Course Description

Degree Program Outcomes

At the conclusion of this degree program, the student will able to:
1. Demonstrate the ability to understand and apply traditional theories and concepts of business management
and the ability to do this an in depth in one area of specialty: nonprofit management, accounting,
technology or general management.
2. Understand their vocation in business and their unique identity and role within their field in a way that
maximizes their calling and enables 24/7 Christian ministry.
3. To be able to develop and grow businesses and nonprofit organizations in a way that is socially responsible
and that reflects God’s love and purposes for the world.
4. Communicate effectively and professionally in business situations through physical or virtual presence,
writing, speaking, listening, and electronic media.
5. Interpret and analyze accounting information for internal control, planning, performance evaluation, and
coordination to continuously improve business processes.
6. Integrate and apply Biblical, ethical, legal, economic and business principles into effective managerial
decision-making.
7. Demonstrate the ability to understand and apply traditional theories and concepts of a Christian liberal arts
education, equipping students with the knowledge and skills to facilitate intellectual, spiritual, and personal
growth, pursue their advanced studies, and improve the world in which they live.

BUS305 helps students learn the entrepreneurship and small business management in order to meet program
outcome 1, 4, and 5 above.

Course Objectives
After completing this course, students will be able to:
1. Develop and explain advanced entrepreneurial strategies.
2. Prepare a business plan.
3. Explain and apply the product development process in a small business contexts.
4. Explain the current and apply strategies for small business finance.
5. Explain current issues relating to entrepreneurial management skills.
6. Explain current issues relating to entrepreneurial marketing.

Course Outline

Week Assessments Due Date Est hrs Total Objective #’s

Grade %

1 Introduction to Entrepreneurship 10 --

Forum Assignment: Introduction and Reflection on 2 3%

Entrepreneurship

2 Business Plan Overview and Introduction 10 -

Business Plan Assignment 5 4%

3 Marketing Plan Part 1: Research, Products and Customers 8 --

HP Life Assignments. Unique value proposition. Your 2 4%

target audience.

Business Plan Assignment Week 3 5 4%

 4 Marketing Plan Part 2: Competition, Strategy and Pricing 8 --

HP Life Assignments. Strategic Planning. Setting Prices. 2 3%

Business Plan Assignment Week 4 5 4%

5 Marketing Plan Part 3. Marketing Strategy and Sales 8 --

Forecast

Business Plan Assignment Week 5 5 4%

HP Life Course: Managing contact information, Customer 2 3%

relationship management

6 Week 6 Operations, Staffing and Management 8 --

Business Plan Assignment Week 6 5 4%

HP Life Assignments. Maximizing Capacity. Managing 5 6%

Contact Information, Customer Relationship
Management. Hiring Staff. Inventory Management. IT for
Business Success.

7 Week 7. Financial, Executive Summary, First Complete 8 --

Draft & Peer Review

HP Life Course: Basics of Finance. Profit and Loss. 4 4%

Finding Funding. Cash Flow.

Business Plan Assignment: Completed Rough Draft and 13 17%

Self-Scoring

8 Week 8. Business Plan 20 40%

Overall 135 100%

Grading Summary
 HP Life Assignments 20% of total grade
 Weekly Business Plan Assignments & Forums 27% of total grade
 Rough Draft Business Plan 17% of total grade
 Final Draft Business Plan 40% of total grade

Forum Expectations
We expect that students will spend an estimated one-two hours to post one initial message, one hour to read posts
from 5+ students (presumes that a student doesn't read every post), and an estimated 1 hour to post two reply
messages. Forum grading will be based on the following items:
 Forum posts should be 200-400 words although these are not strict limits.
 Students must demonstrate comprehension of the material and achievement of the related learning
objectives related to that forum. Be sure to read the learning objectives.
 Students should demonstrate critical thinking and use outside material researched beyond the assigned
readings.
 The goal of course forums is to have scholarly dialog among peers combining both the strengths of in-
person class discussion and providing concise, professional quality writing (similar to a well thought-out
academic or scholarly blog) and responding in a way that adds value to others writings
 Students are not required to use APA format for references in forum posts, but instead students are
encouraged to hyperlink relevant information when possible.
 Grading rubric: forums use the same high level grading rubric as for the final project including
 o Content Knowledge (25%)
o Critical Thinking (25%). Note that critical thinking is very different from criticism.
o Communication (25%)
o Application (25%)

Written Work
Writing should be for a business audience. Use the Business Plan Template for formatting. Please correct spelling
and grammatical errors before submitting all assignments. Spelling, grammar, and writing style will be taken into
consideration in evaluating written work. Assignments should be submitted to the Course Dropbox within Moodle.
Every assignment should carry a filename that MUST include your name (Student Name) and the assignment
number, e.g. Jan_Smith_Minor1.doc

Written work must be reflective, balanced, scholarly analysis and be well-supported by references. Deep familiarity
with the biblical text will be appreciated as will the ability to showcase extensive theological reading and reflection
and to critically examine an issue from many points of view.

Very informal or highly opinionated writing styles will be severely penalized. Do not preach.

Late Policy
Coursework is scheduled over a seven-day week to provide structure for students residing on six continents. The
weekly schedule begins on Monday at 12:01AM US ET (USA Eastern Time), and ends on Sunday at 11:59PM US ET.

● Assignments submitted more than 1 week late (after the following Sunday) will lose 1 letter grade (i.e. "A"
becomes a "B")
● Assignments submitted more than 2 weeks late will lose 2 letter grades (i.e. "A" becomes a "C")
● All assignments and quizzes must be submitted by the week after the term ends or they will receive a failing
grade
● Extensions: professors may grant an extension if the student has a prolonged sickness or major family
crisis. The length of the extension is up to the professor’s discretion.
● Applications for an extension should be sent to the professor at least 2 or more days before the due actual
date. Extensions must be after a course ends submitted via the online extension request form. If an
extension is granted, no other courses may be taken until that course is completed.

Week Eight is the last class session with assignments posted. All course work must be completed by the student
and submitted to the instructor by Friday of the tenth week of the course. No credit will be given for work
submitted after this date.

This syllabus is subject to change without notice up until the first day of the semester. For more academic policies,
please visit: http://www.cityvision.edu/cms/cv/academic-policies

Course Materials
Week 1 Entrepreneurs recognize opportunity and the business plan
HP Life Course: Unique value proposition
Week 2 Creating business from opportunity, Exploring your market
HP Life Course: Strategic planning
HP Life Course: Your target audience
Week 3 Developing the right marketing mix and plan, Smart selling and effective customer service
HP Life Course: Benefits vs. features, Social media marketing
HP Life Course: Selling online, Setting prices
Week 4 Understanding and managing start-up, fixed and variable costs. Using financial statements to
guide a business. Cash flow and taxes.
HP Life Course: Basics of finance
HP Life Course: Profit and loss
HP Life Course: Cash flow, Sales forecasting
 Week 5 Financing strategy. Addressing legal issues and managing risk. Operating for success
HP Life Course: Finding funding
HP Life Course: Maximizing capacity
HP Life Course: Managing contact information, Customer relationship management
Week 6 Management, leadership and ethical practices,
HP Life Course: Hiring staff, Inventory management
Week 7. Communication is critical, Franchising, licensing and harvesting: cashing in your brand
HP Life Course: Business email, Presenting data, Effective business websites
Week 8. Business Plan

Possible
Forms of Business Ownership and How to start them