Health Club Management Handbook

SPONSORED BY
HEALTH CLUB MANAGEMENT

HANDBOOK 2O15
The essential resource for health and fitness professionals
BROUGHT TO YOU BY
healthclubhandbook.com
www.myzone.org
myzoneuk@cfm.net
0115.777.3333
MYZONE ® is BIG DATA

An innovative technology that holds
your network accountable to their
physical activity through accurate,
UHDOWLPHHƪRUWWUDFNLQJ0<=21(
brings insight, engagement, and
motivation to your audience providing
\RXZLWKLQGHSWKDFWLYLW\DQDO\WLFV
WHY MYZONE?
$FFHVVDOO\RXUQHWZRUNoVGDWDYLD0<=21(oVFORXGLQWHUIDFH
Increase motivation and keep your network physically active
3URYLGHWDQJLEOHIHHGEDFNDQGGULYHOLIHWLPHHFRQRPLFYDOXH
Unique, inclusive metric to measure and reward physical activity
Turnkey implementation gets you started quickly
Call MYZONE at 0115.777.3333

to start engaging your club today.
EFFORT REWARDED.
Health Club Management is IHRSA’s
EDITOR’S LETTER European Strategic Media Partner
health club
management
Public Affairs Media Partner
VANGUARD
SPONSORED BY
Welcome to the Health Club

Management Handbook 2O15
2015 looks set to be a year of disruption in rooted in very basic, but all too often ignored,
the health and fitness sector. consumer needs: to feel like a person and not a
number; to be part of a community; and to feel
Technology will be the main disruptive force; you’re getting value for money, whatever the
clubs must engage with this or be left behind. price tag. From flexible memberships to ‘clubs
While the explosion of apps and wearables in club’, operators will increasingly look at how
might seemingly present a threat to the gym to incorporate the principles of the microgym
model, in fact there are huge opportunities into their own offering.
for operators to embrace this technology,
harnessing its power not only to enhance the member The important thing is to see these disruptive forces as a
experience within the club, but also to extend their reach positive chance to challenge ourselves, rethink the health
beyond their four walls and into people’s lives on a 24/7 club model and remain relevant in a changing, increasingly
basis (see page 82). consumer-led landscape.
The growth of the microgyms is another trend to be Kate Cracknell,

heeded across the board. The success of this model is Editor – Health Club Management Handbook
To order extra copies of the Health Club Management Handbook 2015 please visit www.healthclubhandbook.com
CONTACT US Leisure Media, Portmill House, Portmill Lane, Hitchin, Hertfordshire SG5 1DJ, UK
SUBSCRIPTIONS WEB: www.leisuresubs.com EMAIL: subs@leisuremedia.com TEL: +44 (0)1462 431385 FAX: +44 (0)1462 433909
www.healthclubhandbook.com Health Club Handbook 2015 5

CONTENTS
p22 All the latest trends for health club spas
p12 Fitness Foresight™ offers a snapshot of the trends and forces shaping the fitness sector p70 Member retention under the microscope
INTRODUCTION 22 Spa Foresight™ RESEARCH ROUND-UP

Edible environments, gut health,
05 Editor’s letter robot therapists and 3D printing. 50 Vital statistics
In 2015, the fitness sector must How might trends such as these Facts and figures that offer a
see disruption as a positive chance inform your health club spa snapshot of the global fitness
to challenge itself, rethink its offering going forward? industry, the emerging tech
model and remain relevant sector, and the crisis in health and
wellbeing around the world
DEVELOPMENT PIPELINE
FORESIGHT 54 Sense & sensorbilities
30 Work in progress Low-cost growth, public sector
12 Fitness Foresight™ We round up the expansion plans strength and the impact of
From cellular health to wellness of a selection of key private sector technology. David Minton offers
cities, hardcore fitness to the new operators around the world, and an overview of the fitness sector
superfoods, we look at the forces offer a snapshot of upcoming UK based on the latest TLDC State
shaping the future of the sector public sector developments of the UK Fitness Industry report
6 Health Club Handbook 2015 www.healthclubhandbook.com

HEALTH CLUB MANAGEMENT HANDBOOK 2015
p30 Operators’ expansion plans for 2015
58 Is small really beautiful?

The latest HAFOS survey gains
insight into consumers’ views of
budget clubs and microgyms
62 Opportunities & threats

An analysis of potential growth
areas for the fitness sector, based
on the latest Mintel research
66 What do 10,000
members say?
What do your members
experience in your club, and
how does this impact retention?
Dr Melvyn Hillsdon reports p66 What do members experience when they visit your club, and how does this impact retention?

CONTENTS
p82 Taking advantage of new technology
p78 trendwatching.com outlines six key consumer trends to latch on to for the year ahead p100 Global trends identified by IHRSA
70 Member insight 82 Hi-tech future 96 European perspective

Dr Paul Bedford outlines the How can gyms and health What lies ahead for the health and
key findings of his qualitative and clubs take advantage of the fitness sector from a European
quantitative retention reports opportunities presented by new perspective, and how will this
technology? We ask the experts impact individual businesses?
74 Science snapshots
We round up some of the latest 88 The year ahead 100 Worldwide trends
research in the area of health, Will 2015 prove to be a turning Insight into the trends and
fitness and wellbeing point for the health and physical opportunities for growth of the
activity sector? ukactive CEO sector over the coming months
David Stalker offers his thoughts
INDUSTRY INSIGHTS 104 Doing well by doing good
92 2015 predictions How can your business drive
78 Riding the zeitgeist What will drive sector growth long-term relevance and profit
Six consumer trends to harness in 2015, and what will be the by embracing a socially conscious
for business success in 2015 challenges and opportunities? agenda? Ray Algar reports

p254 Get planning with our 2015 diary listing
p160 Innovation in the independent sector p96 EuropeActive outlines the key fitness-related policies coming through at a European level
WHO’S WHO 160 Independents’ day 234 Product selector

A selection of innovative projects Industry suppliers listed by
108 UK operators from independent operators category – a fast, easy way to find
A who’s who, A–Z listing of key products and services
UK operators, including CEO
information and plans for 2015 COMPANY PROFILES 242 Supplier contact book
Contact information for suppliers
140 UK budget operators 164 Company profiles and service providers across the
Who’s who in the UK’s thriving Information on leading fitness sector, in a handy A–Z listing
low-cost sector? We round up suppliers and training providers
the key players 254 2015 diary
Get your year planned out
146 European operators LISTINGS with this listing of all the key
Who’s blazing a trail in your conferences, trade events and
market? We round up a selection 232 Industry organisations meeting forums for the health and
of leading operators in Europe Key bodies in an A–Z listing fitness industry in 2015

Kate Cracknell
EDITOR
CHOOSE HOW YOU READ...
Email: katecracknell@leisuremedia.com
Tel: +44 (0)1462 471906
Twitter: @healthclubkate
Liz Terry
PRINT DIGITAL PDF
EDITORIAL DIRECTOR
Email: lizterry@leisuremedia.com The Health Club Read the Health Club The Handbook is also
Tel: +44 (0)1462 431385 Management Handbook Management Handbook free on available as a PDF edition
Twitter: @elizterry is available in glossy digital turning pages and enjoy for readers who want to
print on subscription extra links and searchability read offline or on tablet
Jan Williams
PUBLISHER
Email: janwilliams@leisuremedia.com
OTHER RESOURCES FROM HEALTH CLUB MANAGEMENT
Tel: +44 (0)1462 471909
Health Club Management magazine healthclubmanagement.co.uk

Health Club Management is the leading magazine Health Club Management’s website features daily
for fitness facility owners, operators, managers health club news and jobs, and offers access to
NEWS DESK
and purchasers. The magazine is available in print, digital editions of Health Club Management and
Jak Phillips +44 (0)1462 471938 on digital turning pages and as a PDF edition. links to other Leisure Media titles.
Tom Anstey +44 (0)1462 471916
QRead it online: QVisit the website:
Helen Andrews +44 (0)1462 471902 www.healthclubmanagement.co.uk/digital www.healthclubmanagement.co.uk
QDownload the PDF edition:
ADVERTISING SALES
www.healthclubmanagement.co.uk/pdf
John Challinor +44 (0)1202 742968
Astrid Ros +44 (0)1462 471911 Leisure Opportunities
Chris Barnard +44 (0)1462 471907 Leisure Opportunities magazine focuses on
Paul Thorman +44 (0)1462 471904 Health Club Management ezine recruitment, careers and news and is published
The Health Club Management ezine brings the every two weeks. It has a daily website showing
DESIGN best of the week's news and jobs to your inbox all the latest jobs, as well as news from across
Clara Nicoll +44 (0)1767 769645 every Friday. Covering everything from facility the leisure sector.
openings to sector investment, public policy to
QReadit online:
PRODUCT EDITOR new research findings.
www.leisureopportunities.co.uk/digital
Jason Holland +44 (0)1462 471922 QSign up here: QDownload the PDF edition:
www.leisuremedia.com/subscribe www.leisureopportunities.co.uk/pdf
SUBSCRIPTIONS
QSign
up for the e-zine:
Denise Adams +44 (0)1462 471930 www.leisuremedia.com/subscribe
WEBSITE
fitness-kit.net
Michael Paramore +44 (0)1462 471926
Our search engine for buyers offers contacts
Emma Harris +44 (0)1462 471921 and details for 5,000 suppliers. Find all the Instant alerts & RSS
connections you need to streamline your Get the news as it happens and find out about
CIRCULATION
buying, and get news via the weekly ezine. the latest job openings and tenders the second
Michael Emmerson +44 (0)1462 471932 they’re posted online, by signing up for our free,
QVisit the website:
customisable instant news alerts and RSS feeds.
FINANCE www.fitness-kit.net
Denise Adams +44 (0)1462 471930 QSign up for the e-zine: QSign
up here:
www.leisuremedia.com/subscribe www.leisuremedia.com/subscribe

MORE TO ENJOY...
The full collection of handbooks by Leisure Media includes
HEALTH CLUB SPORTS ATTRACTIONS

MANAGEMENT MANAGEMENT MANAGEMENT
HANDBOOK HANDBOOK HANDBOOK
READ ONLINE READ ONLINE READ ONLINE

www.healthclubhandbook.com/digital www.sportshandbook.com/digital www.attractionshandbook.com/digital
Subscribe:
leisuremedia.com/subs
Sign up for free digital

editions and e-zines:
health-club.co.uk/green
Tel: +44 1462 431385

www.leisuremedia.com
SPA BUSINESS LEISURE

Each handbook is
HANDBOOK HANDBOOK
available in print, on
digital turning pages
READ ONLINE READ ONLINE
www.spahandbook.com/digital www.leisurehandbook.com/digital
and as a PDF download

FITNESS FORESIGHT
FROM HEALTH CLUB MANAGEMENT MAGAZINE
Fitness Foresight™ 2015

fitnessforesight.com looks at trends and influences, and
identifies opportunities for industry growth and diversification
83 per cent
MENTAL HEALTH of people
THE FEELGOOD FACTOR exercise to
lift their
The World Health Organisation forecasts that, by 2020, mood
depression will be second only to coronary heart disease as
a leading contributor to the global disease burden. Already in
PHOTO: WWW.SHUTTERSTOCK.COM/ ICSNAPS

the UK, roughly one in six of us experience a mental health
problem at any one time, costing the economy £105bn a year.
Given the numerous studies proving the benefits of exercise
for mental health, we expect gyms to pick up on the ‘feelgood
factor’ message a lot more – not least because it has the
potential to be even more compelling and universally appealing
than conventional themes like weight loss: in a survey by mental
health charity MIND, 83 per cent of respondents said they
exercised to help lift their mood or reduce stress, while seven
out of 10 gym users with no mental health issues thought their
mental wellbeing would suffer if they didn’t exercise.
CHARITABLE THINKING
BEYOND THE BOTTOM LINE
Driven by initiatives such as heart – improving people’s uplift in committed CSR
Gymtopia (www.gymtopia. health – major corporate partnerships as the industry
org), more businesses social responsibility (CSR) matures and takes a longer-
will recognise the value of initiatives remain thin on the term view, appreciating
having an altruistic purpose. ground, with most efforts that such projects can
While the fitness sector limited to one-off charity help create a more valued,
CSR partnerships will be more long-term has a worthy mission at its fundraisers. We foresee an sustainable organisation.

HUBS FOR HEALTH
WELLNESS CITIES
Health clubs are already beginning to
embrace the broader concept of wellness
rather than just fitness, but could we be
reaching a point where we witness the
emergence of entire wellness cities?
These could become hubs for wellbeing
where everything has been designed (or
redesigned) with health in mind: from
the green spaces outside and fresh air
we breathe, to buildings that incorporate
circadian lighting and water filtration
systems. Active design – whereby streets
and buildings have attractive opportunities
for physical activity embedded into them
– would also be key, and health clubs and
integrated spas offering a multitude of
wellness services would feature heavily.
The vision of building entire cities around
wellness is a powerful one that most people
can relate to and find compelling and
attractive. And although the idea of wellness
environments isn’t new, we’re a approaching
a time when the concept will reach tipping
point and enter the mainstream.
Take the stairs: Physical

activity opportunities should
be designed into everyday life

FITNESS FORESIGHT
PLAYTIME
MAKING FITNESS FUN
We expect to see a higher degree of fun,
spontaneity and play brought into fitness
offerings – not only for children but also for
adults – to get around people’s mental block
when it comes to doing structured exercise.
There are already several great initiatives
that aim to introduce ‘just for the fun of
it’ movement into daily lives: one lovely
example is a bridge in Reykjavik, Iceland,
which is usually lit blue, but where each
section turns pink as you step on it; run
across fast and the whole bridge turns pink.
We expect to see fitness operators
tapping into this trend, offering dance
classes and pop-up challenges in parks,
rebounding in schools for parents and kids
together, Parkour sessions in the street,
Expect to see operators and guided walks with a purpose (historical
get involved in fun routes, ghost walks) rather than walking for
out-of-club activities walking’s sake. Anything to put a smile on
such as Parkour people’s faces and get them active without
them thinking about it.
EXERCISE IS MEDICINE
EVIDENCE & DATA
As tracking devices get ever smarter and more accurate
– with sensors monitoring a growing range of measures
from activity levels, nutritional information, weight and
sleep patterns to heart rate, blood pressure, blood
sugar levels, respiratory rate and oxygen saturation
– fitness facilities will be able to use these to provide
extensive, robust data to prove both the effectiveness
of, and adherence to, their programmes. With
‘evidence’ today’s buzzword, and the thing all health
commissioners want to see from the fitness sector, Tracking devices will be used to prove
expect to see these devices incorporated into all the impact of exercise referral schemes
exercise referral schemes going forward.

PHOTO: WWW.SHUTTERSTOCK.COM/ ANTONIODIAZ
Striking a good balance

at a cellular level
STRIKING A BALANCE
boosts wellbeing and CELLULAR HEALTH
reduces risk of disease
We anticipate increasing awareness of
the importance of cellular health.
Many of the systems that run our
bodies at a cellular level work through
tensions between opposites; the
balance between them determines our
health. For example, the health of the
gut – which underpins the immune
system – relies on the balance between
fungi and bacteria. If either dominate,
our health is undermined: consume
too much sugar or yeast and fungus
flourishes, which leads to disorders
such as candida, athletes foot and
thrush. The cellular pump, which keeps
our cells clean and our blood pressure
healthy, relies on the correct balance
between sodium and potassium in the
body. Get the balance wrong and the
result will be high blood pressure.
A wide range of health factors are
reliant on balance – exercise and rest,
acid and alkali, oxygen and carbon
dioxide. Good balance means excellent
cellular health and a greater likelihood
of freedom from disease.
We expect to see a more widespread
recognition of the importance of
good cellular health, its role in the
fundamental underpinning of wellbeing,
and its importance as the ultimate
tool in the prevention of disease. This
subtle element of health is unseen and
rarely researched, so education to raise
awareness will be the first step.

FITNESS FORESIGHT
TOO MUCH OF A
GOOD THING
OVER-NOURISHMENT
Millions of people take
vitamin supplements for
any number of reasons: to
boost their health, give them
better skin or even raise
their sex drive. While some
may benefit from specific
supplementation, scientists
are warning that taking extra
vitamins without supervision
could be a waste of money
and may even be harmful.
High doses of vitamin A,
for example, could be linked
to osteoporosis.
Unsupervised use of vitamins
could be a waste of money –
and may even be harmful
THE NEW SUPERFOODS

FATS & CARBS
Misinformation about the role fats and carbohydrates play in the body
has led to many people excluding them from their diet.
However, we expect to see the reputation of these foods
rehabilitated as people become better educated in holistic nutrition.
In his book Fats that Heal, Fats that Kill, Udo Erasmus makes the
case for eating and absorbing the correct fatty acids in the diet to
prevent and reverse a wide range of serious health disorders, from
cancer to type 2 diabetes and arthritis. Meanwhile, carbohydrates are
necessary for a range of functions, from the maintenance of nerve
health to the production of testosterone.
Health clubs are perfectly placed to educate their members on
these issues, and should also be striving to include the correct fats
and carbs on in-club menus. Eating the right fats and carbs is actually good for your health

ALL PHOTOS: WWW.SHUTTERSTOCK.COM
BEYOND THE GYM

ACTIVITY TRACKING
With the advent of smart watches, fitness

apps and activity trackers – all of which give
exercisers much more independence in their
training – gyms will need to rethink what they
stand for and how they support their members.
Forward-thinking operators will realise the
hi-tech future rests not just with their own
equipment, but with the activity trackers their
members bring to the club. Rather than seeing
these as a threat, clubs must allow their systems
to interact with third-party apps and devices, so
members can use their choice of system to track
all their activity, wherever they are.
Treadmills that can personalise a workout
based on data from a running app, sensors in-
club that pick up a member’s recent exercise
data and suggest a tailored programme for that
day, smart scales that feed data back into the
app, the option to stream a class live into a
member’s home… The internet of things will
make all this possible, ensuring gym workouts
remain an integrated part of the jigsaw.
People might visit the gym less frequently,
preferring to mix and match their activities, but
clubs will always be able to offer motivation, a
community feel and sense of accountability to
a real person that solo training can struggle to
deliver. Operators that recognise these selling
points, and that appreciate the need to be a
co-operative part of people’s broader exercise Members will
routines, will be the ones that succeed. want to use their
tracker of choice

FITNESS FORESIGHT
A CLASS ACT
VIRTUAL OFFERINGS
A number of health clubs are already providing virtual group
exercise, whether to complement and feed in to live classes or
as a standalone, virtual-only timetable.
However, the momentum is gathering and soon we’ll see health
clubs transforming entire studios into cinema-style experiences,
with surround-sound systems and floor-to-ceiling screens –
potentially even wrap-around screens covering multiple walls of
a studio. Group exercise will be less about an instructor standing
in front of a class in a brightly lit, mirrored studio and more
about an exciting audiovisual experience driven from the screen
in which live instructors, where available, are freed up to offer
personalised tips and motivation to class participants.
The Les Mills-Reebok ‘immersive fitness’ initiative has led
the way. While this product will be too expensive for many,
DLL in the UK and CMG in Paris have already committed to
trialling the concept. In the long run, cinema-style visuals and
sound that draw you in to a computer game world where you
can’t help but get sucked in to the workout is an approach more
operators will look to replicate. Immersive fitness: Les Mills-Reebok have led the way
LONELINESS
BAD FOR HEALTH
The number of people living alone has increased by 80 per cent in the last 15
years, rising to 277 million globally in 2011, according to Euromonitor. While
ageing populations have contributed to statistics, the ‘cult of the individual’ has also
PHOTO: WWW.SHUTTERSTOCK.COM
intensified and more people of all ages are actively choosing to live alone. Figures are
the highest in Sweden, where 47 per cent of households only have one person living in
them, followed by the UK (34 per cent) and Japan (31 per cent).
Loneliness has dramatic ramifications for health: it can interfere with sleep, raise blood
pressure, decrease immunity, increase depression, lower overall wellbeing and stimulate
cortisol production. Lonely people are also twice as likely to die prematurely, say doctors.
Loneliness can Health clubs are ideal hubs to tackle loneliness. Whether through community
raise people’s outreach programmes or clubs-in-clubs, facilities could target the most vulnerable
blood pressure groups, offering physical activities, social meeting places and educational sessions on
how to deal with loneliness.

Many skin functions, such as temperature and oil production, are circadian-rhythmic; clubs and spas could use this insight to tailor facials
SETTING THE RHYTHM

CIRCADIAN AWARE
Organising daily schedules around the body’s natural clocks We also see health clubs becoming more mindful of the
– our circadian rhythms – can improve mental alertness and timing of workouts and spa treatments. Is it possible to map
even enhance the immune system. Yet when these rhythms are an individual’s circadian rhythm and construct a personalised
disrupted – by work patterns, for example, or by the use of workout programme around that? Is there an optimum time to
artificial light – our inner clocks are thrown. offer a more relaxing or energising massage? Many skin functions
We see high-end health clubs creating circadian-friendly are circadian-rhythmic: oil production is twice as high at noon as
environments by installing ‘healthy lights’ that emit different between 2.00 and 4.00pm, and its temperature is higher in the
spectrums of light. These spectrums mimic the wavelengths of evening. Of course, everyone has their own natural rhythm, but
natural daylight with which our biological rhythms are in-synch. these guidelines could be used as a starting point to tailor facials.

FITNESS FORESIGHT
TO THE EXTREME
HARDCORE FITNESS
It’s not only fitness facilities that are polarising and
diversifying into niches: high-end versus budget,
specialist microgyms challenging full-service
formats, outdoor versus indoor. The end consumer
is also polarising, with the fitness savvy group
becoming increasingly extreme in their activities.
Endurance events like Iron Man and
Tough Mudder are drawing large numbers
of participants; CrossFit is enjoying growing
popularity, both in standalone facilities and in
mainstream clubs; and the likes of Insanity, HIIT,

Tabata and boot camps have joined the line-up on
many clubs’ timetables.
As health clubs seek to grow their market and
attract deconditioned people into their facilities
– people who will be easily intimidated – they
will have to be conscious of the very diverse
needs and mindsets of an increasingly polarised
user group. Endurance fitness events such as Tough
Mudder are growing in popularity
THERE’S A THOUGHT
NEUROPLASTICITY
A growing number of studies in the field of neuroplasticity show
the brain is not the static organ we once believed it was. It has
the ability to change, heal and renew itself, which can result in
physical as well as mental changes.
Scientists of pyschoneuroimmunology, another fairly new field,
have also found receptors for our emotional neurotransmitters
(usually only located in the brain) in the cells of our immune
system. It seems there’s a direct link between the mind and body.
To get optimum physical results, future fitness instructors will
therefore start to look at how they can work with the mind.
They’ll address how members are thinking and feeling internally
to help treat their body. Scientists have shown there’s a direct link between mind and body

GLOBAL HOTSPOTS
OIL, GAS – AND SOLAR
Identifying global hotspots very early on in the
process enables operators to unlock new markets for
growth, by acquiring land and property and forming
local partnerships to underpin business expansion.
Fitness Foresight™ is tracking emerging
economies where wealth is based on the
production of energy – specifically oil and gas in
the short-term, but longer-term we expect this to
broaden out to include access to solar power, as
this option becomes more competitive.
The wealth generated by the harvesting of
these natural resources is creating exciting
opportunities for development in emerging nations
such as Kazakhstan, Nigeria, Algeria, Angola and
Azerbaijan, which have vast oil reserves, and
Uzbekistan and Turkmenistan, which have gas.
Exciting longer-term opportunities will emerge
for the global expansion of health club chains and
franchises once a better infrastructure is in place,
and this oil and gas wealth combines with more
stable political situations.
And as solar gains market share, we’ll track
the winners in that too. These are just as likely
to be in the developed world. For example, in
Australia solar has reached a tipping point where In Australia, solar power
it’s cheaper than coal. O is now cheaper than coal
ABOUT THE AUTHORS

Kate Cracknell is editor of Health Club Management magazine and the Health Liz Terry has been writing about and analysing the global leisure industries
Club Management Handbook. She previously worked as global since 1983. She’s managing director of Leisure Media, which
account director for advertising agency J Walter Thompson, based includes Health Club Management in its portfolio of leisure-
in the London office. focused magazines.
E: katecracknell@leisuremedia.com E: lizterry@leisuremedia.com
T: @HealthClubKate T: @elizterry

SPA FORESIGHT
FROM SPA BUSINESS MAGAZINE
Spa Foresight™ 2015

spaforesight.com looks at trends and influences in the spa industry,
and identifies opportunities for sector growth and diversification
SPECIALIST FITNESS
MICROGYMS
Microgyms – centres specialising in just one area of fitness – are taking
the health club market by storm. They’re also creating a new breed of
exerciser which spas can also target.
Standalone cycling studios are leading the way, but other formats –
from functional training to group exercise – are gaining popularity. And Um inum sit
research by Dr Paul Bedford, a UK-based retention expert in the fitness arum int fuga.
sector, shows people are becoming more targeted with each club they Et harum
join, wanting a specific type of yoga, group cycling or equipment. volupta qu
Savvy spa operators will monitor the microgym movement and emulate
the experience by putting on themed workouts with special guest
instructors to tap into this audience. They’ll base this on what’s popular
with their own spa-goers, with specialised yoga being an obvious fit. We also
expect to see partnerships forming between microgym and spa owners. Microgyms: Standalone cycling studios are leading the way
ACCESS TO EXPERTS
VIRTUAL TRAINER
Given their ability to schedule classes or let variety of trainers. Virtual
generate value from under- customers choose sessions group exercise provider
used space, virtual exercise on-demand, or offer a Gaiam, for example,
classes – already popular combination of the two. provides yoga sessions
with a number of leading A big advantage for the by Rodney Yee. Other
fitness operators – are customer, other than the major brands such as Les
likely to be picked up by flexibility of the schedule, Mills and Zumba have also
spas going forwards. is that they enable facilities entered the virtual arena,
Most systems allow to offer world-class which suggests that it’s on
Virtual classes: World-class instruction operators to either pre- instruction and a huge the brink of rapid growth.

GROWING INTEREST
EDIBLE ENVIRONMENTS
Going to the spa to get your hands in the soil
and do some gardening may seem an unlikely
idea, but we think growing and spa are natural
bedfellows and predict this trend will take off.
Growing is the new rock and roll, with
horticulture degrees at full capacity, foraging
becoming a career choice and communities
being built around brands like Modern Farmer,
the New York-based magazine that’s attracting
a crowd who love to grow and eat.
In the restaurant sector, chefs now view the
soil as the starting point for their craft, with
some investing in their own farms, while new
resort Kittitian Hills, which opened in St Kitts
last year, has an edible golf course.
Edible parks and edible ponds are also
becoming more popular around the world in
response to the drive to make communities
more local, natural and sustainable. The message
is: if you can make it edible, then do so.
We expect to see spas embracing the Grower
movement in a multitude of ways, such as adding
rooftop gardens and opening up space for
growing. Working in the gardens and with the
soil – with the added health benefits associated
with Earthing – could be an enjoyable part of
the spa experience. This is especially the case
for those who live in cities. Being able to graze
PHOTO WWW.SHUTTERSTOCK.COM
on the landscape while enjoying the outdoors

is a nourishing and healing pleasure that fits
perfectly with the spa ethos and chimes with the
growing interest in food as medicine.
Edible parks are becoming more popular, linking in

with the growing interest in food as medicine

SPA FORESIGHT
THE SECOND BRAIN

GUT HEALTH
A growing body of science is revealing just
how essential our digestion is to overall
physical and mental wellbeing.
The 9-metre long enteric nervous
system, which runs from the oesophagus
to the anal canal, is referred to as ‘the
second brain’ because it contains around
half a billion nerve endings – more than
the spinal cord. It not only controls
digestion but also exerts a powerful effect
on hunger and appetite hormones like
ghrelin and CCK, as well as immunity and
mood. Not only that, but it manufactures
around 50 per cent of the feelgood
hormones serotonin and dopamine.
The FX Mayr cure is a renowned
treatment for digestion in Austria, but
is less well known internationally. It’s
based on a restricted calorie, low-starch
regime, Epsom salts to cleanse the bowel
and abdominal massage. We predict huge
growth in the number of spas offering gut
health programmes as research backs up its
importance in underpinning wellness.
Gut health: The FX Mayr cure includes abdominal massage alongside a restricted calorie, low-starch regime and use of Epsom salts
WELCOMING GUESTS
NO FRONT DESK
The latest innovations in cloud software are enabling health Spas and hotels are already experimenting with tablet
club spa operators to move away from the idea of a front check-ins, while some restaurants are trialling app payments
desk and receptionist, instead welcoming guests with a tablet that allow customers to avoid a wait for their bill: they can
computer and a personal greeting at check-in. just pay and go once they’ve finished their meal.

High levels of customisation would be

possible if spa treatments were delivered
by robots rather than humans
AUTOMATION
ROBOT THERAPISTS
The ability to perceive the minds of others is emerging in of the elements of both hardware and software which are
robots, and the field continues to develop and evolve. We required for the leap into delivering a treatment are already
predict the spa and wellness industry will eventually employ in existence. Unlike humans, robots can be programmed
robot therapists to carry out some, if not all, work in spas. (and reprogrammed) quickly to follow highly technical and
The world of work is changing fast. A recent report by complex procedures – imagine the comprehensive spa
Oxford University’s Oxford Martin School, The Future of menus and levels of customisation that would be possible if
Employment, says 45 per cent of jobs currently done by treatments were delivered by robots instead of humans. Some
humans will be computerised in 20 years. The advent of may also prefer to be treated by robot, as it removes any
robot workers will overlap with this as businesses strive to embarrassment at being naked in front of another person.
reduce labour costs and increase profitability. Robots are capable of making connections between data
Robots are already capable of scanning and appraising and basing actions on the latest research findings, because
materials and interacting with them appropriately, so some they can upload, process and analyse vast quantities of data.

SPA FORESIGHT
THE BASICS ARE NOW A USP

THE OLYMPIC CLEAR AIR AND WATER
EFFECT
Breathing clean air, and drinking and bathing in clean water, are three
SPA BOOM IN JAPAN
fundamentals of health. And yet for some people who live in toxic places,
Tokyo’s hospitality industry will there’s no respite from the assault of pollution.
gain much pace in the run-up to Spas that offer access to clean air and water will find this USP is increasingly
the 2020 Olympics in anticipation sought by consumers, and we foresee a new trend emerging around the
of tourists; London’s 2012 Games provision of both, by either natural or artificial means. Consumers will value the
attracted 698,000 visitors according opportunity to take a healing break from invasive and unhealthy atmospheres.
to official figures. Expect to see We expect spas with access to clean air and water to devise healing
much focus on onsen (hot spring programmes, while those located in polluted places will have the opportunity
facilities), which are a highlight of to offer special rooms where guests can enjoy breathing clean air and bathing
the Japanese spa industry. in pure water. This will extend to concepts such as sensory rooms with
360-degree screens, in which it will be possible to simulate standing on a
beach, in a wood or in a lavender field.
Japan’s onsen will be promoted to tourists
PREDICTING
PURCHASING
ALL PHOTOS THIS PAGE: WWW.SHUTTERSTOCK.COM

WEATHER CHANNEL
In the US, the Weather Channel has
rebranded as the Weather Co. The
Atlanta-based business has more than
75 years of weather data, which it’s
using to predict not only the weather
but also when people are more likely
to buy certain goods. We believe
that big data like this will increasingly
be used to help spa operators
understand customer behaviour and
how to optimise income.
Spas with access to clean air and water could look to devise special healing programmes

3D printing products
on-site will mean
they’re fresher
3D PRINTING
PRODUCT WILL BE ‘PRINTED’ ON-SITE
The therapist goes to the cupboard to get another bottle of body scrub to do a treatment
and finds someone took the last one. A disaster? Today perhaps, but not for much longer.
Soon it will be possible to 3D print more to order on-site.
The implications of this for the spa industry are huge and will change both the economics
of spa operations and the relationship between suppliers and operators. 3D printing products
on-site will mean they’re fresher, so fewer preservatives will be needed, shipping costs will
be lower, and storage and packaging will be reduced. Product companies that gear up for this
hugely disruptive trend will have the advantage of controlling the intellectual property rights to
their own formulations. But those that sit back and do nothing will find that – as with the drug
industry – there will be competitors who adapt their formulae and create generic versions.
The power of the brand and the control suppliers exert over the infrastructure will be key. If
a product house creates an option that licenses clients to 3D print a branded product for use Product houses must gear up for 3D
in treatments, they will retain market share; if not they could potentially lose their business. printing or lose out to generic versions

SPA FORESIGHT
PLAYING Reading a face: Are

WITH FOOD your customers
TASTE SENSATION relaxed and happy?
Living Food – a concept from

biology and robotics student
Minsu Kim – proposes the
addition of live organisms to fine
dining. Kim foresees a time when
we move beyond the oyster to
where “a vegetable plays with
your fork, while noodles tickle
your tongue as you eat them”,
and plates of food become living,
pulsating things.
The colour, shape, weight and
size of cutlery and crockery also
affect taste. Researchers from
Oxford University in the UK have
found that food tastes saltier if
eaten with a knife, and feels denser
and more expensive if a light plastic
spoon is used. Drinks served in
cold-coloured glasses seem to
quench the thirst more.
We foresee a time when this
thinking is adopted by spas and
health clubs, and incorporated
into a holistic, sensory dining
TUNING IN OR JUST CREEPY?
experience for clients. FACIAL RECOGNITION
Understanding consumers’ true feelings and motivations has been the concern of
neuromarketers for some years: what we say we want and what we really want are often
two completely different – and sometimes contradictory – things.
Now, facial gesture recognition and profiling software is coming to market that’s
enabling retailers to identify mood and respond accordingly. Coffee brand Douwe Egberts
conducted a PR stunt by installing a vending machine at a Johannesburg airport: travellers
got a free cup when the facial recognition software detected them yawning.
We expect hospitality companies such as spas and hotels to deploy facial-recognition
software to assess customers’ moods before, after and even during visits. Are they
relaxed and content, or are they disengaged or annoyed? The software could give valuable
The colour, shape, weight and size insight into guest experiences and, in turn, be used to improve services.
of cutlery and crockery affect taste

ALL PHOTOS: WWW.SHUTTERSTOCK.COM LAWSUITS ON THE HORIZON
BAD PRODUCTS
Rub garlic on your feet and soon its delicate smell
will make itself known on your breath, such is the
amazing absorptive power of the skin.
With such a mainline into the circulatory and
lymphatic systems, the skin is a miracle. But skin
can’t discriminate between beneficial and harmful
substances and will absorb everything it’s exposed to.
In the highly competitive spa industry, product
houses fight for market share and produce endless
streams of new and ever more ‘efficacious’ product
lines that claim to reverse ageing and variously firm,
brighten, whiten, lighten and rejuvenate the skin.
Where these products are ineffective there’s less
cause for concern, because this limits the potential
for damage. However, where they have active
ingredients, their use – especially when randomly
combined – amounts to a giant experiment at
the expense of the consumer and no-one can
accurately predict the outcome.
Ethical suppliers factor this into their R&D and
ensure their products are harmless, but there are
some who compromise for commercial gain; we
expect health-related issues triggered by these
products to lead to a backlash from consumers –
and potentially even see lawsuits being brought. O
ABOUT THE AUTHORS

Liz Terry has been writing about and analysing
the global leisure industries since 1983.
She’s MD of Leisure Media and editor of Spa
Business and Spa Opportunities magazines.
E: lizterry@leisuremedia.com
T: @elizterry
Katie Barnes has a 13-year career in

international spa, beauty and health media.
She’s managing editor of Spa Business
magazine and was launch editor of the Spa
Health issues triggered by use Business Handbook.
of damaging products may even E: katiebarnes@spabusiness.com
lead to lawsuits being brought T: @SpaBusinessKB

Work in progress
Who’s building what in 2015? We offer an overview of the sector’s development pipeline,
showcasing a selection of private and public operators’ plans for the coming year
GLOBAL: Fitness First
I
n 2014, Fitness First announced plans to
PRIVATE SECTOR grow its footprint in Asia by around 60
per cent over five years. At the time of
its statement, there were 88 Fitness First
clubs in Hong Kong, Indonesia, Malaysia,
the Philippines, Singapore and Thailand. The
intention is to open a further 50 fitness
clubs in the region by 2018, expected to
cost US$100m (€72m, £59m).
These Asian regions will be the key
focus for Fitness First in 2015, although
the chain is also planning to open clubs in
India and the UK. In total, up to 18 new
club openings are planned for 2015 – 12
in Asia, five in India and one in the UK.
In Asia, the greatest focus will be on
Thailand, with up to five new openings.
Fitness First is also in talks to sell its
80 health clubs in Germany. The capital
released by the German sale will, in
addition to funding the 50 new Asian
clubs, allow for a faster roll-out of the
refurbishment and rebranding programme
across the UK and Australia, as well as
the development of ‘beyond the club’
initiatives and further new concepts like
London’s microgym-style club The Beat.
Meanwhile, Fitness First Middle East –
While focusing its 2015 expansion plans on Asia, Fitness First will invest in its full estate which operates under a licence – plans

to open six clubs before the end of its
financial year (end of June 2015) and
a further five sites in the remaining
months of 2015. The six sites, leases
for which have already been signed,
will comprise two in Kuwait (taking the
chain to six in that territory), one in
Bahrain (to a total of four), and three in
the UAE – of which two in Abu Dhabi.
Fitness First Middle East has expanded
rapidly over recent years, with a portfolio
that has grown from 17 sites in 2011 to
61 clubs across 48 locations (many sites
offer separate male and female clubs) by
the end of 2014. These clubs are spread
across six GCC countries: UAE, Qatar,
Bahrain, Kuwait, Saudi Arabia and Jordan.
GLOBAL: Vivafit
Women-only fitness franchise Vivafit has
outlined plans for significant international
growth in 2015, with a total of 18 clubs
already in the pipeline across Taiwan,
Indonesia, Saudi Arabia, India, Singapore,
The capital
released by the
sale of Fitness
First’s German
clubs will help fund
the 50 new clubs
planned for Asia
Vivafit started life in Portugal but has since expanded to a number of international markets

“We continue to
search for new
markets globally in
which we can locate
suitable partners”
– John Kersh,
Anytime Fitness
Around 10 new Fresh Fitness clubs will open in Norway and Sweden during 2015
Oman, UAE and Spain. It’s also targeting a The operator reached the milestone of Approximately five to 10 new clubs
number of new markets for 2015: Kuwait, 2,500 clubs in May 2014 with the opening will be opened under the premium SATS
Jordan, Tunisia, Ecuador and the US. of a new facility in Madrid, Spain. Elixia brand in Norway, Sweden and
Vivafit was established in Portugal in Finland – a combination of greenfield sites
2003 and has since grown to over 50 EUROPE: HealthCity and relocations. Meanwhile the group’s
clubs, including 20 international sites International low-cost operation Fresh Fitness will see
in markets such as India, Singapore and HealthCity International, one of Europe’s around 10 greenfield openings
the Middle East. Further expansion in leading health club chains with a total of in Norway and Sweden in 2015.
Portugal is not planned until 2016. 338 clubs by the end of 2014 – split across
its full-service operation HealthCity (63 EUROPE: Mrs.Sporty
GLOBAL: Anytime Fitness clubs) and low-cost operation BasicFit Women-only fitness franchise Mrs.Sporty
Global fitness franchise Anytime (275 clubs) – has confirmed it will – which already operates clubs in seven
Fitness has outlined ambitious global continue its focus on BasicFit in 2015. European countries, with more than 520
expansion plans for 2015. International BasicFit has already grown at the sites in Germany and Austria and nearly
development director John Kersh told expense of HealthCity’s full-service 30 in Switzerland, Poland, Slovakia, Italy
Health Club Management: “For the past clubs over recent years, with a number and Spain – has plans both for expansion
five years, we have been consistently of sites being reconfigured and and repositioning of its operation in 2015.
opening at least 200 new gyms a year in rebranded. In 2015, investment in the “We’re changing our training concept,
the US, and we expect that number to BasicFit estate will include the opening moving away from hydraulic circuits
remain consistent in 2015 and through of 60 new BasicFit clubs. towards functional training supported
the next several years. by our new Pixformance technology,”
“Outside of the US, we expect to EUROPE: Health & Fitness explains joint CEO Valerie Bönström.
open another 200 locations spread Nordic (SATS Elixia) “We believe this will help expand our
between Europe, Asia, Australia and Latin Scandinavian market leader Health & target group, as women love to exercise
America. We also continue to search for Fitness Nordic expects to continue its in this way and the results are amazing.”
new markets globally in which we can growth in 2015, outlining plans for a She continues: “We plan to open
locate suitable partners.” “significant number” of new openings. up to 50 new clubs in Germany, five in

Tennis legend Steffi Graf
is involved in the Mrs.
Sporty brand, which
caters for women only
Switzerland and 15 in Poland in 2015. But the brand isn’t taking its eye off the
Additionally, we plan to open our first UK. “We’re eager to press ahead with our
franchise clubs in the Czech Republic UK expansion and will look at incorporating
and Moscow in 2015. We also plan to market trends like HIIT – most likely in our
“We’ll hit 100 gyms
integrate Pixformance in at least 75 per
cent of our clubs in the near future.”
larger clubs – but still maintaining our low-
cost concept,” said Treharne.
in the UK in 2016,
“The plan is to continue rolling out regardless of any
UK & INTERNATIONAL: 20–25 gyms a year and we’ll hit 100
The Gym Group gyms in the UK in 2016, regardless of any opportunities we
UK low-cost operator The Gym Group opportunities we pursue overseas.”
is “positively exploring” overseas pursue overseas” –
markets “in Europe and beyond”, UK & INTERNATIONAL:
CEO John Treharne told Health Club Pure Gym John Treharne, CEO,
Management last year. “Certainly Peter Roberts, the founder and CEO
we’d be disappointed if things hadn’t of low-cost operation Pure Gym, has
The Gym Group
progressed by mid-2015,” he added. outlined his vision of maintaining an

aggressive opening programme of Pure Gym reached 90 UK sites by the course of 2015, and a further 48 clubs in
new sites throughout 2015. “We’re end of 2014, with an addition of 20 new 2016. “We will open two clubs a month
continuously looking for new sites gyms in the second half of the year. This from January 2015, three a month from
throughout the UK and are still included five new clubs in London, one April, and four a month from October,”
interested in future acquisitions of of which – in Hammersmith – is now the says énergie CEO Jan Spaticchia. The
smaller gym groups, with the vision of largest of 13 Pure Gyms in the city. focus for 2015 will be on low-cost model
having 140 gyms open by the end of Fit4Less with an estimated 30 new sites,
2015,” he explains. UK & INTERNATIONAL: including six in Q1.
“We’re also looking to expand our The énergie Group There will also be international
overseas portfolio in Europe, as well as The énergie Group has outlined plans to openings, with Fit4Less clubs to open in
other countries outside of Europe.” open 36 clubs in England and Wales in the Latvia and Poland in Q1 2015.
Pure Gym is interested in acquiring smaller gym groups, with the vision of reaching 140 sites across the UK by the end of 2015

easyGym currently operates 11 gyms
in the UK, including its flagship site
on London’s Oxford Street
By end of 2014, énergie had a total of launching in 2007, Jetts opened its first club
90 clubs open or in presale across its in the Dutch student city of Leiden last
various brands: énergie Fitness, énergie “We’re looking to year, with plans for three more gyms across
Fitness for Women and Fit4Less. Most are the UK and Netherlands by mid-2015.
in the UK and Ireland, but with three sites complete 30 new Former Cannons Health Clubs MD
in Latvia and one in Qatar. In addition, the Martin Oliver is Jetts’ CEO, while Fitspace
group had 44 fully funded franchisees in clubs in 2015, director Kenny McAndrew has been
the pipeline, with licences for 66 clubs. appointed to head up UK operations.
both across the UK
UK & INTERNATIONAL: and into Europe” UK & EUROPE: Xercise4Less
easyGym Low-cost operator Xercise4Less
Budget chain easyGym, which currently – Jon Wright, MD, announced a funding package of
operates 11 gyms in the UK, has outlined approximately £20m in Q4 2014, which
plans to add six to eight clubs in the UK in Xercise4Less will enable the operator to double the
2015. It also intends to begin international size of its estate in 2015.
expansion in 2015, with an entry into Speaking exclusively to Health Club
Europe and Africa. Management, MD Jon Wright said: “We’re
of club openings in the Netherlands and looking to complete 30 new clubs in 2015
UK & INTERNATIONAL: Jetts the United Kingdom. – both nationally across the UK and into
Australian 24/7 gym chain Jetts is aiming Having grown exponentially to 250 Europe – building on the 28 or 29 clubs
to gain a foothold in Europe with a series clubs in Australia and New Zealand since open or in presale by the end of 2014.”

UK & EUROPE: High Five small contracts, but we’re also going to positioned to go into other countries too,
Health Promotion / ECW aim for the bigger ones. I believe we can such as Switzerland and Austria, but we
Corporate wellbeing specialist High Five reach an annual turnover of £15–20m in won’t do it too fast.”
Health Promotion, which is based in the five to 10 years.”
Netherlands but entered the UK in 2014 It’s not just about organic growth UK & EUROPE: 1Rebel
with the acquisition of ECW, has clear either, with further acquisitions possible. 1Rebel, launched by co-founders James
growth plans for 2015 and beyond. As for Germany, where the company Balfour and Giles Dean, will open its first
CEO Paul Kienstra says: “I believe we currently has one site: “We believe club in the City of London in January
can reach 50–100 sites in the UK just Germany should be growing organically, 2015, followed by a second in April.
through organic growth in five to 10 because the market is less mature than in “We’d expect to reach five or six
years, but for me it’s not really about Holland and the UK.” clubs in the UK before the end of Q1
number of sites. It’s about number of Kienstra adds: “We now have European 2016,” says director/investor Kevin Yates.
employees, about which sites you bring reach – we already deliver services in the “We plan to roll the concept out in the
on-board as clients. Of course you have UK, Germany and the Netherlands, with wealthier parts of the UK and Europe,
to start small, and we really appreciate Belgium on the table. I think we’re well- expanding across key cities. This includes
Scandinavia, where we are already actively
investigating opportunities.
“Expansion will be through both
company-owned facilities and franchises.”
UK & SOUTH AFRICA:

Virgin Active
Interest is hotting up around the Virgin
Active business amid ongoing speculation
over a possible IPO in 2015.
In the meantime, the operator is
continuing to invest in R&D. Last year,
it announced plans to launch two new
‘technology-focused’ clubs in London
during early 2015. The new clubs – in
Merchant Square, Paddington and the
Walbrook Building, Cannon Street – will
be the chain’s first fully ‘connected’ health
clubs in the UK, with digital technology
“built in to every step of a member’s
journey, from arrival, to the gym floor”.
The clubs will see the latest gym equipment
link up with fitness apps and devices,
enabling members to track and measure all
High Five entered the UK through aspects of their exercise routine.
acquisition, but aims to organically The hi-tech sites are part of Virgin
reach 50–100 sites in five to 10 years Active’s three-year, £100m investment
programme, partly intended to meet

Ready to float?: Speculation is rife over a
US-based cycling microgym SoulCycle has confirmed it is eyeing a UK entry in 2015 possible Virgin Active IPO in 2015
members’ growing demand for the latest planning on London in the next year,” would be seeking to attract “hidden
technological innovation. confirms Gabby Cohen, SoulCycle’s demographics” who can’t afford mid-
Meanwhile, Virgin Active South Africa, marketing director. “We really try to have range club membership fees but who
which already operates more than 100 more than one studio when we open.” expect a better package than those
clubs across the country, will be rolling offered by the low-cost sector.
out its new Virgin Active RED brand – a UK & INDIA: Snap Fitness There are currently three Snap Fitness
premium low-cost offering with large Global 24/7 gym franchise Snap Fitness clubs operating in the UK, with eight
clubs divided into a number of impressive, has set its sights on major growth in the more in development. These will now fall
extensive training zones. UK through a new master development under TwentyTwoYards’ remit as the area
agreement with fitness start-up developer, although they will continue to
UK & US: SoulCycle TwentyTwoYards. be legally licensed to Snap Fitness. Going
New York-based cycling microgym Set up earlier this year by Australian forward, new franchises will be licensed
SoulCycle has confirmed it’s finally businessmen and fitness enthusiasts Matt from TwentyTwoYards.
planning to come to London in 2015. Quinn and Scott Jones, TwentyTwoYards Snap Fitness is also planning to
SoulCycle has grown from one studio plans to open 200 locations over the significantly expand its operations in India,
in Manhattan in 2007 and now has next four years. An as yet undefined where it has already opened 50 clubs
30 US studios across New York, the number of these clubs will be operated by since selling its first franchise in 2009. An
Hamptons, New Jersey, Connecticut, TwentyTwoYards, while a significant number additional 300 clubs are now set to open
Los Angeles, Washington DC, Boston will be franchised to third parties. A first by the end of 2017.
and San Francisco. The aim is 60 by the location is expected to open in March. At present, Snap Fitness has more
end of 2015. It also plans to make a foray Speaking exclusively to Health Club than 2,000 clubs open or in development
overseas, starting with Britain. “We’re Management, Quinn said the chain across 15 countries worldwide.

UK: Sports Direct Fitness increased footfall. We’re following the Capital will start to be released at the
High street retailer Sports Direct has Sports Direct model of focusing on end of Q1 2015, with all clubs due to
outlined plans for its new Sports Direct becoming the biggest.” receive investment – including completing
Fitness gym brand, with an initial offer of Sports Direct Fitness made its initial the roll-out of LA fitness’ new Primal
£5 a month membership (or £8 a month entry into the market by acquiring 23 functional training zones and programming.
including group exercise). former LA fitness sites. Going forward, In addition, throughout the course of
Embracing the ethos on which Sports however, the primary model will be 2015, a further seven of the 13 central
Direct founder Mike Ashley built his retail offering Sports Direct’s gym and retail London clubs will be upgraded and
empire, the gym arm will sell memberships outlets side-by-side; the first such site rebranded to the LAX by LA fitness
at this low rate with the aim of capturing opened in Aintree in mid-December, with brand – the operator’s premium offering.
market share and fostering rapid growth. openings in Keighley and St Helens hot on These will join the existing three LAX
Plans are for a 200-club estate. its heels. Four more new-builds – two in clubs – St Botolph’s in the City of London,
Mel Crossland, head of sales and southern England, one in Wales and one South Kensington and London Wall.
products for Sports Direct Fitness, told in Scotland – were going through planning “We’re ‘premiumising’ our offering
Health Club Management: “We’re expecting as this book went to print. in London,” confirmed CEO Martin
large amounts of additional spend from gym Long, speaking exclusively to Health Club
users, both because of the convenience of UK: LA fitness Management. “At this stage I don’t plan
the on-site store for impulse buys and the Having emerged from its CVA late last for any more than 10 LAX clubs in total,
fact that they’re the exact target market for year, LA fitness has confirmed that the all in prime London locations. However,
Sports Direct products. remainder of its estate – approaching even those clubs that remain under the
“The stores will be busy in their own 50 clubs – will receive upgrades LA fitness brand will be brought up a level
right, so the gyms will also benefit from beginning in early 2015. in terms of their offering.
“In 2015 most of the investment will be
within the M25, but the entire estate will
have received a facelift by January 2016.”
There are also plans for growth going
forward. “I would like to be able to
open new clubs, including experimenting
with new formats,” said Long. “Our
shareholders are currently the banks
that have seen us through the CVA, and
they’ve been fantastic supporters, but
they aren’t the long-term holders of the
business. We have a lot of resources
available for stage one of our plans, but
at some point during 2015 or 2016 we’ll
be looking for new investors to help us
accelerate our plans and grow.”
UK: JD Gyms
Retail megabrand JD Sports, which
announced its entry into the gym market
DLL unveiled a new model for its clubs in late 2014. and will grow its portfolio in 2015 with the launch of its new JD Gyms brand

“At some point in
2015–16, we’ll be
looking for new
investors to help us
accelerate our plans
and grow” – Martin
Long, LA fitness
in early 2014, has outlined plans for

expansion of this division in 2015.
Having opened its second health club
in December 2014 in Liverpool city
centre – in a Grade II listed, three-storey
property – it will open a further two
sites in Q1 2015. “Following this, we’re
looking to roll out further sites for the
next year. However, we’re also open to
expansion through acquisition,” says JD
Gyms MD Alun Peacock.
JD Gyms’ health clubs will generally
be 15,000–35,000sq ft sites located in
high population centres, with a variety of
equipment from different manufacturers
rather than a reliance on one as part of a
‘best in class’ strategy.
“For the time being, the gyms will not
be located within JD Sports stores, but LA fitness is ‘premiumising its offering in London’, according to CEO Martin Long
this is not ruled out,” adds Peacock.
Memberships will cost between UK: David Lloyd Leisure roll out further Orangetheory Fitness
£15 and £20 a month, with members David Lloyd Leisure has outlined growth locations, both in high street studios and
benefiting from “innovative décor using plans across its portfolio for 2015, with in mainstream DLL clubs.
retail shop fitting experience, and a four new Health & Racquets Club sites
big emphasis on group exercise with scheduled to open, and a further six DL UK: Gymbox
dedicated main studio, group cycling Studios premises throughout the UK. In July 2014, UK operator Gymbox
studio and gym floor-based programme”. The operator has also unveiled plans to announced it had gained investment

capital of £10m from the Business four to six clubs in 2015. Locations were Xen-Do studios inside existing health clubs.
Growth Fund (BGF), with Clearwater still to be confirmed at the time of going “We’d really like to partner with some
International securing the deal as well as to press, but director Emma Edwards says leisure centre operators,” confirms Nieto.
an additional £7m in fresh loans. it’s likely four of the clubs will be owned
Gymbox said it planned to use the by Fitness4less, with the other two new PORTUGAL: Fitness Hut
funding to build on its portfolio of five sites to be operated on a franchise basis. Portuguese low-cost operator Fitness
clubs in London, with three additional Hut announced in July 2014 that it had
sites already secured when the funding UK: Xen-Do secured access to €12m (US$16.2m,
was secured – one of which opened in Xen-Do, a family-run group of martial arts £9.4m) of growth funding through
Old Street in Q4 2014, and with the new clubs in London, is hoping the launch of Portuguese investment fund Oxy Capital.
Westfield Stratford club due to open in its fourth site in Baker Street will be the Off the back of this funding, the health
February/March 2015. catalyst for significant expansion in 2015. club chain unveiled plans to expand to 12
The operator also stated a longer-term “For the time being we aim to grow clubs by the end of Q1 2015 – including
goal of opening further gyms in London, in London, and we’re then looking to five new openings in March – and 20
as well as expanding to other UK cities. expand in the key regional cities such as clubs by the end of 2015.
Manchester, Birmingham and Bristol,” Fitness Hut was launched in 2011 by Nick
UK: Fitness4less says owner Rafael Nieto. Coutts, Andre Groen and JP Carvalho.
UK budget operator Fitness4less, which The company is exploring the possibility
had a portfolio of 14 clubs by the end of of complementing its standalone SPAIN: AltaFit
2014, has outlined plans to open a further independent clubs with the opening of Spanish health club franchise AltaFit has
announced its intention to continue its
growth across the country. Having taken
its number of clubs to the mid-30s by the
end of 2014, it outlined plans to open 20
gyms a year, to reach 100 gyms in 2018.
The low-cost operation charges €19.90
a month + VAT, which includes gym and
group exercise classes.
FINLAND: GoGo
Family-owned Finnish operation GoGo
Liikuntakeskus Oy, which had 10 clubs
open by the end of 2014 – three full-
service premium GoGo clubs, and seven
GoGo Express budget clubs – has said
it plans to open a further three clubs in
2015, all under the GoGo Express brand.
LITHUANIA: Impuls
Lithuanian chain Impuls, which operated
11 premium clubs in the country by the
end of 2014, has strong expansion plans
In addition to opening more gyms in London, Gymbox wants to expand to other UK cities for 2015. In addition to opening new clubs

Impuls will open more premium clubs as well as low-cost Lemon Gyms GoodLife Fitness will look to grow its estate across all its brands
under the Impuls brand, both as new sites of the new expansion now focused on
and acquisitions, the operator will also be Johannesburg and Pretoria,” adds Britz.
launching a budget brand. GoodLife’s ultimate The business is completely privately
Set to operate under the brand name owned and managed by four partners.
Lemon Gym, the new budget concept goal is to have
will be structured around approximately CANADA: GoodLife Fitness
1,000sq m of floor space. There will be no over 1,000 clubs in Canadian operator GoodLife has
group exercise, but high quality gyms with unveiled plans to grow both its existing
good parking and visibility.
Canada under the GoodLife Fitness estate, and its new
The first Lemon Gym is scheduled to GoodLife umbrella, low-cost brand, Fit4Less by GoodLife.
open in January 2015 in Lithuania’s capital Fit4Less is designed to be a fun,
city Vilnius, and is set to be the first budget which includes the energetic, low-cost offering. As with
club in the country. At least four more GoodLife Fitness, the focus is on
budget clubs will then open in the first half new Fit4Less brand providing convenient, caring environments
of 2015, with the whole estate set to grow that promote no judgements.
to 20 clubs during the course of the year. GoodLife’s long-term intention is to
grow to 500 Fit4Less clubs nationwide.
SOUTH AFRICA: Zone Fitness The chain, which launched in 2002, Overarching this, the ultimate goal is to
South African budget fitness operator currently operates 18 clubs with over have over 1,000 clubs in Canada under
Zone Fitness is, according to MD Du Toit 100,000 members – including three new the GoodLife umbrella, which includes
Britz, “in a growth phase, with plans to clubs that opened in Q4 2014. “These GoodLife Fitness, Fit4Less, and Énergie
open four to five clubs a year”. clubs are mostly in Cape Town, with much Cardio and EconoFitness in Quebec.

