POST SHOW REPORT 2019

10 th
EDITION

The 10th International Exhibition for

Steel, Steel Fabrication & Metallurgy Industry
“Products - Technology - Services”

March 14-16, 2019

Egypt International Exhibition Center, Cairo – Egypt

Diamond Sponsor: Platinum Sponsors:

Golden Sponsors: Silver Sponsors: Official Sponsors:

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POST SHOW REPORT 2019
SUCCESSFUL ALL registered from Africa and Gulf region. That is a
very good development and it impressively

THE WAY DOWN

underlines the regional significance of Metal & Steel
/ FABEX Exhibition.

THE LINE Today, the exhibition serves as an excellent platform

2019 was marked as the 10th anniversary of
Metal & Steel Middle East Exhibition alongside with
FABEX Middle East continued the staggering pace
of growth to be recognized as the fastest growing
steel, steel fabrication and metal works event in the
region. It has been held under the patronages of
the ministry of Industry and Foreign Trade, The
Industrial Development Authority (IDA), the Chamber
of Metallurgical Industries Egyptian, the Chamber
of Engineering Industries, the Export Council for
Building, Refractory & Metallurgy industries and
other regional associations and governmental
authorities.
to establish crucial connections in Steel &
Manufacturing Supply Chain across Various Sectors.
The event connects suppliers, manufacturers &
fabricators for better business growth.
Thank you all for making the last 10 years a
success.
We look forward to another 10 years of Metal &
Steel together.
Contact us on: marketing@arabiangerman.com or
call & what's app.: +2 0106667 3344.

The 3-day exhibition has witnessed another TOP LINE FIGURES

successful edition in 2019; attracting 288 exhibitors
from 19 Countries put a wide range of new products
and technology on display, 6173 professional visitors 288 Exhibitors
and buyers' delegations from 20 countries. It has
showed a further shift towards highly qualified trade
visitors and key industry leaders. 19 Countries
The event was offered new technologies and
innovative products, including the very latest
5 National pavilions
technologies, machinery, equipment and supplies
that are needed in the regional Steel & metal works 6173 Unique visitors
market.

This year's increased number of visitors was above 20 Visiting Countries

all attributable to the rise in the number of trade
visitors from abroad. Significant growth was

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POST SHOW REPORT 2019
EXHIBITORS OVERVIEW
2019 edition welcomed 288 participants from
19 countries, re-emphasizing its position as
the largest and premier exhibition for the Steel
& Metal industry in the Middle East and Africa.

According to most of the exhibitors

interviewed, during the 3 days they met
competent people who were determined to
enter into, and maintain commercial dealings
and Metal & Steel Middle East 2019 was a
light ray for doing business in the region.

ALL EXHIBITING COUNTRIES

Turkey Austria Taiwan UAE

Germany Belgium Portugal Kuwait

Italy France FINLAND tunisia

USA China Czech Republic Egypt

Spain India Saudi Arabia

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POST SHOW REPORT 2019
WHAT EXHIBITORS SAID!

"As a Diamond Sponsor for 5th time, The quality of

visitors is amazing, the number of professional
visitors is increasing every year. I am very happy to find
hundreds of suppliers under one roof matching our
requirements."
Mrs. Ghada Saber – (SolbMisr).

"A great platform to showcase rolling mill

equipments of interested customers visited and
through this exhibition we hope to expand our business.
Overall it is good"
Mr. Pankaj Khanna – PP Rolling Mills Mfg.

91% 86% 78%

HOW WOULD YOU RATE THE
EXHIBITION MANAGEMENT?
Of exhibitors rated the
exhibition management as "Very
Good" or Good.
HOW SATISFIED WERE YOU
WITH THE EXHIBITION
OVERALL? Of exhibitors were
satisfied or very satisfied with
the exhibition overall.
HOW WOULD YOU RETURN
BACK? Of exhibitors stated that
they certainly or possibly will
participate at the exhibition in
the future.

92% 70%

HOW WOULD YOU RATE THE
QUALITY OF VISITORS? Of
exhibitors were satisfied or very
satisfied with the quality of
visitors at the exhibition.
HOW WOULD YOU RATE THE
HOSTED BUYERS? Of
exhibitors had at least 3
meetings with hosted buyers at
the event.

