Scribd Logo
Upload

Welcome to Scribd!

  • 25 views

    Visual Design Princples

    Uploaded by

    Jann Lar
    Consistency in margins, typeface, color, and elements is important for documents with multiple pages to provide visual harmony and directional flow. The center of interest is the key object or area that attracts initial attention through contrast, color, or placement. Balance can be symmetrical or asymmetrical through equal or varied use of shape, form, value, and color. Contrast is used to create emphasis and show differences between elements or as a background to make objects stand out. Perspective and rhythm create a sense of movement and recurrence to guide the viewer's eye through the composition in a visually pleasing way.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content

    You might also like

    Visual Design Princples

    Uploaded by

    Jann Lar
    25 views3 pages
    Consistency in margins, typeface, color, and elements is important for documents with multiple pages to provide visual harmony and directional flow. The center of interest is the key object or area that attracts initial attention through contrast, color, or placement. Balance can be symmetrical or asymmetrical through equal or varied use of shape, form, value, and color. Contrast is used to create emphasis and show differences between elements or as a background to make objects stand out. Perspective and rhythm create a sense of movement and recurrence to guide the viewer's eye through the composition in a visually pleasing way.

    Original Description:

    vdp

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    Consistency in margins, typeface, color, and elements is important for documents with multiple pages to provide visual harmony and directional flow. The center of interest is the key object or area that attracts initial attention through contrast, color, or placement. Balance can be symmetrical or asymmetrical through equal or varied use of shape, form, value, and color. Contrast is used to create emphasis and show differences between elements or as a background to make objects stand out. Perspective and rhythm create a sense of movement and recurrence to guide the viewer's eye through the composition in a visually pleasing way.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    25 views3 pages

    Visual Design Princples

    Uploaded by

    Jann Lar
    Consistency in margins, typeface, color, and elements is important for documents with multiple pages to provide visual harmony and directional flow. The center of interest is the key object or area that attracts initial attention through contrast, color, or placement. Balance can be symmetrical or asymmetrical through equal or varied use of shape, form, value, and color. Contrast is used to create emphasis and show differences between elements or as a background to make objects stand out. Perspective and rhythm create a sense of movement and recurrence to guide the viewer's eye through the composition in a visually pleasing way.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 3

    Visual Design Princples

    Consistency
    - the consistency of margins, typeface, typestyle, and color. It is necessary especially in slide
    presentations or documents with more than one page.

    Center of interest
    - an area that first attracts attention in a composition. These are the important objects or elements in
    the composition. It can be achieved by contrast of values, more colors, and placement.

    Balance
    - visual equality in shape, form, value, color, etc. It can be symmetrical and evenly, or asymmetrical or
    unevenly balanced.
    Harmony
    - brings together a composition with similar units.

    Contrast
    - offers some change in value creating a visual discord in a composition. It shows the difference between
    shapes, and can be used as a background to bring objects out and forward in a design. It can also be
    used to create an area of emphasis.

    Directional Movement
    - a visual flow through the composition. It can be the suggestion of motion in a design as you move from
    object to object by the placement and position
    Rhythm
    - a movement in which some elements recur regularly. Like a dance, it will have a flow of objects that
    will seem to be like the beat of music.

    Perspective
    - created through the arrangement of objects in two dimensional space to look like they appear in real
    life.

    You might also like