UK PUBLIC SECTOR & TRUSTS
Places for
People Leisure
L
eisure operator
Places for People “will
continue to tender
for the much larger flow
of local authority leisure
management contracts
coming to the market,”
says incoming CEO Sandra Nuffield Health is focusing on extended care pathways to bring together prevention and cure
Dodd. “We’ve won
10 new local authority
contracts in the last
18 months, which adds Nuffield Health
significantly to the 30
N
uffield Health has signed £330m of debt facilities as it bids to widen its
contracts we already had. footprint in the UK health club market, as part of a push towards integrated
“Cash-strapped local care pathways. The business secured the funds – from a combination of
authorities are realising the banks and institutional lenders – to further its strategic development plans for an
benefits of outsourcing and integrated approach to fitness, prevention and cure across hospitals, consumer and
we’re bidding for this much corporate fitness, and wellbeing markets.
greater flow of contracts The operator has confirmed that it could potentially make further acquisitions
in competition with other in 2015, following on from its acquisition of nine Virgin Active clubs in August
major operators such as 2014 – five of which were within five miles of Nuffield hospitals, allowing for the
Everyone Active and GLL. development of extended care pathways.
“We’re also opening “We’ll certainly be looking at more deals like this, particularly in markets where
our first new standalone we’re under-represented like London, where we want to boost overall integrated
budget community club, wellness offerings with more diagnostic facilities as well,” Nuffield Health deputy
called Places Gym, in CEO KP Doyle told Health Club Management. “We’re always in discussions with other
Corby in the spring. This operators about portfolio opportunities, continuing our strategy towards a national
will be in addition to the network of fitness and wellbeing facilities,” he added.
site in Sheffield which we Nuffield has also announced a strategic partnership with Manchester Metropolitan
converted to the Places University, which will see construction of a major facility in central Manchester,
Gym brand in mid-2014.” incorporating a state of the art hospital, wellbeing and rehabilitation services.

1Life
uring 2015, 1Life will
“D relaunch its fitness product

to include face-to-face
and digital solutions for its customers,”
says MD Neil King. “We will also be
launching our Health and Wellbeing
strategy, starting with the roll-out
of our Healthy Walks programme,
which has already proved to be highly
successful in our pilot areas. And by the
end of the year, we’ll have an additional
4,000 children enrolled onto our
swimming lesson programme.” 1Life will roll out its Healthy Walks programme, which it has piloted with great success
GLL
H
aving been awarded long-term leases
for six of Swindon’s leisure facilities,
leisure operator GLL has confirmed it
will make an initial £3m investment of its own
funds to enhance facilities and services across
the borough, in addition to £2m of investment
in the facilities from the local authority.
Meanwhile, in the north of the country, GLL
has announced a new merger deal with Carlisle
Leisure Limited (CLL), to operate all of the
leisure and sporting facilities in Carlisle and
Allerdale from 1 February 2015.
“We’re looking forward to consolidating
our national growth in 2015, which starts with
CLL merging with GLL. We will also begin
mobilisation of our leisure contract in York,
which will see York Community Stadium being
built for the city,” says GLL MD Mark Sesnan.
“We also plan to continue our diversification
beyond leisure, as we operate children’s
centres in Greenwich, and continue to build on
GLL will continue to diversify beyond leisure in 2015, including its library service our successful library service.”

Hinckley,
Leicestershire –
summer 2015
H
inckley and Bosley
Borough Council
has appointed
DC Leisure (now Places
for People Leisure) to
design, build and manage
Hinckley’s new £13.5m
leisure centre, due to
open in summer 2015.
The operator will
maintain the facility
for a 20-year period in Pellikaan Construction will be bringing the plans from S&P Architects to life
partnership with the
local council.
The new facility will Preston, Surrey – late summer 2015
include a 120-station
W
ork is underway on a new multi-million pound leisure community and youth
gym fitted with Precor skills centre in Preston, Surrey.
equipment, alongside two Pellikaan Construction will be bringing the plans from S&P Architects to
group exercise studios. life, with work expected to finish in late summer 2015.
There will also be an The £10m centre is a joint venture between Reigate & Banstead Borough Council
eight-lane 25m swimming and Surrey County Council, and will be operated by GLL. It will feature a 25m six-lane
pool, a learner pool with swimming pool, a teaching pool, a 60-station gym, plus a dance and exercise studio.
moveable floor, a climbing On the sports side, the new centre will offer a four-court sports hall, four
wall, and an eight-court five-a-side football pitches, space for community activities, a café, crèche, and a
sports hall. neighbouring youth skills centre.
Stratford, London – autumn 2015
B
uilding work is progressing on house two community swimming pools, will harvest rainwater, while helping to
the £14.7m redevelopment of as well as a gym and fitness studios. form a living surface covered in recycled
the Atherton Leisure Centre in The new structure will have a strong soil – a habitat in which plants and
Stratford, London. focus on sustainability, with an eco- wildlife will be able to flourish.
The old building is to be replaced friendly system used to convert waste The redeveloped centre is expected
with a progressive structure used to heat into electricity. The centre’s roof to open in the autumn of 2015.

Oldham, Greater Manchester – Q3 2015
C
onstruction work is underway on the new £15m
flagship leisure facility for Oldham town centre.
Working to designs from Nottingham-based GT
Architects, Willmott Dixon has begun on constructing the site,
which is expected to be completed during Q3 of 2015.
The facility – to be operated by Oldham Community
Leisure – will act as a physical bridge linking Oldham College
to Oldham Sixth Form College, helping to deliver a coherent
campus site with first-class facilities.
The facility will include an 80-station fitness studio, group
cycling studio and two additional group exercise studios. There
will also be a 25m, eight-lane county competition standard pool
with spectator seating, plus a separate learner pool. Other
facilities will include an eight-court sports hall with flexible
seating for 500 spectators and a four-rink indoor bowls hall. The £15m facility will act as a bridge between the two colleges
Grimsby, Yorkshire – autumn 2015 Neath, Wales – late 2015
W
ork has begun on the new £8.4m Grimsby Leisure Centre, which
T
he Welsh coastal region of
is expected to be complete by autumn 2015. Aberavon is to become home
The facility will replace Grimsby Swimming Pool and also the fun to a new multi-million pound
pool within Grimsby Leisure Centre, creating a county competition standard leisure development, with work well
facility with supporting gym and fitness facilities. underway on the construction of
The new FaulknerBrowns-designed centre – to be operated by Lincs Inspire Neath’s beachfront leisure centre.
– will include a 25m, eight-lane swimming pool with learner pool, changing Led by developer Corban
facilities, plus a health and fitness suite with studio space and a café. Investments and contractor Heron
Bros, the projected is expected to
cost £13.4m and will deliver a range
of new leisure and community-
focused facilities.
Expected to be completed in late
2015, the McAlister Armstrong &
Partners-designed development is to
feature a 25m pool with moveable
floor, multiple changing facilities, a
gym and fitness suite, a sports hall
with four courts, a separate indoor
The new centre will offer a 25m, eight-lane swimming pool with learner pool cycling room and a dance studio.

The new £12.5m centre will be
operated by Stevenage Leisure
Workington, Cumbria –
November 2015
W
ork is underway on
Allerdale Council’s
new £9.4m leisure
centre in Workington, Cumbria.
The centre will include a
100-station gym, group cycling Flitwick, Bedfordshire – winter 2015
studio, 25m eight-lane swimming
P
lans for a new Flitwick Leisure Centre to replace the existing facility have been
pool, four-court sports hall, soft approved by Central Bedfordshire Council, with hopes of a winter 2015 opening
play area, climbing wall, artificial date. The new £12.5m centre, designed by B3 Architects, will be operated by
pitch, two squash courts and Stevenage Leisure and will include a 120-station gym, three group exercise studios,
spa facilities including sauna, an eight-lane pool, a four-court sports hall, two squash courts, an indoor climbing
steamroom and spa pool. wall, and a health referral room for confidential health and wellbeing advice.
Handy Cross Hub, Wycombe – end of 2015
W
ycombe District Council has appointed Mace
Real Estate as lead developer for its £150m
Handy Cross Hub mixed-use development. The
17-acre site, overlooking the Chilterns, will include a sports
and leisure centre, 150-bedroom hotel, offices and retail.
Mace is acting as development manager, as well as
providing a wide range of services including project
management, cost management and design services.
Phase one of the redevelopment started in spring 2014,
with the AFLS+P Architects-designed sports and leisure
centre due for completion towards the end of 2015. It will
include a 12-court sports hall, eight-lane 50m swimming
pool, health suite, 150-station gym, four-rink indoor bowls
hall, two squash courts, climbing wall and a café. Phase one of the redevelopment project started in spring 2014

Chesterfield College has agreed a
dual-use contract for the site
Chesterfield,
Derbyshire – early 2016
W
ork is underway on
the £9.3m Queen’s
Park Sports Centre
in Chesterfield, which is due to
open in early 2016.
The facility will house an
80-station gym, activity studio,
three training rooms, an eight-lane
swimming pool, a learner pool,
eight sports courts – all featuring The uni will invest £40m in the new complex
spectator seating – and two squash
courts. There will also be a café
and social space. Plans also include Nottingham – June 2016
dedicated changing facilities to
T
he University of Nottingham has announced plans to invest £40m in a
accommodate the different leisure new sports complex at its University Park campus.
formats on offer at the centre. The complex will include a new main sports hall, 200-station health
The project’s main backers are and fitness suite, sports science facilities and office accommodation. It will
Chesterfield Borough Council and also incorporate two adjoining and adaptable 10-court sports halls, a climbing
Chesterfield College, which has wall, indoor sprint track, strength and conditioning facility, archery and
agreed a dual-use contract for the fencing hall, dance studios, snooker hall and martial arts dojo. Squash courts
site, with Morgan Sindall appointed are proposed, including a full glass court with spectator seating.
as the contractor. Work is due to start in February 2015 and be completed by June 2016.

Belfast,
Northern Ireland – 2016
P
lanning approval has been granted for a
new leisure complex within the Windsor
Park stadium in Northern Ireland.
The new development, led by Belfast City
Council, will replace the site’s existing Olympia
Leisure Centre and will be incorporated into
the stadium’s new West Stand. It will provide
leisure facilities including a pool, learner pool,
café, gym, sports hall, indoor cycling studio and
ancillary accommodation.
It will form part of a wider £29.2m
redevelopment of Windsor Park, which will
become an 18,000 all-seater stadium. Work is
scheduled to be completed by 2016. The new development will be incorporated into the stadium’s West Stand
Coventry Leisure Centre –

July 2019
C
oventry City Council has approved
plans for a new £37m swimming
pool, water park and leisure centre
in Coventry city centre, meaning the West
Midlands’ only 50m swimming pool will be
forced to close.
The new city centre site will feature a
cheaper-to-run 25m pool, water park with
slides, fitness suite, climbing wall, squash
courts and spa. Council planning officers say
building a 50m pool, instead of a 25m pool with
water park and leisure facilities, would not
encourage enough visitors and families to the
city and would cost an extra £5.5m over the
45-year period of financial modelling.
Work is due to begin on the new facility in
Coventry’s only 50m swimming pool will close, replaced by a 25m pool 2017, with a planned opening date of July 2019. O

SIBEC 15 SIBEC 15
UK Europe
20-21 May 2015 18-21 November 2015
The Belfry, Wishaw, West Midlands, UK Melia Villaitana, Costa Blanca, Spain
www.sibecuk.com www.sibeceu.com
What do you get at SIBEC? SIBEC 2014 was the defining, pivotal moment
where Universal Pictures Fitness Division emerged
• Guaranteed pre-qualified as a major player within the European
Health & Fitness Industry
audience of key decision makers
Jim Semple – European Sales Director, Universal Pictures
• Pre-set appointments with buyers of your choice
• Limited competition SIBEC enables a succinct way of meeting with
key suppliers to ascertain the viability of future
• 2 full days of exceptional networking working partnerships. It saves time and effort from
both sides of the table as it would take me 6 months
• Unparalleled value for money to meet with that many companies.
• High Quality Seminar Program Chris Scragg – Head of Fitness, Serco Leisure
For more information about

SIBEC please contact:
David Zarb Jenkins

Email: david@questex.com
Tel: +356 9944 8862 www.sibec.com www.hoteceu.com www.spateceu.com
RESEARCH ROUND-UP
Sector
Statistics
US$77.5bn
Value of the global health club industry
Share of UK private
sector membership
accounted for by the
budget clubs
13.2 PER CENT

Proportion of the UK population
who are members of a health club
Number of health club customers around the world – of which 46 million in Europe – that’s 8.3 million people
US$2,000,000,000
Value of the fitness
market in Brazil
of the total EU
Value of UK fitness sector population are
– from a €25.3bn (£19.8bn) total members of a AVERAGE NUMBER OF GYM VISITS
European market value health club PER YEAR BY US MEMBERS
€889
Annual revenue per
member at Virgin Active – Member penetration rate in
the highest across Europe Norway – the highest in Europe
Number of clubs health club members in Germany

in South Korea – of which 1,204,000 are members
– the UK has 6,112 of budget operator McFit
SOURCES: THE LEISURE DATABASE COMPANY, MINTEL, IHRSA, EUROPEACTIVE/DELOITTE, EUROBAROMETER

The number of people
who own wearable
tech in the UK is set
to double in 2015
– from 6 to 13 per cent
Tech
135 million Statistics
Shipments of smart wearables by 2018
US$53.2bn
Global retail revenue from
smart wearable devices by 2019 of smartwatch users will use the devices primarily for health and fitness by 2017
31 per cent
5,200,000 of people who say they like the idea

of having a smartwatch say they don’t
actually know what they would use it for 89 per cent
of Brits are
of people check at least three social
considering
Number of wearables buying a apps on their smartphones within 15
sold in the US in 2013 smartwatch minutes of waking up in the morning
Growth in daily usage of 47 per cent 87 PER CENT

of people say they check
health and fitness apps over of wearables will be wrist-worn devices by 2018
Facebook while working – 68 million smart watches and 50 million smart bands
the first six months of 2014
out at the gym
The age range of the

highest users of
health and fitness apps Almost three quarters of 16- to 24-year-olds have
– they’re also women used or hold an interest in wearable technology
SOURCES: ON WORLD, JUNIPER RESEARCH, CCS INSIGHT, FLURRY, DAILY MAIL/FACEBOOK STUDY, MINTEL, GLOBALWEBINDEX, YOUGOV

RESEARCH ROUND-UP
Health Obesity and

Malnutrition
Statistics one in three
people worldwide are now overweight
B
1.7 billion
OF RITISH MEN WILL
BE OVERWEIGHT OR
OBESE BY 2030 people are overweight globally, of which 475 million
are obese – that’s more than doubled since 1980
FEWER THAN
64% of adults in England have a body
mass index (BMI) of 25 or over
£19.2 bn
PREDICTED ADDITIONAL
ANNUAL COST TO THE NHS
OF OBESITY BY 2030
20%
of children in the UK eat five
portions of fruit and veg a day
US$1.4 TRILLION Number of US states where more than 25 per cent

of the population is obese (in Mississippi and
ESTIMATED WORLDWIDE COST OF
OVERWEIGHT AND OBESITY
West Virginia, it’s over 35 per cent)
7.2 YEARS 25.1 per cent

Severely obese, inactive individuals may lose
7.2 years off their life compared to a normal of women in the UK are obese
weight individual who meets activity guidelines – up from 16.4 per cent in 1993

OF THE UK POPULATION
Inactivity IS PHYSICALLY INACTIVE,
COSTING £20BN IN
PUBLIC HEALTH
FUNDING EACH YEAR
9 MINUTES
WOMEN TODAY DO 14
HOURS LESS ACTIVITY A
A quarter of British adults
walk for less than nine 38 per cent more
The additional days an inactive person spends in hospital
WEEK THAN IN THE 1980S minutes a day
ONLY 21% of children in the UK play outdoors

Global deaths
annually that can be Half of women
– for their parents, the figure was 71 per cent attributed to insufficient
physical activity
Potential savings to the UK economy of And one-third of men in
increasing activity levels by one per cent a
year for five years (2014–2018)
3.2 MILLION England are damaging their
health through a lack of activity
Regular physical
Disease Regular physical activity reduces
activity reduces the risk
of heart disease by 40%
the risk of Alzheimer’s by a third
5,000,000
1/4 of preventable cancers in the US are thought to
be impacted by overweight/obesity and inactivity
Number of people expected to
develop diabetes by 2025
36 MILLION
Number of people killed by non-communicable
The reduced risk of all-cause
mortality brought about by
diseases (NCDs) every year regular physical activity
Sources: UK Health Forum/WHO Regional Office for Europe, Public Health England, ukactive, Benenden National Health Report, US Centers for Disease Control and Prevention, Scope, Overseas
Development Institute, HSCIC, American Association for Cancer Research, UN Food and Agricultural Organisation, ACSM/Exercise is Medicine, British Heart Foundation

RESEARCH ROUND-UP
Sense & sensorbilities

Growth sectors and disruptive influences – it’s impossible to hide from the wrath of
those who think mid-market brands are
what’s the state of the UK fitness industry? simply getting their comeuppance. Fitness
First and LA fitness both ended 2014
with smaller estates, having suffered the
DAVID MINTON, DIRECTOR, THE LEISURE DATABASE COMPANY ignominy of a CVA (Company Voluntary
Arrangement) with their creditors and
banks. At the same time, low-cost brands
I
start my foreword to the 15th edition “Guys we are where we are with this, and
of the 2014 State of the Fitness Industry it’s never a good place to be.” like Pure Gym, The Gym Group, Fit4less
Report with a quote from Siobhan The fitness industry doesn’t do irony or and TruGym, to name but a few, have
Sharpe, the PR guru in the critically self-deprecation very well, and social media grown in size, with those four chains alone
lauded Olympic sitcom Twenty Twelve: can be a cruel and unforgiving place where adding 48 sites between them.
Overall it’s good news, with the
industry growing to 6,112 sites with 8.3
million members, taking the combined UK
penetration rate to 13.2 per cent – the first
time it has broken out of the 12 percentage
points where it has been stuck since 2009.
This has been driven by a combination of
the low-cost and public sectors.
Private growth
Private sector low-cost sites have
passed the 250 mark – a 31 per cent
increase on the previous year –
although I’m not including low-cost
sites that charge over £20 in this figure.
Collectively, they have around 940,000
members, paying on average £17.99 a
month. This now represents 19 per cent
of the total private sector membership,
up from 14 per cent last year.
However, applying the term ‘low-cost’
is relative, even to this sub-£20 a month
bracket, when you consider that 81 per
cent of the UK’s 29.3 million tax payers
Private sector low-cost sites have passed the 250 mark – up 31 per cent year-on-year pay the basic 20 per cent tax rate. The

The public sector has catered for 3.3 million members who value aspects such as the family offering and broader range of facilities
median pre-tax income in Britain is just However, operators must be aware has provided a huge upsell opportunity
£22,200 and contributes 33 per cent of that the demographics and income across the tens of millions of people
the HMRC revenues. For the majority of distribution of the UK simply cannot visiting these sites. This so-called ‘John
the population, even £20 a month is too sustain unlimited growth of the low-cost Lewis Partnership’ approach – whereby
much to find for a gym membership. sector, and I find too many brands making everyone is a partner who shares in the
Meanwhile, the top 1 per cent of questionable statistical assumptions which success – has been adopted by the trusts
taxpayers contribute 30 per cent of have the effect of saturating cities like and wider public sector sites, who have
HMRC revenues; it’s a very small minority Nottingham – only for some sites to fail catered for 3.3 million fitness members
who can easily afford premium club fees. not once, but twice. who obviously value the extra facilities,
Thankfully our industry and family offering, location, local investment
consumers are not ruled by statistics Public sector strength and transparent costs of joining, to pay an
alone, but by heart and achievement, The public sector, meanwhile, put on a average of £30 a month.
so the upsell aspirational purchases and total of 56 new sites, including 36 new Across trust-only sites, all embedded
memberships go beyond the median builds. It almost single-handedly benefited in their local communities, this average
– people somehow find the money to from the Olympic bounce, thanks to so goes up to almost £34. With 84 per cent
do what they want to do, whether that’s many sports clubs based at the 2,753 UK of the population within two miles of a
£20 a month or £120 a month. public sports centres with fitness. This site, it’s no wonder old, inefficient sites

RESEARCH ROUND-UP
Operators must recognise that

members’ phones will become
the central hub of information
are being closed down – 60 in total

last year, of which 40 per cent
had antiquated wet facilities.
Meanwhile, demand for new sites
consistently outstrips latent demand
estimates, and new openings continue to
grow the market at a higher yield. Every
design, build and manage contract has
opened above expectation, and trusts find
raising investment via bonds and new funds
easier than expected, which provides a
virtuous circle of support and growth.
Days of disruption
In the tech world, we have a new circle
of ‘trust’ networks and ‘trust’ sharing
economy. Is it by accident that the framework in the new all-data-gathering HealthKit and upload heart rate monitor,
public sector has picked up on this new iOS 8, available for free on older iPhones glucose sensors, blood pressure and
access economy? A new collaborative and included in the new iPhone 6. health thermometers. Consumers can
consumption involving renting, lending, In the very near future, Apple envisages agree to share this data with PTs, doctors,
sharing, borrowing and swapping has that there will be three types of apps: one nutritionists and a wide range of specialists
turned into big business for disruptive for the analysis of data and graphs; one who may be helping them achieve their
and community organisations. Could for the recording of information (which goals. This will all be seamless, easy, fun
this be the time for the fitness industry is what we mostly have now); and one to and you’ll be part of the Here & Now
to re-think its outdated model of sync data with medical records. Commerce, where the experience is as
renting equipment? So the question on everyone’s app important as the product. O
Someone from outside the industry is is how will this affect the fitness (and
looking in and can see a better way; I can health) industries? Your phone, whatever
guarantee disruption is coming. make, is about to become the central FIND OUT MORE
In the past 12 months, GPS (location hub of information; fitness sites need The annual State of the Fitness Industry
data,) APIs (data feeds) and this wider to encourage people to bring their own Report is published by independent analyst
Sharing Economy have been merging devices. Customers will do this in any for the industry The Leisure Database
to provide tracking apps and wearable case, but this is a recognition factor that Company, which compiles the report from
devices with more functionality than ever these aggregators will do more, more a comprehensive review and audit involving
before, which in turn provides a level of often, with more of your members than individual contact with all sites.
granularity we haven’t had in the past. anything you might invest in locally. Email: David@leisuredb.com
Added to this we have the promise of To give just one example: most of the Twitter: @davidmintonTLDC
Healthkit, Apple’s new Health aggregation modern devices will sync automatically to

Truly Personalized Member Experiences
Delivered.
PMS | SPA |F&B | CATERING | CLUB | GOLF | SKI | RETAIL | CONCIERGE | WEB | MOBILE
Integrated Hospitality Management Software www.resortsuite.com
Your relationship with your club member is built around many small interactions that when added
together create trust in your brand. To truly service a member “one to one”, you ideally need to have one,
rich customer profile across all of your departments and touch-points. Today’s member may prefer to
engage in different ways--either face-to-face or by phone, web, email, mobile or even via facebook. It
starts with a guest-centric foundation and it must always end with a delighted member.
RESEARCH ROUND-UP
Is small really A NATIONAL BAROMETER
The national Health and Fitness

Omnibus Survey (HAFOS) is the
beautiful? only regular industry barometer of

UK consumers’ attitudes towards
health, fitness and physical activity,
and has been running for over a
What do UK fitness consumers really think decade. A street-based consumer
survey, HAFOS 2014 used a
of our industry, and how might low-cost clubs national sample of more than 1,300
and microgyms affect this perception? people, interviewed in 10 locations
throughout England and Scotland.
MIKE HILL, DIRECTOR, LEISURE-NET SOLUTIONS
T
he important message about The vast majority of respondents (86 often’, most now know that small durations
physical activity and exercise per cent) recognise the importance of of exercise can be effective, with 89 per
seems to have sunk into people’s being active – a figure that has increased cent saying 10 minutes of activity is good
consciousness since 2004. This more than 10 per cent over the last for you, and 92 per cent understanding the
was one of the over-arching findings of decade. Around half also know they should benefits of moderate activity.
our 2014 HAFOS report, which falls in be more active and, after an increase in As an industry, however, our current
line with previous years’ research. government messaging about ‘little and model still seems unable to harness this
knowledge and channel it into action and
successful outcomes. Operators need to
PHOTO : SHUTTERSTOCK .COM / WAVEBREAKMEDIA
focus on more targeted messages and calls

to action when marketing to the general
population. Additional broad messages
about the importance of being active are
not going to make any impact – we need
to focus on overcoming specific perceived
barriers and then delivering on promises.
Is cost really a factor?

The main perceived barriers to activity
remain work-related time pressures,
followed by home-related time pressures
and then the costs involved (see Figure 1).
What’s interesting is that, while only
12 per cent of our respondents stated
cost as their main barrier to exercise,
40 per cent of women would be put off joining if there were no staff on-hand at the gym lower cost was also the factor most likely

PHOTO: SHUTTERSTOCK.COM/ NINA BUDAY
Among women who said the microgym model appealed to them, dance and yoga were the activities they were most keen to try out
Fig 1: What’s stopping you from doing more? Fig 2: What would encourage you to be more active?
NOT ENOUGH TIME – WORK 39% LOWER COSTS (PRICES ) 60%

NOT ENOUGH TIME – HOME 13% IMPROVED FACILITIES 44%
COSTS INVOLVED 12%
BETTER PROGRAMMING – CLASS TIMES 43%
HEALTH/DISABILITY PROBLEMS 12%
MORE INFORMATION 42%
NOT ENOUGH TIME – CHILDCARE 11%
BETTER RANGE OF FACILITIES/EQUIPMENT 42%
OTHER 6%
LACK OF CONFIDENCE 3% BETTER RANGE OF ACTIVITIES 35%
NOT SURE HOW TO START/WHAT TO DO 2% BETTER TRANSPORT 30%
NO CONVENIENT & ACCESSIBLE FACILITIES 1% MORE CHILDCARE FACILITIES 21%
0 5 10 15 20 25 30 35 40 45% 0 10 20 30 40 50 60 70%

RESEARCH ROUND-UP
to encourage people to be more active to make that change, the expense is only money” and cancel. This is where the
generally – quoted by 60 per cent of really a barrier for a small percentage. low-cost option has an advantage, as the
people – followed by improved facilities Much more important are psychological tipping point when members feel they’re
and better programming (see Figure 2). barriers like perceived lack of time and not getting value for money is slower to
When asked specifically about joining a low motivation: gyms need to continue reach than for mid-market operators;
gym or health club, 37 per cent felt a low- to build short ‘mini’ workouts into their members are likely to stay longer at a
cost membership of £10– £15 a month offering to break down the perceived time relatively low level of usage.
would entice them to do so. deficit barrier related to work pressures. There’s also a distinct difference
Previous research carried out by The cost element does, however, come between different age groups, with younger
Leisure-net has always suggested that, into it after they have joined: if new people much more attracted by the low-
while people quote cost as a barrier, if members aren’t visiting enough, they start cost option (see Figure 3) – partly due to
they are genuinely motivated and ready to feel the membership is “wasting their lower disposable income, but also because
Fig 3: Would monthly fees of around £10–15 encourage Fig 4: Which activities would you try at a microgym?
you to join a gym? (by age group)
82% 33%
64% FREE WEIGHTS 13%
15% 49% 58%
16% 21% 28%
30%
GROUP EXERCISE CLASS 43%
44% 43% 38% 22% 14%
55% 16%
3% 27%
WEIGHT LOSS CLASS/SESSION 28%
15-24 25-34 35-44 45-54 55-64 65-74 75+ 25%
YES DEFINITELY DEFINITELY NOT 25%
CIRCUIT TRAINING 12%
40%
24%
DANCE CLASS 40%
5%
23%
YOGA 34%
PHOTO: SHUTTERSTOCK.COM/ LZF
10%
17%
PILATES 27%
6%
15%
OUTDOOR EXERCISE/CLASS 10%
20%
HAFOS 14
6%
OTHER 5%
FEMALE
8%
MALE 0 10 20 30 40 50 60 70%
53 per cent undertake activity through walking, jogging or running

Younger people were much more attracted by the low-cost option 37 per cent of respondents felt the low membership fees offered
– especially young males, who felt less need for help or supervision by the likes of Fitness4less would entice them to join a gym
younger gym members (particularly males) with just 33 per cent acknowledging the men would be encouraged to join a class/
feel less need for help/supervision. importance of sport/exercise in reaching activity if it were offered in a micro/niche
Being sparsely or at times completely recommended physical activity guidelines. gym context. The microgym concept also
unmanned is one of the key elements of The opportunity for our sector is appeals to all age groups in a way the low-
most low-cost models – a necessity to clearly there, and yet participation levels cost model doesn’t.
keep the costs down. When questioned have failed to increase significantly over Among those saying the microgym
about the importance of staff, there was a the last 10 years. In part, this is because model appealed to them, the most
fairly even three-way split between people many consumers do not understand the popular activities people would like to try
who felt having no staff around would put new offerings available, having not been are free weights, group exercise classes
them off joining, with 39 per cent saying it in a leisure centre or gym for many years. and weight loss classes/sessions. However,
definitely would and 32 per cent saying it Others are unconvinced that what we’re there were real differences between male
definitely would not. Women were most offering is good value, and/or going to and female responses, with women more
likely to be put off, with 40 per cent saying help them achieve their goals – perhaps interested in dance and yoga, and less
it would definitely deter them from joining. not surprising when we consider how interested in free weights. Interestingly,
many adults have been members, failed to weight loss classes were equally attractive
Microgym appeal make lifestyle changes and left. to men and women (see Figure 4).
Just over half of our sample (53 per While the low-cost clubs address the With this in mind, microgyms may need
cent) undertake activity through walking, value argument well, another way to turn to be designed to appeal to particular
jogging or running, with only a quarter this tide – helping address the concern gender/age groups if they are to succeed. O
saying they use leisure centres/health that gyms may not help people meet their
clubs as their main form of exercise. goals – might be the niche/microgym
Interestingly though, 41 per cent felt they approach. These gyms take one or two FIND OUT MORE
were able to get enough activity in their activities or specialisms and concentrate The full HAFOS report is available to buy from
daily lives without specifically doing sport purely on that, usually in a relatively small Leisure-net. Please email info@leisure-net.org
or exercise – a perception the sector facility and in an extremely focused way. for details, or visit www.leisure-net.org to
may need to address given increasingly Our HAFOS research suggested that download a free infographic.
sedentary lifestyles across the UK – 57 per cent of women and 50 per cent of

RESEARCH ROUND-UP
Opportunities & threats

Which trends and sectors will drive growth
of the health and fitness market in 2015?
MICHAEL OLIVER, SENIOR ANALYST, MINTEL
T
he UK health and fitness club
industry survived much of the Outdoor activities could be
economic downturn relatively used to attract those who don’t
unscathed, but the past two years want to work out in a gym
have seen tougher conditions as consumers
have had to cut their expenditure further
in the wake of a prolonged period of real
terms decline in living standards.
The structure of the industry has
changed significantly during this period,
with the emergence of budget clubs hitting
the mid-market hard. However, the overall
value of the market stayed unchanged for
the second successive year – £2,665m
in 2013 – with forecasts suggesting the
market will grow to a value of £2,823m by
2018 (up 5.9 per cent over five years).
Mega-club vs microgym
The future of the mega-club is a key issue. combined with a lack of availability of high street locations, and Fitness First,
Over the past three years, full-service suitable sites for the large club formats, which has begun to test out smaller,
clubs with wet and dry facilities have grown Mintel believes operators will have to specialist formats – such as heart rate
in number by only 5 per cent, compared start looking at ‘infilling’ with smaller training club BEAT – alongside its full-
to 9 per cent for larger dry clubs and 30 clubs in the same way that the major service clubs in London. The problem for
per cent for smaller gyms/fitness suites – a supermarket chains have switched to the larger operators, however, is that many
category that includes many budget clubs building smaller convenience stores of these types of sites have already been
and, more recently, the microgyms. serving local neighbourhoods. taken by the burgeoning budget club sector.
With a growing consumer expectation This has already been recognised by Mintel’s research shows the biggest
of personalised, customised products, David Lloyd, with its DL Studios sites in barrier to being healthier is lack of

Fitness First has introduced smaller,
specialist formats like BEAT to ‘infill’
the areas between its larger clubs
Britain lacks confidence
Today in Britain, 36 per cent of

consumers have not played or
participated in sport in the past 12
months, rising to over half (61 per
cent) of those over 65 years and 52
per cent of people aged 55–64.
Mintel’s latest Sports Participation
report highlights lack of physical
confidence as a key barrier to
fitness, with more than one in five
Brits (22 per cent) saying they don’t
feel fit enough to play sport or
exercise with other people.
Despite this, over a third (38
per cent) say they would like to
be more active to improve their
health, with this figure rising to
over half (54 per cent) of those
who say they don’t feel fit enough
to exercise with other people.
motivation, with over four in 10 British groups – a more personal service, with has the potential to revolutionise the way
adults (46 per cent) citing this. This appointments made for particular classes the health and fitness industries operate.
need to be motivated is currently helping to further boost motivation. As wearable technology is still in
working against some of the mega-clubs, its infancy, adoption is very low: only
which can be quite impersonal, with Wearable technology 5 per cent of consumers surveyed
members largely left to exercise alone Lack of motivation also presents by Mintel reported using a wearable
and motivate themselves. opportunities for technology that nudges device or a smartwatch as at April
By contrast, one of the key features of people to make healthy habits more 2014. However, interest in using such
the microgym is that it offers instructor- routine. Wearable technology streamlines devices is considerably higher, and
led group activities, often in smaller the process of tracking daily activity and this interest is likely to be turned into

RESEARCH ROUND-UP
24 per cent of
potential club users
say they would
prefer to pay only
for the facilities
they choose to use
Some members might be willing to pay for classes to be streamed into their homes
uptake as wearable technology starts to for office workers with sedentary daily anticipated. The combined effect of these
go mainstream, with trusted retailers routines. Other applications could factors means that consumers may be
and manufacturers moving into the increase worker safety, with built-in more prepared to look at increasing their
market and price points dropping. chemical or smoke sensors, or alerts monthly outgoings again, which could
Indeed, Mintel’s 2015 Trends highlight about changing environmental conditions include trading up their gym membership.
‘Get smart’ as one of the four key for those working outdoors. Additionally, there’s some evidence that
trends for the coming year. saturation of budget options (i.e. budget
Company-provided wearable The budget clubs clubs and local authority leisure centres)
technology could be the next step and Another key issue in the health and is being approached in some areas;
could prove a huge asset to businesses, fitness market is the future of the budget competition is likely to intensify, which
helping to create a healthier and club sector, with lack of money (33 per will not going to be good for margins
happier workforce and with it lowering cent) the second most quoted barrier – particularly with the likes of Sports
insurance rates, increasing productivity to being healthy. Between 2011 and Direct coming into the market with an
and reducing sick leave. 2014, the number of budget clubs has introductory price point of £5 a month.
Around a third (34 per cent) of adults grown by 203 per cent, from 73 to 221.
in full-time employment felt they had been However, the annual rate of growth in Driving revenue
more stressed in April 2014 compared budget club site numbers has decreased, There’s also the issue of how clubs
with the same time the year before; from 95 per cent in 2012, to 29 per cent can increase revenues from existing
there’s a clear need for companies to in 2013, and 21 per cent in 2014. members and non-members, with the
assess the health of their workers and And conditions for the budget sector best opportunities among existing
devise action plans to reduce stress levels may become tougher in the next few members likely to be found in extending
and raise regularity of exercise. years: the UK is in the early stages services beyond the club environment.
Wearable devices could track employee of what looks likely to be a strong For example, a member may not be
activity levels, as well as encouraging economic recovery, consumer confidence able to physically visit a club as often as
them to get up and move around more has bounced back and unemployment they want to, but might be willing to pay
throughout the day – particularly relevant is falling much more rapidly than extra to follow classes at home using a

There’s some
evidence that
saturation of
budget options is
being approached
in some areas;

competition is likely
to intensify
Wearable technology could be

used to encourage desk-bound
workers to move around more
live stream, or by downloading classes it so a monthly membership is cheaper if Potentially there’s a whole new audience
from an online library. They may also they visit more than twice a week. who may never have any desire to enter
welcome the opportunity to rent fitness A further 24 per cent of non-users who a physical club, but who would welcome
monitoring equipment that will measure are potential club users say they would the opportunity to take part in outdoor
their activity levels throughout their day, prefer to belong to a club where they pay or home-based structured fitness activity,
not just when they are in the health club. only for the facilities they choose to use, whether an outdoor run, a class in a park
Mintel’s research also indicates some suggesting that more flexible memberships or a workout streamed to their home. O
potential for offering dietary advice via are another strategy clubs could pursue to
email or text, and that current users would maximise their appeal to potential users.
be prepared to pay a modest amount With modern access technology – keys, FIND OUT MORE
(around £8.50 a month) to receive this. wristbands or cards – this should be Mintel’s latest Health and Fitness Clubs UK
Meanwhile, among non-members, relatively easy to deliver and police. report was published in June 2014, its Healthy
well over a third (37 per cent) say they And for the more apathetic consumers, Lifestyles report in July 2014, and Sports
prefer to pay per visit. Such pay as you the most obvious route is trial, perhaps Participation in September 2014.
go options represent an excellent way offering a reward in return for meeting a Website: www.mintel.com
for clubs to encourage trial among challenge (e.g. cycle or run on a machine Twitter: www.twitter.com/mintelnews
prospective members – but clubs should for two minutes) or bringing exercise to LinkedIn: http://www.linkedin.com/
perhaps put a limit on how long people places where people go in large numbers, groups?mostPopular=&gid=1888954
can take advantage of this facility, or price such as a shopping centre or high street.

RESEARCH ROUND-UP
What do 10,000
members say?
Do you know what your members do in your club, what
their experience is, and how this impacts retention?
DR MELVYN HILLSDON, ASSOCIATE PROFESSOR OF EXERCISE & HEALTH, EXETER UNIVERSITY
What is TRP 10,000? different ages and genders, with a range of years, from nearly 200 clubs, completed an
The TRP 10,000 study examines a range experiences of health club membership, online survey between July and September
of possible determinants of membership and at different stages of their membership. 2013. They answered a wide range of
retention in a sample of members of A total of 10,062 members aged 16–84 questions covering everything from why
they joined, how the club communicates
with them, how they use their club, their
club experiences, their motives and recent
progress. Retention rates were calculated
from the questionnaire completion date to
PHOTO: WWW.SHUTTERSTOCK.COM/ BREAKWAVEMEDIA
the end of January 2014.
Why do people join?

Members cited convenience from home
and work, price and opening times as
the primary reasons for selecting their
current club. Less common reasons given
for club selection were type of equipment
available and class availability. Only one
in 20 members chose their current club
because they trusted the brand.
What do they do when they

come to the club?
Three-quarters of members stated that
Encourage members to do classes: gym-only members are 56 per cent more likely to cancel their main reason for attending their

PHOTO: WWW.SHUTTERSTOCK.COM/ STUDIOFI
Prioritising fun and friendship over fitness and
thinness would lead to higher levels of retention
club was to work out in the gym. Four

in 10 attended mainly to do an exercise
class, and of those, 74 per cent were
female. Just under half of the members
attended for a single activity, while a
third usually did two activities (typically
gym and class). Younger members, those
new to the club, or those with a history
of multiple club membership were most
likely to attend for the gym only.
The risk of cancelling during the seven
months of follow-up was 56 per cent higher
among gym-only members compared to
members who did classes only or who
combined gym and classes. This equates to
an extra 10 cancelled memberships each
month for every 1,000 members.
How do we communicate with

them, and what do they value?
The most common forms of member
communication are face-to-face via
reception or gym staff and through email
correspondence. Phone calls, SMS and
social media interactions were reported
by fewer than 10 per cent of members.
However, fewer than half of members
said reception staff spoke to them during
their last visit, and only 37 per cent said
fitness staff did – this in spite of the fact
that nearly 90 per cent of members say
they value fitness staff speaking to them.
For all types of communication, only
a small proportion of members are Members who made a friend at the gym were 40 less likely to cancel than those who didn’t

RESEARCH ROUND-UP
receiving the type of communication they and social (friendship) outcomes. When all the measures of progress
say they value, suggesting a lot of unmet Appearance motivation was mainly were considered together, making a friend
demand. In the meantime, around a third restricted to younger females, with and attending the club as planned were
of members said they were receiving more males than females being the most important factors. Improved
emails they did not value, indicating that motivated by enjoyment and friendship. appearance, having more energy and
communication strategies need to be Overall, motivation was higher among feeling fitter were not related to the risk
better matched to members’ preferences. more frequent club users and younger of cancelling at all. More important was
Only face-to-face communication was rather than older members. whether members perceived they had
associated with member retention: over Most members reported making at least made progress on the things they said
90 per cent of members who reported some progress in the last three months, motivated them to exercise; failure to
they regularly received both reception with feeling fitter and enjoying exercise do so was associated with a considerable
and fitness staff communication retained the most frequently reported measures increase in the risk of cancelling.
their membership for the whole of the of progress. Around half of members Members who are motivated by the
follow-up period, compared to 80 per reported losing weight, with just over a enjoyment of exercise, but who did not
cent of members who reported no face- third reporting making a new friend. find it enjoyable, were 2.3 times more
to-face communication. Making any progress versus none likely to cancel than members who did find
was associated with better retention, it enjoyable, even though they were not
What are members motivated but the most important measure of motivated by enjoyment. Failure to make
by, and do they progress? progress was friendship. Compared to progress in fitness and appearance when
Nearly six out of 10 members reported members who did not make a friend, motivated by these two factors was also
being equally motivated to exercise those who did were 40 per cent less associated with an increase in cancellations.
for fitness, appearance, enjoyment likely to cancel their membership. Strikingly, members who said they were
motivated by appearance, and who
perceived improved appearance, still had a
higher cancellation rate than members who
were not motivated by appearance and did
not perceive it had improved.
The findings suggest that failing to
PHOTO: WWW.SHUTTERSTOCK.COM/ LUCKYIMAGES
achieve one’s goals significantly increases

the risk of cancelling, while prioritising fun
and friendship over fitness and thinness
would lead to higher levels of retention.
Club experiences,
both good and bad
Around 45 per cent of members report
experiencing ‘hassles’ during their club
visits, with just over half of members
reporting positive uplifting experiences.
The most commonly reported hassle
is not being spoken to by reception or
fitness staff. Although less commonly
No room at the inn: Having to queue for kit significantly increases the risk of cancelling reported (fewer than 15 per cent of

Top 10 recommendations
s Develop a marketing
strategythat conveys fun and
friendlinessANDPRIORITISETHESE
ASPECTSOVERFITNESSANDTHINNESS
0(/4/7773(544%234/#+#/-#/2%0)#36/&
THROUGHOUTTHECLUB
s Help new members develop
realistic expectationsANDTRY
TOFOCUSONINTRINSICMOTIVATIONS
SUCHASENJOYMENTANDSOCIAL
ENGAGEMENT3ETOUTAREALISTICPLAN
FORACHIEVINGTHEM
s Encourage and support
members to experimentWITH
AWIDERANGEOFEXERCISETYPESAND
ESPECIALLYGROUPEXERCISE
s Regularly review members’
progress ANDREVISEPLANSIFPROGRESS
ISNOTBEINGMADE
Nearly 90 per cent of all members say they value fitness staff interacting with them s Ensure exercise programmes
are enjoyableABOVEALLELSE
MEMBERS THEMOSTANNOYINGHASSLES ANDlTNESSSTAFFALONGWITHMAKINGNEW s Develop a targeted
MEMBERSREPORTAREQUEUINGFOR FRIENDSATTHEGYM&OREVERY communication strategyTHAT
EQUIPMENTCANCELLEDCLASSESBROKEN MEMBERSFEWERCANCELEVERYMONTH MAXIMISESOPPORTUNITIESTOINTERACT
DOWNEQUIPMENTUNCLEANCHANGING IFRECEPTIONANDlTNESSSTAFFSPEAKTO WITHMEMBERSINANDOUTOFTHECLUB
FACILITIESANDNOPARKINGSPACE THEMREGULARLYANDTHEYMAKEAFRIEND s Create a conversation
"YCONTRASTTHETHINGSMEMBERSSAY COMPAREDTOMEMBERSWHODONOT cultureINTHECLUBIMPLEMENT
AREMOSTUPLIFTINGABOUTTHEIRVISITS REPORTTHISnREPRESENTINGAPERCENT METHODSTOMAXIMISEANDMONITOR
ARECOMPLETINGACHALLENGINGWORKOUT REDUCTIONINTHERISKOFCANCELLATIONO FACE TO FACECOMMUNICATIONS
ACHIEVINGlTNESSGOALSANDINTERACTION s Minimise the time members
WITHRECEPTIONANDlTNESSSTAFF queueTOUSEEQUIPMENT
/FALLTHEHASSLESTHATMEMBERSlND FIND OUT MORE s Encourage staff to be aware
ANNOYINGJUSTTHREESIGNIlCANTLYINCREASE $R-ELVYN(ILLSDONISASSOCIATEPROFESSOR of member hasslesANDTO
THERISKOFCANCELLINGlTNESSSTAFFNOT OFEXERCISEANDHEALTHATTHE5NIVERSITYOF UNDERSTANDTHATTHEYCANEITHER
SPEAKINGRECEPTIONSTAFFNOTSPEAKINGAND %XETERWHEREHERESEARCHESPHYSICALACTIVITY COMPOUNDTHEPROBLEMBYIGNORING
QUEUINGFOREQUIPMENT-EMBERSWHO ANDPOPULATIONHEALTH(ESALSOALEADING PEOPLEORALLEVIATEITBYSIMPLY
FREQUENTLYHAVETOQUEUEFOREQUIPMENTAND AUTHORITYONRETENTIONINTHElTNESSSECTOR CONVERSINGWITHMEMBERS
ARENOTSPOKENTOBYlTNESSSTAFFAREMORE ANDWASRESPONSIBLEFORTHELANDMARKWinning s Encourage staff to be aware
THANTWICEASLIKELYTOCANCELASMEMBERS the Retention BattleREPORTIN that the power to delight a
WHODONOTHAVETOQUEUEFOREQUIPMENT 4OlNDOUTMOREABOUT420VISIT customerLIESINTHEIRWILLINGNESS
ANDWHOREGULARLYINTERACTWITHlTNESSSTAFF WWWTHERETENTIONPEOPLECOMRESEARCH TOHOLDACONVERSATIONTHATINTURN
0OSITIVEUPLIFTSTHATREDUCETHERISKOF TRP EXTENDSTHELIFEOFTHEMEMBERSHIP
CANCELLINGAREINTERACTIONWITHRECEPTION

RESEARCH ROUND-UP
Member insight
Measuring retention and its associated factors are a vital
element of running any successful health and fitness business
PAUL BEDFORD, DIRECTOR, RETENTION GURU
J
ust 51.9 per cent of members
maintain their membership for 12 Members aged
months, with an attrition rate of 55.1 35+ are up to 45
per 1,000 per month. These are the per cent less likely
topline findings of the White Report, to quit the gym
conducted in 2013 (see p71).
Pushing beyond the year mark, after
24 months 24.4 per cent of members
will still there, 14.1 per cent survive
to 36 months, and only 10.4 per cent
maintain membership to 48 months.
This is a much steeper decline in
member retention than has been seen
in previous national studies and is
disappointing considering the maturing
nature of the industry.
PHOTO: WWW.SHUTTERSTOCK.COM/ PEDROMATOSA

Despite what the popular media will
report, members are most likely to quit
in July and August (30 and 24 per cent
respectively) and then again in November
and December (14 per cent both months).
Key factors associated with high
retention, low attrition and increased
longevity are age, signing a contract and
the length of the contract.
Age matters
Age is still a dominant factor in
predicting member retention, with
older members staying longer. This is

Seasoned members will
immediately identify the
classes they want to do
IT’S BLACK & WHITE

During 2013, two studies were
conducted – one quantitative and the
other qualitative – to benchmark the
industry over the previous four years
consistent with other studies carried Contracts drive retention and gain further insight into how
out among operators all over the world. Evidence suggests that charging lower members make decisions.
Compared to 16- to 24-year-olds, monthly fees and promoting no The qualitative Black Report
older age groups (35+) are on average contracts is not a formula for longer comprises a series of interviews with
19–45 per cent less likely to cancel retention: while it’s possible to sell a 1,000 members who had held two or
their membership – so it’s surprising to large volume of memberships, it has more health club memberships. These
see high-end health club chains almost become increasingly difficult to retain members had accumulated 6,500
exclusively targeting younger members those members. The premise that years of membership between them.
as part of their new member drive. the lower the cost, the more likely a The quantitative White Report
While there’s no discernible difference member is to retain their membership focuses on the analysis of member
between genders, the descriptive data does not seem to hold true over time. data from 342,759 members, offering
highlighted that, as a proportion, women Indeed, in our reports, contract insight into the retention and attrition
were more likely to join public sector length was found to be directly related rates of a representative sample of
facilities than private. In the Black Report to the length of membership: enforcing UK health and fitness clubs. Members
we were able to identify that women contracts of at least 12 months reduced from 100 different clubs took part,
were more likely to feel they would be the risk of quitting by approximately 18 representing 38 operators across
judged on appearance in private sector per cent compared to contracts of one private chains, independent operators,
gyms, and that they needed to already month. This is the equivalent of saving trusts, local authorities and privately
look good to fit in; they felt less judged around 18 members for every 1,000 managed leisure facilities.
in a public leisure facility. members per month.

