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  • MM 1

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    Nimish
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    This document discusses key concepts in marketing management including: 1. It outlines the development of marketing concepts from exchange to societal marketing and how marketing has influenced everyday life. 2. It discusses marketing systems and how marketing has adapted to the new digital economy using techniques like viral marketing, online marketing, and focusing on customer delight. 3. The document also briefly mentions elements of the marketing mix, marketing myopia as discussed by Theodore Levitt, and disruptive marketing through new business models and product design.

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    Marketing Management

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    This document discusses key concepts in marketing management including: 1. It outlines the development of marketing concepts from exchange to societal marketing and how marketing has influenced everyday life. 2. It discusses marketing systems and how marketing has adapted to the new digital economy using techniques like viral marketing, online marketing, and focusing on customer delight. 3. The document also briefly mentions elements of the marketing mix, marketing myopia as discussed by Theodore Levitt, and disruptive marketing through new business models and product design.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    3 views15 pages

    MM 1

    Uploaded by

    Nimish
    This document discusses key concepts in marketing management including: 1. It outlines the development of marketing concepts from exchange to societal marketing and how marketing has influenced everyday life. 2. It discusses marketing systems and how marketing has adapted to the new digital economy using techniques like viral marketing, online marketing, and focusing on customer delight. 3. The document also briefly mentions elements of the marketing mix, marketing myopia as discussed by Theodore Levitt, and disruptive marketing through new business models and product design.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 15

    MARKETING MANAGEMENT

    • Marketing in everyday life


    • Development of Marketing concept
    • Marketing in the new economy
    • Marketing system
    • Marketing myopia
    Marketing – How it has influenced our lives
    How marketing is Important….

    What do the companies market?


    Everyday brands
    Logos
    Market yourself
    Negative feelings for products
    Development of marketing concepts
    • Exchange
    • Production-supply – demand
    • Product-performance
    • Selling- persuasion
    • Marketing- value proposition
    • Societal marketing
    Marketing by Lifebouy
    Marketing system
    Marketing in new economy
    • Features of new economy
    • New techniques adopted by marketers
    • Viral
    • Online
    • Holistic marketing
    • Hybrid customers
    • Customer delight
    Elements of Marketing Mix
    Marketing Myopia
    • Theodore Levitt
    • Railways
    • Kodak
    Disruptive marketing
    Business model
    Design a product to meet the emerging market
    Redesign the existing product to meet the unsatisfied demands of
    present market
    Introducing Amazon Go and the world’s most advanced shopping
    technology_2.MP4

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