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Bank Taglines
February 15, 2010 – 2:02 pm by Shalini Amarnani

A really great tagline conveys a company’s benefit with personality and attitude and the most
memorable taglines connect on an emotional level.
Taglines are the first step and an integral part of brand building. Their value builds for years, and
over time, a good tagline can be your best and least expensive form of advertising. If your
company name, logo and tagline are all working together as they should, they become an ad in
and of themselves.
As Jay Ehret of the marketing spotblog says
Good taglines perform three important functions for your brand:
• They cut through marketing clutter and communicate your brand promise in a sticky,
memorable way.
• They are an accountability tool in that they remind you of your own brand promise.
• They are the customers’ indicator of a future experience.
We have made a list of taglines used by Indian banks. Surprisingly enough, many of the new
Indian private sector banks do not use any tag line. Have a look
Nationalised Banks
Allahabad Bank A tradition of trust
Andhra bank —–No tag line—–
Bank of Baroda India’s international bank
Bank of India Relationships beyond banking
Bank of Maharashtra One family one bank
Canara Bank —–No tag line—–
Central bank —–No tag line—–
Dena Bank Trusted Family Bank
Indian Bank Taking banking technology to the common man
Indian Overseas Bank —–No tag line—–
Oriental bank of Commerce Where every individual is committed
Punjab and Sind Bank —–No tag line—–
Punjab National Bank The name you can bank on
Syndicate bank Your faithful & friendly financial partner
State bank of India With you all the way
Union Bank of India —–No tag line—–
Uco bank —–No tag line—–
United bank of India —–No tag line—–
Vijaya Bank A friend you can bank on
Older Private sector banks
Bank of Rajasthan Dare to dream
Citi Union Bank —–No tag line—–
Federal Bank Your perfect banking partner
ING Vysya Bank —–No tag line—–
J&K Bank —–No tag line—–
Karnataka Bank Your family bank across India
Karur Vysya Bank Smart way to bank
Laxmi Vilas Bank —–No tag line—–
Nainital Bank Banking with personal touch
Ratnakar Bank —–No tag line—–
SBI Commercial and International Bank —–No tag line—–
Tamilnad Mercantile Bank Customer oriented and committed to excellence
New Private Sector Banks
Development Credit bank —–No tag line—–
HDFC Bank —–No tag line—–
ICICI Bank —–No tag line—–
Indusind bank —–No tag line—–
Kotak Mahindra Bank —–No tag line—–
Axis Bank —–No tag line—–
Yes Bank Experience our expertise
Some international banks
HSBC The world’s local bank
Standard Chartered Bank —–No tag line—–
Citibank Citi never sleeps (not used on the Indian website
though)
Bank of America —–No tag line—–
Santander —–No tag line—–
BNP Parisbas The bank for a changing world
Lloyds TBS …for the journey

1. One Response to “Bank Taglines”

2. ING Vysya Bank = Jiyo easy
By JayKay on Mar 17, 2010
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