RESEARCH ROUND-UP
Memberships sold as deals, such as Blurring of boundaries them to believe they could negotiate good
three- or nine-month contracts, have no Over the four years of the study (2009– deals and wait for sale periods before
discernible effect on 12-month retention 2012), it was evident the monthly fee committing to membership.
rates. In fact, members who have contracts charged by all operators is decreasing. As The quality of facilities within the
from two to five months’ and six to 11 a result, while many operators describe fitness market continues to improve,
months’ duration are between 50 and 80 how they manage their business by a and it has become more difficult for the
per cent more likely to quit at 12 months. descriptive term (low-cost, mid-market, public to distinguish between public and
Private sector clubs sell 48–55 per premium), it’s not possible to gain private operators. The Mosaic profiles
cent of their memberships as 12-month consensus on what these terms mean. A of members across the five sectors
contracts, compared to 7–15 per cent in low-cost operator may charge less than covered by our study – private chains,
the public sector. This may account for a £20 a month, but so might a public sector independent operators, trusts, local
retention rate of 57 per cent in the private facility due to its location and population, authorities and privately managed leisure
sector and 47 per cent in the public sector or indeed an independent private club. facilities – now have no distinguishable
at 12 months. However, as most 12-month That doesn’t mean it’s low-cost or budget differences, which suggests that people
contracts switch to a month-by-month – it’s just the price it charges. who were once only likely to join private
agreement at the end of the 12-month Interestingly though, the members health club chains are now just as likely to
period, this difference in retention rates interviewed for the Black Report indicated join public sector facilities.
disappears around month 18. that this general lowering of fees had led However, when the hotel groups
are separated from the health club
chains, we can see that hotels and
independent health clubs do better
at retaining members than the larger
branded companies. Hotels could begin
to dominate the £45–60 a month price
range, as they are able to provide all
the added value services previously
associated with the bigger chains while
still maintaining a small club feel.
Hotel health club members interviewed
for the Black Report described the quality
of service and the little extras as having
a bigger impact on their club usage than
brand or size of facility.
These factors may well also be behind
the growing trend for boutique studios –
Quality of service is one factor driving the use of microgyms such as Fitness First BEAT offerings that are more personable, smaller
in size and offer just one or two products
delivered exceptionally well every time.
Hotels and independent clubs could begin to Adding value
dominate the £45–60 a month price range When new, inexperienced members
join a club, they believe they will be in
the club all the time. When they view

PHOTO: WWW.SHUTTERSTOCK.COM/ MICHAELJUNG
Staff should know
members’ goals and
suggest classes and exercises
studio timetables, they think they will remembering details about the member’s business model designed to maximise the
be attending a wide range of classes, goals and what’s important to them. length of membership of every member.
so a timetable with 90+ classes a week While many of those surveyed reported Maybe the rise of boutique and niche
is impressive. However, experienced not needing help themselves – the Black facilities – the new breed of microgyms
members have a far more realistic Report specifically spoke to seasoned – will finally convince more established
understanding of how frequently they will gym-goers – they are disappointed by the operators to listen to their members. O
attend and which specific classes they will lack of advice and correction to members
do; instead of seeing 90+ classes, they who clearly have poor or incorrect training
identify the times and classes they will habits, observing that staff seem happy to FIND OUT MORE
attend and ignore the rest. talk to savvy, experienced members but Paul Bedford PhD has worked in the fitness
Meanwhile, customer service has been not the members who actually need help. industry for more than 20 years. His business,
shown by the Black Report to be associated The fitness industry continues to Retention Guru, helps health club operators
with retention across the board. Members look for alternative solutions to retain increase retention, reduce attrition and
report staying at clubs where they feel members, despite the fact that members improve member loyalty.
valued, which comes from personal have repeatedly stated that service Email: Paul@retentionguru.co.uk
interaction with staff, using names, offers is of most importance to them while Twitter: @guru_paul
of programme updates and reviews, exercising. Understanding this would LinkedIn: Paul Bedford
recommendations of classes or exercises, help operators develop a more complete

RESEARCH ROUND-UP
Science snapshots
We round up some of the latest research in the area of health, fitness and wellbeing
CELLULAR CLEAN-UP
U
S scientists have found that exercise aids a cellular
cleaning process in the body known as autophagy.
The research, which was based on mice, showed
that exercise increases the ability of skeletal muscle
cells to remove damaged components and other cellular debris
– the result of daily wear and tear on the body’s cells. In turn,
autophagy is vital for muscles to adapt to exercise – and for the
We must push ourselves out of our comfort zone to get results body to receive the health benefits of working out.
A cell recycles some components to help keep the rest of itself
alive, but when it’s starved or under physiological stress – like
exercise – the autophagy process speeds up. Without this process,
GETTING INTENSE cells can become blocked, malfunction or die. Some scientists are
even beginning to link faulty autophagy function to diseases such
I
ntense exercise has a molecular level impact on the muscles and as diabetes, cancer and Alzheimer’s. It’s thought the slowing of this
body that doesn’t occur in milder forms of activity, according to mechanism as we get older also plays a part in the ageing process.
a US study. Although based on mice, the study suggests we must The research could also shed light on why some people see
go beyond our comfort zone if we want fitness results. little benefit from exercise: if there’s a problem with the cellular
CRTC2 – a protein released during intense exercise – integrates cleaning process, the muscle may not be able to adapt to exercise
signals from the adrenalin and calcium pathways and has a direct and improve performance. In turn, this could impact the effect of
impact on the muscles being used. The scientists bred mice that exercise in dealing with metabolic diseases such as diabetes.
would produce much more CRTC2 when faced with a two-week OThe FASEB Journal – University of Virginia School of Medicine, US
strenuous activity programme, and these modified animals saw a 15
per cent increase in their muscles; metabolic parameters, indicating
the amount of fuel available to muscles, improved substantially; Exercise aids cellular cleaning,
and endurance soared – up 103 per cent in the exercise stress test which in turn helps the body deal
(non-modified mice improved by just 8.5 per cent). with metabolic diseases
Lead author Michael Conkright says: “The sympathetic nervous
system gets turned on during intense exercise, but many had believed
this wasn’t specific enough to drive adaptations in exercised muscle.
We’ve shown it not only targets specific muscles, but also improves
them: the long-term benefits correlate with the workout intensity.”
OThe EMBO Journal – The Scripps Research Institute, Florida

The brain can be

retrained to prefer
healthy foods
BRAIN TRAINING Have scientists discovered

the part of the brain that
T
he brain could potentially be retrained to prefer healthy drives exercise motivation?
foods, helping people with weight loss and healthy
eating plans, according to a small-scale pilot study.
The study observed how the brain’s reward system
responds to healthy and unhealthy food, by looking at a part EXERCISE MOTIVATION
of our brain (the striatum) that seemingly gives us rewards by
releasing chemicals such as dopamine in anticipation of our
S
cientists may have discovered the part of the brain
consumption of food. responsible for exercise motivation: the research
For the study, scientists followed 13 healthy but overweight/ concluded that the dorsal medial habenula section of the
obese men and women, who were part of a randomised trial brain controls the desire to exercise in mice.
of a weight-loss intervention over a six-month period. This saw The scientists genetically engineered a group of mice that had
them randomly separated into groups, with one set taking part the signals blocked from their dorsal medial habenula. This group
in a workplace diet known as the iDiet, while the others were of mice became lethargic and ran far less than typical mice, and
told to take no dieting steps at all. MRI scans at the start and also lost their preference for drinking sugary water.
the end of the six months established how the reward section of In another group of mice, scientists were able to activate the
participants’ brains reacted to dietary and food intake measures. dorsal medial habenula using optogenetics, with these mice given
Those who followed the iDiet – which sought to educate and the choice of running on two different wheels – only one of which
allow people to reduce calorie intake and eat healthier foods activated the habenula region. These mice preferred to turn the
– not only lost weight, but the striatum was also more active wheel that stimulated the dorsal medial habenula, creating a link
when they were shown low-calorie foods. It also demonstrated between rewards for specific behaviours and actions.
less of a response when shown high-calorie foods after the The findings could prove particularly pertinent given that the
six-month period. When compared with the control group, the structure of the habenula is similar in humans and rodents: if a
iDiet participants also showed a greater increase in desire to link is found in the human brain too, gym-goers could potentially
consume the low-calorie foods and a greater reduction in desire unlock the key to more motivation in the gym.
to consume high-calorie food items. OJournal of Neuroscience – Seattle Children’s Research Institute’s
ONutrition & Diabetes – led by Harvard Medical School, US Centre for Integrative Brain Research / University of Washington

RESEARCH ROUND-UP
MORE GAIN, LESS PAIN EXPANDING WAISTLINE, SHRINKING BRAIN?
T
he longer we exercise, the more tolerance we may have
O
besity could have an impact on how smart we are,
towards pain, potentially showing how physical activity according to research conducted on mice which
can impact perceptions of discomfort. showed how fat may cloud cognitive processes.
Previous research has found exercise can help provide Scientists monitored a group of obese mice that
brief but concentrated relief for pain, as the body releases natural housed high levels of a chemical substance known as interleukin
opiates after activity. However, there has been limited research 1, which is created from fat cells and can lead to inflammation.
on the longer-term impact exercise has on our tolerance of pain. This was the case in the brains of the mice, with the chemical
Researchers asked 12 young and healthy but inactive adults, having seeped into the hippocampus – an area in the brain
who expressed interest in exercising, to take part in the responsible for learning capabilities and memory.
research. Another group of 12 people – of a similar age and The obese mice tested poorly during cognitive tests. The
comparable inactivity levels – preferred not to exercise. scientists then conducted a small liposuction procedure on
The groups were then invited to a lab where their pain thresholds the obese mice to remove fat, which led to the specimens
were tested. The groups were then sent away for six weeks to performing much better on the same cognitive tests they had
get back on with their daily routines, with the group interested in taken before the removal of the fat. Finally, the researchers
exercise placed on a programme of moderate activity. After six placed fat pads inside leaner mice, with the animals performing
weeks, those who had improved their fitness through exercise worse than they had done in their previous brain function tests.
showed a greater tolerance to pain; they felt pain at the same point The obese mice were then placed on a daily exercise regime
as before, but were now able to tolerate it for longer. and compared to a group of sedentary mice after three months.
The research could help provide evidence that physical activity Despite remaining the same weight as those that didn’t take part in
can be used to ease the symptoms of chronic pain. exercise, the obese mice had gained lean muscle and lost fat, and
OMedicine & Science in Sports & Exercise – University of New had begun to outperform the non-active mice in cognitive tests.
South Wales and Neuroscience Research Australia OGeorgia Regents University, US
Physical activity Obesity could

could be used to impact how
ease chronic pain smart we are

Small rewards can Obesity may lessen

positively change our ability to
people’s behaviour detect sweetness
CASH BACK FLAVOUR BEHAVIOUR
A
UK study has suggested that people’s motivation to
T
aste plays a crucial role in regulating the appetite and
exercise would rise if they were offered a financial dictating what we choose to eat and how much we
reward for being active. consume. And now a study – which looked at the cells
The research focused on 16 previous studies in on the tongue that come into initial contact with food
which people had been given incentives to improve their health in – suggests our ability to taste, and for our taste buds to detect
some way, such as by taking up physical activity, quitting smoking sweetness, could be altered in severely overweight people.
or attending vaccination/disease screening sessions. The studies Lead scientist Kathryn Medler says: “What we see is that, even
involved a total of more than 30,000 participants. at the first step in the taste pathway, the taste receptor cells
Overall, financial incentives ranged from £3 (US$5.16) for themselves are affected by obesity.”
having a flu vaccination to £467 (US$786) for taking part in an The study compared 25 normal mice with another 25 that had
employee scheme to give up smoking for a year. Yet even in the been fed a high-fat diet and became obese. The scientists then
flu vaccination study, where the reward was just £3, people were presented the mice with different tasting solutions – sweet and
50 per cent more likely to change their behaviour. In fact, it was savoury – and measured their response. In the obese mice, there
found that larger incentives were no more effective than smaller were a lower number of taste cells that were able to detect
monetary rewards in influencing people’s behaviour. sweetness. What’s more, among the obese mice, any tongue cells
Financial penalties for not succeeding in the task were also that did respond to the sweet solution reacted relatively weakly
found to work. In these studies, participants had to hand over a compared to the tongue cells in the normal weight mice.
set amount of money which they knew they wouldn’t get back if Medler believes not being able to detect sweetness may lead
they didn’t fulfil the health behaviour requirements. obese mice to eat more so they can get the same taste effect.
OPLOS ONE – University of Newcastle, UK OPLOS ONE – University of Buffalo, New York, US

INDUSTRY INSIGHTS
Riding the zeitgeist

Trendwatching.com offers six consumer trends
for the fitness industry to harness in 2015
VICKI LOOMES, TREND ANALYST, TRENDWATCHING.COM
That brands willing to adapt and innovate M2P
I
n 2015, consumers will continue to
bring expectations shaped in the online will be the ones that stand out. New digital social connectors (think
world into their real-life encounters These six actionable consumer matchmaking mobile app Tinder!) have
with health and fitness club operators. trends, presented in no particular irrevocably altered the way consumers
That means endless choice, flexible order, represent some key emerging interact with each other. In 2015, they will
and personalised memberships, instant expectations that should be on your radar utilise the new instant, liquid connectivity
on-demand access and much more. And for 2015 – alongside the bigger macro enabled by a host of apps and wearables
of course, these expectations come in trends such as the Quantified Self, healthy to connect with mentors who can help
addition to the changes that are already living and an ageing population that we’re them achieve their goals.
occurring in other sectors. One certainty? sure you’re already tracking... This new mentor-to-protégé (M2P)
economy offers instant encounters,
making it easier than ever before
The Olive bracelet prompts for consumers to locate the perfect
breathing exercises when mentor for any self-improvement
it detects stress quest. This trend is less about data and
more about direct, often face-to-face
PHOTO: WWW.SHUTTERSTOCK.COM/ SOLIS IMAGES
human guidance, and the increased

accountability that facilitates.
Of course, the possibilities for health
and fitness brands within this trend are
almost limitless. For example, US-based
app Rise connects users to a nutrition
coach who provides a customised eating
plan based on a shared photo diary.
Similarly GOQii – a wearable fitness
device that allows users direct access
to personal trainers. Data collected by
the wristband is shared with a qualified
trainer, who analyses it to provide
personalised workout plans.

Health clubs could tap into the M2P – mentor-to-protégé – economy, offering customised eating plans based on shared photo diaries
Currencies of change
Consumers keen to improve their health
or lifestyle – or who are at least aware
Consumers increasingly want to share
are what
of the need to – are often hindered by they feel, not just what they know
w
a combination of high costs (perceived
or real), inertia and inconvenience.
Fitness brands are particularly well
placed to help these consumers help Some brands that are already the price of fitness classes decreases
themselves with traditional incentives incentivising better behaviour include the more members work out.
(think discounts and deals) that reward Boston-based Harvard Pilgrim Health
customers for meeting their goals. The Care, whose EatRight Rewards Brand fanatics
‘currencies of change’ trend has the programme encourages healthy The pursuit of health and fitness is
potential to delight twice over – the eating by offering cash to customers intrinsically linked to status: think training
joy of saving (or possibly even making) purchasing fruit and vegetables at updates on Facebook and countless
money and the thrill of getting one step partner supermarkets. Meanwhile gamified fitness platforms full of consumers
closer to personal goals. Fitmob is an online community where competing to outdo one another.

INDUSTRY INSIGHTS
Another form of status-seeking that welcome the opportunity to interact with wearables and fitness trackers can be
will rise to greater prominence in 2015 their favourite brand with open arms. used to provide future-self projections,
will be loud, sometimes even theatrical offering insight into the long-term effects
allegiance to a brand or lifestyle choice. Projected self of current ‘bad’ behaviour.
Not convinced? In August 2014, Reebok Big data is the business buzzword that The Kickstarter-funded Tikker watch
challenged Tough Viking fitness participants almost got away, but in 2015, health displays the wearer’s life expectancy based
to get a permanent Reebok tattoo at an on- and fitness brands are well placed to on a simple medical survey. The countdown
event tattoo parlour. Ten participants were actually use it for consumers’ benefit. is displayed alongside a regular digital clock.
inked and Camilla Nilsson, who committed How? Preoccupied with the now, many It doesn’t have to be so morbid though:
to the largest motif, was rewarded with a consumers feel disconnected from Aros is a smart air conditioning system
year-long sponsorship package. their future self, but research suggests developed in the US. The unit syncs with
So think about how you could convert that individuals presented with digitally a smartphone app, allowing user to track
fans into fanatics with challenges or aged photos of themselves are more how often the device is used and the
demands that require commitment and likely to make decisions with long- potential cost implications.
effort. This isn’t a trend for everyone, but term benefits (Stanford and Microsoft, Clearly the ‘projected self’ trend has
the fanatics to whom it does appeal will 2013). Information and data provided by far reaching implications for customers
Consumers are
looking for brands
to make a real
commitment to
their community, to
provide meaningful
and lasting
enhancement
Shell renovated a run-down community

football pitch in a favela in Brazil

who are trying to live healthier or eat
PHOTO: WWW.SHUTTERSTOCK.COM/ WILLIAM PERUGINI

better: consider using personal data to
remind and motivate consumers, show
them the potential impact of the changes
they could make, or aid performance
reviews and set personal targets.
Lasting spaces
As seasonal, time-limited and often
gimmicky branded spaces (yes, we’re
talking about pop-ups!) become
ubiquitous, functioning as little more
than local white noise, consumer
expectations of brands’ participation and Projected self: Motivate members by showing the
commitment to their local area grows. potential impact of the changes they could make
Increasingly, consumers are looking for
brands to make a real commitment to
their community, to provide meaningful However, the more complex truth Conclusion
and lasting enhancement. is that consumers are starting to fall Of course, this is just a snapshot of some
For example, Australian health insurer out of love with their smartphones, of the trends that will play out across
Medibank opened a play space after and are instead seeking intuitive and the consumer arena in 2015. They will
a survey revealed that 60 per cent of efficient off-screen information delivery grow and evolve as consumers continue
local children played outside for just channels that provide greater context. to find new ways to meet ever-changing
one hour a day or less. Meanwhile, In short: they want to share what they expectations, and that will impact
in a favela in Brazil, Shell renovated a feel, not just what they know. everything from connection to self-
run-down community football pitch; the Nike was quick to capitalise on this improvement and status.
new centre includes special under-pitch desire. In February 2014, the brand added Amid all this change, the most important
tiles that capture players’ movement, a ‘Cheer Me On’ feature to its running app, thing to remember? Without application,
converting the human energy into allowing runners to sync their run to social trends remain ‘nice to know’ ideas – and
renewable electricity for floodlights. media channels and, every time a friend that’s not enough. So think about how you
How could health clubs and fitness liked or commented, hear a stadium crowd can adapt, absorb, generate and apply these
brands tap into this trend in 2015? cheering. Other human signals can be trends – and your own. Your consumers
Understand the lives and concerns of those used to manage stress: Olive is a wearable will thank (and reward) you for it. O
in your chosen area and serve their needs, bracelet that tracks metrics including
or build a lasting space around the needs of heartbeat and skin temperature and, when
a tribe that dominates in your locale. it detects rising stress levels, uses haptic FIND OUT MORE
feedback to prompt breathing exercises. As one of the world’s leading trend firms,
Intimate info The key takeaway? Think about how trendwatching.com sends out its free,
Conventional wisdom has it that you can incorporate a human touch into monthly Trend Briefings in nine languages to
consumers love information and the wearables, apps, trackers and smart more than 160,000 subscribers. Sign up at
connection, and it’s unlikely that this devices that will inevitably crowd the www.trendwatching.com
desire will ever completely dissipate. fitness market in 2015.

INDUSTRY INSIGHTS
Hi-tech future
How can health clubs and gyms take advantage of the opportunities
presented by new wearable technology? We ask the experts
The way we eat, sleep and

Stephen Davies train will be radically
changed this decade
Digital health consultant,
bionicly.com
PHOTO: WWW.SHUTTERSTOCK.COM/ ALLIANCE

D
igital health will be a boon
for health clubs, provided
they’re willing to adapt.
Indeed, in 30 years’ time,
historians will say this was the decade
when health went through a period of
enlightenment. They’ll say the 2010s was
the decade that kickstarted a new era
in health thanks to a perfect storm of
technological and biological innovations
that came of age during this time.
They’ll speak of ‘The Mobile Wars’,
which resulted in an exponential
increase in the processing power of They’ll make reference to the Digital in the quest for digital transformation,
smartphones; the introduction of Revolution and how it perpetually changed fostered from the leadership team
the Internet of Things, where sensor and altered business models – how the throughout the organisation. By creating
technology connected everything and health clubs that failed to move with new roles to spearhead the change,
everyone to the internet; tracking the times were the ones that ultimately including chief digital health officer, head
devices that could be placed both on failed, while those that embraced digital of personal analytics, and chief science
top of and inside of the body; reams disruption were the ones that succeeded officer. Finally, through an ecosystem
of data that could be interrogated to in providing new, holistic ways to help of partnerships with third-party digital
answer important questions about the people live active lives up to the age of 100 health companies, insurance providers
human body; and genetic and biological (the predicted average lifespan in 2055). and health organisations that enabled
breakthroughs that radically changed How will the successful clubs have done them to provide a 24-hour service that
how we ate, slept and trained. it? Through bravery and experimentation went well beyond the walls of the gym.

PHOTO: WWW.SHUTTERSTOCK.COM/ DIRIMA
I don’t think it will be the big box
brands that will lead the revolution,
but rather the trainers and end users
desirable outcomes for the customer, suspect that the healthcare and insurance
they’re overwhelmed by the technicalities. markets will grow off the back of this
Arron Williams I therefore don’t think it will be the big box technology, and the corporate fitness
brands that will lead the revolution, but market will see significant growth.
Special projects, rather the trainers and end users. But I’d argue that the club of the
Life Fitness Once people have a better future is far more likely to be low-tech
understanding of the sophistication and high touch, personal and communal,
of biosensor technology and its latent using existing social media technology
T
here’s no doubt technology is capabilities for healthcare, fitness and with consumers bringing in their own
going to change things in our lifestyle management – its ability to fitness wearables. That said, if clubs don’t
industry, but my experience thus provide highly specific insights into our embrace the opportunities, the club of
far has been that most operators metabolic health and fitness, in ways we’ve the future will be the home gym and the
are rather fearful – they don’t like the never been able to identify before – then great outdoors, supported by freemium
questions it asks of them and their business specialist boutique clubs will probably web platforms like Befit, Daily Hit, Fitness
models. Rather than see the opportunities begin to package programmes and services Blender and excellent free apps like the
to work out in completely new ways with incorporating this technology. I also Johnson & Johnson 7-minute workout.

INDUSTRY INSIGHTS
T
he impact of personal technology really begin changing consumer behaviour.
continues to gather momentum But if health club operators embrace
Chris Moisan as devices become increasingly personal tracking, adopt ‘open’ attitudes
smart and ubiquitous: having to health data and think beyond the gym,
CEO, introduced their health initiatives in 2014, then the future is healthy.
AiT (Active in Time) the titans of the digital economy will start Mobile devices are so sophisticated,
to exercise their marketing muscles and and personal tracking apps so popular,
that it’s impossible for ‘corporate tech’
to compete – so don’t! BYOD (Bring
Your Own Device) is changing corporate
IT provision. If club operators provide
simple ways to connect consumers’
devices to specialist gym equipment
in a seamless user experience, you
strengthen the consumer relationship.
The race is on for the health
data platform, with initiatives like
HealthKit and Google Fit. Including
mighty platforms like Strava and
MapMyFitness, we effectively have a
fitness data arms race. Operators have
the opportunity to play a specialist role:
to be a platform-neutral and trusted
advisor, helping their customers choose
between and connect to these platforms
rather than competing with them.
Virtual reality isn’t yet close to
replacing the experience and benefits
of a PT session or attending a class, but
PHOTO: WWW.SHUTTERSTOCK.COM/ MARIDAV
consumers’ health extends far beyond

the gym, so let’s help consumers lead
healthier lives outside the one-hour
gym workout. New technology is the
key here: embracing it will not only help
operators retain more clients, but also
open up new commercial opportunities.
Embracing new technology

will help clubs retain clients
and open new opportunities

PHOTO: WWW.SHUTTERSTOCK.COM/ BOKAN
Health clubs that figure out how to combine digital and in-person service delivery will have a great opportunity in the coming years
will use to deliver new services and create to deliver better health outcomes for
new business opportunities. individuals and groups of people. The
Bryan O’Rourke Research shows that health type of round-the-clock monitoring and
coaching is a very effective strategy data tracking available at a very low cost,
CEO, for behavioural change. It increases in combination with personal service,
Integrus medication adherence, reduces healthcare is going to open up a huge marketplace,
costs, enhances perceived happiness with professional coaches able to provide
and maximises health-related goal immediate feedback on client behaviour.
achievement. However, the cost and
W
earable technologies – The translation of data on both a social
along with related cloud- logistics of in-person coaching, performed and emotional level is a powerful tool
based software platforms, mainly through personal trainers to date, that can trigger real change. Health club
mobile applications and have not been an option for many people. business models that figure out how to
the Internet of Things – are tools that A new era of digital health coaching, combine digital and in-person service
certain health club business models, in using data from wearables and health delivery using these tools will have a
combination with trained professionals, applications, will enable the industry great opportunity in the coming years.

PHOTO: WWW.SHUTTERSTOCK.COM/ SYDA PRODUCTIONS
INDUSTRY INSIGHTS
What an incredible opportunity to how to progress, and the data is passive

convert the tens of millions of health app – it misses the vital ingredient of social
Mark Hutcheon and tracker users, ever more conscious of connection and coaching from an expert.
their fitness, into users of club brands. But This is where we fit in.
Communications director, we need a change of attitude at the In 2015, Fitness First will take its
Fitness First leadership level to seize this moment. member experience to a new level by
We can personalise workouts, take launching a supportive digital platform
fitness outside the gym and always stay that creates customised workouts,
connected to the member to support
O
ur view is that social provides instructional videos, tracks and
media and technology – them, provided we’re bold about rewards workouts, and gives feedback
wearable trackers, sensors embracing technology and invest behind it. on progress so you stay motivated and
and smartphones – will The first phase of innovation has seen go further. We’re also talking to the big
transform the health and fitness industry tech giants provide activity trackers brands in the fitness app space and are
by taking our expertise outside of the and heart rate monitors in phones preparing for the next wave of wearable
gym to a vastly larger market. and wearables, to the point that there technology that actually connects
One in 10 adults in the UK are are now over 97,000 healthcare apps people to the gym experience.
gym members, while four in 10 use available to our members – many 2015 will be the year many operators
fitness apps. It’s a compelling fact that offering exercise videos for free. go beyond the traditional bricks and
technology now means consumers can Yet many users get bored. Counting mortar model, accelerating our industry’s
have exercise and fitness on their own steps and calories isn’t connected to shift from providing gym equipment to
terms, in a way that fits their lifestyle. your gym workout, doesn’t advise you providing fitness experiences. O

Hundreds of NEW members are looking to join
a club in your town. Make sure it’s yours.
375 members 373 members

227 members
264 members
The Worldwide
160 members Leaders in Health
220 members
Club Promotions
198 members
213 members
184 members
202 members
316 members 117 members 418 members

W\SHFUHDWLYH¿WQHVVPNW
WRVHHZKDWRWKHUFOXE
350 members
233 members
147 members RZQHUVKDYHVDLG
104 members
519 members 164 members 209 members

292 members
320 members
205 members
192 members
96 members
178 members
509 members
173 members
245 members
CFM has worked for 1000’s of clubs across the UK. We only work with one
club in each area so call now to secure your market and attract new
members! Above is just a small sample of our clubs.
T: 0115 777 3333 | cfm.net

INDUSTRY INSIGHTS
The year ahead

Will 2015 prove to be a turning point for the
fitness and physical activity sector?
DAVID STALKER, CEO, UKACTIVE
E
very year the request from the and greater competition – will thrive
HCM Handbook editor lands on my and drive growth. We will continue to
desk, calling on me to dust off the see the growth of the major trusts and
crystal ball and lend my thoughts management contractors as more local
PHOTO: WWW.SHUTTERSTOCK.COM/ ALAN BAILEY

on the year ahead. As regular as the authorities look to the financial comfort
seasons, it’s confirmation that another and stability that their economies of
great year is coming to an end, and once scale bring. Expect that to mean bad – or
more we can look ahead with optimism at least challenging – news for smaller
to the future of the sector. trusts, who will find it hard to retain their
contracts in a straight-out bidding war,
Sector overview with some opting for a peaceful life early
So what do I think the future holds? The by entering into alliances with one of the
founding brands of the sector – those big boys to ward off their threat.
major private institutions on which the 2015 will also be the year that wearable
industry grew in the 1990s – will either technology gets a fuel injection, with the
have to rediscover a purpose as we have release of the Apple Watch heralding the
seen with Fitness First, or else drift off into start of the next evolution in the fitness
irrelevance. Meanwhile the proliferation of tracking market. Who remembers what
specialists will continue to explode, with Yoga and cycling microgyms will continue happened to MP3 players and digital
yoga hotting up on even more high streets, to pop up on even more high streets cameras when mobile phones started
enterprising PTs going wherever they are getting involved… Will Apple do the same
needed, and indoor cycling studios charging its purpose and the value it provides to the competition in this market?
fees previously only dreamed of by to customers. Nonetheless, low-cost Strategically as a sector we will see
mainstream operators. This brings a highly operators will reach a crucial point in their the ongoing redefinition of who we are
personalised service that’s hard to match. history in the UK, where the pressure of and what we stand for, driven by an
The entry to the market of Mike continuous growth will be joined by the understanding that physical health clubs,
Ashley’s Sports Direct and the continued imperative to retain or implode. leisure centres and activity providers are
success of low-cost operators will keep The public sector – spurred on by now part of a wider ecosystem working
the heat on any organisation unsure of efficiency drives, enhanced service levels to get the world fit and healthy. Embracing

PHOTO: WWW.SHUTTERSTOCK.COM/ ALTANAKA
We’re not going to correct a generational slide to sedentary lifestyles overnight, but the message is getting out about being active every day
this position and understanding our role the nation. That said, within the health since we called for a national ambition to
within it will enable us to dramatically community, stakeholders will get even tackle inactivity head-on – as a top tier
redefine the value and impact of our harsher in their appraisals of what we public health priority – we have made
sector, with a continued growth in its offer: show them your evidence or they’ll remarkable progress. Local authorities
importance to all stakeholders as a result. show you the door, not only for health have doubled their investment in both
contracts but leisure contracts too. cash and in proportion to their other
Health of the nation Turning the tide of physical inactivity areas of expenditure. Public Health
Finally, I remain passionate about the role will take many years, if not decades, to England has responded to the call for a
we can play in improving the health of achieve. Nevertheless, in just a single year national strategy with the publication of

INDUSTRY INSIGHTS
It’s not just about gyms: There’s

a wider ecosystem working to
get the world fit and healthy
its new national framework Everybody

Active, Every Day. Sport England has
PHOTO: WWW.SHUTTERSTOCK.COM/HALFPOINT
rebranded its ‘Get Healthy, Get Into
Sport Fund’ as ‘Get Healthy, Get Active’,
and has allocated greater levels of
funding towards it. And organisations the
length and breadth of the country have
been engaged in trying to understand
their role in turning the tide.
Expectation and integration

Yet we have so much still to do. Inactivity
rates continue to rise; we’re not going to
correct a generational slide to sedentary
lifestyles overnight. But with increased
investment comes increased expectation.
Expectation that this investment will
make a difference. Expectation that the
physical activity sector can step up to I expect to see more integration of physical
the plate and improve health and
wellbeing in a measurable way. activity within wider public health services
I believe the positive steps we’ve
taken in the past 12 months have
been inhibited by a lack of robust,
clinically relevant and academically integration of physical activity services even more integration of public health
sound evidence to show the value within wider public health services in wider policy settings such as
and importance of what thousands of such as NHS Health Checks, smoking transport, planning and education.
organisations are delivering every day cessation and weight management; These are exciting times for anyone
of the week, in every community in integration of public health outcomes with a passion for improving the health
the land. Can we take the next step within existing contracts, such as those of the nation by getting more people,
in raising our game, evidencing our for leisure services; greater integration more active, more often. That’s a cause
practice and living up to our potential between public health and adult social that ukactive has been championing for
as a key part of the emerging National care, in pursuit of shared outcomes over 25 years, and one we’ll continue to
Wellness Service that local authorities of healthy, independent later life; champion for ever more.
across the country are creating? greater integration between Clinical We hope you’ll continue to join us
As I look to the year ahead, I Commissioning Groups and public on that journey – as a member, partner,
expect to see even more integration: health teams in local authorities; and stakeholder or friend. O

Leisure Industry Week is back
in 2015 with a new look and new
focus to ensure we’re looking after
the health and wellbeing
of the nation.
With 5 distinct zone areas; The Gym Floor,
Young Fitness, Group Exercise, Pool &
Spa and Leisure Facilities Management,
we offer the technology, innovation and
education for the facilities and initiatives
that promote active and healthy lifestyles
to the nation.
VISIT WWW.LIW.CO.UK
L ACTIVITY
SICA
L L B E IN G • PHY
LTH • WE NOVATIVE
HEA E LIFES T THRO UGH
YLE DUCATION
IN
INCTIV
G AN A UNDBREAKI NG E
OT
PROM LOGY AND GRO
TECHNO
INDUSTRY INSIGHTS
2015 Predictions
What will drive sector growth in 2015, and what will be the challenges and opportunities?
A
fter a prolonged recession,
2014 was brighter for most,
with the economy finally
turning a corner and both
consumer confidence and
the housing market picking up.
In the fitness industry, the low-cost
sector had another strong year, growing
PHOTO: WWW.SHUTTERSTOCK.COM/JULIUSKIELAITIS
21 per cent according to the latest Mintel
research. But will the improvement in
the economy mean the affordable clubs
will lose their appeal, with people trading
up to more expensive brands? Not at all,
according to CEO of The Gym Group
John Treharne. “I would expect the
market to at least double and for there to
be some new entrants in 2015,” he says. “I
think – as has happened in other markets
such as airlines, hotels and retail – there
will be more growth at the premium end
but also significant growth at the low-cost
end of the market. Research shows value
for money is here to stay: people don’t As the retail, hotel and airline sectors have shown, value for money is here to stay
automatically go for a more expensive
brand in good economic times.” The obesity crisis was never far from the wearable technology, the Apple Watch
Another feature of 2014 was the 2014 news headlines. Despite health club will go on sale in 2015. What impact will
growth of boutique clubs – the emerging penetration levels nudging up very slightly, such products continue to have on the
microgym sector – where members pay the nation is getting fatter. Will we start industry? Will tech-savvy consumers take
premium prices for a small, personal, high to see some progress with this problem in workouts into their own hands, bypassing
spec club that focuses on one discipline. 2015, with new ideas brought forward to the expertise of gyms – and maybe even
Will we see new entrants into this sector? drive behaviour change on a mass scale? gyms themselves – or will operators learn
How will the products evolve, and will Last but definitely not least, on the to take advantage of the technology? We
even more niches emerge? back of growing consumer interest in ask the experts for their thoughts...

The emergence of the microgym is a very urban trend, but in 2015 we might start to see these clubs expand into the suburbs
The multiple boutique model will see health clubs deconstructed and then
reconstructed as a series of specialised, packaged boutique gym offerings
highlights the extent of chronic disease model, or the ‘multiple’ boutique model
and inactivity throughout the UK, which where health clubs are deconstructed and
Arron Williams suggests the current model isn’t working then reconstructed along the lines of a
and something has to change. series of specialised, packaged boutique
Special projects, The most buoyant section of the gym offerings. With boutiques offering
Life Fitness market is the boutique gym sector. This pay as you go and bulk buy, and low-cost
is a very urban trend, but in 2015 we clubs offering no contract memberships,
might start to see these clubs expand the days of being a 12-month contract
‘‘L
ast year we had 13.2 per cent into the suburbs. So far we’ve identified prisoner have all but gone.
penetration, which was deemed 23 different types of boutique gym, in the I think club locations will change and,
a good year – but this only main HIIT-based, highly functional, group as retail struggles on the high street, we’ll
represents 1.4 per cent growth since 2007, exercise-based, social and communal. As start to see studios and boutique clubs
so the industry is relatively stagnant. The this trend evolves, we’re likely to see more move in, as is already happening in the
Turning the Tide of Inactivity report vividly developments such as the fitness mall United States and Asia.”

INDUSTRY INSIGHTS
with more formats, opportunities and adaptations. This will put pressure on
content-based programming. clubs to use the technology for payment
Bryan O’Rourke Several developed markets will see and engagements. However, although the
further consolidation: I predict a couple digital delivery model will grow, there’s
CEO, of blockbuster transactions in Europe, the no research to suggest this will negatively
Integrus US and Asia Pacific. We’ll see continued impact on bricks and mortar participation.
growth in India, Asia Pacific, Australia, the There will be continued growth in niche
US and Eastern Europe, with Poland and format models – both boutiques and low-
Hungary in particular being active.
‘‘W
e saw a robust 2014 and I cost – but I think some middle-tier players
think 2015 will continue in Digital technology will have an impact: may tweak their business model to offer
the same vein. Economic there will be a proliferation of digital a bit of each, and some hybrid concepts
indicators suggest it will be a good year. competitors related to advancements in will emerge that can offer a ‘best of both
I think memberships will continue to rise, wearable technology, apps and smartphone worlds, club within a club’ approach.”
I predict a couple of blockbuster

transactions in Europe, the US and Asia Pacific
PHOTO: WWW.SHUTTERSTOCK.COM/MARIDAV
There will be a proliferation of
digital competitors: wearable tech,
apps and smartphone adaptations

The Apple Watch will become
a useful repository of all sorts
of health and fitness data
The industry needs to do something radical – like offering free

PT to help people get results – if it’s to be taken seriously
like the Apple Watch and the iPhone People like to pay for a bit of comfort,
6 with iOS 8 – which includes the new luxury and broader facilities, otherwise
David Minton Health app – will become the most useful everyone would stay at budget hotels.
repository of all sorts of health and fitness Microgyms are adding value to the sector
Director, data, with some collected automatically by with a good product; these will continue to
The Leisure the barometer inside the new phones. grow, as people value unique experiences.
Database Company A recent Harvard report showed US However, the biggest growth will come
waistlines are getting even bigger; the UK from the public sector, which is embedded
is close behind. Our industry must do in the community and puts the customer
first in a way private sector clubs can’t.
‘‘I
n 2015, the industry will have to something radical, like offering free PT to
adapt or lose out. New technology is help get results, if it’s to be taken seriously. Use of public sector facilities is going up
making the consumer more powerful As the economy picks up, I think the enormously: the top seven operators had
and clubs will have to react. Innovations growth of the low-cost sector will slow. almost 100 million visits last year.” O

INDUSTRY INSIGHTS
European perspective
What challenges, opportunities and considerations lie
ahead for the fitness sector across Europe in 2015?
NATHALIE SMEEMAN, EXECUTIVE DIRECTOR, EUROPEACTIVE
A
t a political level, 2014 was in the coming five years, Juncker has fitness sector are essentially twofold:
marked by the European emphasised the need to address the firstly, the alarming rates of obesity,
elections and the appointment of remaining obstacles to a fully functioning the worrying levels of physical inactivity
the new European Commission, single market, including the barriers to and the ageing demographic profile of
led by Jean-Claude Juncker, the the free movement of workers. European citizens; and secondly, the
former Prime Minister of Luxembourg. The driving forces behind the changes need to deal with the underlying issues
Among the top priorities for the Union in the European political agenda and the of the financial crisis, and in particular
improving the levels of employment,
entrepreneurship, transnational
PHOTO: WWW.SHUTTERSTOCK.COM/ TARAMARA78
business co-operation and research. If

not addressed, these issues could have
devastating consequences for Europe’s
social and economic fabric. On a more
positive note, both issues present
opportunities for the fitness sector to
grow its influence and business.
A professional passport
With the mobility of labour and skills an
important part of the EU treaties, as well
as the need to recognise qualifications at
a European level, the recently updated
EU Directive on the recognition of
professional qualifications (2013/55/EU) is
a crucial piece of legislation, encouraging a
more automatic recognition of diplomas.
The concept includes the development of
a European Professional Card, also known
A Europe-wide recognition of diplomas could help more fitness instructors work overseas as the European professional passport.

PHOTO: WWW.SHUTTERSTOCK.COM/ BIKERIDERLONDON
Active ageing is likely to be a key focus for the European Week

of Sport, with an emphasis on participation in fitness clubs
Based on the fitness sector Meanwhile, off the back of the across Europe with the opportunity
qualification framework developed by DIAL Project – the first joint initiative to begin to establish a platform for
EuropeActive over the last decade, the of EuropeActive and the European social dialogue, and there’s now a broad
fitness sector will continue the dialogue Confederation of Outdoor Employers, consensus among the key actors that
with the EU throughout 2015, with a the two members of the Active Leisure setting up a European sector skills council
view to developing a professional card Alliance which concluded in October is a crucial step to build on the strength
for fitness occupations. Effectively this 2014 – there will be continued efforts of the active leisure market, and also help
will mean that all practising fitness from the fitness industry to secure a to support entrepreneurship.
professional will need to meet certain Europe-wide recognition of qualifications. At the same time, EuropeActive remains
standards and hold a ‘licence to practice’. The DIAL Project provided stakeholders engaged within the European Commission

PHOTO: WWW.SHUTTERSTOCK.COM/ ANTONIODIAZ
INDUSTRY INSIGHTS
All practising
fitness professional
will need to meet
certain standards
and hold a ‘licence
to practice’
There are already 46 million fitness members in Europe; the aim is to reach 80 million
reference group for the classification of EuropeActive in partnership with Deloitte, outside of the gym. Moreover, the sector
skills, competences, qualifications and the European fitness sector continues must increase co-operation with the
occupations (ESCO). This process – based to grow. In addition to the considerable healthcare sector and embrace a more
on the European Register of Exercise development of equipment manufacturers, holistic approach to individual wellbeing.
Professionals (EREPS), which was set up figures show there are currently more Sharing research, knowledge and
to promote a better understanding of than 46,000 fitness facilities across Europe, ideas will be key, and EuropeActive has
fitness occupations and the mobility of which help more than 46 million people therefore launched the EuropeActive
its 35,000 members from 32 different achieve their fitness goals. Knowledge Centre, designed to drive
European countries – has provided a new Nevertheless, a lot more can be information sharing across Europe. National
agreement on the sector’s definition and done and the sector must welcome its associations will also be key actors in
recognition of the key occupations. With responsibilities in promoting the benefits getting Europe active by 2025, encouraging
the recent announcement of the new of health enhancing physical activity the sharing of good practice and new ideas
Level 6 Advanced Health and Exercise (HEPA). With this in mind, in April 2014, across their respective markets.
Specialist qualification, there’s now an EuropeActive set out an ambitious goal of
opportunity for graduates to join EREPS 80 million fitness users by 2025. A new sporting ambition
and have their degrees fully recognised. In order to achieve this target, the fitness With the fitness sector increasingly
The identification of essential skills for sector will need to rethink its model and being recognised for its contribution
exercise professionals through ESCO has its offering, challenging received wisdom to promoting HEPA at national and EU
now been supported by the first Human and finding new ways to reach untapped levels, it’s worth looking at the emerging
Kinetics’ books based on EuropeActive’s markets. It must build new partnerships political landscape for 2015 and how this
standards, helping ensure that the skills with universities and research centres, will influence and affect our position.
and competencies for fitness trainers focusing on the need for professionalism In June 2014, the European Commission
are updated and developed to support and the need to show good governance. (EC) adopted the EU Work Plan for Sport,
employers’ and clients’ expectations. Meanwhile, in addition to the use of new which is intended to act as a flexible
digital technologies, fitness operators are framework capable of responding, when
80 million members by 2025 also expected to improve their marketing needed, to developments in the field of
As shown by the 2014 European Health methods and develop programmes to sport. Its key topics include the integrity
and Fitness Market report, published by attract people who want to exercise of sport, its economic dimension and the

PHOTO: WWW.SHUTTERSTOCK.COM/ PRESS MASTER
#BeActive: The first

European Week of
Sport will take place
in September 2015
relationship between sport and society. It has announced that the first European Group on Fitness Centres, which is
includes good governance, the economic Week of Sport (EWoS) that will take expected to be operative by spring
value of the sector, HEPA and training place in September 2015. EuropeActive 2015. It has a wide-reaching ambition
and education. Following its adoption, is a member of the small advisory group for standards that will determine how
the EC set up five expert groups to look and will be involved in the delivery of the fitness centres should be built and
at particular areas related to sports and programme, which will carry the strapline operated, which will be challenging and
fitness. Each group includes experts from of #BeActive. This initiative will be could potentially add further costs to
the Member States, and EuropeActive will accompanied by a broad communication operators. EuropeActive is following
be present as an observer. campaign, as well as some funding this process closely. O
The EU Work Plan will focus on opportunities for fitness operators and
enhancing the co-operation around associations. Active ageing is likely to be
sport in the EU context, strengthening one of the key areas for EWoS, with an FIND OUT MORE
the collaboration between the EU and emphasis on participation in fitness clubs EuropeActive publishes regular synopses of
relevant competent organisations at a and centres for this population group. EU affairs and events, which are available at
national, European and international level. Another important piece of work www.europeactive.eu, as well as a weekly
Finally, to promote the importance that’s already underway is the European Brussels Bulletin.
of activity, the European Commission Committee for Standardisation Working

INDUSTRY INSIGHTS
Worldwide trends
What are the opportunities for refinement and
growth in the global fitness sector in 2015?
KRISTEN WALSH, ASSOCIATE PUBLISHER, IHRSA
‘‘W
hile the economy continues to present sector. “The competition is increasing on the low-cost side, with
challenges for many countries, European more companies opening smaller, low-cost clubs,” she said, noting
health club operators still see opportunities, that budget trailblazer McFit continues to thrive. “In a market
and many of the region’s leading players are that’s increasingly price sensitive, higher-end operators will have
planning for continued growth.” This was the conclusion of Jay to provide a more powerful brand with a strong positioning.”
Ablondi, IHRSA’s executive vice president of global products, at Meanwhile Olav Thorstad, CEO of Scandinavian chain Health
the end of an IHRSA European Congress panel session featuring & Fitness Nordic – which operates the SATS, Elixia and Fresh
the CEOs from three of Europe’s leading health club companies. Fitness brands – noted the importance of instructors when
So what did the panel believe lies in store for the sector in 2015? it comes to capitalising on the profitability of the functional
training trend. “We also need to look at outdoor opportunities,
Growth opportunities because people don’t necessarily want to go to the club,” he
Valerie Bönström, CEO of women-only franchise Mrs.Sporty, added. “This segment of the market is growing more rapidly than
pointed to the likelihood of continued growth in the budget the traditional club market. We have a big opportunity here, but
we have to do more to catch the potential members who are
interested in exercising outside of the four walls of our clubs.”
For Irina Kutina, CEO of the Russian Fitness Group, the focus
will be on driving social connection. “We will continue to work
closely with our personal training team, because it’s a good
indication of how well the clubs are doing in terms of engaging
members,” she said. “We’ll also look at small group training, yoga,
cycling and so on, because these activities bring people together.”
Small is beautiful
All three panellists identified the boutique model as an important
trend. In addition to the women-only Mrs.Sporty clubs,
Bönström already operates some small, co-ed functional fitness
training studios under the LOVFIT brand, and noted the potential
of these clubs to attract new segments of the population who
Can mid-market clubs integrate elements of successful microgyms? might not be interested in joining a more traditional gym.

Bönström has launched LOVFIT – co-ed functional fitness studios
20 per cent of full-service club members also use specialist studios The outdoor market is growing more rapidly than traditional gyms
“There’s a market for it and we should be in it,” agreed boutique clubs is only making traditional clubs refine their value
Thorstad. “The margins and profits are bigger, and it will be proposition – that there’s space in the market for all.”
positive for members” – this thanks to a highly results-focused, According to delegates, one key to refining the value
member-centric, interactive and experiential formula. proposition will be a greater emphasis on staffing and the
When speaking with European Congress attendees, importance of human resources among the traditional mid-
Alison O’Kane Giannaras, IHRSA’s associate vice president market health clubs. “As budget clubs continue to grow in
of international development, consistently heard views on number – with brand new offerings, equipment and concepts
the growth of this boutique model. “Mid-market and higher- – a key element most are still missing is staff. The mid-market
end clubs are looking at the boutique models and trying to clubs are therefore increasingly realising the power a great staff
incorporate the concept into their existing model,” she says. member can have in retaining members,” says O’Kane Giannaras.
“The general consensus at the Congress was that the mid- These predictions of the continued growth of the boutique
market club is not dead, and that the growth in budget and sector are consistent with the findings of The IHRSA Health Club

INDUSTRY INSIGHTS
As many as 90 per cent of the

clients of studios also attend
classes or have a membership
at another club
Consumer Report, published in September 2014 and looking in-
PHOTO: WWW.SHUTTERSTOCK.COM/ GLYNNIS JONES

depth at the US market, but with an eye to global trends: one of
the most significant of its 11 overarching insights relates to the rise
of new business models, particularly boutique clubs and fitness
studios – specialising in barre, indoor cycling and CrossFit training,
for example – and a movement away from the traditional multi-
purpose model the industry has embraced for the past 20 years.
According to the report, more than 20 per cent of all members
of multi-purpose clubs now hold more than one membership,
and as many as 90 per cent of the clients of studios also attend
classes or have a membership at another club. This trend could
bode well for the industry in the months and years ahead: club
operators might consider partnering with select niche studios to
offer reciprocal discounts or joint memberships, for example, or
even to trade client/marketing lists.
Extreme exercise may be a factor in the falling use of traditional kit
A new vision
The report also documents the decline in traditional fitness popularity of extreme exercise offerings that use unorthodox
equipment use over recent years. The most frequently used items workout tools such as truck tyres and obstacle courses.
– treadmills, resistance machines and free weights – remain strong, As Rick Caro, president of US-based consultancy Management
but the data shows overall usage has decreased: in 2013, consumers Vision, concludes: “Clubs have an opportunity to ask themselves:
used traditional equipment less than at any time in the past four ‘What do we want to be known for? What are our points of
years. Indeed, in some cases, use fell by as much as 20 per cent. differentiation?’ They need to discover their strengths, capitalise
That’s not to say equipment has lost its importance: there’s on them, and make their strengths even stronger.” O
still a greater share of members using equipment than there
are participating in group exercise. However, operators
whose business model is dependent on equipment may want FIND OUT MORE
to consider taking inventory of equipment use, and look at Kristen Walsh is IHRSA’s associate publisher and can be contacted
reintroducing members to how specific equipment can help via email at kwalsh@ihrsa.org
them achieve their health and fitness goals. Please visit www.ihrsa.org/research-reports to access
“This might be a symptom of the rise in boutiques or microgyms, The IHRSA Health Club Consumer Report, The IHRSA European Health Club
which offer specialised training with activity-specific equipment,” Report, The IHRSA Global Report, and many other IHRSA publications.
suggests the report. It no doubt also has to do with the growing

+\GUR¿W 7KH3HDN+HDOWK&OXE 6SDDWWKH&DUOWRQ7RZHU+RWHO
Gold’s Gym Yotopia Hot Yoga
Athlete Lab 7KH*\P*URXS
7KHIXWXUHRI+HDOWK&OXEDQG6SDGHVLJQ
zynk is a team of interior architects and designers who specialise in the design, detail and
delivery of Health & Fitness and Spa facilities.
Interior architects and designers :HGH¿QHDQGGHYHORSFRQWHPSRUDU\LQWHULRUVROXWLRQVDQGEUDQGLGHQWLWLHVIRUOHLVXUH
EXVLQHVVHVLQDOOVHFWRUV
2XUFOLHQWVLQFOXGHEXGJHWRSHUDWRUVKRWHOJURXSVPXOWLVLWHRSHUDWRUVORFDODXWKRULWLHVDQG
LQGLYLGXDOHQWUHSUHQHXUVDOOORRNLQJWRHVWDEOLVKDQGGLIIHUHQWLDWHWKHLUEUDQGLQWKHPDUNHWSODFH
Please email or callXVWR¿QGRXWKRZZHFDQ 2XUZRUNUDQJHVIURPODUJHVFDOHQHZEXLOG¿WRXWVWRVPDOOHUVFDOHUHIXUELVKPHQWVZLWK
DVVLVWZLWKDOODVSHFWVRI\RXUGHYHORSPHQW SURMHFWVWKDWUHÀHFWQRWRQO\RXUFUHDWLYLW\EXWDOVRRXULQGHSWKNQRZOHGJHRIWKLVPDUNHW
email:HQTXLULHV#]\QNGHVLJQFRP
call: 0207 193 1430
zynkDUHPHPEHUVRIXNDFWLYH zynkdesign.com
INDUSTRY INSIGHTS
Doing well by doing good

Does your business look beyond profit to
embrace a more socially conscious agenda?
RAY ALGAR, MD, OXYGEN CONSULTING
T
he Fitness Sector Social Good Report, published in 2014,
explores the idea that a business with a purpose
beyond maximising its own self-interests can ensure
long-term relevance with its stakeholders, thereby
creating a more valued and sustainable organisation.
The report is structured around eight themes: purposeful,
responsible, authentic, generous, compassionate, connected,
collaborative and influential. In this article, I briefly discuss four
themes and what they mean for your business.
Purposeful
When I discover a new and interesting new business, there are
PHOTO: WWW.SHUTTERSTOCK.COM/ SYDA PRODUCTIONS
normally two things I immediately want to understand. First,

what the business makes. Then I want to know the founder’s
story: why did they start the business and what’s the big idea
that’s fuelling it? Understanding its purpose – the shared
understanding of the reason why the business exists – is the filter
I use to help me decide if I’m going to care about this business.
Remember, if I care, then I will share with my network. I
believe clarity of purpose matters because it unites people and
drives actions. As Nikos Mourkogiannis, global expert in strategic
leadership, says: “Purpose is a reason for doing something
Bu iness p
Business purpose is the most powerful,
werful, but
Networks today are larger and more
least leveraged, weapon in leadership
east le ershi
efficient than at any other time in history

PHOTO: WWW.SHUTTERSTOCK.COM/BREAKWAVEMEDIA
How generous is your business? Are your charity efforts ad hoc and superficial, or is sustained generosity embedded in your organisation?
that appeals to a person’s sense of what is right and what is

worthwhile. So it creates a sense of obligation. Business purpose Figure 1: Multiple responsibilities of a modern business
is the most powerful, but least leveraged, weapon in leadership.”
There are four distinct types of business purpose. The first is
Heroism: driving the standards for the world to follow (Facebook, Legal – be careful Ethical – be fair
Zipcar). The second is Excellence: providing the best possible
VISUAL INSIGHT, RAY ALGAR,

OXYGEN CONSULTING, 2014
product or service, with an insatiable pursuit of ever-higher
standards (Apple, Lego). Then there’s Discovery: a love of the new
RESPONSIBILITIES
and innovative, where the founders are often intellectually curious OF BUSINESS
and have a desire to re-invent industries (Twitter, Samsung). Finally
there’s Altruism: serving the needs of others (Disney, Kickstarter).
The fitness sector is driven by an altruistic purpose. However, Economic – be viable Social – be influential
some external industry observers see a contradiction. During

INDUSTRY INSIGHTS
an interview with Giles Gibbons, CEO of Good Business, he For example, while I was writing my report, Innocent Drinks
commented: “What’s interesting about the fitness industry is was encouraging people across the UK to knit little woollen
that it has an incredibly strong social purpose: to help others. hats to adorn the tops of its smoothie bottles. The company
[It’s a purpose] that’s well understood by the general public. It’s a donated £0.25 to the charity Age UK each time a bottle with
fantastic place to start and actually quite rare. I think the challenge a hat was sold, with the goal of reducing the number of old
for the fitness industry is that it seems to forget about this and sees and frail people dying from the cold weather in England and
people as numbers, thinking of it as a cost-driven business. As a Wales. So what was the connection between a business that
result, I don’t think it’s achieving the aspiration, the loyalty and the liquidises fruit and an elderly person who has never purchased
warmth it should from such an important societal function.” a smoothie? Well, it seems as though many businesses
So consider this… What does your organisation fundamentally are fundamentally redefining their role in society, which is
stand for? Are you creating a legacy that will be long remembered? reshaping their perspective of who is a stakeholder.
So consider this… How much clarity is there in your
Responsible organisation about core responsibilities? Would a neutral
In 1970, Milton Friedman, the Nobel prize-winning economist, person conclude that your organisation’s terms of business are
wrote a famous essay in the New York Times Magazine titled ‘The transparent, fair and reasonable?
Social Responsibility of Business is to Increase its Profits’.
More than 44 years have since passed and the world of Authentic
business is now very different, with the responsibilities of ‘Authentic’ means to be real or genuine. In a business context,
business arguably far more complex to define (see Figure 1, it broadly translates to: “This is who we are and this is what
p105). Now, an increasing number of businesses routinely we stand for. Please come join us if this matters to you as well”
invest in social and environmental projects that may seem well – but I believe there are many facets to an authentic business
outside the scope of their core business activity. (see Figure 2, left). When an individual and a business do
genuinely connect, there’s a meeting of both heart and mind.
Customers become enthusiastic advocates who just love talking
Figure 2: Characteristics of an authentic business about your organisational story.
So what’s your organisation’s story? Do you have one,
A compelling and would it captivate a room full of strangers? This matters
organisational because a remarkable story has the potential to rapidly spread
story through a person’s network – and networks today are larger
A belief in and more efficient than at any other time in the history of
They care something humanity. Organisations with a remarkable story get more
mentions on social networks, powered by an individual’s passion
and excitement to inform others. This means they spend less on
Deliver Characteristics paid advertising trying to convince others to ‘like’ them.
Consistent
meaningful of an authentic So consider this… Does your organisation have a compelling
actions
value business story that spreads far beyond its geographic boundaries? How
good is your organisation at proving the difference it makes to
the lives of its customers and its community?
Take the Proof
long view Generous
Organisations need to have a reputation for authentic
Transparent
generosity if they are to remain relevant to their stakeholders.
Throwing out a few scraps of charity once a quarter is neither

Innocent Drinks
Organisations with a remarkable story get donated £0.25 to
more mentions on social networks Age UK for every
bottle sold with
a knitted hat
credible nor sufficient. Indeed, it smells of putting the interests course of time, gives more to its community than it takes out.
of the business first – especially when the press release is A business never wants to have a reputation for being a ‘net
rushed out, talking more about the act while lacking proof of taker’, as it’s a label that’s very hard to shrug off.
results or details of the difference made. As Thomas Kolster said in his book Goodvertising: “Generosity
So is your business a ‘net giver’ or ‘net taker’? Communities can be a clear differentiator in a crowded market. Generosity
will care if a club is perceived as a net giver rather than a net is a powerful story to tell about a brand and can attract new
taker. What is a ‘net giver’? Simply put, it’s a club that, over the customers, new suppliers and partnerships.”
So consider this… How generous is your organisation when
the press and media aren’t looking? How could a sustained
FITNESS SECT
OR SOCIAL G
OOD REPORT
– RAY ALGAR
,OXYGEN CON
SULTING 2014
1
sense of generosity be embedded into your organisation – one

that will be genuinely credible to consumers? O
FOR FURTHER INFORMATION

Ray Algar is MD of Oxygen Consulting, a company that provides strategic business insights for
FITNESS SECTOR RT
SOCIAL GOOD REPO A L L organisations connected to the global health and fi tness industry. He also founded Gymtopia,
HY FOR
T R AT E G I C E M P AT
C U LT I V AT I N G S BUSINESS SENS
E
IS JUST GOOD
STAKEHOLDERS
an award-winning digital platform that shares stories about how the fi tness industry is creating
positive social impact in communities around the world.
AND WRITTEN
BY RAY ALGAR
, MANAGING
DIRECTOR, O
XYGEN CONSU
LTING, UK
MARCH 2014
Download a complimentary copy of the Fitness Sector Social Good Report:
RESEARCHED
http://bit.ly/SocialGoodReport

WHO’S WHO
1Life
Si Two, St Ives Business Park, Parsons Green,

St Ives, Cambridgeshire PE27 4AA
Tel +44 (0)1480 401 300
Email Neil.King@1Life.co.uk
Web www.1life.co.uk
Twitter /1Lifeuk
Company profile
1Life is a leading lifestyle and leisure management
company. Working within communities to improve
Who’s who engagement and participation, 1Life encourages everyone
to lead a healthy and fulfilling lifestyle through physical
UK operators activity, sports, culture, health and wellbeing. 1Life won

the 2014 ukactive FLAME Award for Energy Management.
Number of sites
50.
We profile the UK’s leading Plans for 2015
To attract new clients and grow the number of venues
health club operations, from we operate, we’ll partner with industry leaders driving
innovation and outcomes and launch new services.
number of locations to
plans for 2015
MD: Neil King
Professional background
I’ve spent 22 years in the UK and
European public and private sectors.
I became managing director at 1Life in
2013, joining from SLM. I was previously
a board member of ukactive and SkillsActive.
Trustee of Health & Fitness Foundation.
Best piece of advice you’ve ever been given
If you don’t know, ask someone who does.
People might be surprised to know that...
If I hadn’t had glandular fever aged 18, I was going to
study theology and hopefully become a vicar.

UK OPERATORS
3d Leisure Active Nation
Peel House, Upper South View, Farnham, Surrey, GU9 7JN Unit 1B, Hatton Rock Business Centre, Stratford-upon-Avon
Tel +44 (0)1252 732 220 Warwickshire, CV37 0NQ
Email info@3dleisure.com Tel +44 (0)845 658 8360
Web www.3dleisure.com Email john.oxley@activenation.org.uk
Web www.activenation.org.uk
Company profile Company profile

Owned by Mark Bremner, Andrew Deere, Paul Ramsay Active Nation is a registered charity campaigning to
and Paul Dickinson, 3d Leisure is a facility management persuade the nation to be active. It works in partnership
company operating in the hotel, corporate, education and with local authorities, managing facilities and promoting
private sectors. It offers a complete management solution sport and exercise to communities as the principal means
for owners and operators, but can also provide support of increasing activity participation and reducing the
in key areas such as marketing and sales. The services incidence of obesity and other major chronic diseases.
provided by 3d Leisure are tailor-made to meet each Number of sites
client’s specific objectives. 17 sites in the UK.
Number of sites Plans for 2015
65 sites across the UK and Ireland. We look forward to launching improvements in facilities
Plans for 2015 following investments of £2m, while exploring initiatives
A target of 10 new management contracts for 2015. that will take our core proposition to new communities.
Operations director: Paul Ramsay MD: John Oxley
Professional background Professional background

I started as a fitness instructor with I began as a lifeguard and got lucky after
3d Leisure 18 years ago. I worked that! In a little more detail, I joined
my way up through duty manager, club contractor Crossland Leisure, after
manager and operations manager to my current role which I became SLM’s group operations director
as operations director. I have a team of five regional – a position I held for seven years – and launched
managers and together we’re responsible for all areas Active Nation in 2009.
of operations within our clubs. Best piece of advice you’ve ever been given
Best piece of advice you’ve ever been given It’s not necessary to know all the answers, but it’s
Turnover is vanity, profit is sanity! essential to be asking the right questions.
People might be surprised to know that... People might be surprised to know that...
I bought a pub when I was 20. I’ve no idea what might surprise people!

