Vinoth Rajendran
Campaign Specialist / Ad-Trafficker
Mobile: +91-9003035323
ACHIEVEMENTS
⮚ Awarded as a yearly best performer in 2016.
COMPETENCIES
⮚ Ability to easily grasp and adapt to fast
changing technological trends.
⮚ Committed to deadlines and schedules.
⮚ Good Communication Skills
PROFESSIONAL SKILLS
⮚ Good team worker.
⮚ Flexible to any environment.
⮚ Honest, Sincere and Hard worker with a high
level of Integrity.
Email: vinothseeraj87@gmail.com
Objectives
Results-oriented professional with 6+ years of experience and
proven knowledge of campaign management. Aiming to leverage
my skills to successfully fill the Campaign Specialist / Ad-
Trafficker role at your company.
Experience summary
● Previously worked in Paragon Digital Services Pvt. Ltd,
as an Ad – Trafficker in between August 2010 – May
2017.
Certifications and Course Completions
● Google Ads Fundamental Certification
● SEO Course Completion Certification
Responsibilities
● PPC Specialist: Using Google editor, campaigns will be
created, and actions will be done based on the
performance.
● Campaigns related to display & video will be managed in
Google editor / Google ads and Tubemogul.
● Setup the campaign, based on the IO with below necessary
details which is based on the Advertiser requirement.
● Budget Allocation / Flight dates
● Goal : CPM, CPI, CPC, CPA, CPL
● Running Branded & Incentive Ads
● Target – Sites/Channel/BT/RT/CT/Geo/Device
● Frequency cap
● Day parting/ Ad Rotation/Schedule
● Black Listing / White Listing
● Implementing Keywords / Negative Keywords
 EDUCATIONAL QUALIFICATION Worked with Esteemed Clients

Annai Veilankanni’s College of Arts & Science

● Amazon
BCA (2005 - 2008) ● Tubemogul
● Global Radio
St Ann’s Mat Higher Secondary School ● Bskyb

HSC (2004 – 2005) Performance Analysis & Troubleshooting

SSLC (2002 – 2003)
● No delivery
PERMANENT ADDRESS ● Creative tag issue / Creative Swapping
● Tracking issues
# 20, Malligai Street, ● Irrelevant Web Page / Landing Page Content
● Display Problem in Creative / Videos
Ambal Nagar, Porur,
Chennai, Tamil Nadu - 600116. Advertisement set up

India.
● Static and stream
● 3rd party tags
PERSONAL INFORMATION ● Display & Video (Pre-Roll, Mid-Roll & Post-Roll) creative.
● VAST/VPAID – 3rd Party assets for Video campaigns
Father Name: M. Rajendran ● Modify the cache buster/click macro for every 3rd party
tags/trackers.
Mother Name: R. Seetha Lakshmi
Reporting the campaign activities
Age : 32 years
Providing the following reports based on Client’s requirement.
Sex : Male
• Performance (Delivery/CTR/VCR).
Nationality : Indian • Ad performance.
• Forecasting.
Date of Birth : 01/06/1987 • Category performance report.
• Revenue generating report to publishers.
Languages Known: English, Tamil. • Discrepancy report.

Declaration

I solemnly declare that the information provided above is correct and true to the best of
my knowledge and belief.

PLACE: Chennai, India Signature

DATE: Vinoth Rajendran