS the information about the its competitors is available online due to a large number of exit
competitors within the industry. Carrefour works every day, to assurance the lowest prices of
all the products. The price strategy policy is based on offering products at lower price and
loyalty rewards (Carrefour overview 2013).

Place:

Carrefour is now operated in about 30 countries and approximately 12,000 stores across
Europe, America, Asia and Africa. According to the research, it was also found that carrefour
is opened in 19 other countries and franchised stores in 20 more countries. Carrefour offers a
wide varieties of the products which is for the customers who visits the shop on daily basis,
weekly visits and for the bulk buys of business customers. Carrefour uses smart and modern
designs to attract customers which provides a competitive advantage in increasing the sales and
market reach (Carrefour 2019).