WHO’S WHO
Anytime Fitness UK Aquaterra Leisure
Unit 6A Riverside, Hemel Hempstead, Herts, HP1 1BT Suite 1.40 Millbank Tower, 21 - 24 Millbank,
Tel +44 (0)870 478 8770 London, SW1P 4QP
Web www.anytimefitness.co.uk Web www.aquaterra.org
Facebook AnytimeFitnessUK Facebook /aquaterraleisure
Twitter ATFitnessUK Twitter /aquaterral

A franchise health club operation originating in the US Aquaterra is an award-winning UK charity and social
and rapidly expanding globally, which offers 24/7 access to enterprise, passionate about working for health,
affordable, conveniently located facilities. Members have happiness and wellbeing at the heart of local communities.
universal access to Anytime clubs worldwide. Aquaterra manages a wide range of leisure and sports
Number of sites facilities in partnership with local authorities, and invests
45 sites currently open in the UK and Ireland. In total in innovative projects and services that directly benefit
there are 2,600+ sites globally, in countries including the local communities and help them thrive.
US, Canada, Japan, Australia, New Zealand, Mexico, Number of sites
Ireland and other European markets. Nine sites.
Plans for 2015 Plans for 2015
Around 30 new clubs are set to open in the UK and Build on our successes, broaden our leisure footprint and
Ireland in 2015. continue to work with our wide range of partners.
Operations director: James Cotton CEO: Antony Kildare

I completed a BA (Hons) in health & An experienced and commercially-
fitness management in 2003 and then focused chief executive officer with
worked my way up through a variety of a strong background in consulting,
general management and operations roles. innovative UK-wide regeneration, project
I’m now involved in the fast-paced expansion development and delivery. I’ve worked extensively
plans of Anytime Fitness. in both the private and public sectors across the
Best piece of advice you’ve ever been given UK and internationally.
Getting your staff engaged will always breed a successful Best piece of advice you’ve ever been given
business and club culture. Change equals growth, not pain.
I’ve run the Paris marathon in under four hours. I’m an identical twin.

UK OPERATORS
Avalon Leisure The Bannatyne Group
141c High Street, Somerset, BA16 0EX Power House, Haughton Road, Darlington, DL1 1ST
Tel +44 (0)1458 446 878 Tel +44 (0)1325 356 677
Email robtaylor@avalonleisure.com Email kimcrowther@bannatyne.co.uk
Web www.avalonleisure.co.uk Web www.bannatyne.co.uk

Avalon Leisure provides innovative leisure management Bannatyne’s Health Clubs targets a broad demographic and
solutions for trusts, local authorities and private clubs, has a holistic approach to exercise and wellbeing. The brand
having successfully adapted to the changing leisure market is designed for people with a passion for living a healthy
since our formation in 1996. Our belief in developing lifestyle, be they beginners or experienced health club users.
people resulted in the company being the first to achieve It offers state of the art equipment, an extensive range of
Quest in the south-west region; these people skills allow group exercise classes, swimming pools, saunas, steamrooms
us to turn strategic direction into deliverable actions. and spa pools. Owned by chair Duncan Bannatyne, the
Number of sites group also operates spas and hotels.
Five sites. Number of sites
Plans for 2015 61 health clubs and 34 spas in England, Scotland and Wales.
To develop our quality service model and explore Plans for 2015
opportunities in the public and private sector. To continue to invest in our health clubs and spas.
MD: Rob Taylor Executive chair: Duncan Bannatyne

I have an excellent working knowledge Business career began with an ice cream
of the leisure industry at all levels. In van bought for £450; expanded by buying
15 years as a director I’ve developed more vans and eventually sold the business
a service delivery model that puts the customer first. for £28,000, founding a care home business. After selling
This simple strategy can then be used to motivate team Quality Care Homes and kids’ nursery chain Just Learning, I
members who create an excellent service. The beauty branched out into health clubs, bars, hotels and property.
of this approach is that we all share one vision. Best piece of advice you’ve ever been given
Best piece of advice you’ve ever been given If you want to start a business, just borrow, borrow,
Trust your instincts. borrow. Invest the bank’s money and get a better return.
I play American football. I paid £8,000 in a charity auction to be in a Guy Ritchie film!

WHO’S WHO
British Military Fitness Central YMCA
Unit 2.08 Power Road Studios, 114 Power Road, 112 Great Russell Street, London, WC1B 3NQ
Chiswick, London W4 5PY Tel +44 (0)20 7343 1700
Tel +44 (0)20 7751 9742 Web www.ymca.co.uk & www.ymcaclub.org.uk
Web www.britishmiltiaryfitness.com Facebook /ymcaclub
Facebook /BritishMilitaryFitness Twitter /centralymcaclub
Twitter /britmilfit Youtube /centralymcaclub

British Military Fitness (BMF) is the UK’s largest Central YMCA is a health and education charity with
provider of outdoor fitness classes, offering fun, operations including: Central YMCA Club, central
effective, military-style fitness classes for the public. London’s largest fitness facility; CYQ, an international
It’s aimed at men and women aged 16–70 years who qualifications awarding body; YMCAfit, a national
want to have a motivating, fun and challenging workout training provider; and Y Touring, which engages with
in the great outdoors, as well as meeting like-minded young people on science and health issues.
people and enjoying a great social scene. Number of sites
Number of sites Central YMCA is the world’s first YMCA. There are now
Over 140 BMF venues across the UK. 121 YMCAs in England. It’s also the world’s biggest youth
Plans for 2015 organisation, with 58 million members globally.
Introduce more indoor options through the winter Plans for 2015
months, and further innovation. Campaigning on health, youth and body image issues.
MD: Rob Love CEO: Rosi Prescott

Over 15 years of general management Both a private and a social entrepreneur
experience, gained across a variety of with almost 30 years’ experience in
roles and countries at British Airways, the business. Prior to my appointment
before becoming executive director of a private hospital. at Central YMCA, I was the founder
Best piece of advice you’ve ever been given and owner of one of the UK’s first personal
The difference between ordinary and extraordinary is training health clubs.
that little extra. Best piece of advice you’ve ever been given
People might be surprised to know that... You only hit what you aim at.
I was the only non-player to travel on the victorious People might be surprised to know that...
England Rugby team bus in 2003, complete with the Rugby Beryl Cook was my aunt – but she didn’t pass any of
World Cup and holding a winner’s medal. her talent on to me.

UK OPERATORS
Circadian Trust The Club Company
Bradley Stoke Leisure Centre, Bath Road, Knowl Hill, Reading, Berks, RG10 9AL
Fiddlers Wood Lane, Bradley Stoke, BS32 9BS Tel +44 (0)844 561 1790
Web www.activecentres.org Web www.theclubcompany.com

Circadian Trust operates sport and leisure centres in The Club Company’s golf and country clubs combine
South Gloucestershire and has continued to improve its a traditional golf environment with modern health and
facility stock and services. In 2013–14, we launched a new fitness facilities. The company’s target market comprises
catering brand at our flagship facility, new web and social individuals and families who value quality facilities and a high
media outlets, and refurbished the gym and reception level of customer service. The Club Company was formed
area at the Yate site. as a result of a management buy-out of Clubhaus in 2004.
Number of sites Number of sites
Responsible for eight leisure centres and sports facilities 10 in the UK.
(pools, halls, health and fitness, athletics and pitches). Plans for 2015
Plans for 2015 Continue significant investment in our clubs. Explore
Breaking ground on a new extension at the Longwell further planning permission to extend our clubs and look
Green site and completion of a catering brand roll-out. for possible acquisition opportunities.
CEO: Mark Crutchley CEO: Thierry Delsol

A graduate with 25 years’ leisure I was an auditor before managing a
experience from the ground floor up. subsidiary of a Japanese property
Previously worked in local government company in France. I joined The Club
and for other trusts in roles such as operations Company (Clubhaus at the time) in 1997.
and business development director. I’ve also Various roles led to my present position
managed community leisure facilities, events and of chief executive officer, to which I was
attractions over the years. promoted in 2005.
Best piece of advice you’ve ever been given Best piece of advice you’ve ever been given
Change happens – make it happen, don’t let it happen. Surround yourself with the best people.
I played the lead role in Oliver! at primary school. I enjoy training and competing in triathlons.

WHO’S WHO
David Lloyd Leisure Edinburgh Leisure
PO Box 439, Hatfield, Hertfordshire, AL10 1EF Vantage Point, 3 Cultins Road,
Tel +44 (0)845 217 6464 Edinburgh, EH11 4DF
Email freya.dangiola@davidlloyd.co.uk Tel +44 (0)131 458 2100
Web www.davidlloyd.co.uk Email mail@edinburghleisure.co.uk
Web www.edinburghleisure.co.uk
Facebook /EdinburghLeisure

The David Lloyd Leisure Group encompasses David Established in 1998, Edinburgh Leisure is an
Lloyd Leisure, Next Generation Clubs, Harbour Clubs independent, not-for-profit charitable trust with a
and Amida Spa & Health Clubs. It targets the ABC1 turnover of £20m. It aims to make a difference to
demographic within a 20-minute drive time. Owned by communities by creating opportunities for everyone
TDR Capital. to get active, stay active and achieve more.
81 Health & Racquets Club sites and three DL Studio Over 30 facilities, including a major climbing arena.
premises in the UK, plus 10 clubs in Europe. Plans for 2015
Plans for 2015 To continue using our expertise and enthusiasm, great
David Lloyd Leisure will open four new Health venues and range of services to make a positive difference
& Racquets Club sites and a further six DL Studios to people and communities across Edinburgh, helping
premises throughout the UK. people of all ages and stages to get and stay active.
CEO: Scott Lloyd Acting CEO: June Peebles

I began my career by launching Next A BEd in Human Movement Studies
Generation Clubs in 1997, then took propelled me into the sport and leisure
a key role in the acquisition of DLL by industry. I’ve had various jobs within
London & Regional Properties and this industry, initially in the private sector, then
HBOS from Whitbread in 2007, and more recently the local authority and latterly in the trust environment.
sale to TDR. I remain CEO of the integrated businesses. I also did an MBA along the way.
Have a period of reflection for important decisions rather You should always treat others as you would like to
than responding immediately. be treated yourself.
I’m very tidy! I would have loved to have been a dancer.

UK OPERATORS
The énergie Group European Corporate Wellbeing

(ECW)
energie House, Tongwell Street, Fox Milne, 2nd Floor, Titan Court, 3 Bishops Square,
Milton Keynes, MK15 0YA Hatfield, AL10 9NW
Tel +44 (0)845 363 1020 Tel +44 (0)1707 226 638
Email info@energiehq.com
Web www.energiefranchise.com
Facebook /theenergiegroup

The award-winning énergie Group is the largest and Part of Netherlands-based High Five Health Promotion,
fastest growing fitness franchise group in the UK. The ECW offers a total package of corporate wellness
business is now in its 11th year and has a network services, from tailor-made health and fitness programmes
turnover of almost £30m and more than 95,000 to employment re-integration and behavioural change.
members across the group. The business operates four Number of sites
key health club brands: énergie Fitness Clubs, énergie 10 health centres in the UK – and a total of 60 across
Fitness for Women, SHOKK Youth Gym and low-cost the UK, Netherlands and Germany.
operation Fit4Less. Plans for 2015
Number of sites Strengthening our foothold in the UK with a view to
90 clubs in the UK, Ireland, Europe and Middle East. growing organically to 50–100 sites over five to 10 years,
Plans for 2015 as well as potentially making further UK acquisitions. We
Significant pipeline of openings scheduled for 2015. will also continue to focus on achieving growth in Europe.
Chair & CEO: Jan Spaticchia Co-owner & chair: Paul Kienstra
Professional background Professional Background

A serial entrepreneur who has I was a PE teacher before founding a
been building health and fitness club corporate health company in 1990, then
businesses since the late 1980s. I merging it with High Five which I acquired
launched énergie in 2003 and have since, with my team, in 2000. I’ve also owned commercial health clubs.
built the business into the UK’s leading fitness franchise Best piece of advice you’ve ever been given
company, with over 100 clubs, a £30m network turnover If business is good, look to all those who are working with
and more than 95,000 members. you – they are responsible for your success. If business is
Best piece of advice you’ve ever been given weak, look in the mirror to see what you can do better.
Bite off more than you can chew and then chew like hell! People might be surprised to know that...
People might be surprised to know that... I teach primary school kids the benefits of physical activity
I was a teacher in the further education sector. and nutrition. We sponsor kids’ fitness foundations.

WHO’S WHO
Feelgood Fitness Finesse
5th floor, Market Square House, 4th Floor, Campus West,

St James Street, Nottingham, NG1 6FG Welwyn Garden City, Hertfordshire, AL8 6BX
Email dave.wright@cfm.net Tel +44 (0)1707 357 102
Web www.feelgoodfitness.net & Email m.barlow@finesseleisure.com
www.voyagefitness.com.au Web www.finesseleisure.com

Feelgood Fitness and Ladies Only Suite has been designed Finesse is an NPDO established in 2003 to deliver sport
to fill a niche in the market by allowing men to train and leisure services for Welwyn Hatfield Council. We’ve
with a substantial weight selection, as well as offering established a reputation as a company that consistently
an exclusive ladies-only environment. With affordable delivers quality customer-focused services, continuous
rates, and members ranging from age 14 to 84, we aim to improvement and ongoing financial savings.
encourage people to experience and embrace fitness and Number of sites
wellbeing. We’re dedicated to ensuring that our facilities We manage five fitness/sporting sites, as well as parks,
are safe, clean and friendly. playing fields and cemeteries. We recently acquired two
Number of sites commercial grounds maintenance companies in the region.
11 (four in the UK and seven in Australia). Plans for 2015
Plans for 2015 Increase turnover within our grounds maintenance
Ensuring that our 20,000 members have a MYZONE belt! division and expand to include wider cultural services.
CEO: Dave Wright MD: Mike Barlow

A degree in recreation leadership and More than 35 years in the industry in
marketing. Passionate entrepreneur. a variety of senior positions in private,
Best piece of advice you’ve public and not-for-profit sectors.
ever been given Following several years as CEO at Bolton Arena,
Beliefs – Actions – Results: the ultimate success I joined Finesse in 2003. Until recently I was also
formula. Combine this with always doing what you say chair of the sporta Central region and a member of the
you’re going to do: too many people talk a good game sporta national executive.
but don’t follow through. Best piece of advice you’ve ever been given
People might be surprised to know that... Never lose your temper.
I love working with kids. True mastery in management, People might be surprised to know that...
leadership and sales can be learned from dealing with kids. I take part in extreme fishing trips all around the world.

UK OPERATORS
Fitness First Freedom Leisure
58 Fleets Lane, Poole, Dorset, BH15 3BT The Paddock, 1-6 Carriers Way,
Tel +44 (0)1202 845 000 East Hoathly, Lewes, East Sussex, BN8 6AG
Web www.fitnessfirst.co.uk Tel +44 (0)1825 880 260
Web www.freedom-leisure.co.uk

Fitness First is one of the most innovative and Freedom Leisure is the trading name of Wealden Leisure
supportive health club groups worldwide. Its unique Ltd, a not-for-profit industrial and provident society
recruitment selection/certification processes enables (leisure trust) with HMRC Charitable Status set up for
staff to use new technologies and training to engage community benefit.
over a million members across 300+ clubs globally. Its Number of sites
new majority owners, Oaktree Capital and Marathon, 34 sites on behalf of 10 local authorities and other
provide a strong financial position. trust/agency partners.
75 clubs in the UK. Commencing contracts to manage three facilities for
Plans for 2015 Malvern Hills District Council and Tenbury Community
Following successful financial restructuring, Fitness First Pool with investment planned. Continued focus on business
UK is investing in new technologies, people and facilities. expansion, internal product and facility development.
MD (UK): Martin Seibold MD: Ivan Horsfall-Turner

Due to my love of sport – fitness, 25 years’ experience in the leisure
tennis, squash and cycling – and industry. Instrumental in the
my passion for communication externalisation of leisure services in
and managing people, I studied economy and sports Wealden, which led to the formation of Freedom Leisure
management. Since starting work with Fitness First in in 2002. Eleven years as business development director,
Germany in 1998, I’ve worked in various global roles and during which the trust grew from managing four to 35 sites.
am currently MD of Fitness First UK. Best piece of advice you’ve ever been given
PERSONAL INFORMATION Whether you think you can or think you can’t,
A father of two balancing family life with work. you’re right!
Despite being 5’9”, I was a professional basketball player. I’ve run the 80-mile South Downs Way trail three times.

WHO’S WHO
Fusion Lifestyle Glasgow Life
Unit 4, Bickels Yard, 151/153 Bermondsey Street, 220 High Street, Glasgow, G4 0QW
London, SE1 3HA Tel +44 (0)141 287 4350
Tel +44 (0)20 7740 7500 Email info@glasgowlife.org.uk
Email peter.kay@fusion-lifestyle.com Web www.glasgowlife.org.uk
Web www.fusion-lifestyle.com

Fusion Lifestyle is an independent registered charity whose A cultural trust that operates museums, libraries, cultural
primary objective is to provide high quality community venues and leisure facilities across Glasgow. It’s the biggest
health, fitness, sport and active leisure services in the trust in Scotland, with an annual turnover of around £120m.
interests of social and physical wellbeing. These are Number of sites
delivered through leisure centres, gyms and sports facilities 150 in total, of which 32 are sporting facilities – including
operated in partnership with local authorities and other the Emirates Arena, the largest dedicated sports centre in
voluntary/public sector organisations. Europe, and Tollcross International Swimming Centre.
85 sports, leisure and community centres in the UK. Focus on continuing to grow The Glasgow Club alongside
Plans for 2015 increasing our engagement with the disconnected,
Expand portfolio and develop new products to encourage deconditioned and disengaged. Delivering on the physical
local participation in sport and physical activity. activity legacy after the 2014 Commonwealth Games.
CEO: Peter Kay Head of sport: Billy Garrett

Over 25 years in private, public and not- I’ve worked for the council since
for-profit sectors. More than 15 years’ 1993, initially in the department of
business management experience at a performing arts, managing cultural
senior level, plus experience as a commercial venues. I moved into sports eight years ago,
projects manager and consultant. just before it adopted charitable status under
Best piece of advice you’ve ever been given the Glasgow Life brand.
Never say ’never’ – never dismiss an opportunity out of Best piece of advice you’ve ever been given
hand without first taking a good look at it. Never take things too personally.
In my spare time, I like to drive my VW campervan to the In 1983, I appeared on-stage at the Edinburgh Festival,
beach and crack open a cold one. Even if it’s raining. in a play alongside Gary Oldman and Sean Bean.

UK OPERATORS
GLL gym etc
Middlegate House, The Royal Arsenal, London, SE18 6SX King Street, Leyland, Lancashire, PR25 2LF
Tel +44 (0)20 8317 5000 Tel +44 (0)1772 482 266
Web www.gll.org / www.better.org.uk Web www.gymetc.co.uk

A charitable social enterprise operating leisure services Previously known as FX Leisure, the company has
in partnership with local councils and other public bodies. been rebranded with a new name – gym etc – and a
GLL’s consumer-facing brand, Better, includes affordable, philosophy of offering a full-service club at budget club
single activity products: Better Health & Fitness, Better prices. All clubs are priced at just £20–25 a month but
Gym, Better Swim, Better Group Exercise, Better still retain high-end facilities including full swimming
Racquets, Better Ice, Better Junior. pools, full-service classes and luxury relaxation wet
Number of sites zones with saunas, steamrooms and spas.
Over 145 public leisure centres UK-wide, of which 70 Number of sites
offer the Better Gym budget membership option. Seven sites in the north of England.
Consolidate national growth, continue diversification We’re due to open an eighth club in the new year in
beyond leisure into children’s centres and libraries. Wythenshawe, Manchester.
MD: Mark Sesnan Director: Stuart Taylor

I have over 35 years’ experience in Attended college in the States before
leisure centre management. I worked becoming a golf professional. After
for local authorities up to assistant several years of failing to beat Tiger
director level, then set up GLL in 1993 Woods, I set up FX Leisure with my
with colleagues – the first of the new brother and father in 1998. I still enjoy a
leisure trusts. round or two on the golf course.....
Surround yourself with good people. Balance is the key to happiness. Determination is the
People might be surprised to know that... key to success.
Nearly all the top team at GLL have been there since the People might be surprised to know that...
social enterprise was formed in 1993. I can’t watch the film Armageddon without crying!

WHO’S WHO
Gymbox gymophobics (Licence) Ltd
50-51 High Holborn, London, WC1V 6ER The Franchise Office, 13-15 Greyfriars, Stafford, ST16 2SA
Tel +44 (0)20 7240 2959 Email admin@gymophobics.co.uk
Web www.gymbox.com Web www.gymophobics.co.uk
Facebook /gymbox

Gymbox is a unique gym chain that combines fitness with Gymophobics is a ladies’ 30-minute gym concept with
entertainment. Targeting men and women who want to franchised facilities throughout the UK. Our unique
enjoy their exercise, it looks, feels and sounds different workout – Resisted Tension – integrates isotonic and
from any other gym in the UK. Gymbox management has isometric exercise, making exercise easy and fun for
the majority shareholding. The gym chain was refinanced women who are unlikely to use conventional gyms. Our
in 2014 with significant investment from BGF and HSBC. full-time national training academy in Stafford provides 23
Number of sites training modules to train both franchisees and their staff
Gymbox has six sites in London, located in Bank, in programme prescription, sales and marketing.
Westfield London, Covent Garden, Farringdon, Holborn Number of sites
and Old Street. 40 sites throughout England and Scotland.
Two new sites opening in London. To open five sites and refurbish some of the older facilities.
CEO: Richard Hilton MD: Richard Hubbard

I spent 12 years working in advertising Joined Universal Health Studios in
in New York City and London. After 1963, just after the first health clubs
realising that I wasn’t going to become were introduced to the UK from the
the next Don Draper, I decided to US. Also opened an instructor training school, became
try my luck at the gym sector. So I left advertising a founder director of Motorcise, and then set up
to set up Gymbox in 2001. Since then, I have looked Gymophobics in 2003 with my wife Donna.
back regularly. Best piece of advice you’ve ever been given
Best piece of advice you’ve ever been given Sell them the next visit every time they come in.
Turnover is vanity, profit is sanity. People might be surprised to know that...
People might be surprised to know that... I run 40 miles a week on the roads since taking up
I’m still sane. running in my 20s.

UK OPERATORS
H2 Clubs Halo Leisure
Dufours Place, off Broadwick Street, London, W1F 7SP Lion Yard, Broad Street, Leominster, Herefordshire, HR6 8BT
Web www.h2bikerun.co.uk Tel +44 (0)845 241 0340
Email doyou@h2bikerun.co.uk Web www.haloleisure.org.uk
Facebook /H2BikeRun Twitter @haloleisure
Twitter @h2bikerun

A quality gym and retail space for cyclists and runners – Halo Leisure is a social enterprise with charitable
designed for those who want to combine training with status managing leisure centres in Herefordshire,
their commute, while having a high quality facility and gym Bridgend and Shropshire. A wholly-owned trading
at affordable prices. Services include bike parking, retail and subsidiary oversees consultancy work. It’s one of only
cycle service, sports therapy, core gym, group fitness, H2 five social enterprises in the West Midlands to be
Ride the Official Spinning Studio, gym and sports therapy. awarded Flagship status.
One site currently open – in Soho, London – as well as 19 leisure centres.
London’s largest bike shop, called Giant St Paul’s. Plans for 2015
Plans for 2015 Continue our business growth through expansion
H2 is searching for sites in London and is planning to open and diversification and deliver an ambitious £9m
two further sites in 2015. investment plan within our Herefordshire business.
CEO: Piers Slater CEO and director of operations:

Scott Rolfe
Property developer turned operator Professional background
– I wanted to create a fitness and I’ve worked in the leisure sector for over
commuter space that offered people 25 years. As a founder member of Halo’s
a real home from home. senior management team, I oversee strategic direction. I’m
Best piece of advice you’ve ever been given also MD of the trading subsidiary within Halo that provides
Don’t look down – look up. asset management software and consultancy solutions.
People might be surprised to know that... Best piece of advice you’ve ever been given
I had never been on a Spin bike prior to opening H2 If you don’t enjoy what you do, don’t moan about it – just
Ride. Now H2 Ride provides the perfect workout to do something else.
complement my road cycling and mountain biking, People might be surprised to know that...
with awesome music. I once wrote off my dad’s brand new car: he’d had it five days.

WHO’S WHO
Hand Picked Hotels Hilton Worldwide

(LivingWell Health Clubs)
The Old Library, The Drive, Sevenoaks, TN13 3AB Hilton Worldwide, Maple Court, Reeds Crescent,
Tel +44 (0)1732 471 000 Watford, Herts, WD24 4QQ
Email lbacon@handpicked.co.uk Tel +44 (0)20 7856 8000
Web www.handpicked.co.uk Email matt.tailby@hilton.com
Facebook handpicked hotels Web www.livingwell.com
Twitter /hp_hotels

The Hand Picked Hotels collection, created by former A leading global hospitality company, from luxury and
City lawyer Julia Hands, comprises luxury country house full-service hotels and resorts to extended-stay suites
hotels. All of its health clubs provide private membership and focused-service hotels. The company’s portfolio of
and facilities for hotel and day spa guests, with gyms and 11 world-class global brands encompasses more than
studio classes, pools, hydro spas, experience showers, 4,100 managed, franchised, owned and leased hotels and
saunas, steamrooms, treatment and relaxation rooms. timeshare properties, in 92 countries and territories.
21 hotels across the UK, including 11 health clubs LivingWell has 48 health clubs in the UK, and over 20 health
and spas. club operations under various brands across Europe.
Three refurbishments as well as the development of Numerous openings across Europe and ongoing
our resort activities. investment planned in the UK sites throughout 2015.
Group health club & spa manager: Director of fitness development &
Lesley Bacon operations, Europe: Matt Tailby

My career started in hotel management I have 22 years’ experience in the
overseas. I moved back to the UK and fitness industry in various roles,
worked for Esporta as a club manager, European director including fitness instructor, club manager
and south-east regional manager. I then joined Holmes and regional manager.
Place Health Clubs as a regional manager prior to joining Best piece of advice you’ve ever been given
Hand Picked Hotels. Life’s too short. Make the most of every minute and
Best piece of advice you’ve ever been given every opportunity.
Don’t be afraid to take a risk. People might be surprised to know that...
People might be surprised to know that... I kitesurf to relax. I’m now training for and competing in
I once cooked for Pavarotti! triathlons, with an aim to do a full Iron Man in 2015.

UK OPERATORS
Impulse Leisure Intercontinental Hotels

(Spirit Health Clubs)
Head office – Blackshots Leisure Centre, Blackshots Lane, Broadwater Park, Denham, Buckinghamshire, UB9 5HR
Grays, Essex, RM16 2JU Tel +44 (0)1895 512 000
Tel +44 (0)1375 385363 Web www.spirithealthclubs.com
Email mbaden@impulseleisure.co.uk
Web www.impulseleisure.co.uk
Facebook /impulseleisure
Twitter /impulseleisure

Impulse Leisure is a non-profit-distributing organisation. Spirit is a health club brand within the InterContinental
The leisure trust continues to invest year-on-year Hotels Group (IHG), the world’s largest hotel company
in its facilities and services. We’re committed to by guest rooms with over 4,500 hotels in more than
encouraging people to be physically active through 100 countries. Our best known brands within the UK
consistent provision of great facilities, maintained to the include Holiday Inn Express, Holiday Inn, Crowne Plaza,
highest standards. We aim to create active and healthy InterContinental Hotels and Hotel Indigo.
communities with sports accessibility for all. Number of sites
Number of sites 40 health clubs and seven hotel gyms.
We operate seven leisure centres, an 18-hole golf course, Plans for 2015
and entertainment venues in Essex and West Sussex. To continue to build on our success as ukactive FLAME
Plans for 2015 Operator of the Year in 2013 and 2014 with a programme
Our plans are focused on two sizeable developments. of facility investment and potential new club openings.
CEO: Mike Baden Operations manager UK

& Ireland: Mark Mantell
I have over 25 years’ experience working Professional background
in the public sector leisure industry, I progressed through health club and
including the last 14 years as chief regional management within some
executive of TCL (Thurrock Community leading global hospitality organisations before joining IHG
Leisure) and the Impulse Leisure group to head up Spirit Health Clubs in 2008. I’ve also held a
of companies. sales director role within the IHG hotels division.
Don’t eat the chicken if you still want eggs. If you’re not part of the solution, you must be part
People might be surprised to know that... of the problem.
I used to be a waiter in a Chinese restaurant. People might be surprised to know that...
And I still support Everton Football Club. I coach children’s rugby and still occasionally play myself.

WHO’S WHO
Jubilee Hall Trust Kirklees Active Leisure
30 The Piazza, Covent Garden, London, WC2E 8BE The Stadium Business and Leisure Complex,
Tel +44 (0)20 7395 4094 Stadium Way, Huddersfield, HD1 6PG
Email philrumbelow@jubileehalltrust.org Tel +44 (0)1484 234 100
Web www.jubileehalltrust.org Web www.kirkleesactive.co.uk
& www.smartfitnessuk.co.uk
Facebook /kirkleesactiveleisure
Twitter /kirkleesactive

A charity founded in 1978 to build healthier communities KAL is responsible for the management of 14 leisure
by promoting the fitness and wellbeing of the individuals facilities across the Kirklees district of West Yorkshire,
within them. We cater for all members of our local on behalf of Kirklees Council, with a focus on providing
communities, but with particular emphasis on the groups quality leisure facilities accessible to the whole community.
with significant health inequalities. KAL also took over the management of its first golf course
Number of sites as of April 2014 – Bradley Park Golf Club in Huddersfield.
Four. Number of sites
Plans for 2015 14 KAL centres, two offering a SMART Fitness centre.
To remain at the cutting edge of industry trends, Plans for 2015
delivering great service and providing outstanding value to Completing the new £35m Huddersfield Leisure Centre
our customers, building healthier communities and making and the £600k re-development of Stadium Health & Fitness
a lasting difference to their wellbeing. Complex; £1m refurb of Scissett Baths and Fitness Centre.
CEO: Phil Rumbelow CEO: Alasdair Brown

I have almost 30 years’ experience in I have a BA (Hons) in Recreation.
the leisure industry, including 20 years I’ve spent over 20 years in the leisure
in the not-for-profit sector. I’m vice- industry – largely within the public sector,
chair of the national association sporta and chair of the with a range of local authorities, but also including
Active Westminster partnership board. In my spare time, two and a half years with Sport England – before
I’m a trustee of the Luol Deng Foundation, which aims to taking up the role as CEO of Kirklees Active Leisure
increase participation in basketball. in July 2008.
Live, love, learn, and leave a legacy. With every crisis comes opportunity.
I was a Gamesmaker at London 2012. I ran my first 10k in 2013.

UK OPERATORS
LA fitness Life Leisure
Sandall Stones Road, Kirk Sandall, Doncaster, 4th floor, Landmark House, Station Road,
South Yorkshire, DN3 1QR Cheadle Hulme, Cheshire, SK8 7BS
Tel +44 (0)1302 892 3010 Tel +44 (0)161 482 0900
Web www.lafitness.co.uk Web www.lifeleisure.net
Facebook /LAfitnessUK
Twitter /LAfitnessTIPS

Privately owned by LA Leisure, LA fitness targets a broad Life Leisure is a not-for-profit social enterprise and
demographic, offering pools and spas as well as extensive registered charity formerly known as Stockport Sports
gym and group exercise facilities. Members are offered Trust. We seek to provide a best-value service in all areas
value for money in a vibrant atmosphere. LA Leisure has of the borough and operate an extensive mix of sports and
also launched a premium health club concept called LAX leisure facilities, ranging from small community recreation
– its first site opened in London in October 2013. centres to large, multi-use leisure centres. We express our
Number of sites vision as follows: ‘We live for fitness. We live for sport. We
Approaching 50. live for improving the lives of the people around us.’
Plans for 2015 Number of sites
Roll-out of new Primal functional training zones and 20, all within Stockport.
programming. Seven more of the 13 central London clubs Plans for 2015
will be upgraded and rebranded as LAX by LA fitness. Aiming for 10–20 new facilities, including outside Stockport.
CEO: Martin Long MD: Malcolm MCPhail

A retail background – financial director PE teacher to CEO – proud of both and
and CEO of the Game Group. Now everything I’ve done in between. This
CEO of LA fitness for six years. My has included head of health and fitness
early career included accountancy and for Bolton Metropolitan Borough Council, general
two years at Sunderland FC. manager of Edinburgh’s Next Generation club and then
Best piece of advice you’ve ever been given group fitness manager.
Listen! Best piece of advice you’ve ever been given
People might be surprised to know that... You can’t plan the future if you can’t see it – live your life
I ran a video games business for 13 years and corrupted plus five years at all times.
other people’s children, yet I don’t play and neither do People might be surprised to know that...
my four children. Even though I’m rubbish, I take my golf very seriously.

WHO’S WHO
Matt Roberts Ltd Mosaic Spa & Health Clubs
16 Berkeley Street, London, W1J 8DZ Fitness Express, Park Farm, Hethersett, Norwich, NR9 3DL
Tel +44 (0)20 7491 9989 Tel +44 (0)1603 812 727
Web www.mattroberts.co.uk Web www.mosaicspaandhealth.co.uk &
Twitter /mattrobertspt www.imaginespa.co.uk &
www.fitnessexpress.co.uk

Matt Roberts Personal Training caters for more than 1,200 Mosaic owns The Shrewsbury Club and Holmer Park
private clients in London, who are managed by a team of Health Club & Spa in Hereford. We also have a contract
more than 100 trainers. The company also produces a management division that operates health clubs and day
range of home gym equipment that’s sold across the UK, spas for hotels under our Imagine and Fitness Express
and Matt has written 14 best-selling books. brands, or the hotel’s own brand. We offer a licence
Number of sites service for BOOST CRM software and digital services.
Four purpose-built PT centres in central London. Number of sites
Plans for 2015 25.
The launch of a new group training concept, initially in Plans for 2015
London, as well as extending the company’s product Continue growing our standalone owned clubs; open new
ranges into DNA analysis, wearable devices and other management contract sites; launch our Imagine Spa app;
tech-based platforms to reach a global audience. take BOOST Spa database past one million guest records.
CEO: Matt Roberts MD: Dave Courteen

I’ve been carving out a new niche in Set up Mosaic on leaving university and
the fitness industry since I started the have been involved in the industry my
country’s first personal training centre. whole working life. As former chair of
My goal has always been to make personal trainers the FIA and a board member, I’ve been actively
become highly respected professionals in an industry involved in the development of the industry’s
that is publicly appreciated. Code of Practice and REPS.
Don’t rush – be patient. Treat everyone in the way you would hope to be
People might be surprised to know that... treated yourself.
Alongside all my business commitments, I still train about People might be surprised to know that...
15 clients every week because I genuinely love doing it. I published a book called The Last Chocolate Brownie.

UK OPERATORS
Movers & Shapers Mytime Active
148 West End Lane, London, NW6 1SD 4th Floor, Linden House, 153-155 Masons Hill,
Email info@moversandshapers.co.uk Bromley BR2 9HY
Web www.moversandshapers.co.uk Tel +44 (0) 20 8323 1777
Twitter /MoversShapers Web www.mytimeactive.co.uk

Privately owned Movers & Shapers brings group As a social enterprise with charitable objectives, Mytime
personal training to the high street. Its equipment- Active invests in a range of projects and services to meet
based group training takes place in boutique studios, the needs of local communities. Our leisure centres in
using the latest techniques to maximise results in the London Borough of Bromley offer swimming, gym
classes that run across the day. It’s a personalised facilities and ten pin bowling. We’re also the largest pay
service which attracts an audience primarily in the and play golf operator in the UK.
30- to 50-year-old age bracket. Number of sites
Number of sites 11 leisure centres and sports facilities, 16 golf courses and
Seven. over 30 health contracts across the UK.
We have a new unit opening early 2015 and anticipate We’re looking to consolidate our overall offer on active
two more openings later in the year. and healthy lifestyles, and invest for growth.
CEO: Ben Margolis CEO: Marg Mayne

ACA-qualified accountant, former With 20 years’ experience at board
finance director at Marriott Vacation level, I’ve spent my working life bringing
Club International and chief financial business and commercial disciplines
officer for ADDleisure plc. to organisations that have a broader social purpose.
Best piece of advice you’ve ever been given My career has spanned housing associations, charities,
Listen, listen, listen. You can always find the answers cultural organisations, and international NGOs.
to issues and challenges if you tune in to your Best piece of advice you’ve ever been given
customers and staff. There’s no such thing as luck – good things happen when
People might be surprised to know that... opportunity meets preparedness.
I had a stint selling timeshares in the Costa del Sol (albeit People might be surprised to know that...
for a very reputable operator, of course!) My parents met over a gooseberry bush – honestly!

WHO’S WHO
North Lanarkshire Leisure Nuffield Health Wellbeing
Head office, 100 Buchanan Street, Coatbridge, ML5 1DL Nuffield Health, Epsom Gateway Building,
Web www.nlleisure.co.uk Ashley Avenue, Epsom, Surrey, KT18 5AL
Facebook North Lanarkshire Leisure LTD Tel +44 (0)20 8329 6200
Twitter @nlleisure Web www.nuffieldhealth.com

Charitable sport and leisure trust with an annual turnover Nuffield Health is the UK’s leading not-for-profit
of £27m. Since 2006, NLL has provided value-for-money healthcare organisation, providing complete healthcare
sport, recreation, play and leisure opportunities, and has for UK consumers. We have no shareholders and
experienced significant growth over its first eight years, re-invest our surplus to improve facilities and provide
with 131 per cent growth in customer attendances and public health education.
279 per cent growth in customer income. Number of sites
Number of sites 31 hospitals, 75 fitness and wellbeing centres, 204
19. corporate facilities.
Implement health improvement programmes as a result of We’re looking to continue our strategy towards a
NLL’s Social Return on Investment report and continue to national network of fitness and wellbeing facilities, with
invest in areas of financial, health and social return. the possible acquisition of more sites.
CEO: Blane Dodds MD: Dr Andrew Jones

Extensive experience in the sport, health I joined Nuffield Health in 2007 as its
and fitness industry – private and public first medical director and have
sectors. Appointed CEO of NLL in 2006. undertaken a number of roles within the
Representative for charitable trusts company over the years. I’m now MD for wellbeing,
on the ukactive board. President of the UK which covers our corporate and consumer services.
European Capital of Sport Association. Best piece of advice you’ve ever been given
Best piece of advice you’ve ever been given Be convincing on a Wednesday, so people vote for
Focus and deliver. your ideas on Thursday, and deliver them on Friday.
I was ranked number two in Scotland at tennis in 1990–91 I was a surgical trainee on the Transplant Team
and played against Vitas Gerulaitis and Tim Henman. in Leeds.

UK OPERATORS
Parkwood Places for People Leisure
Attwood House, Perdiswell Park, John Comyn Drive, Waters Edge, Riverside Way, Watchmoor Park,
Worcester, WR3 7NS Camberley, Surrey, GU15 3YL
Tel +44 (0)1299 243 400 Tel +44 (0)1276 418 200
Web www.leisurecentre.com Email businessdevelopment@pfpleisure.co.uk
Web www.placesforpeopleleisure.org

Parkwood Leisure is the leading private company in the Places for People, the property management group,
UK public sector leisure market, employing over 4,000 acquired DC Leisure in 2012 and the name was changed
staff. The company manages a diverse range of facilities in April 2014 to emphasise its new status as a social
including leisure centres, theatres, school facilities, enterprise. PfP Leisure specialises in the development and
watersports centres and health clubs. management of local authority leisure facilities.
82 leisure centres and three theatres. More than 100.
Successfully bedding in the new Windsor & Maidenhead We aim to further our mission “to create active places
contract and then continuing to win contracts in the local and healthy people” by winning even more local authority
authority market, assisting councils to manage the austerity leisure management contracts to add to the nine
cuts and providing high quality services for our clients. contracts we’ve won in the last 18 months.
CEO: Andrew Holt CEO: Sandra Dodd

After leaving university in Cardiff with a I’m a chartered management
BEd degree, I enjoyed 10 years working accountant who has worked for
in the public leisure sector before the business for 20 years, leading
joining CCL Leisure in 1990 as operations director. a management buyout in 2003, raising debt for PFI
I joined the Parkwood Group in 1995 to start up the projects, and playing a significant role in selling the
new leisure business, Parkwood Leisure. In 2012, I business to Places for People Group in 2012. I’ve been a
was appointed group CEO. member of the operating board for the last 15 years.
Pay attention to the detail and learn to listen. It’s nice to be important, but more important to be nice.
I can still swim 50m Butterfly in under 28 seconds. I’m a keen scuba diver.

WHO’S WHO
Qhotels The Really Fine

Leisure Company (RFL)
Wellington House, Wellington House, Cliffe Park, Bruntcliffe The Marlow Club, Globe Park,
Road, Morley, Leeds, LS27 0RY Fieldhouse Lane, Marlow, Bucks, SL7 1LU
Tel +44 (0)113 289 8989 Tel +44 (0)1628 475 709
Web www.QHotels.co.uk & Web www.themarlowclub.co.uk &
www.leisureandspaatqhotels.co.uk www.thewindsorclub.co.uk
Facebook /QHotels
Twitter /QHotels

QHotels has 21 four-star hotels located throughout the The Really Fine Leisure Company Ltd (RFL) is a uniquely
UK. Our leisure clubs offer a range of facilities for hotel personal operator of medium-sized sports, health and
guests and leisure club members. We offer spa treatment fitness clubs. Owned by private investors, the company
rooms, state of the art gyms, swimming pools, exercise strives for innovation and stability. At the time of writing,
studios and wet spa areas. We now have over 14,500 The Marlow Club has a full membership with waiting lists
leisure club members. in every category.
19 QHotels have a leisure club and 18 QHotels are home The Marlow Club and several franchise, distribution
to a tranquil spa. and management contracts.
Further expansion and potentially growing the portfolio A MBO is underway, due to complete early in 2015,
of leisure clubs and spas in the QHotels chain. following which the company plans to acquire more sites.
Group leisure manager: MD: Steve Lewis

Dave Heap
Professional background Over 30 years in the management
Started in the fitness industry 19 years of sports, health and fitness clubs.
ago as a leisure attendant for Jarvis Formerly a semi-professional squash
Hotels. I worked up to club management for Swallow coach. Moved into health club operations with Wates
Hotels, Moathouse Hotels, Paramount Hotels, Fitness Leisure, which became the Pinnacle Leisure Group. Left
Express and Barceló Hotels. I joined QHotels in 2009. Pinnacle in 1993 to set up the Axis Health and Fitness
Best piece of advice you’ve ever been given Group – sold to Crown Sports in 2001.
Expect the unexpected. Best piece of advice you’ve ever been given
People might be surprised to know that... Don’t take yourself too seriously – nobody else will.
In 2012, I cycled from Land’s End to John O’Groats, raising People might be surprised to know that...
£24k for Acorns and Alder Hey Children’s Hospitals. My children think I’m grumpy – how could they?!

UK OPERATORS
Reebok Sports Club London / Roko Health Clubs

Encore Capital
16–19 Canada Square, Canary Wharf, London, E14 5ER The Old Dairy, Peper Harow Park, Peper Harow, Godalming,
Tel +44 (0)20 7970 0900 Surrey GU8 6BG
Web www.reebokclub.co.uk Web www.roko.co.uk

Privately owned group of iconic, premium central London Roko Health Clubs is part of The Sports & Leisure
health clubs. A fantastic level of service is offered to our Group. It’s a premium health club and spa business,
predominantly corporate members. averaging 35,000sq ft at each site, providing premium
Number of sites facilities and services at affordable prices. We specialise
Four. in member engagement through our ‘get fit, stay fit’
Plans for 2015 promise and a keen focus on the member journey which
After completing a refurb at The Reebok Sports Club and is helping to deliver exceptional retention levels.
acquiring The Third Space clubs and 37 Degrees Tower club Number of sites
in 2014, 2015 will be centred around further integration of Five Roko Health Clubs.
the businesses as we continue to build a portfolio of iconic Plans for 2015
premium clubs in key central London locations. Continued Always looking at new site development and continued
refurbishment of sites where necessary. investment into our assets – our people and our clubs.
MD (Reebok Sports Club): John Penny MD: Neil Stanton

Studied sports science, specialising in Graduated in business studies and have
sports psychology with athletes. Spent spent the last 20 years in the hospitality
14 years operating the busiest health, and fitness industry in varied sales,
fitness and tennis clubs in London. Completed marketing and operational roles at Marston Hotels,
an MBA with merit. Esporta and for the past 11 years at Roko, growing the
Best piece of advice you’ve ever been given business from one to five sites.
Great teams are made up of great players. Bring in people Best piece of advice you’ve ever been given
who will add strength and take the business forward. Perspective always depends on where you’re standing.
I enjoy writing and am on the panel of experts for Men’s I helped project manage the renovation of a derelict 13th
Health magazine. century French chateau into a four-star hotel.

WHO’S WHO
Serco Leisure Sheffield International Venues
7 Merus Park, Meridian Business Park, Leicester, LE19 1RJ 23 Carbrook Hall Road, Sheffield, S9 2EH
Tel +44 (0)116 240 7500 Tel +44 (0)114 223 3800
Email iphelps@serco.com Email s.brailey@sivltd.com
Web www.serco.com/leisure Web www.sivltd.com

Serco Group is an international service company, formed Sheffield International Venues (SIV) operates a range of
in 1988. It’s wholly British-owned, employing over sport, leisure and entertainment venues. It’s dedicated
125,000 staff globally and with a turnover of £5.5bn. to encouraging community and elite participation,
The leisure division manages 70 facilities for 20 local promoting the region’s image and boosting its economy.
authorities, trusts and universities, including the National Its facilities are home to 60+ sports and sporting
Sports Centres at Bisham Abbey and Lilleshall and the organisations, including GB Boxing.
National Water Sports Centre in Nottingham. The leisure Number of sites
arm has been put up for sale. 17 sports, leisure and entertainment venues operated in
Number of sites Sheffield, Derbyshire and North Yorkshire.
70. Plans for 2015
Plans for 2015 Increased profiling of health and exercise to the local
Four new sites scheduled to open in 2015. community to make Sheffield the UK’s most active city.
Interim MD: Ian Phelps CEO: Steve Brailey

Almost 40 years in leisure I managed pubs, seaside piers, theatres,
management. Joined Serco in 1991 bars and the Blackpool Tower before
after 18 years in the local authority moving to Sheffield International Venues.
market. I now focus on business development, I’m committed to the three core values: customer focus,
client negotiations and client relationships. continuous improvement and a ‘can do’ culture. Awarded
Best piece of advice you’ve ever been given an MBE for services to the leisure industry.
Don’t over-complicate things. Keep things simple and Best piece of advice you’ve ever been given
do simple well. Always be honest and treat everyone in the manner in
People might be surprised to know that... which you would expect to be treated.
I played rugby with Gloucester and recently swam a People might be surprised to know that...
three-hour leg of a cross-Channel swim. I ran 52 miles around the track at Don Valley Stadium.

UK OPERATORS
Shire Hotels Sodexo (Healthworks)
The Old Wine Warehouse, Larkhill Street, 1 Southampton Row, London, WC1B 5HA
Blackburn, BB1 5DF Tel +44 (0)207 404011
Tel +44 (0)1254 267 442 Email healthworks.group@sodexo.com
Web www.shirehotels.com Web www.sodexo.com
Facebook thorpe park hotel leeds
Linkedin /pub/stuart-angus/10/b02/979

Shire Hotels are four-star, full-service hotels known for Sodexo is a world leader in the provision of integrated
award-winning hospitality throughout the UK. All fitness facilities management services and has become a global
and spa facilities in our hotels are operated under the strategic partner for companies that place a premium on
Shire Spas brand. These offer a comprehensive range of performance and the wellbeing of employees. Healthworks
facilities – including a total of 32 treatments rooms – and specialises in providing wellbeing services, including full
we have around 6,000 leisure members. management and daily operations of a gym facility.
Six. 38 clubs in the UK and Ireland.
Refurbish and upgrade our activity studios to functional To increase the number of sites we operate through the
studios, with a revised group exercise programme, along Sodexo IFM Model and continue to develop integrated
with upgrading numerous leisure and spa relaxation areas. wellbeing solutions for all our clients and customers.
Group spa director: Development manager (Sodexo):

Stuart Angus Alan West

Started as a fitness instructor 19 Started out as a fitness instructor
years ago and worked up to club for Savoy Group, leaving in 1997 as
management. Moved into spa in 2004. Now responsible operations manager. Helped design, launch and operate
for sales, marketing, standards, HR, customer service and two award-winning destination spas for private hotel
profitability in our leisure/spa offering. chains in the Midlands. Joined Sodexo in 2002 as account
Best piece of advice you’ve ever been given manager and progressed to development manager.
Never wait for something to happen – you have to Best piece of advice you’ve ever been given
make it happen. Surround yourself with motivated and inspirational people.
I run on just one kidney. I crashed Michael Schumacher’s car.

WHO’S WHO
Soho Gyms Sports & Leisure

Management (SLM)
13–16 Empire Square, London SE1 4NA 3 Watling Drive, Sketchley Meadows, Hinckley, LE10 3EY
Tel +44 (0)20 7234 9395 Tel +44 (0)1455 890 508
Email michaelcrockett@sohogyms.com Web www.everyoneactive.com
Web www.sohogyms.com Facebook /everyoneactive
Facebook Soho Gyms London Twitter /everyoneactive

Founded in 1994 and since grown a strong reputation for its Everyone Active is the trading name for Sports & Leisure
urban styling, innovation, fitness excellence, gym standards, Management (SLM). As the longest established leisure
customer service and attention to detail. We also have a management contractor, Everyone Active supports
PT division and an academy that’s producing high quality councils in enhancing service delivery, reducing costs and
fitness professionals with real gym work experience – we’ve raising participation across the UK. SLM’s new Everyone
employed many new team members through it. Our key Health Division is focused on securing new contracts to
target market is 25- to 40-year-old professionals. deliver on local authority health and wellbeing objectives.
10: nine in London and one in Manchester. 102 leisure venues in partnership with 36 local authorities.
We have some expansion plans at a few of our sites and Grow our portfolio of sites and number of Everyone Active
are always looking for new sites.. card holders, and develop our Everyone Health division.
MD: Mike Crockett MD: David Bibby

M.Inst.SRM. Originally an electronics I’m a chartered accountant and joined
design engineer in the defence industry, Everyone Active as finance director in
I’ve been in leisure for over 20 years – 1992. I was promoted to MD in 2006.
half of them at Soho Gyms, which I joined in It’s been highly rewarding for me to see our
2003. I previously worked in leisure centres, new brand develop, overseeing significant investment
working in the public sector at Hounslow, as programmes in our centres and gaining industry
well as golf centres and as a squash coach. recognition for all the hard work our team puts in.
Electronics is not for you! See the bigger picture.
I still have two chickens. I should have researched the lifespan! I’m a dedicated family man.

UK OPERATORS
Sportspace Dacorum Stevenage Leisure
Sportspace Hemel Hempstead, Park Road, Stevenage Arts & Leisure Centre, Lytton Way,
Hemel Hempstead, Herts, HP1 1JS Stevenage, Herts, SG1 1LZ
Tel +44 (0)1442 507 100 Tel +44 (0)1438 242 233
Email dave.cove@sportspace.co.uk Email ian.morton@stevenage-leisure.co.uk
Web www.sportspace.co.uk Web www.stevenage-leisure.co.uk
& www.thexc.co.uk

Dacorum Sports Trust is an independent CLG and Stevenage Leisure Ltd (SLL) is a leading leisure
registered charity, managing and developing sports management registered charity and social enterprise
facilities and opportunities in north-west Hertfordshire. working in partnership with five local authorities to
Facilities vary in size from a small, dual-use site to a large deliver leisure, health, wellness, cultural and educational
wet and dry complex with a million visits a year, and services for the whole community at affordable prices.
range from traditional sports centres to golf courses Number of sites
and a new extreme sports facility. 17.
Eight. To take on more leisure and cultural facilities with existing
Plans for 2015 clients, while acquiring new management contracts.
Development of a golf complex and investigation of two Positioning SLL to take advantage of the opportunities
new facility developments. available to deliver the health and wellbeing agenda.
CEO: Dave Cove MD: Ian Morton

25 years in the private, public and trust 36 years in the leisure industry – 23
sectors. I headed up the transfer of years in local government and 13 in
Dacorum to a trust in 2004. Previous leisure trusts. Director of various
experience includes working for the Rank Organisation, community not-for-profit boards and a member of
as well as in sports development, facility management, CIMSPA, sporta, CLOA and Ella.
and head of services for children and young people. Best piece of advice you’ve ever been given
Best piece of advice you’ve ever been given No matter what your personal or work circumstances,
Don’t sweat the small stuff – and it’s all small stuff! keep smiling and stay positive. The job of the MD is to
People might be surprised to know that... keep hope alive!
I once appeared on Channel 4’s Big Breakfast with Keith People might be surprised to know that...
Chegwin as a pantomime horse. I once played the drums in a concert in Middlesbrough.

WHO’S WHO
Tees Active Tonbridge & Malling Leisure Trust
Redheugh House, Thornaby Place, 1-5 Martin Square, Larkfield, Aylesford, Kent, ME20 6QL
Thornaby, Stockton on Tees, TS17 6SG Tel +44 (0) 1732 876 150
Tel +44 (0)1642 527 322 Email www.tmactive.co.uk
Email steven.chaytor@teesactive.co.uk
Web www.teesactive.co.uk

A social enterprise formed in 2004 and operating TMLT was formed in 2013 as an independent charitable trust
in Stockton-on-Tees. We focus on service quality, operating leisure facilities in the borough. The trust has a
increasing visitor numbers, developing outreach and turnover in excess of £5.6m and over one million customers
health-based services, and investing in a Sports Academy. per annum. The new brand, tmactive, is focused on the
Clients include local authorities, private/public sector national agenda, delivered locally. The mission is to provide a
organisations and the Canal and Rivers Trust. clean, safe and happy experience for the benefit of the health
Number of sites and social wellbeing of residents and visitors.
Six major facilities. Number of sites
Plans for 2015 Four – including a golf course.
Working on two new leisure centre developments, one Plans for 2015
privately financed. Also investing heavily in adventurous Sustainability and the development of health and
activities – expect a new facility next year. wellbeing programmes.
MD: Steven Chaytor CEO: Martin Guyton

I trained as a PE teacher but moved into Over 35 years in the industry, starting
leisure after a year at the chalk face. as a lifeguard in my local pool. An
Now approaching my 31st year in leisure abiding interest in sport and leisure has
– initially in the public sector, and as MD with Tees Active kept me in the industry. I have an MBA gained
since forming in 2004. I’m chair of sporta NE and Yorks with distinction, work as a Quest Assessor and have
region and sit on the national executive. chaired the South East Leisure Centre Operators
Best piece of advice you’ve ever been given network for over 15 years.
Abraham Lincoln said: ‘Your own resolution to succeed Best piece of advice you’ve ever been given
is more important than any one thing.’ Be hard on the problem, soft on the people.
I like to write and have had four books published. I once turned down a game of golf!

