Initial Analysis

AR Team Photo Software

November, 2019

About This Document

This document will outline the project outline, our recommendations for technical approach,
estimated project costs and effort assessment.

Project Outline
The project brief, as we understand it, based on the shared reference video and the
telephonic conversation with the client, is as follows -

 Users will be able to take photographs with players of a sports team

 AR based tracking for transparent video files (for players) to place in the photograph
 Machine learning enabled system to allow user position recognition and proper video
angle selection

The client will be providing the required transparent videos. We will be responsible for
developing the software.

Our Recommendations
In this section, we will go over the pros and cons of using mobile devices vs dedicated
hardware, and will make our recommendation on the approach we deem to be most effective
for the use case and goal for this project.

Mobile

Pros Cons

 No need of  Cannot be marker based (prone to jittery behaviour of AR

dedicated elements)
hardware  Videos are 2D planes, but a mobile device can be oriented
solution in any way in 3D space, so it is impossible to match
 Easier access for camera angles of pre recorded videos in all scenarios
end users  If 3D models are used in place of videos, it won’t be of the
 Less costly to same realistic quality of a video
bring to market  Storage limitations - Since this software requires a lot of
video files (multiple per player, multiple players) this would
 require a lot of storage, which will drastically increase app
sizes to a point where they will not be practical

Dedicated Hardware (Likely a PC with a screen and a camera)

Pros Cons

 Due to the camera being static, the AR
effect will be robust
 Higher resolution display and bigger
screen size is better for the end user
 Markers can be placed at installation site
for better tracking and placement.
 Storage isn’t an issue, so no need to cut
down heavily on video quality / quantity
 Higher cost due to dedicated
hardware at each site
 User has to be at a specific
physical location to use this
system

With the above mentioned differences under consideration, we recommend going for the
dedicated hardware approach, as this will lead to a better end user experience. This will also
match the reference video sent by the client the closest.

Effort & Cost Estimates

This section will outline the effort and cost estimates for the software.

Effort Estimate

This project will require at least three resources handling the following tasks -

 AR developer / Project merge

 ML developer
 Video expert

The project will have a development cycle of 4 - 5 months.

Cost Estimate

The cost for developing the software would estimated be 5,50,000 INR