TOP REASONS FOR EXHIBITING

Find a Meet
Promote Generate
distributor or existing
their brand new leads
agent customers

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WHAT OUR EXHIBITORS HAVE SAID
"The Egyptian steel sector is
one of our most important
market sectors. There is
nothing more important than
interpersonal interaction with
potential clients, which is why
this show has been such a
worthwhile opportunity for our
brand."
Mr. Khaled El Garhy
(El Garhy Steel).
"This is not the first time we
p a r t i c i p a t e i n FA B E X
Exhibition. This year the
visitors' quality is very good
and we are very happy and
satisfied with our participation.
We will definitely participate
next year.. "
Mr. JC Babu
Electrotherm India.
"As first-time exhibitors at this
show, we’ve had a fantastic
experience. It’s well worth
exhibiting at an event where
people can see and
experience what your
technology can do.."
Mr. Ahmet Erosy
ERSO DOKUM Makine.
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"Good platform for us to "As one of the most notable
showcase our industrial tools events for steel industry in the
to prospective customers. Middle East, we believe that
This time is getting better Metal & Steel 2019 is the best
response. I will like to thank platform to showcase our
for organizing this exhibition professional range of high
in a very planned manner. I quality products and services
have already reserved my to a high potential audience.
space for upcoming The exhibition is very
exhibition. Show is excellent." important for us on the level
Mr. Abdel Hamid Mohamed of the Arab world and locally."
Dar Elhamd, Parweld, Mr. Abd Alqader Almubark
SOREX. (Rajhi Steel).
“Our participation at Metal & Steel Middle East
2019 proved to be very fruitful with very
promising results. We were able to connect with
customers who were genuinely interested in
what we had to offer. Sure we are planning to
come back next year.
"Mr. Mohamed Saed
( ASHRY Steel).
"We are so glad for
participating in this event; We
are very satisfied with the
organization of the event. We
are very pleased with the
quality of visitors, there are a
lot of negotiations at our
stands, as well as a big of
potential in this market."
Mr. Khaled Azab
ABB Robotic.
"We have got quite a number
of enquiries for our laser &
CNC machine. It is a good
opportunity to get several kind
of information for our product.
Through this show, we can
suggest good solution to our
customer for their production."
Mr. Moustafa Gamal
G. Weike, Capital CNC
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POST SHOW REPORT 2019
VISITORS OVERVIEW

6173 Visitors

23 29.8% 703.2%
International
Countries Local
& Regional

The 10th edition of Metal & Steel/ FABEX Middle East Exhibition registered during the three
days 6173 visitors from 20 countries including: Egypt, Saudi Arabia, United Arab Emirates,
Algeria, Tunis, Morocco, Jordan, Sudan, Kenya, Uganda, Nigeria, Cameroon, Spain, Turkey,
Italy, Germany, USA, Belgium, India, and China.

MAIN REASONS FOR VISITING

Find new product suppliers

Keep up to date with new products and innovations

Meet up with colleagues in the industry/networking

Compare products with a view to placing orders later

Assess the possibility of exhibiting

Place an order at the event

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POST SHOW REPORT 2019
VISITORS BY JOB FUNCTION

6%
Foreman/Supervisor

6%
18% Buyer/Specifier/
Engineer/Technician/ Procurement
Machinist

14%
21% *Other
General Manager/
Project Manager

35%
Director/Owner

Visitor Feedback

93%
Plan to visit the show next year again

91%
Are satisfied with the show

88%
Recommend the exhibition

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MARKETING MEDIUMS
Metal & Steel Middle East / FABEX’s effective marketing campaign targeted professional
local, regional and international visitors. The campaign penetrated successfully the entire
marketing channels and delivered the highest possible return on investment:

DIRECT MAIL

WEBSITE FAX & SMS

SOCIAL MEDIA MOBILE APP

OUTSIDE EMAIL
BANNERS CAMPAIGNS

NEWSPAPERS
PR & COMM MAGAZINES ONLINE
ADVERTISING

TELE-MARKETING TV & RADIO

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Thank You
SEE YOU NEXT YEAR

SAVE
THE

DATES
February 27-29

2020
Grab the Opportunity now!
Organized by
Arabian German Exhibitions & Publishing Ltd.
Tel: (+202) 2270 35 84/85 - (+2) 010 666 733 44 - Fax: (+202) 2270 35 86
Email: marketing@arabiangerman.com
Website: www.arabiangerman.com

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