UK OPERATORS
Tone Virgin Active
The Deane House, Belvedere Road, Active house, 100 Aldersgate Street, London, EC1A 4LX
Taunton, Somerset, TA1 1HE Tel +44 (0) 20 7786 7300
Tel +44 (0)1823 217 111 Web www.virginactive.co.uk
Web www.toneleisure.co.uk Facebook /virginactiveuk
Facebook /pages/Tone-Leisure/278279903226 Twitter /VirginActiveUK
Twitter /toneleisure Blog www.virginactive.co.uk/active-matters/blog

A charitable leisure trust operating leisure facilities, A leading global health club operator that was formed
as well as delivering a wide range of sports and health in 1999. It set out to revolutionise the UK health club
development services and community outreach industry, putting members at the heart of the business and
projects. Tone is focused on helping you feel great and adopting a consumer-focused approach. This remains true
improving community activity, health and wellbeing. today. Our vision is to enrich people’s lives through activity.
11 in Somerset and Devon. Operating 272 fitness clubs in the UK, South Africa, Italy,
Plans for 2015 Spain, Portugal, Australia, Namibia, Thailand and Singapore.
Tone is working with Taunton Deane Borough Council Plans for 2015
on a new swimming pool and spa project. Other Significant re-investment programme across the UK clubs.
improvements include a studio extension and ‘fast track’ Opening two new clubs in London. Continued investment
terminal installation. into innovations for our members.
MD: Juliette Dickinson COO, Europe: Matt Merrick

BEd (Hons), DMS, MBA. Originally Graduated in economics and joined
graduated with a teaching degree, but KPMG. Qualified as a chartered
decided to pursue a career in leisure accountant before moving to Virgin Active
management. Instrumental in the set-up as the group’s financial controller. Became UK finance
of Tone Leisure Limited – now rebranded director in 2006, UK MD in 2012 and COO Europe in 2014.
Tone – and have been the managing Best piece of advice you’ve ever been given
director since inception in 2004. You get nowhere in life if you opt for the path of
Best piece of advice you’ve ever been given least resistance.
Life is for living: work hard and play hard. People might be surprised to know that...
People might be surprised to know that... I once did three bungy jumps and a 15,000ft sky dive in
I nearly pursued a career as a history teacher. the space of a week. Not sure I’d be as brave these days!

WHO’S WHO
West Lothian Leisure Your Leisure Kent Ltd
Head Office, Xcite Bathgate Leisure Centre, Balbardie Park, Northdown House, Northdown Park Road,
Torphichen Road, Bathgate, West Lothian, EH48 4LA Margate, Kent, CT9 3TP
Tel +44 (0)1506 237 871 Tel +44 (0)1843 868 302
Email rstrang@westlothianleisure.com Email info@yourleisure.uk.com
Web www.westlothianleisure.com Web www.yourleisure.uk.com

West Lothian Leisure, which operates under the Xcite Industrial & Provident Society with charitable status,
brand, is a charitable trust managing sport and leisure which has enlarged owing to a merger between Thanet
facilities and services on behalf of West Lothian Council Leisureforce Ltd and Vista Leisure Ltd to improve the
for the benefit of the local community, to increase health and wellbeing of the residents of East Kent with
participation and improve wellbeing. our partners, Thanet District Council and Dover District
Number of sites Council. The new business operates three divisions:
10. cultural services, outdoor leisure and indoor leisure.
A £2m extension to Xcite Linlithgow Leisure Centre; a 12 sites.
new, full-size synthetic turf pitch in Linlithgow; resurfacing Plans for 2015
all our five-a-side synthetic turf pitches; and introducing Continue development across East Kent and work with
new financial management software. Thanet District Council on HLF for our two theatres.
CEO: Robin Strang MD: Steve Davis

Over 20 years’ experience in the sport I have 25 years’ experience in
and leisure industry, including as head local government, and a further 10 years
of leisure at Midlothian Council and in the cultural trust sector. I work with
chief executive of Manchester Sport many local organisations, sitting on
and Leisure Trust. Joined West Lothian Leisure as CEO many executive committees, and am
in 2010. Trustee of the Livingston Youth Foundation, currently treasurer to five.
which uses football to improve the health of children. Best piece of advice you’ve ever been given
Best piece of advice you’ve ever been given If you want people to take notice of what you say, don’t
Get a mentor. use 100 words when 10 will do.
I do unpaid voluntary work one day each month. My first job while still at school was a silver service waiter.

Designed t o i m p r e s s w it h
h a t r e a l l y w o r k s
SPACE t
Craftsman’s expertise has led

the industry in shaping changing
rooms that are at the heart of
every facility. Our design led
and quality orientated approach
is the key to delivering stylish:
4 Lockers
4 Cubicles
4 Vanity units
4 Bench seating
4 Treatment room furniture
Tel +44 (0)1480 405396

Email johng@cqlockers.co.uk
www.cqlockers.co.uk
WHO’S WHO
easyGym
The Plaza, 120 Oxford Street, London, W1D 1LT

Web www.easygym.co.uk
Who’s who Company profile

easyGym is a premium low-cost model with a brand
licence agreement to use the easyGym name from
UK budget easyGroup, the private investment vehicle of Sir
Stelios Haji-Ioannou. Membership prices start at
£15.99 a month on a rolling monthly contract basis.
operators easyGym is private equity backed.
Number of sites
11 sites in the UK.
Plans for 2015
Who are the movers and shakers We're looking to add between six and eight gyms in the
UK, and our international expansion plan also kicks off
in the UK’s low-cost sector? with an entry into Europe and Africa.
Our listing rounds up the
current key players CEO: Paul Lorimer-Wing
Professional Background
A Deloitte-trained accountant who set
up Fore Capital Partners in 2009 – a
venture capital platform focused on
identifying investment opportunities in
growing markets. As part of this venture,
easyGym was co-founded.
Seek the best in everything and everyone.
I have broken par for 18 holes, playing both right-
and left-handed.

UK BUDGET OPERATORS
Fit4less by énergie Fitness4Less
energie House, Tongwell Street, Windsor Close, West Cross Centre,

Fox Milne, Milton Keynes, MK15 0YA Great West Road, Brentford, TW8 9DZ
Tel +44 (0)845 363 1020 Email info@fitness4less.co.uk
Email info@energiehq.com Web www.fitness4less.co.uk
Web www.F4L.com Twitter www.twitter.com/Fitness4LessUK
Twitter #fit4lessUK Facebook fitness4lessuk

Fit4less is The énergie Group’s multi-award winning A budget health club chain offering a wide range
affordable gym brand, offering memberships from as of fitness equipment and a full class schedule for
little as £14.99 a month. The consumer proposition less than half the price of an average mid-market
clearly identifies the brand’s market position as the club. Our target market is broad thanks to our
low-cost, convenient alternative to more expensive, accessible pricing structure. The company is owned
full-service health clubs. The brand also adopts a fun by its three directors: Neil Edwards, Emma Edwards
approach to fitness, with an irreverence that helps and Matthew Harris.
engage its members. Number of sites
Number of sites Fitness4Less currently has 15 sites, including three
34. 'gym and swim' locations.
Approximately 20 sites planned to open in 2015. To open four to six new sites.
Chair & CEO: Jan Spaticchia Director: Emma Edwards

An entrepreneur who has been building The management team has all been in
health and fitness club businesses since the leisure industry since leaving school
the late 1980s. I launched énergie in or university. We have a good mix of
2003 and have since, with my team, built the business operational, property and marketing skills between us;
into the UK’s leading fitness franchise company, with my personal passion is brand development, marketing,
over 100 clubs, a £30m network turnover and more web development and design.
than 95,000 members. Best piece of advice you’ve ever been given
Best piece of advice you’ve ever been given My father always told me you can do whatever you
Bite off more than you can chew and then chew like hell! choose to do in life – there is no such word as can’t.
I was a teacher in the further education sector. I used to be a cage fighter (joke!)

WHO’S WHO
The Gym Group JD Sports Gyms Ltd
6a St George Wharf, Vauxhall, Hollinsbrook Way, Bury BL9 8RR

London, SW8 2LE Tel 0151 556 0842
Tel +44 (0)844 871 6701 Web www.jdgyms.co.uk
Web www.thegymgroup.com Facebook JD Gyms
Facebook thegymgroup Twitter @jdgyms
Twitter @thegymgroup

The Gym Group is the longest established national In early 2014, JD Sports Fashion, the UK’s leading sports
operator of 24-hour budget gyms. We offer fashion retailer, ventured into the fitness industry with the
highly affordable, flexible and rewarding gym creation of JD Gyms. The business opened a test site in Hull (a
membership from just £10.99 a month. Accredited by former Fitness First property) in March 2014 and is about
Investors in People, The Gym Group achieved 15th to embark on a roll-out of sites in 2015. The emphasis of
place in The Sunday Times’ 100 Best Small Companies the clubs is to offer high value fitness designed within an
to Work For in 2013. enlightening space, using innovative thinking and cool décor.
55 gyms by the end of 2014. Two.
To continue rolling out 20–25 gyms a year and hit 100 gyms We're looking at six or more new clubs organically and
in the UK in 2016, while exploring overseas markets. are open to further expansion through acquisition.
CEO: John Treharne CEO: Alun Peacock

Former managing director and founder Most of my time in this industry has
of Dragons Health Clubs. Founded been with JJB Health Clubs/DW Sports
Dragons in 1991, floated the business Fitness, where I opened the first club in
on AIM in 1997 and then sold the business Warrington as general manager in 1998 and grew with
in 2001 to facilitate investor exit. Founded the business to open more than 60 clubs as national
The Gym Group in 2007. Former chair of operations director over 14 years.
Squash England. Best piece of advice you’ve ever been given
Best piece of advice you’ve ever been given Find a way to get paid for doing something you love and
Let the manager manage. you will never do a day’s ‘work’ in your life.
I once owned, and raced, a Sinclair C5. I was a professional rugby union player for over 10 years.

UK BUDGET OPERATORS
KISS Gyms Pure Gym
Wellington House, 57 Dyer Street, Town Centre House, The Merrion

Cirencester, GL7 2PP Centre, Leeds, LS2 8LY
Tel +44 (0)845 644 2318 Tel +44 (0)113 831 3333
Email info@kissgyms.com Email info@puregym.com
Web www.puregym.com
Facebook www.facebook.com/puregym

We’ve set out to make a good idea great by focusing on Pure Gym, owned by a management team and CCMP
maximising the gym experience, and by sustainable growth. Capital Advisors, offers members outstanding value for
Roll-out is all about making each site better than the last, money in top-quality gym facilities. The largest affordable
with all clubs built to very high specifications. Membership fitness chain in the UK, Pure Gym provides state of
includes a wide range of classes such as Zumba, Stomp fx, the art equipment and over 50 classes a week, with no
Nordic Walking, Thai boxing, pilates and more. 2014 saw contract and from only £10.99 a month. Members benefit
us successfully complete a management buyout. from 24-hour opening, expert guidance from the PT team
Number of sites and a free mobile app for monthly management.
KISS Gyms currently has three sites. Number of sites
Plans for 2015 90 by the end of 2014.
Emphasis on fast but thoughtful growth by various Plans for 2015
means, including joint ventures. To open a further 35–40 sites in the UK and expand overseas.
MD: Rupert Mackenzie Hill Executive chair: Peter Roberts

A military stint preceded founding a range Trained as a chartered surveyor. I’ve
of businesses, with a central theme of been developing leisure and property
innovation in leisure and property. businesses for the last 35 years,
Although a relative newcomer to the fitness industry, an including developing the Tulip Inns concept – with hotel
obsession with detail combined with a commitment to over- group Golden Tulip – which was sold to Whitbread
deliver helped us win Gym of the Year for our very first site. in 2007. Non-executive director of Dragons Health
Best piece of advice you’ve ever been given Clubs for eight years.
If you have everything under control, you’re not moving Best piece of advice you’ve ever been given
fast enough. What goes up comes down!
My favourite sport is bicycle polo. I did a freefall parachute jump in New Zealand.

WHO’S WHO
Sports Direct Fitness Xercise4Less
Unit A, Brook Park East, Shirebrook, NG20 8RYT Unit 1, Kirkstall Industrial Estate,
Web www.sportsdirectfitness.com Kirkstall Road, Leeds, LS4 2AZ
Facebook /SportsDirectFitness Tel +44 (0)113 203 8668
Twitter @SportsDirectFit Email jon@xercise4less.co.uk
Web www.xercise4less.co.uk

Sports Direct Fitness is the health club offering from Owned by CEO Jon Wright, Xercise4Less is a budget
retail giant Sports Direct. Launched in June 2014 with the operator that typically offers 30,000–40,000sq ft of space
acquisition of a number of sites from LA fitness, it will and up to 400 stations of equipment. All our clubs have large
follow the Sports Direct model of focusing on becoming the studios and incorporate combat areas and ladies-only gyms.
biggest, including building health clubs within existing retail We have won numerous awards over recent years, including
stores. Clubs will offer both gym and group exercise options. a Yorkshire Newcomer Award, a Young Entrepreneur of the
Number of sites Year Award for Jon Wright, and Budget Gym of the Year at
23 sites acquired from LA fitness, plus an Aintree site with the National Fitness Awards in 2012 and 2013.
retail and health club which opened in December 2014. Number of sites
Plans for 2015 29 sites by the end of 2014.
A number of clubs already in the pipeline, with overall Plans for 2015
plans to build a 200-club empire. We plan to open a further 30 clubs in 2015.
CEO: Winston Higham CEO: Jon Wright
Professional Background Professional background

Initially from a graphic design background, I’ve been in the industry for 20
I worked with various design agencies in years. Worked for Pulse Fitness after
the entertainment industry. I then moved university, becoming client support
into the leisure sector, joining JJB Sports as marketing director. Left in 2001 to join Reviva ladies-only
director and serving as CEO of DW Sports before moving clubs as sales and marketing director. Left in
to Sports Direct Fitness. 2003 to open my own club.
You must never let the memories become bigger than Try to be different.
the dreams. People might be surprised to know that...
People might be surprised to know that... I used to be a professional rugby player for Leeds
I do have a sense of humour! and Harlequins.

+44 (0)20 8251 5100
info@e-s-p.com
www.e-s-p.com
Allowing our clients to be the best at what they do

Understanding customer preferences and how to service these creatively with minimal operational overheads is at
the core of what ESP enables for its clients. Our platforms help clients:
• get to know their customer’s preferences

• RIIHUÁH[LEOHPHPEHUVKLSSDFNDJHV
• simplify and automate booking processes
• HQVXUHFXVWRPHUH[SHULHQFHLVRSWLPLVHGDWDOOWRXFKSRLQWV
• PDLQWDLQSULFHSRLQWVEXWPD[LPLVHYDOXHIRUPRQH\
• accelerate revenue aquisition
• monitor, manage and remain in control at all times
CRM • Bookings • Online & Mobile • Access Control

Point of Sale • Business Intelligence • Kiosks • Courses & Achievements
The preferred IT partner driving success, participation

and the highest standards in leisure
WHO’S WHO
Anytime Fitness
12181 Margo Avenue, South Hastings,

MN 55033, US
Tel +1 651 438 5000
Web www.anytimefitness.com
Company profile
Who’s who Ranked #1 on Entrepreneur’s prestigious Franchise 500
list, Anytime Fitness is the fastest-growing gym franchise
European in the world, with nearly 3,000 gyms serving more than
2,000,000 members on five continents. Open 24 hours
a day, 365 days a year, Anytime Fitness prides itself on
operators providing its members with convenient fitness options and

friendly, personal service in well-maintained facilities.
Number of sites
Almost 3,000 Clubs are now open in 19 countries.
Who are the key players in Plans for 2015
Continued expansion into new markets, together with
your market? We take a look growing the number of clubs in our current markets.
at some of Europe’s leading

Director of European operations:
health club chains Diane Vesey
Various roles in the industry – up to
my previous role as CEO of the Aura
Holohan Group – included consultancy, a sports specialist
architectural practice and a contract management company.
Never compromise your standards.
I have a qualification in crowd management and have
been involved in the planning and management of many
concerts, festivals and large-scale events.

EUROPEAN OPERATORS
Aspria Aura Sport & Leisure
Hill Place House, 55a High Street, Unit H, Mount Pleasant Business Park,
London, SW19 5BA, UK Mount Pleasant Avenue, Ranelagh, Dublin 6, Ireland
Tel +44 (0)20 8944 4070 Tel +35 31 497 8988
Web www.aspria.com Email paulogrady@auragroup.ie
Web www.auraleisure.ie

Owned by three principal shareholders – AREA, Aura was formed in 1999 in response to requests
Redmill Ltd and Brian Morris (CEO) – Aspria from local authority clients asking us to expand our
Holdings BV offers unique members’ clubs for consultancy role into direct facility management. Aura
culture, business, sport and wellbeing across is a multi-award winning, Irish-owned company.
various brands: Aspria Clubs, Royal La Rasante Number of sites
and the Harbour Club. Aura currently operates nine full-facility public leisure
Number of sites centres and two outdoor sports facilities in Ireland.
Aspria currently operates eight clubs in key cities Plans for 2015
across Belgium, Germany and Italy. The latest new Aura will open a new facility in early 2015 and continues
club opened in Hamburg, Germany, in 2012. to seek opportunities to add new sites. Aura will
Plans for 2015 continue to play an integral part in promoting activity and
Quietly progressing on a number of opportunities. supporting communities to become healthier.
CEO: Brian Morris CEO: Paul O’Grady

A reformed property development I have more than 17 years’ experience
professional (chartered surveyor) who as a senior manager and management
gets to do what he loves doing in an consultant. I also spent eight years as
industry that adds value to people’s lives. chief operations officer at a professional and
Set up the Riverside and Espree health clubs outsourced services company.
with Peter Beckwith in the 1980s. Launched Best piece of advice you’ve ever been given
the first Aspria club in 2000. Never ask an employee to do something you aren’t
Best piece of advice you’ve ever been given willing to do yourself.
Keep your head down and follow through. People might be surprised to know that...
People might be surprised to know that... I operated the parking enforcement/clamping contract
I race historic cars. for Dublin City Council.

WHO’S WHO
CMG Sports Club Curves
235 avenue Le Jour se Lève, Stationsplein 139, 3818LE Amersfoort, The Netherlands
92100 Boulogne-Billancourt, France Tel +31(0)33 30 32 132
Tel +33 1 41 04 70 05 Web www.curves.co.uk
Email franck.hedin@cmgsportsclub.com Facebook /curvesenglandandwales
Web www.cmgsportsclub.com
Facebook /cmgsportsclub

CMG Sports Club is a unique network of clubs located Curves is the largest global chain of fitness centres for
in the cities of Paris, Geneva and Zurich. Targeting urban women, with locations in over 90 countries. Curves
inhabitants, it’s a pioneer of fitness, with a strong focus on is famous for its 30-minute circuit that works every
group exercise and innovation. major muscle group, with strength training, cardio and
Number of sites stretching. All Curves workouts always include a coach to
22 clubs in France, all in Paris, including a high-end club help members with proper form, answer questions they
operating under the Pure brand and located in Place de la may have, and offer encouragement and motivation.
Bastille beneath the Opera House; 20 clubs in Switzerland Number of sites
under the Silhouette brand; and 30+ private fitness centres Over 6,300 locations in 83 countries; 208 in the UK.
within large corporations in France and Switzerland. Plans for 2015
Plans for 2015 Continue to open new sites and introduce unique Curves
Open new clubs and develop new concepts. meal and snack bars.
CEO: Franck Hedin President international:

Nico Engelsman
Graduated from ESS EC in 1991, Professional background
after two years of audit at Deloitte & After an MBA in the US, I moved around
Touche in Switzerland. Set up my own the world with Philips working in
company, iProgress, in the e-learning sector. When the various divisions and countries, before taking on general
internet bubble burst, I moved into advertising as CFO management jobs in different industries for three years.
of European company FullSIX. I joined Club Med Gym in At Curves I’m responsible for international markets.
2009 as CFO, and was promoted to CEO in 2012. Best piece of advice you’ve ever been given
Best piece of advice you’ve ever been given Treat people as you wish to be treated. Some will take
Don’t look to the future in your rear-view mirror. advantage of that, but most will return the favour.
I’m a private pilot with Instrument Rating. I’m also president of a fantastic golf club.

EUROPEAN OPERATORS
DiR Donna’s Frauenfitness
Gestora Clubs DiR, SL. Industria 90, entresuelo, Ernst Robert-Curtius Str. 29, 53117 Bonn, Germany
08025 Barcelona, Spain Tel +49 228 689 7234
Tel +34 93 450 48 18 Email noll@wiff.de
Web www.dir.cat Web www.donnas.de

DiR’s mission is to improve the lives of the local population Donna’s Frauenfitness is a regional, women-only fitness
through fitness, with a focus on ongoing innovation. group. The first club was founded in 1998 by owners
CEO Ramon Canela is the main shareholder, with other Daniela Hahn and Günter Noll, who still own and run the
minority shareholders including many club members. clubs today. All clubs are tailored to the needs of women
Number of sites of all ages. The size of the gyms varies from 1,000–
16 clubs in Barcelona, a pilates studio and a yoga centre: 1,700sq m, including group fitness, wellness, cosmetics
Yoga One. DiR offers memberships adapted to all and special physical and nutrition programmes.
budgets, including a low-cost option across all its clubs. Number of sites
Plans for 2015 Six clubs with over 11,000 members in Bonn and three
To continue the rollout of the ‘à la carte’ gym. We have so clubs in a nearby area under our sub-brand Mona Lisa.
far expanded the model at four centres: DiR Claris Fit, Fit Plans for 2015
DiR Eixample, DiR Maragall Fit and DiR Fit Sant Cugat. We are going to open one club, with another in Q1 2016.
CEO: Ramón Canela CEO: Günter Noll

I worked in my family business from Various roles in the fitness industry, from
a young age before going on to study a legally authorised expert writing reports
business and commerce. I originally set and carrying out inspections, to working
up my own photography business before opening my as a university lecturer and management consultant. I’m also
first sports centre – Sport Met – in 1979. DiR evolved the German delegate on the new EU commission, developing
from that first club: a pioneer in bringing the modern European certification standards for health clubs.
gym concept to Barcelona. Best piece of advice you’ve ever been given
Best piece of advice you’ve ever been given Be careful – you always meet people twice in your life.
Problems start small before becoming big. Respecting others will take you a long way.
I’m shy. Red wine gets better with age; I just get calmer and wiser!

WHO’S WHO
EVO Fitness (operated by FITLane Fitness Centers

Fitness Group Nordic AS)
Oscarsgate 20, 0352 Oslo, Norway 201-204 Avenue Francis Tonner, Cannes
Email morten@fitnessgroup.no La Bocca, 06150 Alpes Maritime, France
Web www.evofitness.no Tel +33 (0)49 390 9649
Email info@fitlane.com / peter@fitlane.com
Web www.fitlane.com
Facebook /fitlane

EVO Fitness operates 450–500sq m premium PT and FITLane is the largest health club operator on the French
boutique clubs equipped by Technogym and Precor. The Riviera. The company has around 31,000 members –
use of technology is extensive to enhance operational representing approximately two per cent of the entire
efficiency, as well as to drive the digital customer Côte d’Azur population – primarily on direct debit at
experience. The company’s leading vision is to become a an average of around €50 a month. In the Côte d’Azur,
fitness facilitator – more than just a fitness facility. this places the brand at the value end of the market. The
Number of sites company has revenues in excess of €14m. It was founded
40 sites in Norway and Finland including franchises, and in 2014, with the first site opening in Mandelieu.
a total membership base of around 35,000. Number of sites
Plans for 2015 Eight clubs, mainly equipped by Star Trac.
Increase presence in Europe through partners, opening Plans for 2015
around 10 new boutique clubs. Five clubs are planned for 2015.
CEO: Morten Hellevang Owner & CEO:

Hans Peter Franklin
CEO of Fitness Group Nordic since Professional background
December 2013. Started in Fitness Graduated from PE college. Brief spells
Group Nordic as CFO in 2010. Previous with Linguarama in France and Nestlé
experience from the telecommunications, IT and FMCG in Japan before co-founding the SPORTathlon group
sectors, mainly as CFO. I have a degree in business Hong Kong in 1986 (now part of Fitness First Asia) and
administration and psychology. California Fitness Centers Asia in 1995. Moved to France
Best piece of advice you’ve ever been given and formed FITLane in 2004.
If your Plan A didn’t work, stay cool – the alphabet has Best piece of advice you’ve ever been given
25 more letters. ‘Tick tock’ goes the clock, so don’t hesitate – go for it!
I once considered a career as a trombonist. I play the flute and speak four languages.

EUROPEAN OPERATORS
Fitness Hut SA Fitness World
Espaço Amoreiras – Centro Empresarial, The EDGE Group/ Mosedalvej 11, 2500 Valby, Denmark
UKSA Portugal (Fitness Hut), Rua D. João V, n.º 24, Email Info@fitnessworld.dk
1250 – 090 Lisbon, Portugal Web www.fitnessworld.dk
Web www.fitnesshut.pt

Fitness Hut operates premium low-cost fitness The largest fitness chain in Denmark, with more than
clubs. For €6.60 a week, members have access 450,000 members and a strong value for money offer –
to a world-class fitness experience. Gyms are c.€33 a month with no minimum contract. In December
filled with the very best in class equipment, plus seven 2014 we acquired Fresh Fitness’ 22 clubs in Denmark, and
training zones, and the best personal trainers in the in January 2015 we acquired Condizione in Poland.
market. We offer more than 70 group fitness classes a week. Number of sites
Number of sites 150 clubs across Denmark, plus five in Poland.
Eight, with three under construction. Plans for 2015
Plans for 2015 We will open 10–15 new Fitness World clubs, depending
Thanks to securing new expansion capital, we’re now on site possibilities. We will continue to focus on segmented
committed and able to roll out clubs at a fast pace, with products to increase market penetration, but growth
expectations of achieving 12 new club openings in 2015. potential will be in the lower price segment.
Owner: Nick Coutts CEO: Per Lyngbak Nielsen

From club manager at the first Holmes CEO of Fitness World since 2008.
Place in Chelsea, London, I eventually Prior to that I was CEO of debiTel
became regional director for Europe Danmark Telecom (1996–2008).
before leading an MBO for the Iberian business in 2005. In Previous roles have included vice president of sales
2011, I founded Fitness Hut along with two of my former and marketing at TDC Mobile Telecom (1994–96) and
Holmes Place colleagues: Andre Groen and JP Carvalho. vice president of sales and marketing at Diners Club
Best piece of advice you’ve ever been given Danmark credit card (1989–94).
Our best opportunities lie ahead of us. Best piece of advice you’ve ever been given
People might be surprised to know that... For fitness people, revenue is out, cash is in.
I studied art at college – I chose between fine art and People might be surprised to know that...
sports university courses on the toss of a coin. That I’m actually a nice guy.

WHO’S WHO
Fresh Fitness Genae Fitness Club
Kirkeveien 159, 0451 Oslo, Norway 332 avenue du Général de Gaulle, 69500 Bron, France
Tel +47 22 04 15 15 Email anthony.barquisseau@genaeclub.com
Web www.freshfitness.no Web www.genaeclub.com

Fresh Fitness AS is owned by Health & Fitness Genae Fitness Club is an active company in the
Nordic AB and Fresh Fitness top management. A Geophyle network – a specialist in sports, travel, media,
budget concept, it nevertheless offers very high quality leisure and restaurants. Our mission is to make high
facilities with group exercise included – some classes quality fitness accessible to everyone. Our company
are led by instructors, while other classes are run as is definitively orientated to providing a quality service,
virtual sessions. with our team being our best asset. We offer fitness,
Number of sites conditioning, dance and martial arts for everyone aged
We operate 26 clubs in Norway. In addition, there from 2.5 years and upwards.
are three clubs in Stockholm, Sweden. The 22 clubs in Number of sites
Denmark were sold to Fitness World in December 2014. Five Genae clubs.
10 new clubs scheduled to open in Norway in 2015. Refurbishment of one club and to be ready for new openings.
CEO: Paal Hansem CEO: Anthony Barquisseau

Former regional director at Norway’s I was involved in creating sports
largest grocery chain, REMA 1000, concepts for Oxylane-Decathlon
and CEO for 7-Eleven in Norway. for 10 years (My Sporteezy, Domyos
Renowned speaker and advisor to Club and so on) and now run Genae Fitness Club
Scandinavian companies within the field to develop the concept.
of motivation, leadership, sales and service. Best piece of advice you’ve ever been given
Now building a low-cost fitness chain. Hard work and passion pay.
Best piece of advice you’ve ever been given People might be surprised to know that...
It’s not knowing what to do, it’s doing what you know. I’m a specialist in making PlayMobil stories with my
People might be surprised to know that... children, and I played basketball at a national level
I started my career as a locksmith. for 25 years.

EUROPEAN OPERATORS
Groupe Moving HealthCity International
60, rue de Miromesnil, 75008 Paris, France Daalmeerstraat 24, 2131 HC Hoofddorp, the Netherlands
Tel +33 (12) 1 56 43 35 30 Tel +31 23 8901750
Web www.groupemoving.fr / www.moving.fr Web www.healthcity.nl (.be and .de)
www.ladymoving.fr / www.gardengym.fr www.basic-fit.nl (.be and .sp)
www.fitnesspark.fr / www.movingexpress.fr

Owned by CEO Charles Ellia, the Moving Group is Owned by founders Rene Moos and Eric Wilborts,
currently number one in France and number five in HealthCity International encompasses two health club
Europe in terms of club numbers. It has five brands: brands: premium full-service operation HealthCity, and
Moving, a mixed offering; Lady Moving, for women only; budget operation Basic-Fit. It operates cross a number
Garden Gym, for nature lovers; Fitness Park, with low- of markets – Benelux, Germany, France, Spain and Italy
cost, high quality clubs; and Moving Express, which is a – having acquired the full Fitness First estate in Benelux,
low-cost self-service fitness concept. France, Spain and Italy in 2010–11.
180 sites in France, French Overseas Department, New HealthCity International’s estate numbers 338 clubs,
Caledonia, UAE, Romania, Morocco and Portugal. comprising 63 HealthCity and 275 Basic-Fit clubs.
Plans to open 30 sites in 2015. To open 60 new Basic-Fit clubs.
CEO: Charles Ellia CEO: Rene Moos

I’m a sports fanatic. Moving was launched Founder and chief executive officer of
in 1985, and the HEBE holding company HealthCity International. I started out
was created in 2002 – a franchise as a tennis player and tennis coach,
business that, with the launch of Garden Gym (2002), Lady then moved into management and ownership
Moving (2006), Fitness Park (2009) and Moving Express of tennis clubs around 27 years ago. We then began
(2011), covers all market segments. to introduce fitness into our tennis clubs, and the
Best piece of advice you’ve ever been given HealthCity business evolved from that.
Believe in yourself and never lose sight of your dreams. Best piece of advice you’ve ever been given
People might be surprised to know that... Be focused.
After 50 years of management of clubs, a judoka’s career, People might be surprised to know that...
and at 68 years old, I have a 10-year-old son called Josh. I used to be a full-time professional tennis player.

WHO’S WHO
High Five Health Promotion Holmes Place Group
Schinkeldijkje 18, 1432 CE, Aalsmeer, the Netherlands Health and Fitness International Holdings,
Tel +31 20 4261222 38-40 Leidsegracht, Amsterdam, the Netherlands
Web www.highfive.nl Tel +31 20 52 13 040
www.europeancorporatewellbeing.com Web www.holmesplace.com
www.intenz.nl

A total package of corporate wellness services, from The Holmes Place slogan of ‘one life. live it well’ captures
tailor-made health and fitness programmes to employment the essence of the brand – to inspire and support people
re-integration and behavioural change programmes. to live well via our three pillars of ‘move well, eat well and
Number of sites feel well’. We offer welcoming clubs that make ‘living well’
60 corporate health centres in the Netherlands, UK and a collaborative experience, and continue to innovate in
Germany, and a contracted and certified network of 1,100 exercise, nutrition and relaxation. The majority stake in the
clubs linked to www.nationaalgezondheidsplan.nl group is owned by the Kirsh and Fisher families.
After acquiring our majority shareholding in European 80 clubs across Germany, Austria, Switzerland, Poland,
Corporate Wellbeing, High Five has secured a foothold in Israel, Czech Republic, Spain, Portugal and Greece.
the UK, as well as in the Netherlands and Germany. We Plans for 2015
will continue to focus on achieving growth in Europe. Four club openings in Poland, Switzerland and two in Israel.
Owner & CEO: Paul Kienstra Group CEO: Jonathan Fisher

I was a PE teacher before founding a I was responsible for the establishment
corporate health company in 1990, and development of the Holmes Place
then merging it with High Five which I brand in virgin territories in the late 90s
acquired in 2000. I’ve also owned commercial health clubs. (Israel, Greece, Poland and Czech Republic). Since being
Best piece of advice you’ve ever been given appointed CEO of Holmes Place worldwide in 2007, I’ve
If business is good, look to all those who are working with presided over multiple acquisitions in Germany, Austria,
you – they are responsible for your success. If business is Switzerland, Portugal and Spain.
weak, look in the mirror to see what you can do better. Best piece of advice you’ve ever been given
People might be surprised to know that... Be the change that you wish to see around you.
I teach primary school kids the benefits of physical activity People might be surprised to know that...
and nutrition. We sponsor kids’ fitness foundations. I meditate daily and still teach yoga at Holmes Place.

EUROPEAN OPERATORS
Impuls Just Fit
Kareiviu 14, Vilnius, Lithuania ernst-heinrich-geist-str.3-5, 50226 Frechen, Germany

Email vidmantas@impuls.lt Tel +49 (0)2234 933450
Web www.impuls.lt Web www.justfit-clubs.de
Facebook Impuls
Instagram impulslt

Impuls is the largest fitness club chain in Lithuania, The first Just Fit club was founded in 2002. Since then,
operating high quality clubs varying in size from 1,250– a further 20 clubs have been added – mostly new builds
4,000sq m. It offers premium fitness services for more or takeovers from other operators (chains or smaller
than 20,000 members. The company is owned by private operations) – and this growth trend continues. In 2012,
equity fund Baltcap and recently launched budget club we moved to new headquarters, which includes a health
brand Lemon Gym, with plans to expand both the Impuls club and a Just Fit training academy.
and Lemon Gym estates in 2015. Number of sites
Number of sites We operate 21 clubs in North Rhine Westfalia, Germany.
11 clubs in the five biggest cities of Lithuania Plans for 2015
Plans for 2015 A new club near Cologne will open in February
Rapid growth in the premium and budget segments, 2015. Increasing our market share. Investment in and
reaching a total of 20 clubs. development of our clubs, products and service.
CEO: Vidmantas Siugzdinis CEO: Frank Böhme

I’ve been in the fitness industry for My fitness career started in 1984 with my
three years, and started the Lithuanian first club in Cologne. In 2002, I founded
Association of Fitness Clubs, working Just Fit with my business partners. I also
on introducing EREPS standards in Lithuania. I previously founded INTERFIT, a network of more than 600 clubs in
worked for nine years in the entertainment sector, Germany from which members can choose as they please.
managing the holding company that owned arenas, I’m a member of the German TÜV advisory council.
ticketing and event promotion companies. Best piece of advice you’ve ever been given
Best piece of advice you’ve ever been given Fitness is a hard business, but it’s worth the hard work.
There are no impossible things in this world. People might be surprised to know that...
People might be surprised to know that... Even after 28 years in this business, I’m still as enthusiastic
I’ve done the highest bungee jump in eastern Europe. as I was on my first day.

WHO’S WHO
Metropolitan Sport Club & Spa Mrs.Sporty
C/Galileo 186, 08028 Barcelona, Spain Helmholtzstr. 2-9, 10587 Berlin, Germany
Tel +34 93 330 38 10 Web www.mrssporty.de
Web www.clubmetropolitan.net

Metropolitan was founded 20 years ago and Mrs.Sporty is a women-only health club franchise chain.
encompasses 22 centres which together span over It offers exercise and nutritional coaching developed
100,000sq m of total surface area. It’s the number and designed for women, in convenient locations. It
one national chain of sports, health and wellbeing caters to women of all ages, with an average age of 49
centres in Spain, employing over 1,000 professionals years. Founded in 2004 by joint CEOs Niclas and Valerie
and with more than 70,000 members. Bönström in partnership with tennis legend Steffi Graf.
22 sports club and spa centres in Spanish cities: Madrid, 558 clubs in eight countries.
Barcelona, Valencia, Zaragoza, Seville, Bilbao, Santander, Plans for 2015
Gijón, La Coruña, Murcia, Torrelavega and Vigo. Open up to 50 new clubs in Germany, five in Switzerland
Plans for 2015 and 15 in Poland. Additionally, we plan to open our first
Keep on growing with more upcoming openings. franchise clubs in the Czech Republic and Moscow.
CEO: Javier Pellón Joint CEOs: Niclas Bönström

& Valerie Bönström
A Bachelor of Law and an MBA from the Professional background
IE (Madrid) and London Business School Niclas: Coca-Cola Sweden, SATS
(UK). Founder and president of BSR Europe, 24 Hour Fitness and
(sports material distributor) in 1985, then the co-founder of Mrs.Sporty.
founder and president of Llefisa (property sector) Valerie: computer scientist, IBM, JP Morgan, EMBA
in 1987, before becoming founder and chief executive London Business School and co-founder of Mrs.Sporty.
of Metropolitan Spain in 1989. Best piece of advice you’ve ever been given
Best piece of advice you’ve ever been given Niclas: focus on building one great team rather than one
Act. Don’t be afraid to make mistakes. champion, and your team will become the champion.
People might be surprised to know that... Valerie: Talent is good, hard work is better. The winners
I like gathering snails with my young children. are often the ones with the longest breath!

EUROPEAN OPERATORS
Nordic Wellness SATS Elixia

(Health & Fitness Nordic)
Gustaf Dalénsgatan 13, 417 05 Gothenburg, Sweden P.O Box 4949 Nydalen, N-0423 Oslo, Norway
Web www.nordicwellness.se Tel +47 23 30 70 00
Web www.satselixia.no

Nordic Wellness is one of the largest fitness companies SATS and Elixia merged in 2014 and created a leading
in Sweden, by number of fitness clubs. The business fitness chain with the vision of making the Nordic people
was founded in 1997 and today has more than 188,000 healthier and happier. SATS Elixia offers a modern and
members across more than 100 clubs. functional individual training, PT and group exercise in the
Number of sites main cities of Finland, Norway and Sweden. We also aim
109 clubs. to help our members exercise outside of our clubs, with
Plans for 2015 a wide range of digital tools. We’re continuously launching
We will continue to work towards our goal of 150 clubs new products and technologies.
by 2018. In addition, in 2015 Nordic Wellness will open its Number of sites
biggest ever club within Gothenburg’s New Arena: we will More than 160 fitness clubs in large cities.
be responsible for the gym and the indoor cross-country Plans for 2015
trail, but there will also be a hotel, tennis, soccer and more. Approximately five new clubs in 2015.
Owner and CEO: CEO: Olav Thorstad

Magnus Wilhelmsson
Professional background Before the merger of SATS and Elixia, I
I founded Nordic Wellness in 1997, was CEO of SATS and Health & Fitness
although the business was previously Nordic since 2009. Seven years in
known as Sportlife until the end of 2012. FMCG, running Norway’s largest supermarket chain.
I have started and managed my own businesses Worked for The Coca-Cola Company in various
throughout my whole career – I’m a true management positions in the Nordic and Baltic
entrepreneur who always goes all in. countries. BSc majoring in Economics.
To always be solution focused and flexible. Know your customer.
I have painted the walls in several of my clubs. I’ve played water polo at a national level.

WHO’S WHO
Sports & Leisure Group/ Strata Holding

Oneness Holding
P/A Family Fitness Laren, Schapendrift 62, Mytnaya ul 30-1-50, Moscow, Russia
1251 XH Laren NH, the Netherlands Email info@strata.ru
Web www.capitalsports.nl Web www.strata.ru
www.familyfitness.nl www.orangefit.ru
www.slg.nl www.cityfit.ru

Sports and Leisure (S&L) Group/Oneness is owned by Strata Holding is one of the leading fitness operators
founder and CEO Theo Hendriks. At its height, S&L in Russia, operating under two distinct brands:
was operating more than 15 fitness and health clubs, OrangeFitness, offering premium services, and the mass
including three big municipal centres with two brands market CityFitness brand. Strata Holding is owned by
(Capital Sports and Family Fitness) and had an interest the company founders.
in Basic-Fit, which has since been sold to HealthCity. Number of sites
Number of sites 26 clubs in Russia, Armenia and Bulgaria – 14 operating
Sports and Leisure Group/Oneness has five clubs, two under OrangeFitness and 12 operating under the
ownerships and two participations. CityFitness brand. In addition, a boutique club in the US
Plans for 2015 opened in December 2014.
Selling one municipal centre, and participation in two Plans for 2015
health clubs. Two new OrangeFitness clubs over 5000sq m each.
CEO: Theo Hendriks President: Anastasia Yusina

25 years of management experience in Before founding Strata Partners in 2001,
sports and leisure throughout Holland. I gained marketing experience in senior
Experienced consultant and interim positions with big multinationals. I have a
manager in more than 250 projects in the Netherlands PhD in economics and am a trained journalist. Joint winner
and Belgium. First operator in Holland to develop of the 2011 IHRSA European Club Leadership Award.
integrated multifunctional sports and leisure centres in Best piece of advice you’ve ever been given
the Netherlands and to introduce Spinning in Europe. You are responsible for your life, your relationships and
Best piece of advice you’ve ever been given your future. All good and bad things that happen around
Location, location, location. you are initiated by yourself.
I received the 2009 IHRSA European Club Leadership Award. In 1991, I did a bike ride from London to Moscow.

EUROPEAN OPERATORS
Trainmore BV Vivafit
Willem de Zwijgerlaan 2, 1111 ZS Diemen, the Netherlands Edifício 8 Lagoas Park, Porto Salvo 2740-244, Portugal
Tel +31 20 640 82 01 Tel +35 1 210 970 651
Web www.trainmore.nl Web www.vivafit.eu
www.clubsportive.nl Facebook VivafitInternational
Linkedin vivafit
Twitter /myvivafit

Trainmore is an innovative fitness chain in the Vivafit is a fitness franchise for women, comprising
Netherlands which aims to ensure that everyone in our express group exercise and nutrition expertise. It offers
society exercises more regularly. Members who work group fitness for results programmes, with a mix of
out more often receive a larger discount, or even train differently designed circuit interval training options,
for free: people who train an average of three times a mind-body programmes and Les Mills programmes.
week across a quarter receive their membership for free Number of sites
during the following three months; those training twice Vivafit has 60 sites in eight countries: Portugal, India,
a week receive a 50 per cent discount. Singapore, Uruguay, Spain, UAE, Oman and Indonesia.
10 by the end of 2014. Vivafit will continue to focus on international expansion
Plans for 2015 including new master franchise partnerships in Taiwan
We want to open one site. and Saudi Arabia.
CEO: Han Doorenbosch CEO: Pedro Ruiz

President: Constance Ruiz
I started out as a teacher of physical Professional background
education before opening my first club Connie has been in the fitness industry
in 1996. I finished an MBA in 2010 for 20+ years and Pedro has 30 years’
(including research into Dutch fitness chains), sold experience in engineering, management
the Clubsportive chain in 2011 to SportCity, and then and entrepreneurship.
developed and became the CEO of the Trainmore fitness Best piece of advice you’ve ever been given
chain in 2011 and 2012. Never forget where you came from and who helped you
Best piece of advice you’ve ever been given get where you are today.
The way to get started is to quit talking and begin doing. People might be surprised to know that...
People might be surprised to know that... Pedro and Connie consider themselves ‘global citizens’
I have a better sense of humour than people initially think. with residences both in Portugal and Florida.

PROJECT PROFILES
Independents’ day
We showcase a selection of recent projects where independent operators and
leading suppliers have worked together to bring genuine innovation to the table
The Biggest Loser
Operator: Think Fitness 4 Less, Scotland

Supplier: MYZONE
T
hink Fitness 4 Less has helped 10
local people transform their lives
with help from MYZONE.
The 650sq m (7,000sq ft) gym
in Hawick in the Scottish Borders has
some 600 members. For the last three
years it has run The Biggest Loser weight
loss challenge, in conjunction with the local
paper, to help non-members incorporate
exercise and healthy eating into their lives
and try to lose two stone or more.
After installing MYZONE in 2013, the In 2014, The Biggest Loser contestants achieved a record total weight loss of 24st 5lbs
gym used the technology in the challenge
for the first time in 2014. The contestants even too hard. With MYZONE, we could 5lbs – the biggest weight loss in three
invested in a MYZONE belt and followed see how much effort they were exerting, years – with the winner losing 4st 6lbs.
an exercise programme based on both in and outside of the gym,” says Greg Based on the success of the challenge
government exercise guidelines, which Dalgleish, co-owner of Think Fitness 4 Less. and the ability to provide statistics on
was adjusted as they progressed over the “The contestants took part in exercise, the gym is now working with
19 weeks. In addition to gym workouts, challenges as a group and with the rest the local NHS Trust delivering 12-week
the gym ran classes for the contestants, of the gym, to earn MYZONE Effort programmes to other members of the
allowing them to exercise together Points, and they’d receive a report after local community with MYZONE.
to build their confidence. This was each workout. MYZONE gave them “We’ve been trying to engage with the
supplemented by healthy eating advice. accountability and was hugely motivating.” NHS Trust for years. Having MYZONE
“In the past, we couldn’t tell if So much so that the contestants and the data it provides has helped us get
contestants were working hard enough or achieved a record total weight loss of 24st a foot in the door,” says Dalgleish.

The functional floor is on a separate level from the nightclub-feel gym, with a 21-foot custom-built rig standing alongside a sprint track
in partnership with fitness leads up to the functional training

equipment supplier Physical level, where an eye-catching 21-foot
Nightclub feel Company. “We wanted to custom-built rig forms the focal point
achieve an environment that of the space. The rig has monkey bars
Operator: The Gym Way club, London was similar to a nightclub,” and a wide range of brightly coloured
Supplier: Physical Company says Elaine Coulthard, group equipment, including SandRopes, wall
director of The Gym Way. balls, medicine balls and powerbags. A
“We chose to work with weighted sled pull on a sprint track also
Physical Company in part thanks to its stands out in the centre of the room.
T
he Gym Way opened its second
club in September 2014 at the many colour options, which allowed us to “The design of The Gym Way was
London Marriott Hotel in South enhance our design concept.” really important to us,” says Coulthard.
Kensington, London – open to Clever use of mirrors and LED lighting “We wanted to create a space that was
both members and hotel guests. create a disco effect throughout the club. fun and functional for our members
The funky design and LED lighting From reception, glass partitions allow to work out in. We focused on every
immediately make an impression, visitors to see all the way through the aspect of the design – from the floor to
welcoming you into a space that’s a far cry ground floor level. Brightly coloured the walls, and from the lighting to the
from a traditional gym. The Gym Way’s equipment with flashes of neon is on cutting-edge equipment – to achieve the
unique vision for the club was created display throughout. A winding staircase results we wanted.”

PROJECT PROFILES
Personalised training
Operator: The Fitness Space, Hughenden Valley

Supplier: Technogym
O
pened in September 2014,
The Fitness Space Hughenden
Valley is the second Fitness
Space gym led by former
Olympic athlete Tim Benjamin. Inspired
by his experience in athletic training
methods, the club focuses strongly on
the individual needs of each member
– an approach that’s proven to be
very successful in raising programme
compliance and member retention rates.
To help drive its service-led approach,
the club chose Technogym’s connected
ARTIS machines and mywellness cloud
technology, with the member journey
structured around Technogym’s Prescribe
application – a professional application on
the mywellness cloud computing platform.
Each new member receives a dedicated
personal consultation that discovers Most of the members already engage with a customised programme created via Prescribe
his or her exercise and health history,
preferences, diet and aspirations. The creates a custom-designed programme trainer and member, and this is all enabled
trainer then sets goals with them and – supported by reference pictures and by the smart equipment and technology
videos – via Prescribe. we’ve installed. All details – programme
At every workout, members log on compliance, gym usage, equipment use and
to their mywellness account on the workouts completed – are automatically
ARTIS machines to check their training tracked on the ARTIS machines, allowing
programme, track their current session the trainers to monitor progress and give
and access their favourite content while real guidance to each member during their
working out. Currently the facility has monthly review session.
171 members, and 159 of them already “The interactivity and simplicity of
actively engage with a customised the programmes also helps to motivate
programme created via Prescribe. deconditioned users, structuring their
Says Benjamin: “Our customised workouts into small steps that make the
The new facility is the second Fitness Space approach has worked wonders in growing exercises less daunting and giving them a
opened by former Olympian Tim Benjamin interaction and transparency between sense of ownership over their training.”

non-intimidating environment. also been supplied, including pieces from
Historic Basted House, set in Matrix’s premier Ultra Series.
Visualising success 16 acres of parkland grounds, But the project’s success didn’t just rest
is no exception: the ambitions with the provision of fitness equipment,
Operator: The Reynolds Group of husband and wife duo Emma as Hall explains: “We had a very clear idea
Supplier: Matrix Fitness Reynolds and Jason Hall – who of how we wanted the facility to look,
set out to create a residential and it was critical that Matrix was able to
facility, training centre and interpret this vision. The Matrix CAD team
Michelin-starred restaurant that deliver excelled themselves, taking the time to
V
ictorian country property Basted
House, in Sevenoaks, has been a truly unforgettable experience – have visit the site and discuss our requirements
transformed into an £8m luxury now been realised, with the new retreat in detail, which ensured they understood
retreat and health spa, and is opening in October 2014. exactly what we wanted to achieve.
the fourth gym in the Reynolds Group Matrix Fitness has supplied the club with “The building has undergone such
portfolio to be equipped by Matrix Fitness. a range of fitness equipment from its 7xe a massive transformation that the 3D
With a tendency to opt for unique series, including treadmills, Ascent Trainers walkthrough they produced proved an
venue choices, The Reynolds Group blends and cycles – all of which feature Virtual invaluable resource for our architects.
period properties with top-of-the-range Active technology, the forward-motion The level of detail was incredible, and
fitness equipment, to offer members a video experience designed to enhance it’s fair to say that Matrix’s involvement
luxurious and comfortable experience in a cardio workouts. Strength equipment has enabled us to realise our dream.” O
The 3D walkthrough produced by Matrix’s CAD

team proved invaluable to the architects

COMPANY PROFILE
Absolute Performance Ltd

5NIT7ATERSIDE"USINESS0ARK,AMBY7AY#ARDIFF#&%45+
Tel:

Email: info@aperformance.co.uk
Web: www.aperformance.co.uk
Twitter: @aperformanceuk
Facebook: www.facebook.com/Absolute Performance
Blog: www.aperformance.co.uk/news 4/.9"5#(!.!.
About us EQUIPMENTFULLYCUSTOMISABLEs4HE!0 choices that provides them with hassle

We’re setting the standard in equipment &UNCTIONAL3ERIESnCUSTOMDESIGNEDRIGS FREEFACILITIESTHATAREBOTHlTFORPURPOSE
solutions. Whether creating a facility and boxing rings to foam rollers and soft and within budget.
from scratch, refurbishing or needing help PLYOMETRICBOXES!0&LOORING3OLUTIONS
to source equipment or flooring, we’ll s!0(EAVYWEIGHT&LOORINGnHEAVYDUTY Shows attending in 2015
take the hassle away, providing the right RUBBERFORDROPPINGLIFTINGs!04URFnA s3PORTINTHE#URRICULUMFOR#OLLEGES
solution on budget. Tackling projects of range of temporary and permanent turf s9OUTH3PORT4RUST
all shapes and sizes, we provide: solutions for a variety of uses. s3CIENCE&OOTBALL
s)NDEPENDENTSPECIALISTADVICEWITHA s)30%#
professional and personal approach Key customers s%LITE3PORTS0ERFORMANCE%XPO
s7ORLDCLASSSTRENGTHEQUIPMENTTHAT We work across all sectors n schools, s53#!!NNUAL#ONFERENCE
SUITSYOURNEEDSs5NRIVALLEDSERVICE universities, colleges, professional sports
and support throughout your project, clubs, institutes of sport, public and Key personnel
and beyond. private health clubs and armed forces. Tony Buchanan
%XAMPLESINCLUDE%NGLAND2UGBY3ARACENS Managing Director
Product range and services 3HEFlELD(ALLAM5NIVERSITY7AKElELD Simon Britton
AP provides a full range of strength #OLLEGE%)3(AMPSHIRE#RICKET .ATIONAL3ALES-ANAGER
EQUIPMENTINCLUDINGs)7&!CCREDITED EASY'YM3T!LBANS3CHOOL Sian Buchanan
Werksan, one of the world’s leading Director
manufacturers of Olympic weight Plans for 2015 Chris Guy
training equipment. Branding options To continue to provide our customers Installations Manager
AVAILABLEs/UROWN!03ERIESSTRENGTH with the level of consultation and product Matt Clough
Project Consultant
“The AP team worked closely with us to put together a package that would most For more information please contact
BENElTOURATHLETES4HEINTEGRATEDmOORINGSOLUTIONISASTANDOUTINVESTMENT 4%,
Functionality, quality and durability were key factors in choosing Werksan EMAIL: info@aperformance.co.uk
equipment, which doesn’t disappoint.”
ANDREW MILLER, SPORTS OPERATIONS MANAGER, SHEFFIELD HALLAM UNIVERSITY

Grow your
business with
Active IQ
Active IQ is the UK’s leading awarding
organisation for the active leisure,
learning and wellbeing sector and
offers over 100 innovative and dynamic
TXDOLÀFDWLRQVUDQJLQJIURP(QWU\/HYHO
WR/HYHO
We also provide pioneering resources

IRUWHDFKLQJH/HDUQLQJDQGDVVHVVPHQW
and our experts will give you the help
you need to give your learners the best
RSSRUWXQLW\IRUVXFFHVV
Contact us today & discover the new opportunities you can give your learners
ZLWKDQ$FWLYH,4TXDOLÀFDWLRQ
www.activeiq.co.uk/skillsgap
COMPANY PROFILE
Active IQ
Westminster House, The Anderson Centre, Ermine Business Park,
Huntingdon, Cambridgeshire, PE29 6XY, UK
Tel: +44 (0) 1480 467950 Email: enquiries@activeiq.co.uk

Web: www.activeiq.co.uk Twitter: @Active__IQ
Facebook: www.facebook.com/active.iq
LinkedIn: Search for Talking – Active Leisure Qualifications
on LinkedIn and join in on our discussions JENNY PATRICKSON
About us eLearning and assessment as well Key personnel

Active IQ is the UK’s leading awarding providing Apprenticeship and Traineeship Jenny Patrickson
organisation for the active leisure, packages and accreditation services. Commercial Director
learning and wellbeing sector. For 12 Suzy Gunn
years Active IQ has developed, quality Key customers Operations Director
assured & awarded qualifications that Private training providers, colleges, Sarah Edmonds
support clearly defined career pathways. universities, employers, and leisure Director of Quality and Standards.
Active IQ provides an all-encompassing management service providers.
package for employers, tutors & learners For more information please contact
alike, giving learners the best chance of a Plans for 2015 TEL: +44 (0) 7725 240511
successful career in their chosen sector. Gaining further insight into employer EMAIL: jenny@activeiq.co.uk
Active IQ works with over 500 training needs, launching further exciting
providers nationally & internationally. qualifications into the sector and
expansion of international qualifications.
Product range and services
Active IQ offers over 100 innovative and Shows attending in 2015
dynamic qualifications ranging from entry AoC Sports Curriculum Conference,
level to level 5 in a variety of disciplines Active-net, CIMSPA regional events,
within the active leisure, learning and British Colleges Sports Conference,
wellbeing sector. As an Ofqual recognised ukactive Flame conference and Active
awarding organisation we provide Training Awards.
pioneering resources for teaching,
“Active IQ has provided us with an excellent service which is tailored to the needs
of our organisation. Resources provided by Active IQ are both dynamic and cutting
edge, offering a great alternative to traditional learning methods.”
ADAM KIANI, MANAGING DIRECTOR, PT ACADEMY

COMPANY PROFILE
Alliance Leisure
24 Angel Crescent, Bridgwater, Somerset, TA6 3EW UK
Tel: +44 (0)1278 444944

Email: admin@allianceleisure.co.uk
Web: www.allianceleisure.co.uk
Twitter: @AllianceLeisure
Facebook: www.facebook.com/AllianceLeisure
Blog: www.allianceleisure.co.uk/blog SARAH WATTS
About us Shows attending in 2015 For more information please contact

Alliance Leisure was established LIW, ukActive Flame Conference, TEL: +44 (0) 1278 444944
specifically to meet the changing SIBEC, SPATEC. EMAIL: admin@allianceleisure.co.uk
development needs of the public sector,
education and Leisure Trust market. Key personnel
The company’s core business is the Sarah Watts “The membership growth and
provision of facility development and Managing Director increase in income reflects the
support for Local Authorities, educational Paul Cluett quality of our partnership with
establishments and Leisure Trusts that Commercial Director Alliance and the commitment from
want to improve or expand the leisure Paul Woodford everyone involved”
products and services they offer. Head of client support division IAN BUDD, HEAD OF LIFELONG
John Leaver LEARNING, FLINTSHIRE
Product range and services Head of Partnership COUNTY COUNCIL
Design, Build and Fund Project
Management Facility Development Sales
and Marketing Retention Services Staff
Training Digital Marketing.
Key customers
Your Leisure Greenwich Leisure
Birmingham City Council Pendle Leisure
Trust Cardiff City Council Active
Northumberland Cheshire East Council
Corby Borough Council
Plans for 2015

We will be launching our Alliance Digital
division along with a number of exciting
facility developments.

