Birla Institute of Technology & Science, Pilani

Work Integrated Learning Programmes Division

Supply Chain Management
Digital Learning Handout

Course Title Supply Chain Management

Course No(s) BA ZG621 / MBA ZG621 / MM ZG621 / POM ZG621
Credit Units 4
Credit Model
Instructor-In-Charge CH V V S N V PRASAD
Version Number
Date

Course Objectives:
 To achieve a good foundation in supply chain management
 To learn the importance of good supply chain design, planning and operation for every firm.
 To learn analytical methodologies for supply chain analysis to handle decision making in design,
planning and control of supply chain management.

Text Book(s):
T1 Chopra Sunil, Peter Meindl and D V Kalra, Supply Chain Management, Pearson Education, 5th
Ed., 2013.

Reference Book(s) & other resources:

R1 David Blanchard, Supply Chain Management Best Practices, Second Edition, John Wiley & Sons,
2010. (Books 24X7 e-book)
R2 John T Menzer, Supply Chain Management, Response Books (Sage Publishers, 2001.
R3 John J. Coyle, Edward J. Bardi and C. John Langley Jr. “The Management of Business Logistics:
A Supply Chain Perspective” Thomson Asia, 7th Edition.
R4 Ronald H. Ballou, “Business Logistics/Supply Chain Management”, Pearson Education, India,
Fifth edition, 2003.

LEARNING OUTCOMES

LO1 Building of a strategic framework to analyze supply chains which will help to clarify the supply
chain goals and identify managerial actions that improve supply chain performance

LO2 Designing of a supply chain network which will help to make important supply chain decisions
LO3 Planning demand and supply in a supply chain which allows a supply chain manager to be
proactive and manage demand and supply to ensure that profits are maximized

LO4 Planning and managing inventories in a supply chain which allows a supply chain manager to
decrease inventory without increasing cost or hurting the level of product availability

LO5 Designing and planning transportation inventories which highlights the strength and weaknesses
of various modes of transportation and different options for designing transportation networks

LO6 Managing cross-functional drivers in a supply chain which helps to identify the managerial
actions in achieving coordination

Experiential Learning Components:

1. Lab work: Beer Game.
2. Project work: None.
3. Case study: None.
4. Work integrated Learning Exercise: None.
5. Design work/Field work: None.

Content Structure:

Contact Hour List of Topic Title Sub-Topics Reference

Understanding the  Understanding the supply chain T1-Ch.1
1-2 supply chain  Examples of Supply Chain,
 Summary of learning objectives
Supply chain  Understanding the supply chain T1-Ch.1,2
performance achieving  Supply chain performance
3-4
strategic fit and scope achieving strategic fit and scope
 Summary of learning objectives
 Supply chain performance T1-Ch.2,3
Supply chain drivers achieving strategic fit and scope
5-6 and metrics  Supply chain drivers and metrics
 Case study
 Summary of learning objectives
 Building a strategic framework to T1-Ch.1-4
Designing distribution analyze supply chains
7-8 networks  Designing distribution networks
and applications to e-business
 Summary of learning objectives
 Designing distribution networks T1-Ch.1-4
and applications to e-business
Designing distribution  Network design in the supply
9-10
networks & application chain
 Case study
 Summary of learning objectives
  Network design in the supply T1-Ch.5,6
chain
Network design in the
 Network design in an uncertain
11-12 supply chain
environment
 Case study
 Summary of learning objectives
 Designing the supply chain T1-Ch.4-7
Network design in an network
13-14 uncertain environment  Demand forecasting in a supply
chain
 Summary of learning objectives
 Demand forecasting in a supply T1-Ch.7-9
chain
 Aggregate planning in a supply
Demand forecasting in
chain, Planning supply and
15-16 a supply chain
demand in a supply chain:
managing predictable variability
 Case study
 Summary of learning objectives
 Planning demand and supply in a T2-Ch.7-10
supply chain
 Managing economies of scale in a
17-18 Cycle inventory
supply chain: cycle inventory
 Case study
 Summary of learning objectives
 Managing economies of scale in a T1-Ch.10-11
supply chain: cycle inventory
 Managing uncertainty in a supply
19-20 Safety inventory
chain: Safety inventory
 Case study
 Summary of learning objectives
 Managing uncertainty in a supply T1-Ch.11-12
Determining the
chain: Safety inventory
optimal level of product
21-22  Determining the optimal level of
availability
product availability
 Summary of learning objectives
 Planning and managing inventory T1-Ch.10-13
Transportation in a
in a supply chain
23-24 supply chain
 Transportation in a supply chain
 Summary of learning objectives
 Designing and planning T1-Ch.13,14
transportation networks
Transportation
25-26  Sourcing decisions in a supply
networks
chain
 Summary of learning objectives
Sourcing decisions in a  Sourcing decisions in a supply T1-Ch.14,15
27-28
supply chain chain
  Pricing and revenue management
in a supply chain
 Summary of learning objectives
 Pricing and revenue management T1-Ch.15,16
Pricing and revenue
in a supply chain
management in a supply
29-30  Information technology in a supply
chain
chain
 Summary of learning objectives
 Information technology in a supply T1-Ch.16,17
Coordination in a
chain
31-32 supply chain
 Coordination in a supply chain
 Summary of learning objectives

