Good Day!

We are the researchers from Grade 12 ABM conducting a survey which your
answers will be essential for our research entitled “Effects of Social Media Marketing
on Brand Awareness through Facebook on Grade 11 and 12 ABM Students of St.
Theresa’s School of Novaliches S.Y 2019-2020”.

General Instructions: Please give your full honesty while answering this questionnaire.
Please put a check (✔) in the box that corresponds to your answer to the following
questions.

Part I. Personal Information

Name (optional):___________________ Age: 15-16 17-18 19-20

Grade and Section: _________________ Sex: Male Female

Part II. Factors that affect Brand Awareness on Social Media

4- Strongly Agree 2- Disagree

3-Agree 1- Strongly Disagree

A. Peer Influence

Indicators 4 3 2 1
1. Consumers prefer ads that feature their friends’
names on their newsfeed.
2. Most of consumers’ friends avail the same
product or service.
3. Consumers are impressed by feeds or blogs
about the product.
4. Consumers consider social media influencers
that are advocate of the brand.
5. Consumers adhere to trends on social media.
B. Presentation of the Product or Service
Indicators 4 3 2 1
1. Appearance of the product fascinates the
consumer.
2. Proper packaging is essential for the
consumer.
3. Cleanliness and neatness of the product is
important.
4. Consumers consider the quality of the product
as it is delivered.
5. Consumers are convinced with the promised
benefits.
 C. Price
Indicators 4 3 2 1
1. Consumers find more variety of prices on social
media.
2. Prices are more affordable because it is direct
selling from the manufacturer.
3. Consumers are flexible on paying with it since
they can use credit cards.
4. Is the product value and benefits worth the price?
5. Consumers are willing to spend more on products
that are on sale.

Part III. Effects of social media marketing on brand awareness.

Indicators 4 3 2 1
1. Positively affects the buying behaviors and
attitudes of the consumers.
2. Helps build and maintain strong relationship
with the customers.
3. It has a significant effect in terms of brand
image and brand equity.
4. Generates good income, sales or profits.
5. Helps organizations upgrade their promoting
effectiveness.

Part IV. Effective approaches that can be done to attain brand awareness.

A. Commercial or Advertisements

Indicators 4 3 2 1
1. Implementations of pop-up videos.
2. Implementation of needing to view an
advertisement first before playing a video.
3. Making the commercial video informative,
persuasive, and concise.
4. Creating a commercial video with a unique
theme, interesting and attention catcher.
5. Involving well-known personalities, celebrities or
influencers on the advertisement.
B. Private messages or Emails

Indicators 4 3 2 1
1. Updating the consumers regularly for new
products.
2. Introducing the brand and products’ profile through
private messages.
3. Using different medium or social networks to
connect with the consumer.
4. Disseminating coupons and promos in emails.
5. Allowing the customers to give reviews and
feedbacks through private messages..

C. Promotion from influencers, bloggers and vloggers.

Indicators 4 3 2 1
1. Implementing polls about the products’ quality.
2. Applying or using the product on vlog to introduce
products to the viewers.
3. Posting articles on how efficient and useful the
product is.
4. Giving a review about the benefits of the products
through blog or vlog.
5. Influencers or personalities giving special discount
for their audiences or subscribers.

We highly appreciate you for giving your time to fill out this survey. The information
you provided on this survey will be treated with utmost confidentiality. Again, thank
you very much and God bless!