COMPANY PROFILE
Ashbourne Management Services

PO Box 10920, Shirley, Solihull, West Midlands, B90 8YB, UK
Tel: +44 (0)871 271 2088

Email: memberships@ashbournemanagement.co.uk
Web: www.ashbourne-memberships.co.uk GRANT HARRISON
Product range Additional services FOR MORE INFORMATION

More than 1,000 gyms and health clubs Our ebook, 100 Ways to Attract More Ashbourne customer service team:
in the UK and Ireland simplify their Members is packed with recruitment TEL: +44 (0)871 271 2088
membership management by outsourcing and retention tips which you can use Email: memberships@
Direct Debit collection and debt recovery in your club. Download your copy at: ashbournemanagement.co.uk.
to Ashbourne. http://bit.ly/AshbourneEbook
Like them, by using our services you can We can also provide YourApp, your
save time, money and stress and can focus own smartphone app for your club,
on developing your club. There are no making it easy for members to access all
hidden fees - just an all-inclusive collection your services on the move.
and integrated club software service.
Key customers
Main services Ashbourne provides membership
Access+ provides an accurate payment management services for over 1000
status check on anyone entering your independent gyms, health & fitness clubs
club, inked to online real-time payment and martial arts academies across the UK
data available 24/7. Use either swipecards and Ireland.
or our highly accurate fingerprint readers.
Dashboard+ gives you all the retention Shows attending in 2015
data you need, at a glance, with NO Leisure Industry Week
data entry required. Contact+ lets you
email and text targeted members direct Key personnel
from the system, using a choice John Clayton-Wright
of templates. ebooking+ class booking Managing Director
system and ejoin+ online sign-up Grant Harrison
facility, fully integrated into your own National Accounts Manager
website. epos+ till system software. Mark Beaumont-Thomas
Take payment by card or by Ashbourne Marketing Manager
Direct Debit. Complete hardware
package available.

COMPANY PROFILE
Balanced Body®
5909 88th Street, Sacramento, California, 95828, USA
Tel: 0800 7220 0008 (from UK) or +1 916 388 2838

Email: info@pilates.com
Web: www.balancedbody.com
About us Shows attending in 2015

Stocked in the UK for fast, cost- See our full Events Calendar at
effective delivery, Balanced Body® balancedbody.com.
delivers versatile and space-saving mind-
body equipment and education that is Key personnel
perfect for personal training or group Tony Tran
programming. Products include the new Commercial Fitness Manager
MOTR™ and Bodhi Suspension System™,
in addition to our best-in-class Allegro® For more information please contact
System, EXO® Chair and CoreAlign®. TEL: 0800 7220 0008
We also offer a superb line of rock maple EMAIL: tony.tran@pilates.com
Pilates studio equipment, plus small props
and accessories.
Additional services
Balanced Body® instructor training is
available in the UK and at over 150 sites
worldwide. Training for instructors at
all levels is tailored to fitness centers,
including Pilates, Anatomy in Three
Dimensions™, Balanced Body Barre™,
Bodhi Suspension System™, MOTR™
and CoreAlign®. We offer flexible,
modular programmes, and flat rates
per student.
Key customers
Major health clubs worldwide in
addition to small clubs, instructors
and personal trainers.

Club Management Made Easy
Remove the heavy lifting from the

admin and management of your
membership
Steve
0800 072 6411
www.clubwise.com
sales@clubwise.com
Strengthening Managing Generating All in the

cash flow your membership new business cloud
Strengthen the financial health Simplify tasks such as registration, Improve performance using Get up and running in no time.
of your club, plus save time and session bookings, access and marketing tools including the ClubWise is an internet-based
money, with the Direct Debit marketing with the easy-to-use Customer Relationship service which is quick, simple
Collection service and cloud-based Club Management Management System and secure for you and your
Membership Management service from ClubWise and Member Rewards staff to use
from ClubWise from ClubWise
ClubWise
4OWER#OURT(ORNS,ANE0RINCES2ISBOROUGH"UCKINGHAMSHIRE(0!*5+
4EL
%MAIL SALES CLUBWISECOM
7EB www.clubwise.com 4WITTER #LUB7ISE
&ACEBOOK www.fACEBOOKCOMPAGES#LUBWISE
,INKED)N linkedin.com/company/clubwise-software-ltd
"LOG HTTPWWWCLUBWISECOMCLUBWISE BLOG '59&/34%2
About us s-EMBER-ANAGEMENTs-EMBER Key personnel

ClubWise integrates club management 2EWARDSs$ASHBOARD!NALYTICS Guy Foster
software, direct debit collection and s0ROSPECT4RACKINGs,OCATION)NTELLIGENCE "USINESS$EVELOPMENT-ANAGER
marketing services to provide clubs with WITH$EMOGRAPHICCENSUSDATAs2EPORTS Lee Boxall
an all-in-one solution. s#AMPAIGN-ANAGER "USINESS$EVELOPMENT
ClubWise enables health and fitness s!UTOMATED#2-s-OBILE!PPS Rory Curran
clubs to strengthen cash flow, manage s#HECK INs!CCESS#ONTROLINTEGRATION "USINESS$EVELOPMENT
memberships, retain members and s0/3s"OOKING Abigail Gatt
generate new business from the cloud- -ARKETING-ANAGER
based system. Key customers
ClubWise works in partnership For more information please contact
Product range with over 900 health and fitness 4%,
Streamlined day-to-day running, CLUBSWORLDWIDE/URCUSTOMERS %-!),SALES CLUBWISECOM
generating new business, member vary from small independents to 7%"WWWCLUBWISECOM
retention and performance analytics large groups and franchises, all of
are all key to the success of your club. which are provided a supportive and
ClubWise provides the platform for friendly service from day one.
success with Direct Debit Collection
services and a robust club management Shows attending in 2015
software package which includes... ,EISURE)NDUSTRY7EEK
h#LUB7ISEMANAGESEVERYTHINGTHATYOUNEEDTOOPERATEASUCCESSFULCLUB)TSBEEN
DEVISEDBYPEOPLETHATHAVEBEENINTHEINDUSTRYANDTHEYVEPUTASYSTEMTOGETHER
TOHELPPREVENTANYTHINGFROMGOINGWRONG)WOULDDElNITELYSAYGETTHESYSTEMIN
PLACEUSEITANDYOULLBEAHEADOFTHEGAMEv
NEIL GODLY, OXYGEN FIT

Premium fitness centres and elite athletes select the best products to give
them the competitive edge. With the focus on results, Cybex continues to be the
preferred choice and trusted partner for world class facilities for over 40 years.
The Cybex Arc Trainer® is scientifically tested to be gentler on your joints, burn
16% more calories than an elliptical, and is stronger and more durable than the
leading ellipticals.
FIND OUT MORE AT CYBEXINTL.COM
T: 0845 606 0228 E: info@cybexintl.co.uk @CybexUK

COMPANY PROFILE
Cybex International UK
Premier House, Beveridge Lane, Bardon, Leicestershire, LE67 1TB, UK
Tel: 0845 6060228

Email: rthurston@cybexintl.com
Web: www.cybexintl.com
Twitter: @cybexUK
Facebook: www.facebook.com/cybexintl
Blog: http://blog.cybexintl.com/uk ROB THURSTON
About us and the revolutionary Arc Trainer, all BodyPower Personal Training Studios,
Cybex International is a leading with integrated entertainment and Sole Fitness, Ricky Hatton Health &
manufacturer of premium commercial iPod connectivity options. Cybex also Fitness & SportHouse.
fitness equipment. The company’s manufactures a full range of IFI stage 2
dedication to exercise science, accredited equipment. Shows attending in 2015
through the Cybex Institute, leads the Cybex provides customised 3D CAD IHRSA, FIBO, BodyPower
fitness industry in the development facility design consultancy and bespoke Expo, Leisure Industry Week,
of exercise machines that enhance marketing packages, offers flexible Ireland Active Convention.
human performance. With over 90 financing options, ongoing service and
patents, Cybex equipment is innovative warranty support and runs over 30 REPs Key personnel
in design, durable in structure and accredited seminars across the UK. Rob Thurston
engineered to be biomechanically Commercial Director
correct to produce optimum results Key customers Luke Berry
with minimum stress on the body. Nuffield Health, Snap Fitness, Key Account Manager
Northampton Borough Council, Telford
Parent Company & Wrekin Council, National Aquatic For more information please contact
Cybex International Inc. Centre Dublin, Metro Fitness, University Rob Thurston, Commercial Director
of Bristol, University of Birmingham, TEL: +44 (0) 7796 998873
Product range and services University of Liverpool, University of EMAIL: rthurston@cybexintl.com
Cybex manufactures the industry’s largest Nottingham, Champneys Health Resorts,
range of strength equipment with over
150 unique pieces including
the Eagle NX selectorised “Cybex was chosen because of its premium quality equipment that not only meets
strength line, the Bravo the needs of our diverse gym members, but is also highly durable and robust in its
Functional Training series design. Innovation, accessibility and user-friendliness were high on our checklist and
of cable machines, plate Cybex came out on top; we continue to work closely with the Cybex team who
loaded, free weights and also provide excellent after-sales care.”
Big Iron power racks. Its SOPHIE GRIFFITHS, GROUP SERVICES DEVELOPMENT MANAGER,
extensive cardio range TELFORD & WREKIN COUNCIL
includes treadmills, bikes

COMPANY PROFILE
D2F Fitness
Unit 32 Wornal Park, Worminghall, Bucks. HP18 9PH, UK
Tel: 0845 862 9855

Email: fitness@d2fgroup.com
Web: www.d2fgroup.com, www.xcube.co.uk,
www.reebokprofessional.co.uk
Twitter: @d2ffitness
LinkedIn: www.linkedin.com/D2F Group
About us Parent company Key customers

D2F Fitness is one of the UK’s leading D2F Group Fitness First, David Lloyd, Virgin Active,
fitness solution providers and part of GLL, Everyone Active, Parkwood,
the D2F Group. Our consultative, fully Product range and services Marriott, Spirit Health Clubs,
managed approach together with expert XCUBE – 100% bespoke rigs that Fitness4Less, LA Fitness.
staff, technology, products and integrated maximise the space available to facilitate
manufacturing and logistics infrastructure, group functional training. Key personnel
helps our clients to develop innovative XCUBE Oxygen – a new edition to Danny Oliver
functional training spaces that improve the XCUBE range that allows you to take Managing Director
member acquisition & retention and group functional training outdoors. John Lofting
ultimately drive revenue. XSTORE – A unique storage solution to National Fitness Sales Manager
XCUBE is D2F Fitness’ flagship product. house your entire inventory of functional
With 150 installations across the globe, training accessories. For more information please contact
XCUBE is facilitating a rapidly growing BattleX – The latest way to deliver TEL: 0845 862 9855
trend for functional training. D2F Fitness innovative rope based workouts to EMAIL: fitness@d2fgroup.com
also holds the exclusive UK distribution your members.
rights to the Reebok Professional line of
fitness equipment which consists of over Shows attending in 2015 “We strive to provide our members
90 products designed to inspire members IHRSA, FIA flame conference and Flame with unique and exciting training
and give them the tools they need to Awards, LIW, SIBEC. spaces that will keep them motivated
achieve their fitness goals. and help them to meet their fitness
goals. D2F has proven its ability
time and time again to support this
initiative by designing and installing
fully bespoke functional training rigs
that are tailored to fit the unique
spaces at each of our facilities”
LEE MATTHEWS, UK HEAD OF
FITNESS AT FITNESS FIRST

Keeping customers for longer can be as easy as DFC.
s
Direct Debit
● Fully Managed Service At DFC we do things differently.
for efficiently collecting We use the latest technology,
Direct Debits. complemented by a belief in
with a ● Online joining and API

integration to member
total transparency, to efficiently
collect Direct Debit payments
Personal management systems.

● Transparent service,
for thousands of happy clients
– leaving them free to manage
Touch
their core business. With DFC
with clear pricing and
as your partner, you have
no hidden extras.
a powerful resource with a
● Improves your relationship
personal touch.
with customers so they
stay longer.
I highly recommend DFC – if you do not have ‘online joining’, do it

now. It is the best thing I ever did.”
Call us to arrange an informal chat about your DD

collection needs on 01908 422 000 or find out more at
www.ddifferent.co.uk

COMPANY PROFILE
DFC
16 Davy Avenue, Knowlhill, Milton Keynes, Buckinghamshire, MK5 8PL, UK
Tel: +44 (0) 1908 422000

Email: sales@debitfinance.co.uk
Web: www.debitfinance.co.uk
Twitter: @debitfinance
LinkedIn: www.linkedin.com/company/debit-finance-collections-plc IVAN STEVENSON
About us Key customers

At DFC, we offer a totally transparent We have happy customers in the majority “We employed DFC as our partner
membership collections service, with of the leisure sectors, including, Chains, and expert in the management and
clear pricing and no hidden extras. Local Authority, Trust, Budget, Hotels collection of DD income that has
Constantly working hard to provide new and Independent Health Clubs. been very successful - their approach
solutions for our clients, we deliver on is both transparent and ethical
our promises – day in and day out. Our Plans for 2015 which fits the Trust’s ethos. DFC is
mission is to help you improve your We will continue our expansion meticulous to detail and customer
relationships with your customers so throughout Europe with our SEPA service is second to none, not to
that they stay longer. You can leave us solution, along with continuing to deliver mention the expertise and advice
to collect your Direct Debits, while you innovative solutions that significantly they offer our management team at
concentrate on running – and growing – benefit our clients businesses. all levels. This partnership, and the
your business. strength of their collection systems,
Shows attending in 2015 will give us the platform to push the
Parent company FIBO, Active-Net, Leisure Industry membership base forward and invest
Transaction Services Group Week, The UK Active Flame Conference, in the future of the Trust. A true
SIBEC Europe. partnership in every sense.”
Product range and services MIKE LYONS, BH LIVE
Our flexible Fully Managed Service Key personnel
efficiently collects DD payments using Ivan Stevenson
traditional paper-based methods or Director
our online portal, FASTDD, using your David Mellor
own SUN or ours. With transparent Head of business development
processes and a competitive and – leisure division
clear pricing policy, and a full default
procedure handled entirely in-house For more information please contact
to ensure no hidden extras. TEL: +44 (0) 1908 422000 ext 826
WEB: www.debitfinance.co.uk

DESIGNING YOUR DREAM SPACE
IS AS EASY AS ABC...
Send us your plans and vision.
A brand new space or a makeover for an existing area.

Open and inclusive dialogue between you and our team of
designers to ensure we fully appreciate your needs and end goal.
Full project research undertaken to help
us understand your business objectives.
Our specialist team will design

you a stunning 3D representation.
Bringing your space to life with a professionally rendered visualisation.

Equipment, flooring and wall graphics allow
you to see the finished space in all its glory.
A virtual tour of your new space from the comfort of your own chair.
We install your dream space.
Our expert team of experienced equipment, flooring

and graphic installers will make your plans a reality.
Industry and on-site knowledge combine for an
efficient and comprehensive build.
Cut the ribbon and your new space is ready for action!
Escape Fitness offers a tailor-made approach to gym design to ensure your

facility, no matter how big or small, stands out from the competition.
Our ABC solution brings your vision to life through exceptional equipment and flooring
to create a functional area that will not only attract, but also retain, your members.
For more information call one of our specialists on 01733 313 535,
visit www.escapefitness.com/dreamspace or email sales@escapefitness.com

COMPANY PROFILE
Escape Fitness Limited

Eastwood House, Cygnet Park, Hampton, Peterborough, Cambridgeshire, PE7 8FD, UK
Tel: +44 (0) 1733 313535
Email: sales@escapefitness.com
Web: www.escapefitness.com
Twitter: @escapefitness
Facebook: www.facebook.com/escapefitness
LinkedIn: www.linkedin.com/company/escapefitness
Blog: www.escapefitness.com/blog MATTHEW JANUSZEK
About us experiences, maximising member Key personnel

Since starting 15 years ago, Escape attraction and retention, therefore Matthew Januszek
Fitness has built a reputation for product maximising revenue. Customer Solutions Director
innovation, quality and design and,
through great partnerships, has managed Key customers For more information please contact
to grow and compete in very challenging Escape Fitness’ business has been built TEL: +44 (0) 1733 313535
markets. Escape Fitness is always on repeat custom and word of mouth, EMAIL: sales@escapefitness.com
encouraging fitness professionals and working with industry leading brands
their clients to Escape Their Limits and including Fitness First, Virgin Active,
this forms the foundation of everything UFC Gyms, David Lloyd, Nuffield Health,
the company has to offer. Anytime Fitness and Reebok Sports Club
among many others.
As a leading expert in functional Plans for 2015
fitness solutions, Escape Fitness can Having made vast inroads into the
design, equip, install and programme USA fitness market during 2014,
any facility with quality training and as well as expanding further into
exclusive products. By delivering not the rest of the world, Escape plans
just the equipment, but also the know- to continue its global growth.
how, Escape Fitness better prepares
clients for success allowing them to Shows attending in 2015
provide challenging and engaging fitness IHRSA, FIBO, Asia Fitness Convention.
“We knew that in order to differentiate ourselves from everyone else we needed
to do something cutting edge. The complete Escape solution was instrumental in
making our area work. The equipment is great – flooring, graphics – everything
works together to create the ideal package”
DAVID BOOTON, HEALTH CLUB AND SPA MANAGER

COMPANY PROFILE
Exerp
Kalvebod Brygge 24, 2. sal
1560 Copenhagen V Denmark
Tel: +45 3332 4545

Email: info@exerp.com
Web: www.exerp.com JACOB HERBORG NATHAN
About us for the purpose of payment collection, Direct Debit schemes supported
We are specialised in chain management reporting, business analysis as well as United Kingdom - BACS
software for large multi-site fitness customer relations management. France - SEPA Core Direct Debit
operators. We focus strictly on the needs Germany - SEPA Core Direct Debit
of large enterprises where streamlining, Additional services Austria - SEPA Core Direct Debit
control and scalability are essential, We offer extensive consulting services Switzerland - LSV Plus and PostFinance
making us renowned for our unique to CEOs, CIOs, CFOs, controllers, Czech Republic - ABO
competencies within multi-site fitness admin managers etc. to improve the Poland - ELIXIR
operations, large scale data migration and contribution of Exerp to their business Denmark - Betalingsservice
project management. We serve some of e.g. through standardisation and Sweden - Autogiro
the world’s largest fitness operators with automation of processes. Norway - Avtalegiro
+100 sites. Despite the complexity of the Finland - E-invoice
projects that we undertake, we maintain a Key customers Netherlands - SEPA Core Direct Debit
100% successful track record. Sats Elixia (164 clubs) South Africa - Debit Order
Fitness World (150 clubs)
Product range Actic (131 clubs) Key personnel
The Exerp Platform (SaaS) is a highly Virgin Active (101 clubs) Remi Nodet
advanced yet easy-to-use chain Pure Gym (92 clubs) CEO
management platform for membership Fitnessdk (42 clubs) Jacob Herborg Nathan
management and billing processes (Direct Holmes Place Europe (30 clubs) Head of Sales
Debit). Exerp acts as the centralized Fresh Fitness (28 clubs)
information source and member database For more information please see our
website at www.exerp.com or schedule
an executive briefing by calling
“The new chain management system is a milestone in the development of the (+45) 3332 4545 or emailing
Holmes Place Group. It is an important step in our evolution towards our vision of info@exerp.com
‘inspiring people to live well‘. Robust systems and processes are a backbone of that
vision and our ‘Members First’ approach to business.”
DORON DICKMAN, CEO, HOLMES PLACE EUROPE

Management Software
Management Software
FOR PEOPLE WHO WANT SOMETHING MORE

One of the primary differentiations between us and our competitors is not only our
flexibility but our huge online offerings as well. Our system can be moulded to your
specific requirements.
We’ve been around since the 90’s, and built up quite a reputation over the years with
over 600 clients world-wide. All of them using some or all aspects of our voucher
management, online facilities to our automated integrated mass marketing tools.
Book, sign-up and pay-off debt via websites, tablets, and smart phones. All fully
integrated into your DESIGN and your ONLINE BRAND.
186 t:Health
0844 Club847 58272015
Handbook w: www.ez-runner.com e: info@ez-runner.com
www.healthclubhandbook.com
EZ-Runner Systems Ltd
Unit 8 & 9, Snowhill Business Centre, Copthorne, West Sussex, RH10 3EZ, UK
4EL 0844 847 5827

Web: www.ez-runner.com
4WITTER %Z2UNNER3YSTEMS
&ACEBOOK www.facebook.com/pages/EzRunner
,INKED)N www.linkedin.com/company/ez-runner
About us Complete range of online and web Shows attending in 2015

With over 600 clients worldwide in Spa, services with key products including: s,)7
Golf, Health Club, Hotel and Kids Play s#LUB2UNNER s30!4%#
Leisure, we have a proven track record s0LAY2UNNER s30!,)&%
endorsed by a diverse range of industry s3PA2UNNER
leaders including Hilton Livingwell, s'OLF2UNNER Key personnel
David Lloyd Spa, Hand Picked Stefan Drummond
Hotels, sk:n, Gambado, Golds Gym, Key customers MD
Monkey Bizness, World of Golf, Hilton Livingwell, sk:n, David Lloyd Shez Namooya
Kidspace, Dermalogica & Soho Gyms Spa, Gambado, Shire Hotels, Golds Business Development
– all of whom benefit from using Gym, Monkey Bizness, Hand Picked
Ez-Runner software solutions. Hotels, Dermalogica, Soho Gyms, &ORMOREINFORMATIONPLEASECONTACT
World of Golf and Kidspace. 4%,OPTION
Product range and services %-!),SALES EZ RUNNERCOM
Hardware supply and support; Plans for 2015 WEB: www.ez-runner.com
website design; in-house custom s6OUCHER&ULlLMENTINCLUDINGSITES
development; 24/7 365 hosting without our Software.
and backup; 365 in-house support s2EPEAT"ILLINGWITH#REDIT#ARDS
services; membership cards. s3HOPPING#ART&EATUREONLINE
“4HROUGHOURCOMMITMENTTOUSINGTHELATESTINTECHNOLOGY(0(HAVERECENTLY
EMBARKEDUPONANUPGRADETOTHELATEST%Z 2UNNERCENTRALON LINESOLUTION4HIS
has allowed us to combine the strengths and versatility of the software with our
website to maximise all sales opportunities from the Central Reservations and
(OTEL2EVENUE4EAMSTOTHE3PA#LUB4EAMS”
HELEN WYNNE, HEALTH CLUB & SPA PROJECT MANAGER

COMPANY PROFILE
MIE FitQuest
MIE Medical Research Limited, 6 Wortley Moor Road, Leeds, LS12 4JF, UK
Tel: +44 (0) 113 279 3710

Fax: +44 (0) 113 231 0820
Email: info@miefitquest.com
Web: www.miefitquest.com
Twitter: @MieFitQuest
Facebook: www.facebook.com/MieFitQuest BRIAN FIRTH
About us Shows attending in 2015 For more information please contact

FitQuest is a powerful and accurate FIBO TEL: +44 (0) 113 279 3710
measurement tool that has been created EMAIL: info@miefitquest.com
by specialists at the research and Key personnel
development organisation, MIE Medical Brian Firth
Research. Our aim is to evaluate and Managing Director
track the slightest changes in fitness levels
and human performance in under four
minutes, testing upper body strength and
endurance, cardiovascular strength, leg
strength, endurance and speed, explosive
power and overall endurance.
Parent company
MIE Medical Research Ltd
Key customers
Key customers include; gyms, leisure
facilities, health centres, universities and
the military.
Plans for 2015

During 2015 we’ll be continuing to
communicate the benefits of the FitQuest
machine to our target markets.

COMPANY PROFILE
Gladstone Health & Leisure

Hithercroft Road, Wallingford, Oxfordshire, OX10 9BT, UK
Tel: +44 (0) 1491 201010

Email: sales@gladstonemrm.com
Web: www.gladstonemrm.com
Twitter: @gladstonemrm Health & Leisure ARTHUR MORRIS
About us web, on their smartphones or through Key customers

Gladstone Health & Leisure has been self-service kiosks twenty-four seven. Leisure trusts, local authorities,
at the forefront of leisure management universities and private chains.
software technology for over 30 years. Product range
We are the trusted software partner Leisure management software including Key personnel
for leisure centres, sports facilities, membership management, epos, booking, Arthur Morris
universities and health clubs across the resources, reporting, access, kiosks, swim Managing director
UK and Ireland. school software, contact manager, mobile, Scott Saklad
More than 30,000 licensed users rely theatre bookings and online customer CEO
on our membership, bookings, check- portal. Tom Withers
in, security, point of sale and business Sales & Marketing Director
intelligence applications everyday. Additional services
Millions of members also benefit from Custom development, project management, For more information please contact
our products by booking, signing up for online and on-site training, implementation, TEL: +44 (0) 1491 201010
memberships and making payments on the 3rd party integration and card services. EMAIL: sales@gladstonemrm.com
WEB: www.gladstonemrm.com
“It has been great to see Gladstone

working in conjunction with it’s
customers over the past couple of
years. This has resulted in them
successfully delivering on a number
of key developments with Edinburgh
Leisure and our customer’s reaping
the benefits.”
STUART FAIRBAIRN, ICT
MANAGER, EDINBURGH LEISURE

COMPANY PROFILE
Hattrick Marketing
4HE"LUE"UILDING7HITES'ROUNDS"ERMONDSEY3TREET,ONDON3%,!5+
4EL
&AX
%MAILHELLO HATTRICKMARKETINGCOM
7EB www.hattrickmarketing.com
4WITTER (ATTRICK-
,INKED)N www.linkedin.com/in/hattrickm !.$9+)$$
About us Key customers Key personnel

Hattrick Marketing are a full service 4RUSTS3LOUGH#OMMUNITY Andy Kidd
agency with over 25 years of experience Leisure / activeNewham / Fusion -ANAGING$IRECTOR
in the health and fitness industry. ,IFESTYLE7AVE,EISURE Helen Dorado
#LIENT3ERVICES$IRECTOR
Product range 5NIVERSITIES5NIVERSITYOF%AST
Sales campaigns !NGLIA7ARWICK5NIVERSITY &ORMOREINFORMATIONGETINTOUCHFORA
s-ARKETINGSTRATEGY ,ONDON3OUTH"ANK5NIVERSITY QUICKCHATTOSEEIFWEMIGHTBEABLETO
s"RANDING HELPYOURBUSINESS0LEASECONTACT!NDY
s$ESIGN 0RIVATE-ARRIOTT,EISURE#LUBS ONORVIAEMAILAT
s-EDIAPLANNINGBUYING (OT"IKRAM9OGA,IFESTYLE&ITNESS !NDY+IDD HATTRICKMARKETINGCOM
s$IGITALADVERTISING3%/ (EALTH#LUB#OLLECTION
s7EBSITES
3UPPLIERS3PORTS!RT0
Additional services
7EB0RINT3ALES4RAINING Shows attending in 2015
"USINESS3UPPORT4ELESALES"UDGET 3)"%#5+%52/0%,)7)(23!
0LANNING"USINESS$EVELOPMENT "/$90/7%2&)"/&)!!7!2$3
Marketing/POS Audit. !#4)6% .%4
h#ONSISTENTLYOVERTHELASTYEARS(ATTRICKHAVEHELPEDUSTOCONTINUALLYREACHOUR
MONTHLYTARGETSACROSSMULTIPLEBUSINESSDIVISIONS)NADDITIONTOTHEIRCOMMERCIAL
FOCUSTHEWORKCARRIEDOUTBYTHEIRDESIGNTEAMENSURESTHATOURHUGEVOLUMEOF
MARKETINGnWHETHERPRINTORACROSSDIGITALCHANNELSREMAINSENGAGINGANDONBRANDv
GREG SINCLAIR, MANAGING DIRECTOR, SLOUGH COMMUNITY LEISURE

COMPANY PROFILE
Hydroplus UK
+
Globe Park, Fieldhouse Lane, Marlow,
Buckinghamshire, SL7 1LU, UK
Tel: +44 (0) 1865 987910

Email: info@hydroplus.co.uk
Web: www.hydroplus.co.uk
ydr
more than just water
ROBIN WILLIAMS
About us interface to the system is provided via a Key personnel

HydrO+ is a business that is focused menu driven touchscreen. The HydrO+ Robin Williams
on providing the fitness industry with system provides club owners with a The MD leads a team that consists
the very latest in self service Hydration wealth of management reports, as well as of experts in the field of health club
systems. As well as providing health club built in e-marketing software. management as well as Hydration and
members with a scientifically researched Nutrition specialists.
and proven hydration solution it provides Key customers
health club businesses with an outstanding The Citypoint Club, The Marlow Club, For more information please contact
return on investment. HydrO+ is The Club & Spa Birmingham, The Club TEL: +44 (0) 1865 987910
committed to working with its customers & Spa Bristol, Simply Gym, Waterside EMAIL: info@hydroplus.co.uk
to help educate members on the benefits Leisure Club, The Active4Less Group,
of being properly hydrated before, during Xpect Leisure and Your Gym.
and after exercise.
Plans for 2015
Product range and services We have a number of exciting new
HydrO+ is a cashless vending system intelligent drinks solutions in the pipeline
that provides a low calorie, vitamin and that will offer health club members a full
mineral replacement beverage, available spectrum of beverages whilst they train.
in four flavours which is dispensed via
a high tech intelligent hydration station Shows attending in 2015
The secure system controls access via LIW
either biometrics, RFID or pin. The user
“A huge success. Our members love it and it provides a better return on investment
than any other project in the last decade”
STEVE LEWIS, MD THE MARLOW CLUB, BUCKS

COMPANY PROFILE
Indigo Fitness
5NIT *ACKNELL2OAD$ODWELLS"RIDGE)ND%ST(INCKLEY,%"35+
Tel: +44 (0) 1455 890 100

Email: info@indigofitness.com
Web: www.indigofitness.com
Twitter: @Indigo_Fitness
About us Key customers Plans for 2015

Indigo Fitness was formed in 2014 by the We work with a broad spectrum of We’ll be continuing to develop new and
merger of indigo23 and Leisure Lines. To clients; from small independent gyms innovative strength and conditioning
give a brief history of the two companies, to larger gym chains, universities equipment, looking at expansion into
indigo23 was a vibrant, up and coming and colleges, right through to elite Europe, and increasing our manufacturing
young company with a specialisation in sports teams such as London Irish capabilities to continue delivering industry
equipment for weightlifting, strength and RFC, Northampton Saints RFC and beating leadtimes.
conditioning, and Leisure Lines has been Wolverhampton Wanderers FC.
at the forefront of performance strength Shows attending in 2015
training for almost 20 years, leading the s&)"/
UK market with innovative, state of the s,)7
art strength equipment.
Key personnel
Product range and services Rob Coleman
We design and manufacture a wide range Managing Director
of selectorised and plate loaded station Andy Turner
strength equipment, racks and functional Technical Director
training rigs – all with the option of full Jamie Taylor
customisation. A key new product this Marketing Director
year has been our outdoor training rig - Phil Littlewood
built to last in any environment! We are Director
also the UK exclusive distributors for
Powerbag, Duraflex premium flooring For more information please contact
and RAZE strength and conditioning TEL: +44 (0) 1455 890 100
equipment. We don’t just sell products EMAIL: info@indigofitness.com
though, creating class leading training
environments is where we really shine!

COMPANY PROFILE
Jordan Fitness
Jordan HQ, 56 Oldmedow Road, Hardwick Industrial Estate, Kings Lynn, Norfolk, PE30 4PP, UK
Tel: +44 (0) 1553 763285 Fax: +44 (0) 1553 768685
Email: sales@jordanfitness.co.uk
Web: www.jordanfitness.co.uk
Twitter: @jordanfitness.co.uk
Facebook: www.facebook.com/jordanfitness
LinkedIn: www.linkedin.com/company/jordan-fitness
Blog: www.jordanfitness.co.uk/blogs/news ZAK PITT
About us Key customers Plans for 2015

Jordan Fitness are one of the world’s Various gyms chains including Bannatyne In 2015 we will be introducing several
leading specialists in Functional Fitness Health and Fitness, Anytime Fitness, The new products including our exclusive
equipment and education. We design, energie Group, Virgin Active, Nuffield etc, new Ignite Functional Training Rig and
manufacture and distribute a wide range along with a wide range of Independent continuously pushing boundaries in
of products to suit the requirements of Gyms, Universities and Schools, Elite functionality, aesthetics and durability.
any facility. Sports Teams and Personal Trainers.
For 25 years we have been working our Shows attending in 2015
way towards the top of the industry. The FIBO, LIW, IHRSA, BodyPower, SIBEC,
experiences and expertise gained during Elite Sports Therapy.
that time mean that we can provide the
best service possible, no matter who the Key personnel
customer is and what their goals may be. Zak Pitt
Sales Director
Parent company Mark Laws
Jordan Leisure Systems Ltd. Training Academy Manager
Product range and services For more information please contact

As a specialist in Functional Fitness TEL: +44 (0) 1553 763285
Equipment our range covers Free EMAIL: sales@jordanfitness.co.uk
Weights, Performance, Studio, Combat,
Flooring and much more.
“We’ve worked closely with Jordan Fitness for many years and we have a fantastic
relationship with the sales and training academy teams; Jordan’s range and quality of
its products make them our go-to supplier for functional training equipment and our
partnership allows us to deliver a complete training solution for our clients.”
ROB THURSTON - COMMERCIAL DIRECTOR UK – CYBEX INTERNATIONAL

COMPANY PROFILE
Les Mills UK
1 Alie Street, Aldgate, London, E1 8DE, UK
Tel: +44 (0) 207 264 0200

Email: lmuk.info@lesmills.com
Web: www.lesmills.com
Twitter: @lesmillsuk
Facebook: www.facebook.com/LesMillsUK KEITH BURNET
About us Key customers Martin Franklin

Committed to creating a fitter planet, Les We work with club operators, instructors Customer Experience Director
Mills UK works with clubs and instructors and consumers to deliver world-class Aimee Barry
to deliver mind-blowing group exercise group fitness programmes. Business Development Director
programmes to millions of people the
world over. Key personnel For more information please contact
Keith Burnet TEL: +44 (0) 207 264 0200
Product range and services CEO EMAIL: lmuk.info@lesmills.com
Les Mills International

BODYPUMP™, BODYBALANCE™,
BODYATTACK™, BODYCOMBAT™,
CXWORX™, RPM™, BODYSTEP™,
SH’BAM™, BODYJAM™, BODYVIVE™,
GRIT SERIES™, BORN TO MOVE™,
SMART TECH EQUIPMENT™.
“The quality of education provided

by Les Mills is incredible, especially
when compared to other brands.
Les Mills makes my life easier and
members love the classes. The
timetable is easy to understand
because it’s built on the Les Mills
tried and tested formula”
AMANDA ROBERTS, WREXHAM
WATERWORLD

Life Fitness and Hammer Strength offer
outstanding options for exercisers of every
fitness level to reach their goals.
Our unparalleled experience ensures that you

can count on total support every step of the way. LifeFitness.co.uk | 01353 666017
202 Health Club Handbook 2015
© 2014 Life Fitness, a division of Brunswick Corporation. All rights reserved. Life Fitness is a registered trademark of Brunswick Corporation.
COMPANY PROFILE
Life Fitness
Queen Adelaide, Ely, Cambridgeshire, CB7 4UB, UK
Tel: +44 (0) 1353 666017
Email: life@lifefitness.com
Web: www.lifefitness.co.uk
Twitter: @LifeFitnessUK
Facebook: www.facebook.com/LifeFitnessUK
LinkedIn: www.linkedin.com/company/Life Fitness
Blog: www.lifefitness.co.uk/blog JASON WORTHY
About us Additional services Chelsea Harbour Club, David Lloyd

For over forty years, Life Fitness has been With LFconnect™, facilities can manage Leisure, De La Salle Academy, Fitness
at the forefront of fitness innovation, cardio equipment and update software First, Fusion Lifestyle, Fylde Coast
developing products that match and while exercisers can create preset YMCA, Hilton Hotels, Isenhurst
exceed the current market trends. Our favourites and personalised workouts. Health Clubs, Lanhydrock Hotel and
commercial, professional and home Build a custom workout app through Golf Club, Nuffield Health, Serco
fitness products have a reputation for LFopen™ that works directly with Leisure, University of East Anglia.
being durable, reliable and on the cutting equipment. Through our Life Fitness
edge of both technology and design. Solution Partners we can also deliver Shows attending in 2015
The Hammer Strength range offers design & build services, finance solutions, IHRSA, FIBO, SIBEC, ukactive Flame
biomechanically superior design, durability Life Fitness Academy REPs accredited Conference, Sports & Leisure Facilities
and reliability that has made it the choice training, marketing support, brand design, Forum, PADSIS Annual Conference.
of elite athletes around the world. customer training, management solutions
and membership retention services. Life Key personnel
Parent company Fitness Academy is partnering with CYQ Jason Worthy
Brunswick. Life Fitness is headquartered to become an accredited training provider, UK Managing director
near Chicago, in Rosemont. offering a wide range of qualifications,
from front-end to ongoing CPD. For more information please contact
Product range TEL: +44 (0) 1353 666017
Elevation Series, Integrity Series, Key customers EMAIL: life@lifefitness.com
Activate Series, Lifecycle GX, IFI range, Anytime Fitness, Bangor University, WEB: www.lifefitness.co.uk
SYNRGY360, SYNRGY BlueSky, Insignia Bedford Lodge Hotel, Center Parcs,
Series, Optima Series, Circuit Series,
Hammer Strength: MTS, Plate-Loaded,
Ground Base, HD Elite, Hammer Strength “Life Fitness has always offered market leading fitness equipment, value for money
Select, freeweights and accessories, and and outstanding reliability. During the recent market testing exercise, they have not
consumer fitness equipment. only underlined the above, but highlighted that they have the broadest range and
most state-of-the-art interactive kit within the fitness marketplace.”
MIKE VERNON, DIRECTOR OF LEISURE AT FYLDE COAST YMCA

THE FASTEST GROWING COMMERCIAL
FITNESS BRAND IN THE WORLD
www.matrixfitness.co.uk

COMPANY PROFILE
Matrix Fitness
Johnson House, Bellringer Road, Trentham Lakes South,
3TOKEON4RENT3TAFFORDSHIRE34':5+
Tel: +44 (0) 800 389 6078

Email: info@matrixfitness.co.uk
Web: www.matrixfitness.co.uk
Twitter: -ATRIX&ITNESS5+
Facebook:WWWFACEBOOKCOM-ATRIX&ITNESS5+ JON JOHNSON
About us There’s a full strength range – Marina Elite; Marriott Hotels; Pure Gym
At Matrix Fitness, our goal is to Ultra, Aura, and Magnum products are Ltd; Reynolds Fitness Spas; Old Thorns
make innovative commercial fitness all of commercial standard – created to Golf & Country Estate.
equipment that stands out and sets new address the spectrum of end-user
industry standards. needs’; from fixed resistance to Shows attending in 2015
Matrix provides equipment to facilities plate-loaded equipment. s)(23!
in all market sectors, including private s&)"/
health clubs, hotels, local authorities, Additional services s3)"%#5+3)"%#%UROPE
schools, professional sports teams, and Matrix provides a comprehensive range s4HEUKACTIVE#ONFERENCE
the uniformed services. We also offer a of business solutions and services to help s,EISURE)NDUSTRY7EEK
comprehensive backup support service, your operation succeed; including facility
incorporating 2D and 3D CAD designs, layout, design and build, finance solutions, Key personnel
marketing support, and competitive training, and marketing support. Jon Johnson
warranty and maintenance contracts. Managing Director
Key customers Jo Rich
Product range and services Matrix key customers include: Infiniti Red $IRECTOROF#OMMERCIAL+EY!CCOUNTS
Matrix cardiovascular equipment combines Bull Racing; Lotus F1; Derby County FC; Andy Loughray
technology and entertainment to provide Abbeycroft Leisure; Bicester Golf & Spa; National Sales Manager
an engaging and challenging workout. Blackpool Council; Everybody Leisure; Gemma Bonnett
Our premium 7xi series CV equipment The Gym Group; City University; David (EADOF-ARKETING5+
includes the fully interactive Virtual Lloyd; Eden Fitness; Edgbaston Priory;
Active™ video entertainment program. Herts University; Holiday Inn; Limehouse For more information please contact
TEL +44 (0)800 389 6078 /
01782 644900
EMAIL info@matrixfitness.co.uk
“At each stage of my decision process Matrix kept coming out on top of the WEB www.matrixfitness.co.uk
competition with their incredible combination of ultra-high level, premium 7xi
and Ultra ranges, along with an industry beating after sales package.”
CHARLIE BOURNE, MANAGING DIRECTOR AT EDEN FITNESS

Fitness is changing. Change with it. Join the Mindful Movement. ™
Add mindful exercise to your facility and open the door to a broader section of fitness enthusiasts.
With local training sites, customer service and a UK warehouse, find out how Merrithew Health & Fitness™
can help you grow with the future of fitness.
educationsales@merrithew.com t 0 800 328 5676 ext 297 t merrithew.com

COMPANY PROFILE
Merrithew Health & FitnessTM

2200 Yonge St, Suite 500, Toronto, Ontario, M4S 2C6, Canada
Tel: 0800 328 5676 Fax: +1 416 482 2742

Email: info@merrithew.com
Web: www.merrithew.com
Twitter: @STOTT_PILATES
Facebook: www.facebook.com/STOTTPILATES Lindsay G. Merrithew
LinkedIn: www.linkedin.com/company/Merrithew & Moira Merrithew
About us and Halo® Training. We’ve trained more Shows attending in 2015
Merrithew Health & Fitness™ (MH&F) than 40,000 instructors in over 100 countries. )(23!#ALIFORNIA &)"/'ERMANY
enriches the lives of others with canfitpro (Toronto), IDEA World
responsible exercise modalities and Product range and services (California). See our full events calendar
innovative, multi-disciplinary fitness Recognized as The Professional’s Choice™, at www.merithew.com/events.
brands worldwide including our premium professional and home
34/440),!4%3:%.s'!© equipment line includes the V2 Max Key personnel
Total Barre™, CORE™ Athletic Plus™ Reformer, Stability Barre™, Halo® Lindsay G. Merrithew
Conditioning & Performance Training™ Trainer and the unique, dual-functionality President and CEO
Stability Barrel. We also offer an Moira Merrithew
extensive collection of Reformer exercise Executive Director Education
accessories, mats, yoga accessories,
strength and rehab tools, plus a DVD For more information please contact
library of 145 titles. TEL: 0800 328 5676
EMAIL: info@merrithew.com
Additional services Equipment Sales: x 264
Merrithew Health & Fitness provides Education: x 297
first-rate education at more than
100 global training centers, offering
contemporary courses, workshops,
and manuals that provide practical
programming options to teach effective
group or personal training programs
for a range of clientele.
Key customers
Merrithew Health & Fitness caters to
exercise enthusasts, fitness professionals,
studio and facility owners, athletes as well
as physical therapists.

JOIN THE MOVEMENT
“ Since joining MoveGB our revenues have increased
Ee\ond e[SecWaWions and our SroͯWs have aOPosW douEOed
Gar\ 7eagOe &onWracW Manager (ver\one $cWive
”
moveGB
join for FREE at movegb.com/partners
COMPANY PROFILE
MoveGB
The Innovation Centre, Carpenter House,
Broad Quay, Bath, BA1 1UD, UK
Tel: 0845 519 6626

Email: partners@movegb.com
Web: www.movegb.com
Twitter: @MoveGB
Facebook: www.facebook.com/MoveGB JUSTIN MENDLETON
About us very attractive commercial proposition Shows attending in 2015

MoveGB is a new digital business that for partners who join our network and To be confirmed.
offers our members a universal ‘fitness choose to accept our members and,
passport’, allowing them to access a wide in most cases, become their largest Key personnel
range of fitness providers. We are akin corporate account. Alister Rollins
to a large corporate account, purchasing Founder and CEO
significant volumes of memberships from Key customers Justin Mendleton
our partner operators at zero cost of We have hundreds of partners across all Managing Director
acquisition to them. Our mission is to sectors. These including Hilton, Everyone
increase the active population; creating Active, 3D Leisure, Active Nation, For more information please contact
sustainable exercise for our members and YMCA,The Health Club Collection, Active TEL: 0845 519 6626
new revenue streams for our partners. Centres, Tone Leisure, Go Mammouth, EMAIL: partners@movegb.com
TMActive and Springhealth Leisure.
We offer a range of fitness passports Plans for 2015
to suit our members’ needs - when and Having successfully launched across 5
where they want to move! Our members cities in 2014, MoveGB is expanding
can try 1,000s of different activities nationwide and are looking for new
across 100s of fitness providers in their partners to join the movement and help
area. Every member has access to a increase the active population.
personal ‘concierge’ service to motivate
them and increase retention. We have a
“Partnering with MoveGB has brought us many new members and a significant
revenue stream for Active Nation at zero cost of acquisition. We are looking forward
to working with MoveGB across additional venues as they launch in new cities.”
STUART MARTIN, GROUP COMMERCIAL MANAGER, ACT!VE NATION

COMPANY PROFILE
Physical Company Ltd
2a Desborough Industrial Park, Desborough Park Road,
High Wycombe, Buckinghamshire, HP12 3BG, UK
Tel: +44 (0) 1494 769 222
Email: info@physicalcompany.co.uk
Web: www.physicalcompany.co.uk
Twitter: @PhysicalCompany
Facebook: www.facebook.com/Physical.Company
LinkedIn: www.linkedin.com/company/John Halls
Skype: john_halls LLOYD SALMON
About us Key customers Shows attending in 2015

Physical Company Ltd provides complete Virgin Active, LA Fitness, David FIBO, LIW, Fitpro.
health and fitness solutions, including Lloyd, Fusion Lifestyle, DW Sports,
equipment, education, programming and Everyone Active, NHS, Emergency Key personnel
gym design to individuals and organisations Services, Sandwell Leisure Trust, John Halls
across the UK and Europe. Their broad Parkwood Leisure, Nexus. Sales & Marketing Director
range incorporates own brand commercial- Lloyd Salmon
grade equipment as well as ranges from Plans for 2015 Key Account Manager
world leading manufacturers and covers 2015 will see the launch of the
all aspects of fitness. Striving to offer their highly anticipated RMT (Rotational For more information please contact
customers the very best in service, over Movement Training™) Clubs and the TEL: +44 (0) 1494 769 222
the last 25 years Physical Company have BOSU® Elite as well as new training EMAIL: info@physicalcompany.co.uk
earned the reputation of delivering on all and programming platforms.
levels and takes pride in offering a quick,
reliable service and lowest industry prices.

With over 1,700 products, Physical
Company offers an unrivalled selection
of fitness equipment covering: – Studio;
Strength; Functional; Mind Body and
Wellness. They also distribute ranges
from world leading brands: – BOSU®,
Total Gym®, TRX®, freeFORM Board,
Airex™ and X-Lab. 2014 saw the launch
of own brand premium-grade competition
free weight ranges, Soft Plyo Boxes,
Total Gym® Elevate™ Line, SandRope®,
TP Therapy Grid® X, as well as a variety
of gym flooring solutions.

COMPANY PROFILE
Podium 4 Sport
540 Montgomery Road, Belfast, BT6 9HL UK
Tel: +44 (0) 2890 701444

Email: scain@podium4sport.com
Web: www.podium4sport.com
Twitter: @podium4sport
Facebook: www.facebook.com/Podium4Sport STUART CAIN
About us Balls, Studio Barbell

Podium 4 Sport offer low prices on a huge sets, Bosu Balls, cardio
range of high quality sports equipment equipment, strength &
for sports players, schools, councils, resistance machines,
clubs and teams. Podium 4 Sport has Impulse Zone, racks
embarked on an exciting new equipment & benches, football
project with the manufacture of their goals, rugby posts,
own sport and fitness brand, NXG. We tennis posts, cricket
introduced a full range of NXG Exercise equipment, hockey
Equipment products which line up with goals, golf cages.
the company’s already extensive range of
sports & fitness equipment. Key customers
Aviva Stadium, Ulster
Product range and services Rugby, Ben Dunne
Dumbells, Barbells, Kettlebells, Weight Gyms, Flyefit Gyms,
Plates, Olympic bars, Yoga mats, Medicine Banbridge Academy,
Lagan College, The
Body Barn Shropshire, Ian Young Fitness. For more information please contact
TEL: +44 (0) 2890 701444
Plans for 2015 EMAIL: scain@podium4sport.com
We are continuing our expansion into
mainland UK.
Key personnel
Paul Stevenson
Commercial Director
Stuart Cain
UK Sales Manager
Paul Mullan
Maintenance and Installation Director

You told us what you wanted
in a treadmill. Now it’s here.
See it in action at precor.com

08448 480101 · info@precor.com
COMPANY PROFILE
Precor
Amer Sports, Theta Building, Lyon Way, Frimley, Surrey, GU16 7ER, UK
Tel: +44 (0) 1276 404900 Fax: +44 (0) 1276 404901
Email: info@precor.com
Web: www.precor.com
Twitter: @precoruk
Facebook: www.facebook.com/PrecorIncorporated
LinkedIn: www.linkedin.com/company/precor JEZ WHITLING
About us technology, including Integrated Footplant your exercisers with access to personal
Established in 1980, Precor is part of the Technology (IFT) and Ground Effects accounts and web-based entertainment.
Amer Sports Corporation, with other Impact Control System (GFX), our new Following your purchase, Precor’s in-
internationally recognised brands including treadmill is the lowest decline treadmill house engineers provide a superior service
Wilson, Atomic, Suunto and Salomon. For on the market, and also the quietest. which includes a first time fix rate of
over 30 years, Precor has driven fitness In addition to award-winning CV over 98%, seven days a week cover and
forward. We continue that heritage every products, Precor can offer the full guaranteed response time within 48 hours.
day, by advancing what’s possible in design suite of strength equipment, including All of this results in maximum equipment
innovation, member experience and service. products from our Discovery, Vitality uptime, meaning your members can work
We understand the challenges that and Icarian ranges. out more with less disruption.
fitness facilities in multiple sectors face Preva®, Precor’s networked fitness
every day, and our team of experts from solution, is state-of-the-art software Key customers
sales and marketing to after sales support designed to personalise the fitness easyGym, Everyone Active, DC Leisure,
and service will ensure your investment in experience. Thousands of facilities Parkwood Leisure, The énergie Group
fitness equipment is maximised. worldwide utilise Preva to provide incorporating Fit4Less, Fitness4Less,
exercisers with a personalised, goal- Anytime Fitness, 3d Leisure, Active
Product range and services focused fitness and media experience Nation, Hilton Hotels, David Lloyd Leisure
2014 saw the launch of the next proven to increase visits and retention. plus single site operators, universities and
generation New Experience Treadmill, Preva on-console software differentiates local authorities.
which was developed over three years by helping you communicate with
using insights from members, operators exercisers right on the console, manage Shows attending in 2015
and service technicians. Featuring unique your equipment in the cloud and delight IHRSA, FIBO, SIBEC, ukactive Flame
Conference, active-net, Sports & Leisure
Facilities Summit, Hotel Summit.
“As a top-20 university in the world we are always looking to improve and pioneer,
and the unique P80 touch screen console met our needs perfectly. We can provide Key personnel
the very best fitness equipment around and given the potential of Preva’s superb Jez Whitling
technology it will help take our member engagement to new levels.” UK Sales Director
JIM AITKEN MBE, DIRECTOR – Centre for Sport and Exercise, University of Edinburgh Jonathan Griffiths
UK Marketing Manager

The leader in upper
body & inclusive
cardio exercise
SCIFIT is a leading supplier of inclusive 3 Upper body cardio & strength exercise specialists for sports performance training
upper body exercise equipment. As a total 3 Many SCIFIT models are wheelchair accessible & all models are designed for easy access
cardio solution, SCIFIT equipped gyms
3 Inclusive Fitness Initiative (IFI) accreditation & medical certification on key models
ensure your facility delivers a truly inclusive
3 Power outputs from 6 to 1000 watts making training inclusive for all fitness levels,
experience for both disabled and non- ages & abilities
disabled users alike. With IFI accreditation
3 Easy to use & intuitive display consoles – quick start or choice of programmes
at Stage 2, key models can also sit
3 Treadmills, ellipticals & bikes also available
alongside your existing cardio equipment
to increase user inclusivity. 3 Fit-Key™ programming system is motivating & results driven
SCIFIT Ltd UK
www.SCIFIT.uk.com Tel 01344 300 022 Email info@scifit.uk.com
COMPANY PROFILE
SCIFIT Ltd (UK)

Lexham House, Forest Road, Binfield, Berkshire, RG42 4HP, UK
Tel: +44 (0) 1344 300 022

Fax: +44 (0) 1344 868 838
Email: info@scifit.uk.com
Web: www.SCIFIT.uk.com
Twitter: @SCIFITUK BOB WHITLOCK
About us Key customers Shows attending in 2015

SCIFIT leads the way in the development Key customers include other maintstream FIBO 2015, PhysiotherapyUK 2015,
of cardio equipment that is prescribed fitness equipment suppliers to Medica 2015.
for progress. In addition to being suitable complete their total cardio solution
for the generally ‘fit’ population, SCIFIT with IFI-accredited models, hospitals, Key personnel
cardio machines are also designed to be physiotherapy and sports injury clinics, Steve Wright
fully inclusive making them suitable for education facilities including specialist Managing Director
disability fitness, sports performance, sports science and medical universities Bob Whitlock
sports injury rehab and the active ageing and active ageing and age-friendly facilities. UK Sales Director
market. SCIFIT equipment also carries Anna Ford
Medical CE Class IIa Certification for use Plans for 2015 Sales Support Manager
as a Medical Device. Medical and active ageing markets will
continue to be a key focus in 2015 as well For more information please contact
Parent company as supporting UK fitness facilities with our Bob Whitlock on 07920 794 409 or
SCIFIT Systems Inc. extensive range of IFI-accredited models. bob.whitlock@scifit.uk.com
TEL: +44 (0) 1344 300 022
Product range and services EMAIL: info@scifit.uk.com
SCIFIT is a leading manufacturer of
inclusive fitness cardio equipment
including the PRO1 Upper Body and
PRO2 Total Body Exercisers. The REX
Recumbent Elliptical and StepOne “Working out on the SCIFIT PRO1
Recumbent Stepper are exclusive to Upper Body Exercise helped me gain
SCIFIT with key features for the active core strength, upper body strength and
ageing and sports injury rehab markets. cardiovascular fitness and it has been a
key part of my training programme as
it’s so easy to use in my wheelchair.”
JOSIE PEARSON MBE, LONDON 2012
Josie Pearson, 2012 Paralympic champion PARALYMPIC CHAMPION F51 DISCUS

COMPANY PROFILE
SportsArt
Unit 2, 3 Charnwood Business Park, North Road,
Loughborough, Leicestershire, LE11 1LE, UK
Tel: +44 (0) 1509 274440
Email: ukinfo@gosportsart.com
Web: www.gosportsart.com
Twitter: @sportsArt_UK
Facebook: www.facebook.com/SportsArtUK
LinkedIn: www.linkedin.com/SportsArt UK JEREMY JENKINS
About us CSR initiatives: our Eco Powr (Green) Shows attending in 2015
SportsArt manufacture and supply solutions provide sustainable results and IHRSA, FIBO, Active Net, UK Active
a complete range of high quality, support for companies who are looking to events including Flame conference, Fire
commercial, retail and Biomedical grade reduce their carbon footprints. We work Fit and various health and medical shows.
fitness equipment products. Established alongside numerous solution partners to
in 1977, SportsArt supplies over 80 provide a one stop business model. Key personnel
countries worldwide and continues to Jeremy Jenkins
develop innovative and industry leading Key customers Managing Director
solutions. We are also pioneers of the Pride Fitness, University of Southampton, Roger Eldergill
Eco Powr “Green System” which converts Imperial College, Fire and Police, Harbour National Business Development Manager
Human Energy into electrical power Health, Sports Direct.
which is then fed back into the local For more information please contact
electrical grid, reducing a site’s power Plans for 2015 TEL: +44 (0) 1509 274440
consumption and hence the operators’ Launch of new strength lines, plate loaded EMAIL: ukinfo@gosportsart.com
“Carbon Footprint”. and exciting innovative developments in
console technology. Further promotion
Parent company of our Green Technology (Eco Powr).
SportsArt Industrial Taiwan.
Product range
Status and Performance cardiovascular
and strength ranges, Plate Loaded, Eco
Powr and specialist Biomedical machines
including I.C.A.R.E.
“The account management has been superb, both pre Tender, throughout the
Additional services process, when support & clarification was required, and post Tender, the support has
SportsArt provide marketing support, been very professional. SportsArt have made the extra effort required to deliver on
financial leasing, rental packages, and the partnership and have really ‘added value’ to their Tender as a result of this work.”
innovative partnerships that can provide UNIVERSITY OF SOUTHAMPTON
unique funding opportunities to support

S
ER IP
T T NSH
M A T IO
LA
RE
WE SUPPORT YOU SO YOU

CAN BETTER SERVE YOUR CUSTOMERS
Star Trac continues to grow because of our amazing customer
relationships around the world. Our commitment to you is
MICHAEL BRUNO
FOUNDER OF CORE INDUSTRIES dba STAR TRAC
that we will continue to build our relationships, provide
solutions that will grow your business and create “We will make it easy to do business with us.”
innovative products that will engage your clients.
Start your relationship today and contact us at +44 (0) 1494 688260 or mailto:uksales@startrac.com
©2013 Star Trac. All rights reserved. Star Trac and the Star Trac logo are
registered trademarks of Core Industries, LLC.
220 Health Club Handbook 2015 Relationships. Solutions. Innovation.
COMPANY PROFILE
Star Trac
Unit 4, The Gateway Centre, Coronation Road,
Cressex Business Park, High Wycombe, Bucks, HP12 3SU, UK
Tel: +44 (0) 1494 688260

Email: uksales@startrac.com
Web: www.startrac.com
Twitter: @StarTracFitness
Facebook: www.facebook.com/startracfitnes
LinkedIn: www.linkedin.com/company/star-trac JOHN GAMBLE
About us Product range and services Plans for 2015

Star Trac’s global team is committed to Star Trac offer a complete line of Once again Star Trac will be launching a
providing the highest level of service to cardiovascular, strength and functional number of new products including the
their customers through committed long training equipment including the new belt driven Spinner® Blade and Spinner®
lasting relationships. The team is focussed Turbo Trainer™, Spinner® NXT Black Blade ION™.
on a consultative approach and finding Belt™ and the popular BoxMaster®.
solutions that will help customers grow Star Trac is also partnered with Mad Shows attending in 2015
their businesses, increase revenue and Dogg Athletics for the manufacturer IHRSA, FIBO, SIBEC, HOTEC, ENAS.
improve member retention. Star Trac & supply of Spinning® bikes and has
will continue to innovate with products recently launched a new line of belt Key personnel
that are distinctive in their aesthetics, driven Spinning® bikes. John Gamble
approachable and friendly in their design, Star Trac provide a total solutions Managing Director of Europe,
intuitive in their navigation, motivational in package which includes best in class Middle East and Africa
their use and rewarding in their outcomes. customer service, finance solutions, Peter Rigg
marketing support, facility layout designs & Director of Key Accounts EMEA
full education programmes for Spinning®, James Anderson
BoxMaster® and HumanSport®. UK Sales Manager
Key customers For more information please contact

David Lloyd Leisure, Fitness First, TEL: +44 (0) 1494 688260
Virgin Active Health Clubs, Nuffield EMAIL: uksales@startrac.com
Health, Parkwood Leisure, IHG Hotels,
Active4Less, University of Kent, Stoke
Park Country Club, Spa and Hotel, North
Lanarkshire Leisure.

