Content Marketing

OBJECTIVE- BRAND BUILDING, EARNING TRUST &

ENGAGEMENT(Connection with audience)

 Website
 Article/Blog

Types of Material that categories under Content Marketing:-

 Video
 Audio
 Text
 Colour (Aesthetic Beauty )
 Image

Website:-
2000 Words; 8 Key word

CONTENT MARKETING STRATEGY

2%-5%:- High Bulk of Investment

Customer Delight
Improvise Services
Quality Improve
Post sale improve
Offers/bumper
100%-1000%:- Less Bulk of Investment
Higher possibility of getting customer

TECHNIQUES:-
1. SHARE TRIGGERS
It is designed that people get influenced and share it.
2. EXPERT POSITIONING
3. ONE STOP SOLUTION
4. ELP- EXTENDED LIST POST
Steps for ELP:-
 Choose your topic
 Take it as a counselling
 Find your best 15-20 tips
 Find your 3-4 killer tips and put in starting or ending
 Create your post
5. RULE OF REWARD
 RECOGNITION

DON’T GIVE TIPS AND SUGGESTIONS, ELP IS NOT ONLY A TIP ITS BEYOND THAT.
CREATING A POST
1. TITLE
 A benefit
 A number of items
 A short time frame
2. INTRODUCTION
 Introduce a Problem
 Introduce the benefits after reading the article
 Use image between title and introduction
3. Content
 Conclusion with strong call to action

POST (Like a doctor)

Describe a problem
Threat
Give Solution
Take Credit

Use in Form of
Text
Videos
Podcasting

USE TOOLS:-
 BUZZSUMO
 HELLOBAR
 AHREFS
Get Social Shares:- Hyperlink

TASK:-
Write a blog- 500 words with 4 keywords in it (1 Key word- 50 words)
Keywords- Google Keyword Planner, Google Search
Title:- No of Items, Benefits, Short time Frame
Use HD Image between Title and Introduction(10% Text)
Introduction:- Why to read this blog? Benefits, actual concern
Write Steps wise points with Title and Explanation in detail(ELP).
Use Video in between and Use Audio(Pod-casting) in between
CONCLUSION WITH STRONG CALL TO ACTION
Social Sharing Mentions:- Hyper linking:- Facebook, Instagram, Twitter