COMSATS Institute of Information

Technology (CIIT)
Department of Electrical Engineering
Islamabad Campus
Park Road, Chack Shehzad, Islamabad

Entrepreneurship
Assignment # 3
Successful story of an entrepreneur
Submitted to:
Madam Nabila Nazir
Group Members:
Umar Farooq (Sp07-bet-110)

Qazi Awais Tahir (Sp07-bet-086)

Zeeshan Ul Haq (Sp07-bet-122)

Yasir Mehboob (Sp07-bet-119)

Waqas Mazhar (Sp07-bet-116)

Syed Saqib Ibrar (Sp07-bet-105)

Zahid Younas (Sp07-bet-120)

Dated:15, Nov 2010

 K&N’s
INTRODUCTION
K&N’s, a founding pillar and beacon for Pakistan’s Poultry Industry started in 1964 with a
single minded objective of providing better nutrition for health and  happiness of  the nation.
 
Building on years of poultry expertise and commitment to food-safety, K&N’s integrated all
poultry production activities under one umbrella to bring safe and healthy chicken by
managing and controlling all stages of production.

HISTORY
The year 1964; Pakistan a young independent nation forging ahead towards a dream: self
sufficiency in food production.
 
Malnutrition remained a major problem and one out of four children died before attaining
the age of five. 80% of ailing children were affected with diseases caused by protein,
vitamin and mineral deficiency.
 
Poultry production, the quickest and least expensive way of filling the protein gap was
planned to overcome malnutrition. Backyard poultry farming had to graduate to a more
professional level.
 
January 1964, a young man, Khalil Sattar, still a college student, had the vision to foresee a
need to establish a poultry farm. His interest led him to start a small broiler farm of 1,000
chicks. Little had he known this flock was to become the foundation stone of K&N’s.

This was the simple, inspired and nationalistic beginning of K&N’s with a single-minded
objective of providing better nutrition for Health and Happiness of the Nation.

K&N's markets layer and broiler hatching-eggs, layer and broiler, day-old chicks, poultry
feed, processed chicken and ready-to-cook & fully cooked chicken products
CORPORATE SOCIAL RESPONSIBILITY
K&N’s Advisory Service, a division of K&N’s, provides invaluable service to customers
and the industry through the Nation’s widest network of sales, technical and extension
service centers.
 
This division employs the nation’s largest team of veterinarians, nutritionist and highly
experienced technical staff, and publishes technical bulletins, brochures, management
guides and other advisory literature for customers, and also provides them with practical
on-spot technical know-how.
 
Seminars are organized in all major cities and rural poultry centers where local and foreign
experts are invited to address poultry farmers on latest poultry developments.
 
Free of charge vaccination and de-beaking service are extended to customers, and least-cost
feed formulations are also provided to farmers.
 
Technical training programs for poultry farmers are regularly organized and training is also
imparted for carrying out vaccination and de-beaking.
 
Through the training process, K&N’s has made a significant contribution to Pakistan’s rural
development. Tens of thousands of skilled and semi-skilled workers have been trained to
provide service to industry, and to earn a livelihood for themselves and their families.

PROBLEMS FACED INITIALLY:

At the initial stage some of the problems being faced by K&N’s were:
 Lack of awareness among people.
 Most of the population at that time belongs to lower class that was unable to buy
expensive products.
 And there was not a trend to buy a branded and packed product especially chicken.
 Unavailability of appropriate technology.
 Unavailability of appropriate location in term of in terms of water availability,
environmental conditions and access to basic necessities.
 Unavailability of finances

KEY SUCCESS FACTORS:

  Strong marketing.
 Quality products
 Vast variety of frozen foods.
 Advanced technology.
 Price variation for different segments.
 Brand identity

K&N’s TODAY:
Today K&N’s has its own stores in more then 55 cities of Pakistan and it is enjoying a
strong brand name and has large market share. They are being known as one of the best and
quality brand for safe and healthy chicken and frozen foods. People of Pakistan prefer their
products
Currently K&N’s is offering a vast variety of frozen food including ready to cook products,
fully cooked products, processed chicken and Deli line products. Today Quality and
hygiene is associated with K&N’s brand.