Membership
Management
Stock Rental
Control Management
Gift Accounts
Certificates Receivables Modules & Add-ons
Point of Sale Lead

& Retail Management
Reservation

COMPANY PROFILE
TAC | The Assistant Company

Schildbach 111, Hartberg, Styria, 8230, Austria
Tel: +43 3332 6005 990 Fax: +43 3332 6005 950
Email: office@tac.eu.com
Web: www.tac.eu.com
LinkedIn: www.linkedin.com/Company/tac-gmbh GUENTHER POELLABAUER
About us up to accounts receivables management. 3HOWSATTENDINGIN

TAC | The Assistant Company is a global s2ESERVATION!SSISTANTn3PA Meet the top (Spain), ITB (Germany),
software development company with its !CTIVITY3OFTWARE Reservation Assistant FIBO (Germany), HITEC (USA), ISPA
headquarters in Hartberg, Austria which manages all spa services and activities (USA).
was founded in 2001. TAC specializes in with just a single tool – from booking
developing and implementing software appointments up to organizing resources. +EYPERSONNEL
solutions for Membership Management 4HOMAS2OESSLER
and Spa & Activity Management. Already, +EYCUSTOMERS Managing Director
600 customers in 53 countries save Fitness clubs (e.g. Aspria), health clubs, 'UENTHER0OELLABAUER
valuable time every day; they delight their single-sites and multi-property chains. Managing Director
guests with a service that is second to
none, and strike out on new paths in their 0LANSFOR For more information please contact
sales and marketing activities. Continue to support the fitness, TEL: +43 3332 6005 990
wellness and health business with a EMAIL: office@tac.eu.com
Product range and services state-of-the-art software solution;
s#LUB!SSISTANTn-EMBERSHIP3OFTWARE delighting our customers with innovative
Our Membership Software organizes all energy outstanding service and extensive
processes of a fitness club – from check-in know-how. “The TAC software solution
facilitates our organizational work
and enables us to delight our guests
with convenient functions such as
gift certificates. The software helps
us take care of our guests attentively
and represent our clubs as one of the
most extraordinary and classy ones.
TAC’s solution was definitely the
right choice for Aspria.”
!302)!-)#(!%,3)%"%2
'2/504%#(./,/'9$)2%#4/2

WELLNESS ON THE GO
THE WELLNESS EXPERIENCE EVERYWHERE, EVERYDAY.
Manage your members’ wellness activities inside and outside the gym with Technogym.
WEBCAM (PATENTED)
ON THE GO / MOBILE
IN THE GYM / UNITY™
AT HOME / PC-SMART TV
UNITY™ is the most advanced cardio console, Developed as a free app by Technogym for both Android and
based on an open Android 4 platform featuring Apple devices, the mywellness app makes your members’
a touch screen that your members can use workout experience more personal, fun and effective by
like their own tablet to swipe, scroll and move enabling them to manage their workout routine, track their
from one activity to the next. results and access their ntness data on the go.
Stay tuned on: www.technogym.com/wellnessonthego

Follow us on
UNITED KINGDOM – TECHNOGYM UK Ltd. Ph. +44 1344 300236 Fax +44 1344 300238 E-mail: UK_info@technogym.com
COMPANY PROFILE
Technogym
Two The Boulevard, Cain Road, Bracknell, Berkshire, RG12 1WP, UK
Tel: +44 (0) 1344 300236 Fax: +44 (0) 1344 300238
Email: uk_info@technogym.com
Web: www.technogym.com
Twitter: @Technogym
Facebook: www.facebook.com/Technogym
LinkedIn: www.linkedin.com/company/technogym
Blog: www.Technogym.com/blog/en NERIO ALESSANDRI
About us end-users and run their facilities more Plans for 2015
Founded in 1983, Technogym is the efficiently, and people to engage with We continue Let’s Move for a Better
world’s leading supplier of Wellness and Wellness anywhere, at any time. We World, a global campaign to get people
Fitness products, services and solutions. offer an end-to-end Wellness solution, moving for their community. We also
With over 2,200 employees across 14 including consultation, training and lead fitness innovation with connected
branches, Technogym is present in 100 certification, marketing support, interior products, devices and apps.
countries. More than 65,000 Wellness design, installation and maintenance,
centres are equipped with Technogym technical support, warranty and service Shows attending in 2015
and 35 million users train every day on contracts and financial solutions. Grand Designs Live, 100% Design, Sibec
Technogym. Technogym was the official Europe, Sibec UK, Exercise is Medicine
supplier for the past five Olympic Games, Key customers Conference, ukactive Flame Awards and
and has been appointed as the Official We supply clubs, hotels, spas, rehabilitation Conference, FitPro Live, Expo Milano
Supplier for Rio 2016. centres, corporate gyms, universities, 2015, National Fitness Awards.
sports facilities, athletes, homes and more.
Product range and services These include St George’s Park; the Ferrari Key personnel
We provide a full range of best-in-class and McLaren F1 teams; football teams Nerio Alessandri
cardiovascular, strength and functional Chelsea FC, AC Milan, Inter Milan and Founder and president
equipment for both professional and Juventus; and many more. Andrea Bianchi
home use, as well as an ecosystem Managing director, UK
of smart applications, consoles and Steve Barton
networks that allow operators to engage Sales director, UK
Simon Clarke
Sales director (Key accounts), UK
“Identifying equipment, technology and customer engagement as critical, The Alex Bennett
Dolphin Centre gym underwent a major refurbishment in March 2013. Technogym Marketing director, UK
provides the complete solution with first class equipment and technology that helps
the team strengthen customer relationships. Membership sales have grown by For more information please contact
130%, together with a significant improvement in retention.” TEL: +44 (0) 1344 300236
LISA SODERMAN, BUSINESS DEVELOPMENT MANAGER, THE DOLPHIN CENTRE FAX: +44 (0) 1344 300238
EMAIL: UK_info@technogym.com

COMPANY PROFILE
USN UK Ltd
AFH House, Buntsford Drive, Bromsgrove, Worcestershire, B60 4JE
Tel: 0845 1800 556 Fax: 0845 1800 557

Email: feedback@usn.co.uk
Web: www.usn.co.uk
Twitter: @USN_UK
Facebook: www.facebook.com/USNUK JASON OAKLEY
About us Shows attending in 2015

High Quality World Class Nutritional UK based shows that USN will be
Supplements to Optimise Your Health. attending are: Bodypower Expo, NEC
At USN we pride ourselves in being a Birmingham May 2015 Come and See
trusted sports supplement brand with us to discuss our brand and products in
a passion to offer superior products to more detail.
cater for all sporting or fitness goals.
Key personnel
Product range and services Jason Oakley
USN UK offers a range of specific MD
fitness and sporting goals such as: Core Steve Bernstein
Muscle and General Fitness Weight Sales Director
Loss and Toning Mass Building and Pre Daniel Clarke
Workout Products Convenience Bars and National Business Account Manager
Beverages Electrolyte Drinks and Gels.
For more information please contact
Key customers TEL: 0845 1800 556
USN Products are stocked at the EMAIL: feedback@usn.co.uk
following various retailers and
wholesalers: Tropicana Wholesale CLF
Distribution Muscle Finesse Holland &
Barrett/GNC Argos Superdrug DW
Sports and Fitness Tesco Sainsburys
Other independent Retail and gym chains.

Reliable, Repeatable
Measureable For more information
or to arrange a trial
please contact the
Wattbike sales team
The only indoor bike to be endorsed by both on 0115 945 5450
British Cycling & England Rugby
228 byHealth
Endorsed Club
England Handbook
Rugby. 2015 Union. The RFU Rose and the words ‘England Rugby’ are official registered www.healthclubhandbook.com
Rugby Football trademarks of the Rugby Football Union
COMPANY PROFILE
Wattbike
Vermont House, Nottingham South and Wilford Industrial Estate,
Nottingham, Nottinghamshire, NG11 7HQ, UK
Tel: +44 (0) 115 945 5450

Email: info@wattbike.com
Web: www.wattbike.com
Twitter: @wattbike
Facebook: www.facebook.com/wattbike RICHARD BAKER
About us on the gym floor or in the studio. Our seamlessly upload their workout data to
Wattbike Ltd is the creator of the solutions include; Wattbike Expert our platform and share onto other chosen
Wattbike, a revolutionary indoor bike software - an in-depth analysis tool, platforms as well as share socially. In
developed in association with British Power Cycling SE – an engaging group addition it will allow users to gain a greater
Cycling. Offering outstanding versatility, cycle and race programme, Wattbike understanding of how to unlock the
the Wattbike has become an essential PowerHub – a cloud based hub meaning training potential of the Wattbike.
piece of equipment within major health your clients can analyse their data,
and fitness providers across the world. anywhere, anytime. Shows attending in 2015
s&)"/
Product range and services Key customers s2IDE,ONDON#YCLING3HOW
Wattbike Trainer – A low resistance Major Health and Fitness chains, s,EISURE)NDUSTRY7EEK
indoor training tool. Fully adjustable to Independent Fitness Centres, Elite Sports
create the perfect riding position. Unique Teams, National Governing Bodies, Key personnel
dual air and magnetic resistance provides Medical Facilities, Education Facilities, Richard Baker
the feel of riding a real bike. Military, Home Users. Commercial Director
Wattbike Pro – A higher resistance Gary Mason
version of the Wattbike Trainer. Plans for 2015 Sales Executive – Military and South West
2015 sees a new era for Wattbike as Steve Marshall
Additional services we release our all new digital platform Sales Executive – Education/ Medical
Wattbike Ltd provides unique software (powerHub) and Wattbike App and North
solutions to engage your clients, either (powerApp). This will allow users to Josh Cardwell
Sales Executive – London and South West
“Our members range from those who simply want to improve their lifestyle For more information please contact
through to elite athletes. The flexibility of the Wattbike’s setup and in-built testing TEL: +44 (0) 115 945 5450
features means that we can use it with all of our members in different ways to help WEB: www.wattbike.com
them get results.”
RICK CRAWFORD, FITNESS INNOVATION AND DEVELOPMENT MANAGER,
NUFFIELD HEALTH

Xn Leisure
Software Solution Provider
WHAT WE CAN DO FOR YOU

A portfolio of LMS solutions to include
ůAward winninčű self service ĵodules to oýer
better leverage of your existing resources,
increasing proĀtability and eþciencyţ
OUR PRODUCT OFFERING
· Self Service Kiosk’s · EPOS · Event Ticketing

· Membership Management · Web Membership & Bookings · Budget Gyms
· Bookings · Course Management · Local or Hosted Solutions
85D Park Drive, Milton Park Tel +44 (0)870 80 30 700 @xnleisure
Abingdon, Oxon, OX14 4RY Email info@xnleisure.com xn-leisure-systems-limited xnleisureţcoĵ
COMPANY PROFILE
XN Leisure Systems Ltd

$0ARK$RIVE-ILTON0ARK!BINGDON/XFORDSHIRE/8295+
Tel:
Email: info@xnleisure.com
7EB www.xnleisure.com
Twitter: @xnleisure
LinkedIn: www.linkedin.com/company/xn-leisure-systems-limited *!3/.7!443
About us s!UTOMATEDEMAILANDTEXTMARKETING Key customers

Xn Leisure is a leading software s.EW3-3EMAILMODULE Our customers include Local Authorities,
management solutions provider, with s#HECKSHEETS Trusts, Facility Management, Climbing
over 3 decades of experience delivering s#OURSE-ANAGEMENTWITHI0OD Centres, Gymnastics clubs and the
award winning IT software. Thousands of handheld registers private sector.
users are benefiting from our wealth of s#ENTRAL0ROSPECTINGMODULE
knowledge and expertise. Our portfolio of s$EBTORSMODULE Plans for 2015
solutions which include our self-service and Our portfolio of products continues to
web modules enables you over all better Additional services EXPANDTHROUGHMARKETDEMANDS7E
control with your existing resources, to Xn Leisure’s ongoing investment in strategic continue to develop our look and feel
increase your profitability and efficiency. product development continues to support of existing products, and improve our
customers with feature and benefit-packed customer service plus ensuring return on
Product range innovations, setting industry standards investment is key for all our clients.
s,OCALLYORCENTRALLYHOSTEDSYSTEMS and reinforcing the company’s position as
s7EBBASEDMEMBERSHIPAND a leading solution provider. Xn’s business Shows attending in 2015
prospect management culture reflects the friendly, people s3IBEC5K%U
s)NNOVATIVEBOOKINGS%POSTICKETING orientated nature of the leisure sector, s1UEST
and session management software while stimulating innovation and focused s!CTIVE.ET
s/NLINEBOOKINGSANDMEMBERSHIP performance among Xn Leisure project s"5#3
s3ELFSERVICESOLUTIONS and service delivery teams. s#,/!
s5SER7ORKSHOPS
“New to or expanding an existing system you can be confident that you have a great Key personnel
partner to work with at Xn Leisure. In today’s Leisure provision IT is so integrated Jason Watts
and relied upon in all facets of the business, real experience and Leisure knowledge 3ALESDIRECTOR
is a must. The future of our business will be ever changing and Xn are working hard
today to develop these ideas and concepts to give the confidence you have joined For more information please contact
with the right system” 4%,
PHIL WHITE, HEAD OF IT, PLACES FOR PEOPLE LEISURE MANAGEMENT LTD EMAIL: info@xnleisure.com
7%"WWWXNLEISURECOM

INDUSTRY ORGANISATIONS
American College of Sports Medicine (ACSM) Club Managers Association of Europe

Email publicinfo@acsm.org Web www.cmaeurope.org
Web www.acsm.org Description Delivers club management educational programmes with
Description Global association of sports medicine, exercise science, the relevant certification and accreditation opportunities to all of Europe’s
and health and fitness professionals. club managers, both directly and through national associations.
British Association of Sport and EuropeActive

Exercise Sciences (BASES) Web www.europeactive.eu
Email enquiries@bases.org.uk Description Formerly known as EHFA, EuropeActive is the leading
Web www.bases.org.uk not-for-profit association that provides the voice for the fitness, physical
Description The professional body for all those with an interest in the activity and wellbeing sector through its representation at a European
science of sport and exercise. level, and with the main EU institutions.
British Universities & Colleges Sport (BUCS) European Register of Exercise Professionals (EREPS)
Email info@bucs.org.uk Email info@ereps.eu
Web www.bucs.org.uk Web www.ereps.eu.com
Description The national governing body for higher education Description A public register and independent process for the
sport in the UK. registering of all instructors, trainers and teachers in the exercise and
fitness sector, based on agreed European standards.
Capre (Register of Children’s Activity Professionals)

Email info@skillsactiveregisters.org Inclusive Fitness Initiative (IFI)
Web www.capregister.org Email ifi@efds.co.uk
Description Professional register designed to regulate the provision of Web www.efds.co.uk/inclusive_fitness
sport and physical activity for children and young people, from sports Description Encourages and supports the health and fitness industry to
clubs to the community, schools to holiday camps. be more inclusive for disabled people.
Chartered Institute for the Management of Sport International Health, Racquet and
and Physical Activity (CIMSPA) Sportsclub Association (IHRSA)
Email info@cimspa.co.uk Email info@ihrsa.org
Web www.cimspa.co.uk Web www.ihrsa.org
Description The only professional development body for the UK’s Description The sector’s only global trade association, with a mission to
sport and physical activity sector. grow, protect and promote the health and fitness club industry.
Chief Culture & Leisure Officers Association (cCLOA) International SPA Association
Email info@cloa.org.uk Email ispa@ispastaff.com
Web www.cloa.org.uk Web www.experienceispa.com
Description The professional association for strategic leaders in public Description Leading professional organisation and voice of the
sector cultural and leisure services. global spa industry.

Register of Aquatic Professionals (RAPs) Sport England
Email info@skillsactiveregisters.org Email info@sportengland.org
Web www.aquaticregister.org Web www.sportengland.org
Description Public register of aquatic professionals, developed in Description Invests funding into organisations and projects that grow
partnership with the ASA, RLSS UK and STA. and sustain participation in grassroots sport, and creates opportunities
for people to excel.
Register of Exercise Professionals (REPs)

Email info@exerciseregister.org ukactive
Web www.exerciseregister.org Email info@ukactive.org.uk
Description Public register of UK fitness professionals, developed to Web www.ukactive.com
help safeguard and promote the health and interests of people using the Description The UK’s leading not-for-profit health body for
services of fitness professionals, from PTs to pilates instructors. the physical activity sector, with 3,500+ members from activity
providers to major consumer brands, training facilities and equipment
manufacturers.
SkillsActive
Email marketing@skillsactive.com
Web www.skillsactive.com UK Spa Association
Description The Sector Skills Council for active leisure, learning and Email info@spa-uk.org
wellbeing, working across seven sectors: sport, fitness, the outdoors, Web www.spa-uk.org
caravans, playwork, hair and beauty. Description Trade body for the spa industry in Great Britain
and Ireland.
sporta
Email info@sporta.org Youth Sport Trust
Web www.sporta.org Web www.youthsporttrust.org
Description The representative body for trusts and social enterprises Description Registered charity that supports young people’s education
within leisure and culture in the UK. Together its members provide 30 and development through PE and sport.
per cent of public leisure centres in the UK.
Sport and Recreation Alliance
PHOTO: SHUTTERSTOCK.COM/CHAIYONS021
Email info@sportandrecreation.org.uk
Web www.sportandrecreation.org.uk
Description The umbrella organisation for the governing and
representative bodies of sport and recreation in the UK.
Capre was established to regulate

the provision of sport and physical
activity for children and young people

PRODUCT SELECTOR
Use the Product Selector to find the item you need, then choose a supplier. You can turn COMPUTER SYSTEMS/
to the Supplier Contacts pages (pages 242–253) to find details for your chosen supplier SOFTWARE
Book4Time
www.book4time.com
Booker Software
AIR CONDITIONING ESL CLEANING www.booker.com
Big Ass Fan Company www.esl-systems.co.uk Bonasystems Ltd Cascade3d
www.bigassfans.com Global Audio Visual www.bonasystems.com www.cascade3d.com
Daikin Airconditioning UK Ltd Solutions Ltd Diversey Care Clublead
www.daikin.co.uk www.globalavs.co.uk www.diversey.com www.exerp.com
Hutchison Technologies Ltd Gojo Concept Software Systems
ARCHITECTS/ www.hutchison-t.com www.gojo.com
DESIGNERS www.csscorporate com
Leisure Sound Solutions Gym Guard Delta Computers
Archer Architects www.leisuresoundsolutions.co.uk www.gymguard.co.uk www.deltacomputerservices.co.uk
www.archerarchitects.co.uk
Mood Media Indepth Hygiene Services ESP Leisure
Concept Plc www.moodmedia.co.uk www.indepthhygiene.co.uk www.e-s-p.com
www.concept-plc.com
Sound Dynamics Ltd Initial Washroom Services eteacher.pro Ltd
Mass Designers www.sound-dynamics.co.uk www.initial.co.uk/hand-drying/ www.eteacher.pro
www.massdesigners.com
Miele Professional eXerp
Saturn Projects BUILDING/
www.miele-professional.co.uk www.exerp.com
www.saturnprojects.com CONSTRUCTION
Zynk Design Createability Front Desk Inc
CLIMBING WALLS www.frontdeskhq.com
www.zynkdesign.com www.createability.co.uk
Freedom Climber
PE Contracts www.freedomclimber.co.uk Green 4 Solutions
ASSOCIATIONS/ www.pecontracts.com www.green4solutions.com
TRADE BODIES Innovative Leisure
Pellikaan Construction www.innovativeleisure.co.uk Gumnut Systems International
Badminton England www.pellikaan.com www.gumnuts.com
www.badmintonengland.co.uk
Willmott Dixon Limited CLOTHING/FOOTWEAR iGo Figure Inc
CIMSPA www.willmottdixon.co.uk www.igofigure.com
Beat Concepts
www.cimspa.co.uk
+44 (0)20 8206 2299 Inta Fitness
IDEA Health & Fitness CATERING SUPPLIES www.intafitness.com
Corporate Trends
Association Equipline Ltd www.corporatetrends.co.uk
www.ideafit.com Intelligenz Solutions
www.equipline.co.uk
Kylemark www.intelligenzsolutions.com
IHRSA www.kylemarkworkwear.co.uk
www.ihrsa.org CHILDREN’S FITNESS Leisure Safety Link
Leisurewear Direct www.intafitness.com
sporta Cyber Coach
www.cyber-coach.co.uk www.leisureweardirect.com Mindbody Inc
www.sporta.org
Simon Jersey www.mindbodyonline.com
ukactive EQ Fitness
www.eqfitness.co.uk www.simonjersey.com OFS
www.ukactive.com
www.ofsoftware.biz
Gymkids
COMMUNICATIONS
AV/MULTIMEDIA/SOUND www.veqtor.co.uk Omnico
Zycomm Electronics www.omnicogroup.com
AB Audio Visual ZigZag www.zycomm.co.uk
www.abaudiovisual.co.uk www.zigzaguk.com

Paradigm Shift Oxygen Consulting Twinings Teas Alliance Leisure Services
www.paradigmsft.com www.oxygen-consulting.co.uk www.twinings.co.uk (Design, Build & Fund)
www.allianceleisure.co.uk
Premier Software Solutions The Project Network & Co Vita Coco
www.premiersoftware.co.uk www.theprojectnetworkand.co www.vitacoco.co.uk Asset Advantage Ltd
www.assetadvantage.co.uk
ResortSuite Right Directions
www.resortsuite.com www.rightdirections.co.uk ENERGY MANAGEMENT DFC Debit Finance Group
The Energy Desk www.debitfinance.co.uk
SDA Software Strategic Leisure Ltd www.theenergydesk.co.uk
www.sdasoftware.net www.strategicleisure.co.uk Fiserv
EvoEnergy www.fiserv.com
SpaSoft Traffic Health and Fitness www.evoenergy.co.uk
www.springermiller.com www.traffichealthandfitness.com Harlands Group
Powermaster www.harlandsgroup.co.uk
SportSoft UK Ltd TTS Consultants www.power-master.co.uk
www.sportsoft.co.uk www.ttsconsultants.com LDF - Fitness
RES Renewable Equipment Leasing
Syx Automations WTS International
Energy Systems www.ldf.co.uk
www.syxautomations.co.uk www.wtsinternational.com
www.res-group.com
London & Zurich Ltd
TAC IT
DESIGN www.landz.co.uk
www.tac.eu.com ENVIRONMENTAL
Alliance Leisure Services SERVICES PMD Leasing Ltd
Tascomi Ltd
(Design, Marketing & www.pmdleasing.co.uk
www.tascomi.com The Carbon Trust
Project Management) www.carbontrust.com
www.allianceleisure.co.uk Portman Asset Finance Ltd
Virtuagym
www.portmanassetfinance.co.uk
www.virtuagym.com/software Ozofresh
Resolution Design Ltd www.ozofresh.co.uk
www.resolutiondesign.co.uk Shire Leasing plc
Wahanda
www.shireleasing.co.uk
www.wahanda.com
WTS International EVENT MANAGEMENT
Xpiron Inc www.wtsinternational.co FIRE DETECTION
Forum Events
www.xpiron.com www.forumevents.co.uk Fireco
DISABLED ACCESS www.firecoltd.com
CONSULTANCY/ New Events Ltd
The Active Hands Company www.neweventsltd.com
RESEARCH www.activehands.com FITNESS ASSESSMENT
Asia Spa & Leisure
Evac+Chair International Ltd FACILITIES Better Belly
Consulting ASLC www.evacchair.co.uk www.betterbelly.co.uk
www.aslc-leisure.com MANAGEMENT
Building Additions Bodystat
Clear Innovations Ltd DRINKS – NON- www.buildingadditions.co.uk www.bodystat.com
www.clear-innovations.co.uk ALCOHOLIC
Halo Leisure Services Derwent Healthcare Ltd
GET Solutions A G Barr plc
Limited (WAM) www.derwenthealthcare.com
www.getsolutions.co.uk www.agbarr.co.uk
www.maxyourassets.com
Fitech UK
GG Fit Ltd Britvic Soft Drinks
Sports and Leisure www.fitech.co.uk
www.ggfit.com www.britvic.com
Management
www.everyoneactive.com fitlosophy Inc
Impact Spa Leisure & Fitness Lucozade Sport / Suntory
www.getfitbook.com
www.impactslf.co.uk www.lucozade.com
FINANCIAL SERVICES FitQuest
Leisure-net Solutions Ltd Nestle Waters
www.miefitquest.com
www.leisure-net.org www.nestle-waters.com Alliance and General
Leasing Limited Leisure Vend
The Red Bull Company Ltd www.allianceandgeneral.co.uk www.leisurevend.co.uk
www.redbull.com

SOCIAL CONTACTS
PRODUCT SELECTOR
Myzone Cybex International UK Ltd Gen3 Kinematics Leisure Lines (GB) Ltd
www.myzone.org www.cybexintl.com www.gen3kinematics.com/home.php www.leisurelinesgb.co.uk
POWERbreathe Dance Machine Gervasport Life Fitness
www.powerbreathe.com www.pulsedancemachine.co.uk www.gervasport.bg www.lifefitness.com
Tanita Europe BV Eleiko Sport AB Gravity UK LLP Mad Dogg Athletics
www.tanita.eu www.eleikosport.se www.gravityuk.net www.maddogg.com
Ergo-Fit GmbH Green Fitness Equipment Co Marpo Kinetics
FITNESS EQUIPMENT www.ergo-fit.de www.greenfitco.com www.marpokinetics.com
Absolute Performance
www.aperformance.co.uk Escape Fitness Gym Academy Matrix Fitness Systems Ltd
www.escapefitness.com www.gymacademy.co.uk www.matrixfitness.co.uk
Airex AG
www.my-airex.com EXF Perform Better Europe Gym80 Medimotion
www.exf-fitness.com www.gym80.de www.medimotion.co.uk
Alter-G
www.alterg.com Exigo Gymkit UK MedX Germany
www.exigostrength.com www.gymkituk.com www.medxonline.co.uk
Amazon Leisure (UK) Ltd
www.amazon-leisure.co.uk The Fit Group HaB Direct Merrithew Health & Fitness
www.thefitgroup.co.uk www.habdirect.co.uk www.merrithew.com
Amer Sports UK & Ireland Ltd
www.amersports.com Fit Quote HUR (UK) Ltd milon industries GmbH
www.fitquote.co.uk www.huruk.co.uk www.milon.com
Anytime Leisure
www.anytimeleisure.co.uk Fit4Sale USA Inc Hydro Physio Mortons Fitness
www.fit4sale.com www.hydrophysio.com Equipment UK Ltd
Aquabags www.mortonsfitnessequipment.com
www.aquabags.eu FitLinxx UK Idass
www.fitlinxx.net www.idass.com New Level UK
Balanced Body www.new-level.co.uk
www.pilates.com Fitness Anywhere/TRX Indigo Fitness
www.trxtraining.com www.indigofitness.com Octane Fitness UK Ltd
BBE Boxing www.octanefitness.com
www.bbe-boxing.com Fitness Systems Limited Indoor Walking
www.fitnesssystems.co.uk www.indoorwalking.net Origin Fitness
BODY BIKE International A/S www.originfitness.com
www.body-bike.com Fitness Warehouse Ltd Indoorcycling Group - ICG
www.fitnesswarehouseuk.com www.teamicg.com OSF - On Site Fitness
Bodypower Sports Plc www.onsitefitness.co.uk
www.fitness-superstore.co.uk Fitness-Mad iRobic Ltd
www.fitness-mad.com www.irobicshop.co.uk Paramount Fitness Corp
Central Sports www.paramountfitness.com
www.centralsports.co.uk Fitter International Inc Iron Grip Barbell Company
www.fitter1.com www.irongrip.com Peak Pilates
Concept Fitness International www.peakpilates.com
www.conceptfitnessinternational.co.uk Flowin AB Johnson Health Tech UK Ltd
www.flowin.com www.johnsonfitness.com Performance Health Systems
Concept2 Ltd www.powerplate.com
www.concept2.co.uk FreeMotion Fitness Jordan Fitness
www.freemotionfitness.co.uk www.jordanfitness.co.uk Physical Company Ltd
Coretex www.physicalcompany.co.uk
www.thecoretex.co.uk Future Fitness UK Jumprope
www.futurefitness.uk.net www.jumprope.com Physique Sports
Cranlea & Company www.physiquesports.co.uk
www.cranlea.co.uk Gamercize Keiser UK Ltd
www.gamercize.net www.keiseruk.com Pneumex
www.pneumex.com

Podium 4 Sport Telju Commercial Fitness Jekajo Dance FOOD/FOODSERVICE
www.podium4sport.com www.teljucommercialfitness.com www.jekajodance.com Aimia Foods
PowerBlock Fitness Ltd Total Gym Solutions Les Mills UK www.aimiafoods.com
www.powerblockfitness.com Tel: +44 (0)115 752 9548 www.lesmillsuk.com Nestle Professional
Powrx UK True Fitness Technology Mi Fitness Directory www.nestleprofessional.co.uk
www.powrx.co.uk www.truefitness.com www.mi-fitnessdirectory.co.uk
FRANCHISES
Precor TuffStuff Fitness Equipment Momentum Business
www.precor.com www.tuffstuff.net Development 4D Fitness
www.momentumbd.co.uk www.4dfitness.com
Pulse Fitness Solutions Ushomi
www.pulsefitness.com www.ushomi.co.uk Nordic Walking/ ActivKids
www.activkids.co.uk
Exercise Anywhere
Range3D Ltd Vibrogym UK
www.nordicwalking.co.uk Amerishape Weight
www.range3d.com www.vibrogymprofessional.co.uk
Running Unlimited Loss Center
React Fitness WaterRower www.amerishapecenter.com
www.runningunlimited.net
www.react-fitness.com www.waterrower.co.uk
SAQ International The énergie Group/Shokk
Re:creation Fitness Wattbike Ltd www.energiefitnessclubs.com
www.saqinternational.com
www.recreation-fitness.co.uk www.wattbike.com
Spirit Health Clubs Knock Out Weight
RealRyder International LLC Wexer Holdings Loss Coaching
www.spirithealthclubs.com
www.realryder.com www.wexer.com www.knockoutweightlosscoaching.
Tube Boxing com
Rubicon Sports Woodway GmbH
www.tubeboxing.co.uk
www.rubiconsports.co.uk www.woodway.de Little Kickers Franchising
Rugged Interactive World Sales Alliance www.littlekickers.co.uk
FITNESS SERVICING
www.rugged-interactive.com www.wsalliance.com Little Superstars Sports Club
Health Club News
SAQ International Xendon AB www.healthclubnews.org www.littlesuperstars.co.uk
www.saqinternational.com www.xendon.com Orangetheory Fitness
Servicesport UK
Schwinn/Stairmaster Yoga-Mad www.servicesport.co.uk www.orangetheoryfitness.com
www.stairmaster.com www.yogamad.com Snap Fitness
SCIFIT Ltd (UK) York Fitness FLOORING www.snapfitness.com
www.scifit.uk.com www.yorkfitness.com Gerflor Vivafit
www.gerflor.com www.vivafit.eu
SoloStrength Lifestyle ZigZag
Products www.zigzaguk.com Granwood Flooring World Gym International
www.solostrength.com www.granwood.co.uk www.worldgym.com/franchising
SportsArt FITNESS PROGRAMMES IDASS Fitness Xtravaganza
http://gosportsart.com ActivTrax www.idass.com www.xtravaganza.uk.com
www.activtrax.com
Star Trac Europe Junckers
www.startrac.com Everyone Active www.junckers.co.uk HEALTH/NUTRITION
www.everyoneactive.com Body Plus Nutrition
Strive Enterprises, Inc Pavigym
www.strivefit.com fitness fx www.pavigym.com www.bodyplusnutrition.com
www.fitness-fx.com Bodyfire Ltd
Technogym UK Ltd Respol Flooring Solutions
www.technogym.com Future Fit Training www.respol.co.uk www.jhbodyfire.com
www.futurefit.co.uk David Health Solutions
TEK Fitness Ltd Total Vibration Solutions
www.tekfitness.co.uk www.totalvibrationsolutions.com www.david.fi

SOCIAL CONTACTS
PRODUCT SELECTOR
Kinetica Sports Garran Lockers EZ-Runner Systems MUSIC/FILM LICENSING

www.kineticasports.com www.garran-lockers.co.uk www.ez-runner.com Filmbank Distributors Ltd
Maxinutrition Kemmlit UK Fusing Fitness Limited www.filmbank.co.uk
www.maximuscle.com www.kemmlituk.com www.fusingfitness.co.uk PPL
Mytime Active KitLock Gladstone Health & Leisure www.ppluk.com
www.mytimeactive.co.uk www.kitlock.com www.gladstonemrm.com PRS for Music
Reflex Nutrition Ltd Link Lockers Gymaround www.prsformusic.com
www.reflex-nutrition.com www.linklockers.co.uk www.gymaround.com
MYSTERY SHOPPER
Supervitality Locker Solutions Gymetrix
www.supervitality.me www.lockersolutions.co.uk www.gymetrix.co.uk Proinsight
www.proinsight.org
Ultralife Healthcare Limited LSA Projects Ltd Legend Club Management
www.ultralifeshop.co.uk www.LSAprojects.co.uk Systems PRINT SERVICES
www.legendware.co.uk
Weightplan Ltd Prospec Printwell (UK) Ltd
www.weightplan.com www.prospec.co.uk LeisureMost www.printwell.co.uk
www.leisuremost.com
Ridgeway Furniture UK Point of Sale Group Ltd
INFORMATION SYSTEMS www.ridgewayfm.com Memberdrive www.ukpos.com
Nouveau Solutions - NSL CRM www.memberdrive.net
www.nslcrm.com Safe Space Lockers
www.safespacelockers.co.uk Motionsoft UK PROMOTIONAL ITEMS
www.motionsoft.net First Editions Ltd
INSURANCE www.firsteditionsltd.com
MEDIA SERVICES MoveGB
John Ansell & Partners
www.ansell.co.uk Biospace www.movegb.com Innovations 4 Leisure
www.biospace.com www.innovations4leisure.co.uk
Professional Fitness Insurance Paradigm Shift
www.professional-fitness.co.uk/ Emerald Frog Marketing www.paradigmsft.com P81
www.emeraldfrog.co.uk www.p81.co.uk
payasUgym
LEGAL SERVICES www.payasugym.com Taylor Made Designs
MEMBERSHIP/ www.taylormadedesigns.co.uk
Citation RETENTION Pocket PT
www.citation.co.uk www.pocketpt.co.uk
Ashbourne Management RETAIL
Services ResortSuite
LIGHTING www.ashbournemanagement.co.uk www.resortsuite.com
the fit co
Lightmasters UK Ltd www.thefitco.com
www.lightmasters.co.uk Book4Time Retention Guru
www.book4time.com www.retentionguru.co.uk SAFETY
Sill Lighting
www.sill-uk.com Booker Software Retention Management Aspect Safety Mirrors ASM
www.booker.com www.retentionmanagement.com www.aspectsafetymirrors.co.uk
LOCKERS Bright Lime The Retention People RD Health & Safety
Craftsman Quality www.brightlime.com www.theretentionpeople.com www.rdhealthandsafety.co.uk
Lockers Ltd Cap2 Solutions TAC IT SafeTIC
www.craftsman-quality-lockers.co.uk www.cap2solutions.co.uk www.tac.eu.com www.safetic.ie
Crown Sports Lockers Clubwise Software Visual Fitness Planner
www.crownsportslockers.co.uk www.clubwise.com www.vfp.us SALES/MARKETING/PR
Fitlockers Action PR
Cogent Xn Leisure Systems Limited www.actionpr.co.uk
www.fitlockers.co.uk www.cogentdataanalytics.com www.xnleisure.com

Big Fish PR Tylo Inviion SPORTS EQUIPMENT
www.bigfishpublicrelations.co.uk www.tylolife.co.uk www.inviion.com 66fit Limited
Big Wave Media Ltd Unbescheiden Klafs www.66fit.com
www.bigwavemedia.co.uk www.unbescheiden.com www.klafs.com BlenderBottle
CFM Vi Spa Experience Rooms MillAquia Ltd www.blenderbottle.com
www.cfm.net www.vi-spa.co.uk www.millaquia.co.uk Cardinal Sports
The D2F Group Schletterer www.cardinalsports.co.uk
www.d2fgroup.com SECURITY/ACCESS www.schletterer.com
CONTROL Ceetex Leisure Ltd
Emerald Frog Marketing Stone Forest www.ceetex.co.uk
Authentic8 ID Solutions
www.emeraldfrog.co.uk www.stone-forest.co.uk Harrod UK
www.authentic8id.com
Enjoy Marketing Thermarium www.harrod.uk.com
Camlock
www.enjoymarketing.co.uk www.thermarium.com JP Lennard
www.camlock.com
Fitness Life Marketing Unbescheiden www.jplennard.com
Codelocks
www.fitnesslifemarketing.com www.unbescheiden.com Kingswood Leisure Services
www.codelocks.co.uk
Greinwalder & Partner www.kingswoodleisuredirect.co.uk
Gantner Technologies SPORTS DRINKS/
www.greinwalder.com Mark Harrod
www.gantner.com SUPPLEMENTS
Hattrick marketing www.markharrod.com
Lowe & Fletcher Beet It
www.hattrickmarketing.com Mirrors for Training
www.lowe-and-fletcher.co.uk www.beet-it.com/sport
Incentivated Ltd www.mirrorsfortraining.co.uk
Ojmar S.A. Bio-Synergy Ltd
www.incentivated.com Physique Sports
www.ojmar.es www.bio-synergy.co.uk
Jellymedia Ltd www.physiquesports.co.uk
SAG Schulte Schlagbaum AG Cellucor
www.jellymedia.com SAQ International
www.sag-schlagbaum.com www.cellucor.com
Premier Business Audio www.saqinternational.com
Simple Locking Solutions Ltd For Goodness Shakes
www.premierba.co.uk Suunto/Amer Sport
www.simplelockingsolutions.co.uk www.forgoodnessshakes.com
Promote PR Ltd www.amersports.com
GlaxoSmithKline/GSK
www.promotepr.com SHOWERS Trion:Z
www.gsk.com
Sales Makers International Horne Engineering Ltd www.trionz.co.uk
www.horne.co.uk Inkospor
www.salesmakersinternational.com
www.nutritionfirst.uk.com
SPORTS INJURY
Showoff Media Kohler Mira/Rada Multipower Sportsfood
www.showoffmedia.co.uk www.radacontrols.com Koolpak Ltd
www.multipoweruk.com www.koolpak.co.uk
Zoom Media Purus
www.zoommedia.com www.purusgroup.com NRG Fuel Sports Nutrition Pepperfit
www.nrgstop.com www.pepperfit.com
SAUNA/STEAM SPA/WELLNESS Nutrichem diet + Physique Management
Dalesauna Ltd Barr + Wray pharma GmbH Company
www.barrandwray.com www.nutrichem.de www.physique.co.uk
www.dalesauna.co.uk
Klafs Cheshire Wellness QNT
www.cheshirewellness.co.uk www.qntuk.com SUNBEDS/TANNING
www.klafs.com
Viva Beverages Helionova
MagMed Limited GeoSpa www.helionova.com
www.geospa.de www.vivabeverages.com
www.magmed.com

PRODUCT SELECTOR
Sunbed & Leisure TRAINING Loughborough College The Wright Foundation

Systems (UK) Ltd Active IQ www.loucoll.ac.uk www.wrightfoundation.com
www.sunbedandleisure.co.uk www.activeiq.co.uk Mbodies Training Academy YBFIT Training
Active IQ Academy www.mbodiesacademy.com www.ybfit.co.uk
SURFACES – SPORTS/
www.activeiqacademy.com MediFit Corporate Services YMCA Fitness
PLAY
Amac Training www.medifit.com Industry Training
BSW Berleburger
www.amactraining.co.uk www.ymcafit.org.uk
Schaumstoffwerk Motive8
www.berleburger.com Bodylogic Fitness Training www.m8group.co.uk Yoga Professionals
& Consultancy www.yogaprofessionals.net
Conica Sports Surfaces Moulton College
www.conica.basf.com www.bodylogic-fitness.com www.moulton.ac.uk
VENDING EQUIPMENT
Sports Surfaces (UK) Ltd Bucks New University National Studio Cycling
www.bucks.ac.uk Hydroplus
www.sportssurfacesuk.com Register www.hydroplus.co.uk
Class Finder NSCR
SWIMMING POOLS www.classfinder.org.uk www.nscr.co.uk Nestle Professional
www.nestleprofessional.co.uk
Barr + Wray Discovery Learning Professional Fitness
www.barrandwray.com & Education Ltd
www.discovery.uk.com VENTILATION
www.pfetraining.co.uk
Certikin International Diverse Trainers Indepth Hygiene Services Ltd
www.certikin.co.uk www.diversetrainers.co.uk NUCO Training Ltd www.indepthhygiene.co.uk
www.nucotraining.com
Cheshire Wellness European Institute of Fitness
www.cheshirewellness.co.uk www.eifitness.co.uk Pegasus Training WASHROOMS/
www.pegasustraining.co.uk BATHROOMS
Clearwater Enviro Ltd FitPro
www.clearwaterenviro.co.uk www.fitpro.com Pilates Training Solutions Twyford Bathrooms
www.pilatestrainingsolutions.co.uk www.twyfordbathrooms.com
HeatPumpsForPools Ltd Focus Training
www.heatpumpsforpools.com www.focus-training.com Pocketfit Training Venesta Washroom Systems
http://pocketfittraining.co.uk www.venesta.co.uk
JC Leisure Solutions Freedom Leisure
www.jcleisuresolutions.com www.freedom-leisure.co.uk Premier Training International
WATER LEISURE/WATER
www.premierglobal.co.uk
Plastica Games Education TREATMENT
www.plasticapools.com www.hotspottraining.com St Mary’s University College Hanovia
www.smuc.ac.uk www.hanovia.com
SWIMWEAR Health and Fitness
Education - HFE The Swimming Teachers Hippo Leisure Products
Speedo www.hfe.co.uk Association - STA www.hippoleisure.com
www.speedo.co.uk
www.sta.co.uk
Icon Vocational Training Topline Electronics
Zoggs International www.icon-training.com Thump Boxing www.topline.uk.net
www.zoggs.com www.thumpboxing.com
Leisure Industry uwe JetStream
Academy - LIA Top Lodge Leisure Ltd www.uwe.de
TILING/CERAMICS www.top-lodge.co.uk
www.leisureindustryacademy.com
Floor Gres Ceramiche
www.floorgres.it Lifetime Training ukactive
www.lifetimetraining.co.uk www.ukactive.com
Johnson Tiles
www.johnson-tiles.com London Leisure College Ushomi
www.londonleisurecollege.com www.ushomi.co.uk

Need extra
print copies?
Order additional print copies of the 2015 Health Club

Management Handbook for your team at £50 each.
Copies can be ordered at www.healthclubhandbook.com/subs
or by calling the display sales team on +44 (0)1462 431385
Book your company profile for the 2016 edition now by calling
+44 (0)1462 431385 or emailing displaysales@leisuremedia.com
SOCIAL CONTACTS
SUPPLIER CONTACTS
Use the Product Selector (see pages 234–240) to find the item you need and choose BADMINTON ENGLAND
Tel: +44 (0)1908 268400
a supplier. You can then find contact details for your chosen supplier in this listing Email:
enquiries@badmintonengland.co.uk
www.badmintonengland.co.uk
BALANCED BODY INC
4D FITNESS ACTIVE IQ ACADEMY AMAZON LEISURE (UK) LTD Tel: +1 800 745 2837
Tel: +44 (0)800 328 5849 Tel: +44 (0)1480 410333 Tel: +44 (0)1953 498098 Email: info@pilates.com
Email: info@4dfitness.com Email: info@activeiqacademy.co.uk Email: john@amazon-leisure.co.uk www.pilates.com
www.4dfitness.com www.activeiqacademy.com www.amazon-leisure.co.uk
BARR + WRAY
66FIT LIMITED ACTIVKIDS AMER SPORTS UK Tel: +44 (0)141 882 9991
Tel: +44 (0)1775 640972 Tel: +44 (0)844 800 2366 & IRELAND LTD Email: sales@barrandwray.com
Email: sales@66fit.co.uk Email: info@activkids.co.uk Tel: +44 (0)1294 316200 www.barrandwray.com
www.66fit.com www.activkids.co.uk www.amersports.com
BBE BOXING
A G BARR PLC ACTIVTRAX AMERISHAPE Tel: +44 (0)1327 701852
Tel: +44 (0)1204 664200 Tel: +1 866 879 8729 WEIGHT LOSS CENTER Email: sales@yorkfitness.co.uk
Email: info@agbarr.co.uk Email: info@activtrax.com Tel: +1 888 541 0714 www.bbe-boxing.com
www.agbarr.co.uk www.activtrax.com Email: inshapeamerica@aol.com
www.amerishapecenter.com BEAT CONCEPTS
AB AUDIO VISUAL AIMIA FOODS Tel: +44 (0)20 8206 2299
Tel: +44 (0)1945 476973 Tel: +44 (0)1942 408600 ANYTIME LEISURE Email: sales@beatconcepts.co.uk
Email: enquiries@abaudiovisual.co.uk Email: info@aimiafoods.com Tel: +44 (0)333 2000 750 www.beatconcepts.co.uk
www.abaudiovisual.co.uk www.aimiafoods.com Email: info@anytimeleisure.co.uk
www.anytimeleisure.co.uk BEET IT
AIREX AG Tel: +44 (0)1473 890202
Tel: +41 41 789 66 00 ARCHER ARCHITECTS Email: roisin@jameswhite.co.uk
Email: info@myairex.com Tel: +44 (0)1438 365968 www.beet-it.com/sport
www.my-airex.com Email: info@archerarchitects.co.uk
www.archerarchitects.co.uk BETTER BELLY
ALLIANCE AND GENERAL Tel: +31 35 69 16696
LEASING LTD ASHBOURNE MEMBERSHIP Email: info@betterbelly.co.uk
Tel: +44 (0)24 7622 0000 MANAGEMENT www.betterbelly.co.uk
Email: sales@alliancefinance.co.uk Tel: +44 (0)1564 711236
www.allianceandgeneral.co.uk www.ashbourne-memberships.co.uk BIG ASS FANS
ABSOLUTE PERFORMANCE Tel: +1 859 233 1271
Tel: +44 (0)2920 362664 ALLIANCE LEISURE SERVICES ASIA SPA & LEISURE www.bigassfans.com
Email: info@aperformance.co.uk (DESIGN, BUILD & FUND) CONSULTING ASLC
www.aperformance.co.uk Tel: +44 (0)1278 444944 Tel: +44 (0)7501 962087 BIG FISH PR
Email: info@allianceleisure.co.uk Email: rohun@aslc-leisure.com Tel: +44 (0)7738 331019
ACTION PR Email:
www.allianceleisure.co.uk www.aslc-leisure.com
Tel: +44 (0)20 7300 7380 abigail@bigfishpublicrelations.co.uk
Email: dawn@actionpr.co.uk ALLIANCE LEISURE SERVICES ASPECT SAFETY www.bigfishpublicrelations.co.uk
www.actionpr.co.uk (DESIGN, MARKETING AND MIRRORS ASM
PROJECT MANAGEMENT) Tel: +44 (0)1223 263555 BIG WAVE MEDIA LTD
THE ACTIVE HANDS COMPANY Tel: +44 (0)845 643 2385
Tel: +44 (0)1278 444944 Email:
Tel: +44 (0)121 247 9152 Email: info@bigwavemedia.co.uk
Email: info@allianceleisure.co.uk info@aspectsafetymirrors.co.uk
Email: info@activehands.com www.bigwavemedia.co.uk
www.allianceleisure.co.uk www.aspectsafetymirrors.co.uk
www.activehands.com
ALTER-G ASSET ADVANTAGE LTD BIO-SYNERGY LTD
ACTIVE IQ Tel: +44 (0)20 7569 2528
Tel: +1 510 270 5900 Tel: +44 (0)1256 316200
Tel: +44 (0)1480 467950 Email: enquiries@bio-synergy.co.uk
www.alterg.com www.assetadvantage.co.uk
Email: info@activeiq.co.uk www.bio-synergy.co.uk
www.activeiq.co.uk AMAC TRAINING AUTHENTIC8 ID SOLUTIONS
Tel: +44 (0)1227 831840 Tel: +44 (0)845 026 4744 BIOSPACE
Email: info@amactraining.co.uk Email: sales@authentic8id.co.uk Tel: +1 877 277 7585
www.amactraining.co.uk www.authentic8id.com Email: support@biospace.com
www.biospace.com

BLENDERBOTTLE BRITVIC SOFT DRINKS CFM CODA STUDIOS
Tel: +1 801 235 9448 Tel: +44 (0)121 711 1102 Tel: +44 (0)115 777 3333 Tel: +44 (0)114 279 6003
Email: info@blenderbottle.com Email: enquiries@britvic.co.uk Email: uk@creativefitness.net Email: info@codastudios.co.uk
www.blenderbottle.com www.britvic.com www.cfm.net www.codastudios.co.uk
BODY BIKE BSW BERLEBURGER CHARTERED INSTITUTE CODELOCKS
INTERNATIONAL A/S SCHAUMSTOFFWERK GMBH FOR THE MANAGEMENT Tel: +44 (0)1635 239645
Tel: +45 9843 9696 Tel: +49 2751 803 0 OF SPORT AND PHYSICAL Email: sales@codelocks.co.uk
Email: info@body-bike.com Email: info@berleburger.de ACTIVITY - CIMSPA www.codelocks.co.uk
www.bodybike.com www.berleburger.com Tel: +44 (0)1509 226474
Email: info@cimspa.co.uk COGENT ANALYTICS
BODY PLUS NUTRITION BUCKS NEW UNIVERSITY www.cimspa.co.uk Tel: +44 (0)20 7422 1895
Tel: +44 (0)844 332 1239 Tel: +44 (0)1494 522141 Email:
Email: sales@bodyplusnutrition.com Email: advice@bucks.ac.uk CHESHIRE WELLNESS louiseking@cogentdataanalytics.com
www.bodyplusnutrition.com bucks.ac.uk Tel: +44 (0)151 336 3417 www.cogentdataanalytics.com
Email: sales@cheshirewellness.co.uk
BODYFIRE LTD BUILDING ADDITIONS www.cheshirewellness.co.uk CONCEPT PLC
www.jhbodyfire.com Tel: +44 (0)1373 454577 Tel: +44 (0)1628 551860
Email: info@buildingadditions.co.uk CITATION www.concept-plc.com
BODYLOGIC FITNESS www.buildingadditions.co.uk Tel: +44 (0)845 234 0404
TRAINING & CONSULTANCY Email: enquiries@citation.co.uk CONCEPT FITNESS INT’L
Tel: +44 (0)7411 423215 CAMLOCK SYSTEMS LTD www.citation.co.uk Tel: +44 (0)845 363 9969
www.bodylogic-fitness.com Tel: +44 (0)1323 410996 Email:
Email: enquiries@camlock.com CLASS FINDER dr@conceptfitnessinternational.co.uk
BODYPOWER SPORTS PLC www.camlock.com Tel: +44 (0)7813 988586 www.conceptfitnessinternational.
Tel: +44 (0)1604 673000 Email: anna@classfinder.org.uk co.uk
Email: sales@bodypower.co.uk CAP2 SOLUTIONS www.classfinder.org.uk
www.fitness-superstore.co.uk Tel: +44 (0)845 504 8511 CONCEPT SOFTWARE
Email: sales@cap2.co.uk CLEAR INNOVATIONS LTD SYSTEMS
BODYSTAT www.cap2solutions.co.uk Tel: +44 (0)7967 685594 Tel: +351 289 351 200
Tel: +44 (0)1624 629571 Email: keith@clear-innovations.co.uk Email: seustace@csscorporate.com
Email: info@bodystat.com THE CARBON TRUST www.clear-innovations.co.uk www.csscorporate.com
www.bodystat.com Tel: +44 (0)800 085 2005
Email: CLEARWATER ENVIRO LTD CONCEPT2 LTD
BONASYSTEMS LTD customercentre@carbontrust.co.uk Tel: +44 (0)121 454 4055 Tel: +44 (0)115 945 5522
Tel: +44 (0)1442 419470 www.carbontrust.com Email: info@clearwaterenviro.co.uk Email: sales@concept2.co.uk
Email: info@bonasystems.com www.clearwaterenviro.co.uk www.concept2.co.uk
www.bonasystems.com CASCADE3D
Tel: +44 (0)844 736 5227 CLUBLEAD CONICA SPORTS FLOORING
BOOK4TIME Email: contact-us@cascade3d.com Tel: +45 3332 4545 Tel: +44 (0)116 727 2864
Tel: +1 905 707 0070 www.cascade3d.com Email: info@exerp.com Email: martin.oakes@basf.com
www.book4time.com www.exerp.com www.conica.com
CEETEX LEISURE LTD
BOOKER SOFTWARE Tel: +44 (0)1621 784684 CORETEX
Tel: +1 866 966 9798 Email: customerservice@ceetex.co.uk Tel: +44 (0)7802 292916
www.booker.com www.ceetex.co.uk www.thecoretex.co.uk
BRIGHT LIME CELLUCOR CORPORATE TRENDS
Tel: +44 (0)844 800 8350 Tel: +1 866 927 9686 Tel: +44 (0)114 251 3512
Email: info@brightlime.com Email: support@cellucor.com Email: sales@corporatetrends.co.uk
www.brightlime.com www.cellucor.com www.corporatetrends.co.uk
BRITISH ACTIVITY HOLIDAY CENTRAL SPORTS CLUBWISE SOFTWARE LTD CRAFTSMAN QUALITY
INSURANCE SERVICES (BAHIS) Tel: +44 (0)24 7645 5149 Tel: +44 (0)1844 348300 LOCKERS LTD
Tel: +44 (0)20 7251 6821 www.centralsports.co.uk Email: sales@clubwise.com Tel: +44 (0)1480 405396
Email: enquiries@ansell.co.uk www.clubwise.com Email: johng@craftsman-ql.co.uk
www.ansell.co.uk CERTIKIN INTERNATIONAL www.craftsman-quality-lockers.
Tel: +44 (0)1993 778855 co.uk
Email: orders@certikin.co.uk
www.certikin.co.uk

