Professional Documents
Culture Documents
Nirma
Nirma
OF
NIRMA LIMITED
Acknowledgement….
Before starting with the flow of this project I would like to
thanks IBS team and especially to Mr.Pravin Patil sir, as he provided
the opportunity and vital encouragement and support to prepare this
report……..
Flow of Report……..
I. Introduction
II. Heritage
X. SWOT analysis
XI. Compititors
NIRMA
The man behind success of Nirma phenomenon-Dr.karsanbhai k.
Patel is awarded for various achievements.
This word has also recognized his ability, acumen and wisdom
and in recognizing service rendered by him in various
capacities.Dr.Karsanbhai Patel has worked as a chairman for two
terms to the Government of India’s Development council for soaps and
detergent.
Nirma Today…………
One of the world’s largest and most integrated manufacturer of
detergent and toiletries.
2nd largest toilet soap market in the country with a share of 20%.
Business
strategy………
Value for money
Marketing and
Market creation Backward integration
distribution
Speed in distribution.
Flexibility.
Nirma (8 location)-----Distributors(400 exclusive)----wholesaler----
Retailer(2mn)----400mn.
CAPACITY:
650,000 TPA.
Edible salt……………………
Asia’s largest salt works.
Industrial Salt………..
PRODUCT RANGE
i. Industrial Products.
Detergents
Edible salt
Scorching products
1) Industrial Product:
LAB(linear alkyl benzene)
Sulfuric Acid.
Glycerin.
Soda ash
Pure salt
2) Consumer products……..
Soaps………..
Nima sandal………….
Detergents……
Edible Salt……
8 Manufacturing Locations.
2500 distributors.
40 depots.
500 professionals.
Corporate Social
Responsibilities……..
Apart from profit making companies Nirma has opened up
following institutes and foundation…
Institute of Management
Institute of Technology
NirmaLabs
Weaknesses:
High intrest burden
Opportunities:
Exports
Threats:
MNCs coming to India particularly in Toilet and Soap industry.