Project Activity/ Experiential Lab:

Sr No Lab Details Access URL

1 Description:

The second edition of this popular simulation maintains the fast-

paced and engaging student experience while enhancing the
range of tools available to instructors for conducting a debrief
session. Dynamic charts and graphs with class results are
available for immediate download and presentation to class.
In this fast-paced, multi-player simulation, students experience
the effects of a supply chain dynamic called the "bullwhip"
effect. Small changes in customer demand cause increasing
oscillations in ordering patterns and inventory levels moving
down the supply chain away from the customer. Students play
one of four roles in a root beer supply chain: factory, distributor,
wholesaler, or retailer. In each simulated week, they must
examine inventory, anticipate demand, and send orders to the
adjacent connection in the supply chain. Each student attempts
to minimize inventory carrying costs while avoiding costly
inventory shortages. Students must make rapid ordering
decisions while dealing with limited information, a lack of
demand visibility, and shipping delays. Faculty can configure
different supply chain scenarios for students to help them
explore the root causes of the bullwhip effect while enabling
discussion of techniques for controlling it. A single-player
version is also available.

Learning objective:

Understanding the "bullwhip" effect. Understanding demand

forecasting, required lead times, and the effects of batch
ordering. Exploring techniques for controlling the bullwhip
effect. Reducing uncertainty and demand variability.
Understanding the role of centralized information.
Evaluation Scheme:

Legend: EC = Evaluation Component; AN = After Noon Session; FN = Fore Noon Session

Evaluation Name Type (Open Weight Duration Day, Date, Session, Time
Component (Quiz, Lab, Project, Mid- book, Closed
term exam, End semester book,
exam, etc.) Online, etc.)
EC - 1 Quiz-I/ Assignment-I Online 5% August 23 – September
01, 2019
Quiz-II Online 5% September 27 – October
6, 2019
Quiz-III/ Assignment-II Online 5% November 01 – 10, 2019
Lab Online 10% To be announced
EC - 2 Mid-Semester Test Closed Book 35% 2 hours Sunday, 22/09/2019 (FN)
10 AM – 12 Noon
EC - 3 Comprehensive Exam Open Book 40% 3 hours Sunday, 17/11/2019 (FN)
9 AM – 12 Noon

Syllabus for Mid-Semester Test (Closed Book): Topics in Contact Hours: 1 to 16

Syllabus for Comprehensive Exam (Open Book): All topics
Important links and information:
Elearn portal: https://elearn.bits-pilani.ac.in
Students are expected to visit the Elearn portal on a regular basis and stay up to date with the latest
announcements and deadlines.
Contact sessions: Students should attend the online lectures as per the schedule provided on the Elearn
portal.
Evaluation Guidelines:
1. EC-1 consists of either two Assignments or three Quizzes. Students will attempt them through the
course pages on the Elearn portal. Announcements will be made on the portal, in a timely
manner.
2. For Closed Book tests: No books or reference material of any kind will be permitted.
3. For Open Book exams: Use of books and any printed / written reference material (filed or bound)
is permitted. However, loose sheets of paper will not be allowed. Use of calculators is permitted
in all exams. Laptops/Mobiles of any kind are not allowed. Exchange of any material is not
allowed.
4. If a student is unable to appear for the Regular Test/Exam due to genuine exigencies, the student
should follow the procedure to apply for the Make-Up Test/Exam which will be made available
on the Elearn portal. The Make-Up Test/Exam will be conducted only at selected exam centres on
the dates to be announced later.
It shall be the responsibility of the individual student to be regular in maintaining the self-study schedule
as given in the course handout, attend the online lectures, and take all the prescribed evaluation
components such as Assignment/Quiz, Mid-Semester Test and Comprehensive Exam according to the
evaluation scheme provided in the handout.

Instructor-in-charge

(MM ZG 621)