SOCIAL CONTACTS
SUPPLIER CONTACTS
CRANLEA & COMPANY DERWENT HEALTHCARE ENJOY MARKETING

Tel: +44 (0)121 472 0361 Tel: +44 (0)1661 886169 Tel: +44 (0)870 742 4458
Email: info@cranlea.co.uk Email: www.enjoymarketing.co.uk
www.cranlea.co.uk sales@derwenthealthcare.com
www.derwenthealthcare.com EQ FITNESS
CREATEABILITY Tel: +44 (0)121 713 1668
Tel: +44 (0)845 070 4321 Email: nick@eqfitness.co.uk EXERP
Email: info@createability.co.uk www.eqfitness.co.uk Tel: +45 3332 4545
www.createability.co.uk Email: info@exerp.com
EQUIPLINE LTD www.exerp.com
CROWN SPORTS LOCKERS DFC DEBIT FINANCE GROUP Tel: +44 (0)1895 272236
Tel: +44 (0)1803 555885 Tel: +44 (0)1908 422000 Email: sales@equipline.co.uk EXF PERFORM
Email: Email: info@debitfinance.co.uk www.equipline.co.uk BETTER EUROPE
sales@crownsportslockers.co.uk www.debitfinance.co.uk Tel: +44 (0)1473 735115
www.crownsportslockers.co.uk ERGO-FIT GMBH Email: info@exf-fitness.com
DISCOVERY LEARNING Tel: +49 6331 2461 0 www.exf-fitness.com
CYBER COACH Tel: +44 (0)20 8543 1017 Email: info@ergo-fit.de
Tel: +44 (0)845 869 2848 Email: info@discovery.com www.ergo-fit.de EXIGO
Email: info@cyber-coach.co.uk www.discovery.uk.com Tel: +44 (0)1706 345059
www.cyber-coach.co.uk ESCAPE FITNESS Email: sales@exigostrength.com
DIVERSE TRAINERS Tel: +44 (0)1733 313535 www.exigostrength.com
CYBEX INTERNATIONAL Tel: +44 (0)1282 685366 Email: sales@escapefitness.com
UK LTD Email: info@diversetrainers.co.uk www.escapefitness.com EZ-RUNNER SYSTEMS
Tel: +44 (0)845 606 0228 www.diversetrainers.co.uk Tel: +44 (0)844 847 5827
Email: info@cybexintl.com ESL Email: sales@ez-runner.com
DIVERSEY CARE Tel: +44 (0)1702 615400 www.ez-runner.com
www.cybexintl.com
Tel: +44 (0)1604 405311 Email: info@esl-systems.co.uk
THE D2F GROUP www.diversey.com www.esl-systems.co.uk FILMBANK
Tel: +44 (0)845 862 5350 DISTRIBUTORS LTD
DU PRÉ PLC ESP LEISURE Tel: +44 (0)20 7984 5950
Email: enquiries@d2fgroup.com
Tel: +44 (0)1635 555536 Tel: +44 (0)20 8251 5100 Email: info@filmbank.co.uk
www.d2fgroup.com
Email: ben.johnstone@dupre.co.uk Email: info@e-s-p.com www.filmbank.co.uk
DAIKIN AIRCONDITIONING www.dupre.co.uk www.e-s-p.com
UK LTD FIRECO
ELEIKO SPORT AB ETEACHER.PRO LTD Tel: +44 (0)845 241 7474
Tel: +44 (0)845 641 9000
Tel: +46 35 177070 Tel: +44 (0)845 257 8575 Email: sales@firecoltd.com
www.daikin.co.uk
Email: info@eleikosport.se www.eteacher.pro www.firecoltd.com
DALESAUNA LTD www.eleikosport.se
Tel: +44 (0)1423 798630 EUROPEAN INSTITUTE FIRST EDITIONS LTD
EMERALD FROG MARKETING OF FITNESS Tel: +44 (0)870 748 4100
Email: info@dalesauna.co.uk
Tel: +44 (0)845 519 5565 Tel: +44 (0)845 0944 007 Email: sales@firsteditionsltd.com
www.dalesauna.co.uk
Email: info@emeraldfrog.co.uk Email: angela.francis@eifitness.co.uk www.firsteditionsltd.com
DANCE MACHINE www.emeraldfrog.co.uk www.eifitness.co.uk
Tel: +44 (0)1260 294600 FISERV INC
ENERGEAU EVAC+CHAIR Tel: +44 (0)118 989 8521
Email: info@pulsefitness.com
Tel: +44 (0)800 035 2340 INTERNATIONAL LTD www.fiserv.com
www.pulsedancemachine.co.uk
Email: sales@energeau.com Tel: +44 (0)121 706 6744
DAVID HEALTH SOLUTIONS www.energeau.com Email: enquiry@evacchair.co.uk THE FIT CO
Tel: +44 (0)7989 352148 www.evacchair.co.uk Tel: +44 (0)1932 829900
THE ÉNERGIE GROUP/SHOKK Email: sales@thefitco.com
Email: dan.rice@david.fi
Tel: +44 (0)845 363 1020 EVERYONE ACTIVE www.thefitco.com
www.david.fi
Email: info@energiehq.com Tel: +44 (0)1455 890508
DELTA COMPUTERS www.energiefitnessclubs.com Email: THE FIT GROUP
Tel: +44 (0)1825 768123 partnerships@everyoneactive.com Tel: +44 (0)845 838 0520
THE ENERGY DESK Email: info@thefitgroup.co.uk
Email: www.everyoneactive.com
Tel: +44 (0)845 838 9830 www.thefitgroup.co.uk
sales@deltacomputerservices.co.uk
Email: info@theenergydesk.co.uk EVOENERGY
www.deltacomputerservices.co.uk FIT QUOTE
www.theenergydesk.co.uk Tel: +44 (0)808 159 7581
Email: info@evoenergy.co.uk Tel: +44 (0)1706 377702
www.evoenergy.co.uk Email: sales@fitquote.co.uk
www.fitquote.co.uk

FIT4SALE USA INC FITNESS WAREHOUSE LTD
Tel: +1 800 396 4348 Tel: +44 (0)1772 653206 FITNESS EQUIPMENT UPHOLSTERY
www.fit4sale.com Email: sales@
fitnesswarehouseuk.co.uk
FITECH UK www.fitnesswarehouseuk.com
Tel: +44 (0)870 744 7252
Email: sales@fitech.co.uk FITNESS-MAD
www.fitech.co.uk Tel: +44 (0)1386 859551
Email:
FITLINXX UK customercare@fitness-mad.com
Tel: +44 (0)1256 640140 www.fitness-mad.com
Email: info@fitlinxx.com
www.fitlinxx.net FITPRO
Tel: +44 (0)20 8586 0101
FITLOCKERS Email: info@fitpro.com
Tel: +44 (0)1923 770435 www.fitpro.com
Email: sales@fitlockers.co.uk
www.fitlockers.co.uk FITQUEST
Tel: +44 (0)113 279 3710
FITLOSOPHY Email: b.firth@miefitquest.com
Tel: +1 714 716 6107 www.miefitquest.com
Email: info@getfitbook.com
www.getfitbook.com FITTER INTERNATIONAL INC
Tel: +1 403 243 6830
FITNESS ANYWHERE/TRX Email: sales2@fitter1.com
Tel: +1 888 878 5348 www.fitter1.com
www.trxtraining.com
FLOOR GRES CERAMICHE
FITNESS FX Tel: +390 536 840111
Tel: +44 (0)20 7292 9140 Email: info@floorgres.it
Email: admin@fitness-fx.com www.floorgres.it
www.fitness-fx.com
FLOWIN AB
FITNESS INDUSTRY Tel: +46 40 631 5600
EDUCATION LTD - FIE www.flowin.com
Tel: +44 (0)20 7292 9140
Email: FOCUS TRAINING
admin@fitnessindustryeducation.com Tel: +44 (0)845 450 6120
www.fitnessindustryeducation. Email: info@focus-training.com
com www.focus-training.com WWW.GYMUPHOLSTERY.COM
FITNESS LIFE MARKETING FOR GOODNESS SHAKES
Tel: +1 888 541 0714 Tel: +44 (0)20 8871 3360
Email: inshapeamerica@aol.com Email:
www.fitnesslifemarketing.com jodie.shann@forgoodnessshakes.com
www.forgoodnessshakes.com
FITNESS SCOTLAND
Tel: +44 (0)1786 466232 FORUM EVENTS
Email: fitness@scottishgymnastics.org Tel: +44 (0)1992 374100
www.fitness-scotland.org Email: enquiries@forumevents.co.uk
www.forumevents.co.uk
FITNESS SYSTEMS LTD
Tel: +44 (0)870 165 9494 FREEDOM CLIMBER
Email: info@fitnesssystems.co.uk Tel: +44 (0)1483 267200
www.fitnesssystems.co.uk Email: info@freedomclimber.co.uk
www.freedomclimber.co.uk
FREEDOM LEISURE
Email: hq@freedom-leisure.co.uk
www.freedom-leisure.co.uk
www.healthclubhandbook.com GYM UPHOLSTERY UK 245

01282 337975
SOCIAL CONTACTS
SUPPLIER CONTACTS
GERVASPORT
FREEMOTION FITNESS Tel: +359 6532 2366 GREEN FITNESS HANOVIA
Tel: +44 (0)870 165 9494 Email: office@gervasport.bg EQUIPMENT CO Tel: +44 (0)1753 515300
Email: anthony@fitnesssystems.co.uk www.gervasport.bg Tel: +1 855 496 8665 Email: sales@hanovia.com
www.fitnesssystems.co.uk GET SOLUTIONS Email: sales@greenfitco.com www.hanovia.com
Tel: +44 (0)2476 470700 www.greenfitco.com
FRONT DESK INC HARLANDS GROUP
Email: jessica@frontdeskhq.com www.getsolutions.co.uk GREINWALDER & PARTNER Tel: +44 (0)845 230 1636
www.frontdeskhq.com GG FIT LTD Tel: +49 89 4509 8130 Email: sales@harlandsgroup.co.uk
Tel: +44 (0)20 7617 7531 Email: info@greinwalder.com www.harlandsgroup.co.uk
FUSING FITNESS LIMITED www.greinwalder.com
Tel: +44 (0)7789 960362 Email: info@ggfit.com HARROD UK
Email: www.ggfit.com GUMNUT SYSTEMS Tel: +44 (0)1502 583515
h.stephenson@fusingfitness.co.uk INTERNATIONAL Email: sales@harrod.uk.com
www.fusingfitness.co.uk Tel: +61 2 8011 4996 www.harrod.uk.com
Email: sales@gumnutsoftware.com
FUTURE FIT TRAINING www.gumnuts.com HATTRICK MARKETING
Tel: +44 (0)1329 829444 Tel: +44 (0)870 609 3216
www.futurefit.co.uk Health & Leisure GYM ACADEMY Email:
Tel: +44 (0)1604 743468 enquiries@hattrickmarketing.com
FUTURE FITNESS UK GLADSTONE HEALTH Email: info@gymacademy.co.uk www.hattrickmarketing.com
Tel: +44 (0)844 8099994 & LEISURE www.gymacademy.co.uk
Email: slw@futurefitness.uk.net Tel: +44 (0)1491 201010 HEALTH AND FITNESS
www.futurefitness.uk.net Email: sales@gladstonemrm.com GYM GUARD EDUCATION - HFE
www.gladstonemrm.com Tel: +44 (0)1639 894569 Tel: +44 (0)1772 641091
GAMERCIZE Email: info@gymguard.co.uk www.hfe.co.uk
Tel: +44 (0)845 055 8410 GLAXOSMITHKLINE/GSK www.gymguard.co.uk
Email: sales@gamercize.net Tel: +44 (0)20 8047 5000 HEALTH CLUB NEWS
www.gamercize.net Email: sales@gsk.com GYM80 Tel: +1 888 541 0714
www.gsk.com Tel: +49 (0)209 97064-0 Email: healthclubnews@gmail.com
GAMES EDUCATION www.gym80.de www.healthclubnews.org
Tel: +44 (0)7824 641858 GLOBAL AUDIO VISUAL
Email: sales@hotspottraining.com SOLUTIONS LTD GYMAROUND HEATPUMPS4POOLS LTD
www.hotspottraining.com Tel: +44 (0)1159 699806 www.gymaround.com Tel: +44 (0)1268 206560
www.globalavs.co.uk Email:
GANTNER TECHNOLOGIES GYMETRIX enquiries@heatpumps4pools.com
Tel: +43 5556 73784-0 GOJO INDUSTRIES Tel: +44 (0)7880 647836 www.heatpumps4pools.com
Email: info@gantner.com Tel: +44 (0)1908 588444 Email: rory@gymetrix.co.uk
www.gantner.com Email: info@gojo.co.uk www.gymetrix.co.uk HELIONOVA LTD
www.gojo.com Tel: +44 (0)1603 789010
GARRAN LOCKERS GYMKIDS Email: sales@helionova.co.uk
Tel: +44 (0)845 658 8600 GRANWOOD FLOORING Tel: +44 (0)1428 685660 www.helionova.com
Email: info@garran-lockers.co.uk Tel: +44 (0)1773 606060 Email: info@veqtor.co.uk
www.garran-lockers.co.uk Email: sales@granwood.co.uk www.veqtor.co.uk HIPPO LEISURE
www.granwood.co.uk PRODUCTS LTD
GEN3 KINEMATICS GYMKIT UK Tel: +44 (0)1752 313075
Tel: +44 (0)1252 521500 GRAVITY UK LLP Tel: +44 (0)845 564 9257 Email: claire@hippoleisure.com
Email: info@gen3kinematics.com Tel: +44 (0)845 602 7485 Email: sales@gymkituk.com www.hippoleisure.com
www.gen3kinematics.com Email: greg@gravityuk.net www.gymkituk.com
www.gravityuk.net HORNE ENGINEERING LTD
GEOSPA GERMANY HAB DIRECT Tel: +44 (0)1505 321455
Tel: +49 8642 595 22 12 GREEN 4 SOLUTIONS Tel: +44 (0)1926 816100 Email: sales@horne.co.uk
Email: info@geospa.de Tel: +44 (0)845 508 8149 Email: sales@habdirect.co.uk www.horne.co.uk
www.geospa.de Email: www.habdirect.co.uk
paul.gibbons@green4solutions.com HUR (UK) LTD
GERFLOR HALO LEISURE SERVICES Tel: +44 (0)1206 798864
www.green4solutions.com
Tel: +44 (0)1926 401500 LIMITED (WAM) Email: sales@huruk.co.uk
Email: dwood@gerflor.com Tel: +44 (0)845 241 0340 www.huruk.co.uk
www.gerflor.com www.maxyourassets.com

HUTCHISON TECHNOLOGIES INDEPTH HYGIENE SERVICES 3D Design
Tel: +44 (0)1382 835007
Email: sales@hutchison-t.com
Tel: +44 (0)800 587 8848
Email:
Rendering
www.hutchison-t.com admin@indepthhygiene.co.uk Lockers
www.indepthhygiene.co.uk
HYDRO PHYSIO
Tel: +44 (0)1952 885112 INDIGO FITNESS
Locking Systems
Email: lifestyle@hydrophysio.com
www.hydrophysio.com
Tel: +44 (0)1455 890100
www.indigofitness.com
Cubicles
HYDROPLUS INDOOR WALKING
Washrooms
Tel: +44 (0)1865 987910 Tel: +34 93 480 2216
www.hydroplus.co.uk Email: elena@indoorwalking.net
www.indoorwalking.net
ICON VOCATIONAL TRAINING
Tel: +44 (0)1291 423655 INDOORCYCLING
Email: learn@icon-training.com GROUP - ICG
www.icon-training.com Tel: +44 (0)20 8944 6632
Email: info@indoorcycling.com
IDASS www.teamicg.com
Tel: +44 (0)1753 642961
Email: info@idass.com INITIAL WASHROOM SERVCES
www.idass.com Tel: +44 (0)808 256 6430
www.initial.co.uk/hand-drying/
IDASS FITNESS
Tel: +44 (0)844 800 9310 / INKOSPOR
+44 (0)1458 840808 Tel: +44 (0)1332 299911
Email: info@idass.com Email: sales@nutritionfirst.uk.com
www.idass.com www.nutritionfirst.uk.com
IDEA HEALTH & INNOVATIONS 4 LEISURE
FITNESS ASSOCIATION Tel: +44 (0)161 443 2048
Tel: +1 858 535 8979 www.innovations4leisure.co.uk
Email: contact@ideafit.com
www.ideafit.com INNOVATIVE LEISURE
Tel: +44 (0)116 288 7263
IGO FIGURE INC Email: info@innovativeleisure.co.uk
Tel: +1 877 463 4487 www.innovativeleisure.co.uk
Email: sales@igofigure.com
www.igofigure.com INTA FITNESS LTD
Tel: +44 (0)7949 053951
IHRSA INTERNATIONAL Email: intafitnessltd@yahoo.co.uk
HEALTH, RACQUET & www.intafitness.com
SPORTSCLUB ASSOCIATION
Tel: +1 617 951 0055 INTELLIGENZ SOLUTIONS
Email: info@ihrsa.org Tel: +61 7 3102 5666
www.ihrsa.org Email: sales@intelligenzsolutions.com
www.intelligenzsolutions.com
IMPACT SPA LEISURE
& FITNESS INVIION GMBH
Tel: +44 (0)1582 477592 Tel: +43 7200 100 99
Email: petertreharne@impactslf.co.uk Email: office@inviion.com
www.inviion.com
www.impactslf.co.uk Safe Space Lockers Ltd
INCENTIVATED LTD IROBIC LTD
Tel: +44 (0)845 130 3985 Tel: +44 (0)870 833 8919
Email: info@incentivated.com Email: sales@irobic.co.uk
www.incentivated.com www.irobic.co.uk
Please call 0870 990 7989
for more details
E: info@safespacelockers.co.uk
www.safespacelockers.co.uk
www.healthclubhandbook.com 247
SOCIAL CONTACTS
SUPPLIER CONTACTS
IRON GRIP BARBELL COMPANY JUNCKERS LEGEND CLUB LIFETIME TRAINING

Tel: +1 714 850 6900 Tel: +44 (0)1376 534700 MANAGEMENT SYSTEMS Tel: +44 (0)870 120 1207
Email: info@irongrip.com Email: brochures@junckers.co.uk Tel: +44 (0)1904 529560 Email: info@lifetimetraining.co.uk
www.irongrip.com www.junckers.co.uk Email: info@legendware.co.uk www.lifetimetraining.co.uk
www.legendware.co.uk
JC LEISURE SOLUTIONS KEISER UK LTD LIGHTMASTERS UK LTD
Tel: +44 (0)1376 513246 Tel: +44 (0)845 612 1102 LEISURE INDUSTRY Tel: +44 (0)1480 407727
Email: ria@jcleisuresolutions.com Email: info@keiseruk.com ACADEMY - LIA Email: info@lightmasters.co.uk
www.jcleisuresolutions.com www.keiseruk.com Tel: +44 (0)28 9033 9966 www.lightmasters.co.uk
Email:
JEKAJO DANCE KEMMLIT UK enquiries@leisureindustryacademy.com LINK LOCKERS
Tel: +44 (0)7759 642229 Tel: +44 (0)1491 638606 www.leisureindustryacademy.com Tel: +44 (0)800 073 3300
www.jekajodance.com Email: info@kemmlituk.com Email: sales@linklockers.co.uk
www.kemmlituk.com LEISURE LINES (GB) LTD www.linklockers.co.uk
JELLYMEDIA LTD Tel: +44 (0)1455 890100
Tel: +44 (0)870 750 6070 KINETICA SPORTS Email: rob@leisurelinesgb.co.uk LITTLE KICKERS
Email: info@jellymedia.com Tel: +44 (0)844 544 4868 www.leisurelinesgb.co.uk FRANCHISING
www.jellymedia.com www.kineticasports.com Tel: +44 (0)1235 859255
LEISURE SAFETY LINK Email: info@littlekickers.co.uk
JOHN ANSELL & PARTNERS KINGSWOOD LEISURE Tel: +44 (0)7949 053951 www.littlekickers.co.uk
Tel: +44 (0)20 7251 6821 SERVICES Email: intafitnessltd@yahoo.co.uk
Email: enquiries@ansell.co.uk Tel: +44 (0)1268 548987 www.intafitness.com LITTLE SUPERSTARS
www.ansell.co.uk Email: sales@kingswoodleisure.co.uk Tel: +44 (0)7904 311552
www.kingswoodleisuredirect.co.uk LEISURE SOUND SOLUTIONS Email: louise@littlesuperstars.co.uk
JOHNSON HEALTH Tel: +44 (0)1829 733516 www.littlesuperstars.co.uk
TECH UK LTD KITLOCK Email:
Tel: +44 (0)1782 644900 Tel: +44 (0)1635 239645 info@leisuresoundsolutions.co.uk LOCKER SOLUTIONS
Email: sales@johnsonfitness.com Email: sales@kitlock.com www.leisuresoundsolutions.co.uk Tel: +44 (0)800 781 1714
www.johnsonfitness.com www.kitlock.com Email: sales@lockersolutions.co.uk
LEISURE VEND OPERATING www.lockersolutions.co.uk
JOHNSON TILES KLAFS Tel: +44 (0)161 794 3206
Tel: +44 (0)1782 575575 Tel: +49 791 501 0 Email: sales@leisurevend.co.uk LONDON & ZURICH LTD
Email: info@johnson-tiles.com Email: info@klafs.de www.leisurevend.co.uk Tel: +44 (0)121 234 7999
www.johnson-tiles.com www.klafs.com Email: info@landz.co.uk
LEISURE-NET SOLUTIONS LTD www.landz.co.uk
KNOCK OUT WEIGHT Tel: +44 (0)1603 814233
LOSS COACHING Email: info@leisure-net.org LONDON LEISURE COLLEGE
Tel: +1 888 541 0714 www.leisure-net.org Tel: +44 (0)20 8676 7550
www. Email:
knockoutweightlosscoaching.com LEISUREMOST enquiries@londonleisurecollege.co.uk
Tel: +44 (0)113 237 0688 www.londonleisurecollege.com
KOHLER MIRA/RADA Email: sales@leisuremost.com
Tel: +44 (0)1242 282527 www.leisuremost.com LOUGHBOROUGH COLLEGE
Email: rada_technical@mirashowers. Tel: +44 (0)1509 215831
JORDAN FITNESS com LEISUREWEAR DIRECT Email: info@loucoll.ac.uk
Tel: +44 (0)1945 880257 www.radacontrols.com Tel: +44 (0)1246 454447 www.loucoll.ac.uk
Email: sales@jordanfitness.co.uk Email: sales@leisureweardirect.com
www.jordanfitness.co.uk KOOLPAK www.leisureweardirect.com LOWE & FLETCHER
Tel: +44 (0)800 180 4285 Tel: +44 (0)121 505 0400
JP LENNARD Email: sales@koolpak.co.uk LES MILLS UK Email: sales@lowe-and-fletcher.co.uk
Tel: +44 (0)1788 544839 www.koolpak.co.uk Tel: +44 (0)20 7741 0060 www.lowe-and-fletcher.co.uk
Email: catalogue@jplennard.com Email: info@lesmillsuk.com
www.jplennard.com KYLEMARK EMBROIDERY www.lesmillsuk.com LSA PROJECTS LTD
Tel: +44 (0)800 756 0837 Tel: +44 (0)1376 501199
JUMPROPE Email: sales@kylemark.co.uk LIFE FITNESS Email: sales@lsaprojects.co.uk
Tel: +1 905 648 0178 Ext 100 www.kylemarkworkwear.co.uk Tel: +44 (0)1353 666017 www.lsaprojects.co.uk
Email: atecml@jumprope.com Email: life@lifefitness.com
www.jumprope.com LDF - FITNESS www.lifefitness.com LUCOZADE SPORT / SUNTORY
EQUIPMENT LEASING Tel: +44 (0)20 8727 2420
Tel: +44 (0)7702 904240 www.lucozade.com
Email: phil.morris@ldf.co.uk
www.ldf.co.uk

MAD DOGG ATHLETICS MEMBERDRIVE MOTIONSOFT INC NEW LEVEL UK
Tel: +1 800 847 7746 Tel: +44 (0)115 777 3333 Tel: +1 301 255 6400 Tel: +44 (0)1782 593533
Email: eheld@maddogg.com www.memberdrive.net Email: info@motionsoft.net Email: info@new-level.co.uk
www.maddogg.com www.motionsoft.net www.new-level.co.uk
MERRITHEW HEALTH
MAGMED & FITNESS MOTIVE8 NORDIC WALKING UK/
Tel: +64 7 552 4877 Tel: +44 (0)800 328 5676 Tel: +44 (0)800 028 0198 EXERCISE ANYWHERE
Email: info@magmed.com www.merrithew.com Email: info@m8group.co.uk Tel: +44 (0)845 260 9339
www.magmed.com www.m8group.co.uk Email: info@nordicwalking.co.uk
MI FITNESS DIRECTORY
Tel: +44 (0)7957 629235 MOULTON COLLEGE www.nordicwalking.co.uk
MARK HARROD
Tel: +44 (0)1502 710039 Email: Tel: +44 (0)1604 491131 NOUVEAU SOLUTIONS
Email: info@markharrod.com nicholas@mi-fitnessdirectory.co.uk Email: enquiries@moulton.ac.uk - NSL CRM
www.markharrod.com www.mi-fitnessdirectory.co.uk www.moulton.ac.uk Tel: +44 (0)118 918 6822
MIELE PROFESSIONAL MOVEGB Email: sales@nouveau.co.uk
MARPO KINETICS www.nslcrm.com
Tel: +1 925 606 6919 Tel: +44 (0)845 330 3618 Tel: +44 (0)7455 110141
www.marpokinetics.com Email: rob.dixon@miele.co.uk Email: team@movegb.com NRG FUEL SPORTS
www.miele-professional.co.uk www.movegb.com NUTRITION
MASS DESIGNERS Tel: +44 (0)115 920 9057
Tel: +44 (0)844 3 445566 MILLAQUIA LTD MULTIPOWER SPORTSFOOD
Tel: +44 (0)1392 824510 Tel: +44 (0)1737 821840 Email: sales@nrgstop.com
Email: contact@massdesigners.com
Email: enquiries@millaquia.co.uk www.multipoweruk.com www.nrgstop.com
www.massdesigners.com
www.millaquia.co.uk NUCO TRAINING LTD
MATRIX FITNESS MYTIME ACTIVE
MILON INDUSTRIES GMBH Tel: +44 (0)20 8323 1762 Tel: +44 (0)845 644 4999
SYSTEMS LTD
Tel: +49 8293 965 50-0 Email: Email: enquiries@nucotraining.com
Tel: +44 (0)1782 644900
Email: info@milon.com mary.dowling@mytimeactive.co.uk www.nucotraining.com
Email: info@matrixfitness.co.uk
www.matrixfitness.co.uk www.milon.com www.mytimeactive.co.uk NUTRICHEM DIET +
MINDBODY INC PHARMA GMBH
MAXINUTRITION
Tel: +1 877 755 4279 Tel: +49 91 71 803 381
Tel: +44 (0)1442 418500
Email: sales@mindbodyonline.com Email: info@nutrichem.de
Email:
www.mindbodyonline.com www.nutrichem.de
tradeorders@maxinutrition.com
www.maximuscle.com OCTANE FITNESS UK LTD
MIRRORS FOR TRAINING
Tel: +44 (0)1902 791207 Tel: +44 (0)7799 475366
MBODIES TRAINING
Email: info@mirrorsfortraining.co.uk MYZONE Email: info@octanefitness.com
ACADEMY
www.mirrorsfortraining.co.uk Tel: +44 (0)1624 661311 www.octanefitness.com
Tel: +44 (0)1865 522292
Email: headoffice@myzone.org
Email: info@mbodiesacademy.com OJMAR SA
MOMENTUM BUSINESS www.myzone.org
www.mbodiesacademy.com Tel: +34 943 748484
DEVELOPMENT
Tel: +44 (0)20 7917 2780 NATIONAL STUDIO Email: leisure@ojmar.com
MEDIFIT CORPORATE
Email: info@momentumbd.co.uk CYCLING REGISTER - NSCR www.ojmar.com
SERVICES
www.momentumbd.co.uk Tel: +44 (0)1628 405200
Tel: +1 973 593 9000 OMNICO
Email: info@nscr.co.uk
Email: clientservices@medifit.com Tel: +44 (0)1256 365150
MOOD MEDIA www.nscr.co.uk
www.medifit.com Email: info@omnicogroup.com
Tel: +44 (0)1689 882200
Email: info_uk@moodmedia.com NESTLÉ PROFESSIONAL www.omnicogroup.com
MEDIMOTION LTD
www.moodmedia.co.uk Tel: +44 (0)20 8686 3333
Tel: +44 (0)1559 384097 OFS
www.nestleprofessional.co.uk
Email: sales@medimotion.co.uk Tel: +44 (0)333 444 0223
MORTONS FITNESS
www.medimotion.co.uk NESTLÉ WATERS Email: info@ofsoftware.biz
EQUIPMENT UK LTD
Tel: +44 (0)1277 214100 Tel: +44 (0)1865 398830 www.ofsoftware.biz
MEDX GERMANY
Email: www.nestle-waters.com
Tel: +49 40 796 7012 ORANGETHEORY FITNESS
Email: info@medxonline.de info@mortonsfitnessequipment.com NEW EVENTS LTD Tel: +1 945 530 6903
www.medxonline.co.uk www.mortonsfitnessequipment. Tel: +44 (0)1483 420229 www.orangetheoryfitness.com
com Email: info@neweventsltd.com
www.neweventsltd.com

SOCIAL CONTACTS
SUPPLIER CONTACTS
ORIGIN FITNESS PELLIKAAN POCKETFIT TRAINING PREMIER TRAINING

Tel: +44 (0)333 2000 750 CONSTRUCTION LTD Tel: +44 (0)1923 693721 INTERNATIONAL
Email: info@originfitness.com Tel: +44 (0)20 8392 9536 http://pocketfittraining.co.uk Tel: +44 (0)845 1 90 90 91
www.originfitness.com Email: mkoeijer@pellikaan.co.uk www.premierglobal.co.uk
www.pellikaan.com PODIUM 4 SPORT
OSF - ON SITE FITNESS Tel: +44 (0)2890 701444 PRINTWELL (UK) LTD
Tel: +44 (0)1332 549753 PEPPERFIT www.podium4sport.com Tel: +44 (0)20 8687 9234
Email: sales@onsitefitness.co.uk Tel: +44 (0)20 8144 6306 www.printwell.co.uk
www.onsitefitness.co.uk Email: info@pepperfit.com PORTMAN ASSET
www.pepperfit.com FINANCE LTD PROFESSIONAL FITNESS
OXYGEN CONSULTING Tel: +44 (0)844 800 8825 & EDUCATION
Tel: +44 (0)7747 698855 PERFORMANCE Email: Tel: +44 (0)1943 879816
www.oxygen-consulting.co.uk HEALTH SYSTEMS info@portmanassetfinance.co.uk Email: info@pfetraining.co.uk
Tel: +44 (0)20 7317 5000 www.portmanassetfinance.co.uk www.pfetraining.co.uk
OZOFRESH www.powerplate.com
Tel: +44 (0)844 248 0107 POWERBLOCK PROFESSIONAL FITNESS
Email: info@ozofresh.co.uk PHYSICAL COMPANY LTD Tel: +1 507 451 5152 INSURANCE
www.ozofresh.co.uk Tel: +44 (0)1494 769222 Email: questions@powerblock.com Tel: +44 (0)1993 862004
Email: sales@physicalcompany.co.uk www.powerblock.com Email:
P81 www.physicalcompany.co.uk professionalfitness@r3group.com
Tel: +44 (0)161 443 2048 POWERBREATHE www.professional-fitness.co.uk
Email: sales@p81.co.uk PHYSIQUE MANAGEMENT Tel: +44 (0)1926 816100
www.p81.co.uk COMPANY Email: enquiries@powerbreathe.com PROINSIGHT
Tel: +44 (0)2392 471346 www.powerbreathe.com Tel: +44 (0)845 468 0430
PARADIGM SHIFT Email: sales@physique.co.uk Email: info@proinsight.org
Tel: +81 3 3553 0812 www.physique.co.uk POWERMASTER www.proinsight.org
Email: japan@paradigm-shift.com Tel: +44 (0)1924 272696
www.paradigmsft.com PHYSIQUE SPORTS Email: info@power-master.co.uk THE PROJECT NETWORK & CO
Tel: +44 (0)1282 856830 www.power-master.co.uk Tel: +44 (0)7792 204825
PARAMOUNT FITNESS CORP Email: info@physiquesports.co.uk Email: mel@theprojectnetworkand.co
Tel: +1 323 721 2121 www.physiquesports.co.uk POWRX UK www.theprojectnetworkand.co
Email: intsales@paramountfitness. Tel: +44 (0)844 330 1639
com PILATES TRAINING SOLUTIONS Email: ma@powrx.co.uk PROMOTE PR LTD
www.paramountfitness.com Tel: +44 (0)845 094 4916 www.powrx.co.uk Tel: +44 (0)1628 630363
Email: Email: sue@promotepr.com
PAVIGYM belinda@pilatestrainingsolutions.co.uk PPL www.promotepr.com
Tel: +34 965 675 070 www.pilatestrainingsolutions.co.uk Tel: +44 (0)20 7534 1070
Email: info@pavigym.com Email: info@ppluk.com PROSPEC
www.pavigym.com PILATES-MAD www.ppluk.com Tel: +44 (0)1709 377147
Tel: +44 (0)1386 859558 Email: rsw@prospec.co.uk
PAYASUGYM www.pilates-mad.com www.prospec.co.uk
Email: info@payasugym.com
www.payasugym.com PLASTICA PRS FOR MUSIC
Tel: +44 (0)1424 857857 Tel: +44 (0)800 068 4828
PE CONTRACTS Email: info@plasticapools.com Email: musiclicence@prsformusic.com
Tel: +44 (0)1446 700600 PRECOR
www.plasticapools.com www.prsformusic.com
www.pecontracts.com Tel: +44 (0)1276 404900
PMD LEASING LTD Email: info@precor.com PULSE FITNESS SOLUTIONS
PEAK PILATES Tel: +44 (0)7557 674446 www.precor.com Tel: +44 (0)1260 294600
Tel: +1 800 925 3674 www.pmdleasing.co.uk Email: info@pulsefitness.com
Email: info@peakpilates.com PREMIER BUSINESS AUDIO
www.pulsefitness.com
www.peakpilates.com PNEUMEX Tel: +44 (0)845 279 7200
Tel: +1 208 265 4105 Email: sales@premierba.co.uk PURUS
PEGASUS TRAINING Email: info@pneumex.com www.premierba.co.uk Tel: +44 (0)113 289 3172
Tel: +44 (0)141 959 3400 www.pneumex.com Email: john.bingham@purusgroup.com
Email: info@pegasustraining.co.uk PREMIER SOFTWARE
www.purusgroup.com
www.pegasustraining.co.uk POCKET PT SOLUTIONS
Tel: +44 (0)20 7617 7880 Tel: +44 (0)1543 466580
Email: info@pocketpt.co.uk Email: info@premiersoftware.co.uk
www.pocketpt.co.uk www.premiersoftware.co.uk

&200(5&,$/5$1*(
QNT RETENTION GURU
Tel: +44 (0)1638 662589 Tel: +44 (0)7956 311899
Email: enquiries@qntuk.com Email: paul@retentionguru.co.uk
www.qntuk.com www.retentionguru.co.uk
RANGE3D LTD RETENTION MANAGEMENT
Tel: +44 (0)1246 435251 Tel: +44 (0)1527 870875
www.range3d.com Email:
uksales@retentionmanagement.com
RD HEALTH & SAFETY www.retentionmanagement.com
Tel: +44 (0)1458 251936
Email: maria@rdhealthandsafety.co.uk THE RETENTION PEOPLE
www.rdhealthandsafety.co.uk Tel: +44 (0)845 621 2001
Email:
REACT FITNESS sales@theretentionpeople.com
Tel: +44 (0)20 7272 0770 www.theretentionpeople.com
Email: info@react-fitness.com
www.react-fitness.com RIDGEWAY FURNITURE
Tel: +44 (0)870 420 7818
RE:CREATION FITNESS Email: enquiries@ridgewayfm.com
Tel: +44 (0)118 973 6222 www.ridgewayfm.com
Email: sales@recreation-fitness.co.uk
www.recreation-fitness.co.uk RIGHT DIRECTIONS
Tel: +44 (0)1582 840098
REALRYDER INTERNATIONAL Email: info@rightdirections.co.uk
Tel: +1 800 976 6280 www.rightdirections.co.uk
Email: info@realryder.com
www.realryder.com RUBICON SPORTS
Tel: +44 (0)1256 477390
RED BULL Email: info@rubiconsports.co.uk
Tel: +44 (0)20 7434 0100 www.rubiconsports.co.uk
Email: uk.sales@uk.redbull.com
www.redbull.com RUGGED INTERACTIVE
Tel: +44 (0)1726 981123
REFLEX NUTRITION LTD Email:
Tel: +44 (0)870 757 3353 simon.heap@rugged-interactive.com
Email: info@reflex-nutrition.com www.rugged-interactive.com
www.reflex-nutrition.com
RUNNING UNLIMITED
RES RENEWABLE Tel: +44 (0)20 3239 5663
ENERGY SYSTEMS Email: kevin@runningunlimited.net
Tel: +44 (0)1923 299200 www.runningunlimited.net
Email: info@res-ltd.com Now in three of the biggest nationwide
www.res-group.com SAFE SPACE LOCKERS
Tel: +44 (0)870 990 7989
gym chains, sitting alongside more
RESOLUTION DESIGN LTD Email: info@safespacelockers.co.uk conventional rowing machines, the
Tel: +44 (0)1380 728898
Email:
www.safespacelockers.co.uk WaterRower has proved its place as
contact@resolutiondesign.co.uk SAFETIC an essential piece of equipment in the
www.resolutiondesign.co.uk Tel: +1 800 336842 commercial gym setting.
www.safetic.ie
RESORTSUITE
Tel: +1 416 259 0715 SAG SCHULTE- Not only offering the best commercial
Email: info@resortsuite.com SCHLAGBAUM AG warranty in the business, we can also
www.resortsuite.com Tel: +49 2051 2086 461
Email: sag@sag-schlagbaum.com
deliver your machines in any custom
RESPOL FLOORING www.sag-schlagbaum.com colours to suit your brand.
SOLUTIONS
Tel: +44 (0)1952 740400
www.respol.co.uk
For commercial enquiries contact:

ben_tufnell#waterrower.co.uk
www.healthclubhandbook.com or call 0208 749 9090 251
SUPPLIER CONTACTS
SALES MAKERS LTD SIMPLE LOCKING ST MARY’S UNIVERSITY TANITA EUROPE BV

Tel: +44 (0)1449 744222 SOLUTIONS LTD COLLEGE Tel: +31 20 560 2970
Email: doug@salesmakers.com Tel: +44 (0)1727 840513 Tel: +44 (0)20 8240 4153 Email: info@tanita.eu
www.salesmakersinternational.com www.simplelockingsolutions.co.uk Email: youngc@smuc.ac.uk www.tanita.eu
www.smuc.ac.uk
SAQ INTERNATIONAL SNAP FITNESS TASCOMI LTD
Tel: +44 (0)1664 810101 Tel: +1 952 474 5422 STAIRMASTER/SCHWINN Tel: +44 (0)845 119 6020
Email: info@saqinternational.com Email: inquiries@snapfitness.com Tel: +44 (0)7887 242682 Email: sales@tascomi.com
www.saqinternational.com www.snapfitness.com Email: elapetra@stairmaster.com www.tascomi.com
www.stairmaster.com
SATURN PROJECTS SOLOSTRENGTH TAYLOR MADE DESIGNS
Tel: +44 (0)1454 202076 LIFESTYLE PRODUCTS STAR TRAC EUROPE Tel: +44 (0)1202 473311
Email: info@saturnprojects.com Tel: +1 604 818 6225 Tel: +44 (0)1494 688260 Email: sales@taylormadedesigns.co.uk
www.saturnprojects.com Email: sales@solostrength.com www.startrac.com www.taylormadedesigns.co.uk
www.solostrength.com
SB SOURCE LTD STONE FOREST
Tel: +44 (0)20 8655 4222 SOUND DYNAMICS LTD Tel: +44 (0)20 8314 4592
Email: sales@sbsource.co.uk Tel: +44 (0)1773 828486 www.stone-forest.co.uk
www.sbsource.co.uk www.sound-dynamics.co.uk
STRATEGIC LEISURE LTD
SCHLETTERER WELLNESS SPASOFT Tel: +44 (0)1925 438064
& SPA DESIGN Tel: +1 802 253 7377 Email: info@strategicleisure.co.uk
Tel: +43 5244 62005 www.springermiller.com www.strategicleisure.co.uk TECHNOGYM UK LTD
Email: office@schletterer.com Tel: +44 (0)1344 300236
www.schletterer.com SPEEDO STRIVE ENTERPRISES, INC
Tel: +44 (0)115 855 5000 Tel: +1 724 949 1120 Email: uk_info@technogym.com
SCIFIT LTD (UK) www.speedo.co.uk Email: info@strivefit.com www.technogym.com
Tel: +44 (0)1344 300022 www.strivefit.com TEK FITNESS LTD
Email: info@scifit.uk.com SPIRIT HEALTH CLUBS
Tel: +44 (0)1895 512000 SUNBED & LEISURE SYSTEMS Tel: +44 (0)1553 777513
www.scifit.uk.com Email: sales@tekfitness.co.uk
www.spirithealthclubs.com (UK) LTD
SDA SOFTWARE www.tekfitness.co.uk
SPORTA Tel: +44 (0)1246 813468
Tel: +44 (0)113 204 2090 Email: info@sunbedandleisure.co.uk TELJU COMMERCIAL FITNESS
Email: info@sdasoftware.net Tel: +44 (0)1603 814233
www.sporta.org www.sunbedandleisure.co.uk Tel: +44 (0)7478 740568
www.sdasoftware.net www.teljucommercialfitness.com
SPORTS AND LEISURE SUPERVITALITY
SERVICESPORT UK www.supervitality.me THERMARIUM BADER-BAU
Tel: +44 (0)845 402 2456 MANAGEMENT
Tel: +44 (0)1455 890508 Tel: +43 5244 65660
Email: sales@servicesport.co.uk SUUNTO/AMER SPORT Email: office@thermarium.com
www.servicesport.co.uk Email: rachelshelton@slm-ltd.co.uk Tel: +44 (0)1276 404800
www.everyoneactive.com www.thermarium.com
www.amersports.com
SHIRE LEASING PLC THUMP BOXING
Tel: +44 (0)1827 68939 SPORTS SURFACES (UK) LTD THE SWIMMING TEACHERS
Tel: +44 (0)1244 321200 Tel: +61 1 300 558285
Email: info@shireleasing.co.uk ASSOCIATION - STA Email: info@thumpboxing.co.uk
www.shireleasing.co.uk Email: info@sportssurfacesuk.com Tel: +44 (0)1922 645097
www.sportssurfacesuk.com www.thumpboxing.com
Email: sta@sta.co.uk
SHOWOFF MEDIA LTD www.sta.co.uk TOP LODGE LEISURE LTD
Tel: +44 (0)113 257 1002 Tel: +44 (0)1780 444695
Email: priority@showoffmedia.co.uk SYX AUTOMATIONS Email: enquiries@top-lodge.co.uk
www.showoffmedia.co.uk Tel: +44 (0)20 3627 3442 www.top-lodge.co.uk
Email: robbert.vermazen@syxauto-
SILL LIGHTING mations.co.uk TOPLINE ELECTRONICS
Tel: +44 (0)1844 260006 SPORTSART
www.syxautomations.co.uk Tel: +44 (0)1323 440760
Email: sales@sill-uk.com Tel: +44 (0)1509 274440
Email: info@topline.uk.net
www.sill-uk.com http://gosportsart.com TAC IT www.topline.uk.net
Tel: +43 3332 6005 990
SIMON JERSEY SPORTSOFT UK LTD
Email: office@tac.eu.com TOTAL GYM SOLUTIONS
Tel: +44 (0)8444 994414 Tel: +44 (0)1423 873873
www.tac.eu.com Tel: +44 (0)115 752 9320
www.simonjersey.com Email: info@sportsoft.co.uk
Email: sales@ffittech.co.uk
www.sportsoft.co.uk
www.ffittech.co.uk

TOTAL VIBRATION ULTRALIFE HEALTHCARE LTD WATERROWER XTRAVAGANZA
SOLUTIONS Tel: +44 (0)800 862 0082 Tel: +44 (0)20 8749 9090 Tel: +44 (0)1989 730738
Tel: +44 (0)1706 260 220 www.ultralifeshop.co.uk www.waterrower.co.uk Email: geoff.rigg@xtravaganza.uk.com
Email: info@totalvibrationsolutions.com www.xtravaganza.uk.com
www.totalvibrationsolutions.com UNBESCHEIDEN WATTBIKE
Tel: +49 7221 9 53 40 Tel: +44 (0)115 945 5454 YBFIT TRAINING
TRAFFIC HEALTH Email: info@unbescheiden.com Email: info@wattbike.com Tel: +44 (0)20 7060 2676
AND FITNESS www.unbescheiden.com www.wattbike.com Email: info@ybfittraining.com
Tel: +44 (0)7776 255643 www.ybfittraining.com
Email: tory@traffichealthandfitness.com USHOMI WEIGHTPLAN LTD
www.traffichealthandfitness.com Tel: +44 (0)800 023 6611 Tel: +44 (0)203 005 7443 YMCA FITNESS
Email: info@ushomi.co.uk Email: support@weightplan.com INDUSTRY TRAINING
TRION:Z www.ushomi.co.uk www.weightplan.com Tel: +44 (0)20 7343 1850
Tel: +44 (0)1925 210990 Email: bookings@ymcafit.org.uk
www.trionz.co.uk UWE JETSTREAM WEXER HOLDINGS LLC www.ymcafit.org.uk
Tel: +49 7171 103 600 Tel: +1 452 235 3530
TRUE FITNESS TECHNOLOGY Email: jet@uwe.de www.wexer.com YOGA PROFESSIONALS
Tel: +1 800 426 6570 www.uwe.de Email: bookings@ymcafit.org.uk
Email: info@truefitness.com WILLMOTT DIXON LTD www.yogaprofessionals.net
www.truefitness.com VENESTA WASHROOM Tel: +44 (0)1462 671852
SYSTEMS www.willmottdixongroup.co.uk YOGA-MAD
TTS CONSULTANTS Tel: +44 (0)1474 353333 Tel: +44 (0)1386 859555
Tel: +91 44 2441 6213 Email: marketing@venesta.co.uk WOODWAY GMBH www.yogamad.com
Email: info@ttsconsultants.com www.venesta.co.uk Tel: +49 7621 94 09 99 0
www.ttsconsultants.com Email: info@woodway.de YORK FITNESS
VI SPA EXPERIENCE ROOMS www.woodway.de Tel: +44 (0)1327 701800
TUFFSTUFF FITNESS Tel: +44 (0)1257 451666 Email: sales@yorkfitness.co.uk
EQUIPMENT www.vi-spa.co.uk WORLD GYM www.yorkfitness.com
Tel: +1 909 629 1600 INTERNATIONAL
Email: info@tuffstuff.net VIBROGYM UK www.worldgym.com/franchising YOUR MANAGEMENT
www.tuffstuff.net Tel: +44 (0)20 7272 0770 SOLUTIONS LTD
Email: info@vibrogym.com WORLD SALES ALLIANCE INC Tel: +44 (0)1132 826238
TWININGS TEAS www.vibrogym.com Tel: +1 847 426 2627 Email: info@ymsl.co.uk
Tel: +44 (0)1264 313444
www.wsalliance.com www.ymsl.co.uk
www.twinings.co.uk VIRTUAGYM
Tel: +44 (0)20 8133 3657 THE WRIGHT FOUNDATION ZIGZAG
TWYFORD BATHROOMS Email: sales@virtuagym.com Tel: +44 (0)1382 451146 Tel: +44 (0)1282 856830
Tel: +44 (0)1270 879777 www.virtuagym.com/software Email: info@wrightfoundation.com Email: sales@zigzaguk.co.uk
Email: www.wrightfoundation.com www.zigzaguk.com
twyford.sales@twyfordbathrooms.com VISUAL FITNESS PLANNER
www.twyfordbathrooms.com Tel: +1 877 837 1212 ZOGGS INTERNATIONAL
www.vfp.us Tel +44 (0)1276 489089
TYLO WTS INTERNATIONAL, INC Email: info@zoggs.com
Tel: +44 (0)1271 378100 VITA COCO www.zoggs.com
Tel: +44 (0)20 7183 7312 Tel: +1 301 622 7800
Email: tylo@goldenc.com www.wtsinternational.com
www.tylolife.co.uk Email: info.europe@vitacoco.com ZOOM MEDIA
www.vitacoco.com XENDON AB Tel: +44 (0)20 3511 2111
UKACTIVE Tel: +46 40 370820 Email: uk@zoomedia.com
Tel: +44 (0)20 7400 8600 VIVA BEVERAGES www.zoommedia.com
Tel: +44 (0)203 402 2530 www.xendon.com
Email: info@ukactive.org.uk
www.ukactive.com www.vivabeverages.com XN LEISURE SYSTEMS LTD ZYCOMM ELECTRONICS
Tel: +44 (0)870 803 0700 Tel: +44 (0)1773 570123
UK POINT OF SALE VIVAFIT www.zycomm.co.uk
Tel: +351 304 50 2502 Email: info@xnleisure.com
GROUP LTD www.xnleisure.com
Tel: +44 (0)161 431 4400 Email: constance@vivafit.eu ZYNK DESIGN
Email: sales@ukpos.com www.vivafit.eu XPIRON INC Tel: +44 (0)20 7193 1430
www.ukpos.com Tel: +1 415 732 5700 Email: stavros@zynkdesign.com
WAHANDA www.zynkdesign.com
Tel: +44 (0)20 7580 6401 Email: sales@xpiron.com
Email: hello@wahanda.com www.xpiron.com
www.wahanda.com

2015 DIARY
Diary
We look ahead to the key shows, conferences, exhibitions and
trade events for the health and fitness sector in 2015
FEBRUARY
1–3 [ Spatex (UK)
The UK’s largest dedicated pool and
spa trade event.
Web www.spatex.co.uk
4–8 [ ACSM Team Physician
PHOTO: WWW.SHUTTERSTOCK.COM/ KZENON

Course – Part 2 (US)
Gives primary care, specialist physicians
and other healthcare providers the core
knowledge they need to care for sports
teams in the community.
Web www.acsm.org/tpc
19–21 [ FORUMCLUB (Italy)

International congress and expo for
managers of fitness clubs, aquatic
centres and sports establishments. Pool and spa event Spatex takes place at the UK’s Ricoh Arena in February
Web www.forumclub.it
22–23 [ Professional Beauty 26 [ Quest NBS conference (UK)

London (UK) With a focus on Quest’s ongoing rollout and 11–14 MARCH [
The UK’s largest beauty exhibition. the launch of a new online NBS platform. IHRSA 2015 Annual
Web www.professionalbeauty.co.uk Web www.questnbs.org International Convention
& Trade Show (US)
25–27 [ IDEA Personal Trainer The 34th annual event takes place
Institute (US) MARCH in LA, with seminars, keynotes and
Featuring conference sessions, lectures 9 [ SMMEX (UK) educational sessions alongside a
and workshops. A west coast institute Buyers and specifiers from sporting clubs two-day trade show.
takes place in Seattle on 16–19 April. and associations meet with suppliers. Web www.ihrsa.org/convention
Web www.ideafit.com/ptrainer Web www.smmexevent.com

FOR FULL DETAILS OF THESE EVENTS, AND MORE,VISIT www.leisurediary.com
FIBO in Cologne expects to attract

116,000 visitors in 2015
19–22 [ ECA World Fitness

Conference / OBOW Show (US)
ECA World Fitness is an international
organisation representing the fitness and
wellness sectors. The show highlights new
products, ideas and concepts.
Web www.ecaworldfitness.com
20–22 [ International Fitness

Showcase (UK)
Three days of dance, aerobics, step,
combat, conditioning, lectures,
workshops and mind-body sessions.
Web www.chrysalispromotions.com
10–12 [ Australian Fitness
31 – 1 April [ BASES Student APRIL & Health Expo (Australia)
Conference (UK) 8 [ EHFF – European Health & Australia’s largest health and fitness event
Keynote presentations from sport and Fitness Forum (Germany) takes place in Melbourne.
exercise scientists, expert-led workshops Leaders from the fitness sector, politics Web www.fitnessexpo.com.au
and presentations of research. and healthcare will convene at the second
Web www.bases.org.uk/student- annual EHFF to discuss the sector’s Date TBC [ Russian Fitness
conference future, focusing on how to motivate even Festival (Russia)
more people to commit to fitness. Claims to be the most significant event in
31 – 3 April [ ACSM 19th Web www.europeactive.eu mass physical education in Russia, the CIS
Health & Fitness Summit and the Baltic states.
& Exposition (US) Web www.fitness-convention.ru
Covers the full spectrum of the industry, 9–12 APRIL [
from science to practical application FIBO 2015 (Germany) 26–27 [ Scottish Beauty (UK)
– with educational sessions, group The world’s leading trade show for Showcases products, equipment, services
workouts, hands-on workshops and health, fitness and wellness. and training from the leading beauty, nail,
networking opportunities. Web www.fibo.de tanning and spa suppliers.
Web www.acsmsummit.org Web www.beautyserve.com

2015 DIARY
10–11 [ BeautyUK (UK) 26–30 [ ACSM Annual Meeting

29–30 APRIL [ For products, equipment, services (US)
Active-net 2015 (UK) and training from the leading beauty A comprehensive sports medicine and
A networking event aimed at all companies, plus seminars and workshops. exercise science conference covering the
suppliers and operators with Web www.beautyserve.com science, practice, public health and policy
a focus on the public leisure aspects of sports medicine, exercise
sector. Offering educational 15–17 [ BodyPower (UK) science and physical activity.
seminars, business-focused The fastest-growing consumer fitness Web www.acsmannualmeeting.org
networking, keynote presentations, exhibition in Europe, with an extensive
development seminars and one-to- exhibition, plus visual displays and
one buyer/supplier meetings. interactive feature areas.
JUNE
Web www.active-net.org Web www.bodypowerexpo.co.uk 3–6 [ SPATEC Europe (Spain)
A two-day forum of one-to-one meetings
20–21 [ SIBEC UK (UK) between leading UK and European spa
One-to-one meeting forum bringing owners and operators and around 70
MAY together suppliers and buyers in the leading international spa suppliers.
10–11 [ Holistic Health (UK) leisure, health and fitness sectors from Web www.spateceu.com
Supporting the holistic and the UK’s local authority, trust and
complementary therapy market. education markets. 22–25 [ 14th Annual International
Web www.beautyserve.com Web www.sibec.co.uk Conference on Health Economics,
Management and Policy (Greece)
Brings together scholars, researchers
and students from all areas of health
economics, management and policy.
Web www.atiner.gr/health.htm
29–30 [ Facilities Management

Forum (UK)
For FM directors and managers who are
directly involved in the procurement of
FM products and services.
Web www.forumevents.co.uk
24 JUNE [ ukactive
FLAME Conference (UK)
The UK’s leading educational and
networking event for senior level
professionals and decision-makers
in the fitness sector. The event will
culminate in the FLAME Awards.
The ukactive FLAME Conference will culminate in the FLAME Awards gala dinner Web www.ukactive.com

FOR FULL DETAILS OF THESE EVENTS, AND MORE,VISIT www.leisurediary.com
JULY
9–10 [ FitPro Live (UK)
Targeting PTs, instructors and fitness
fanatics, this event offers product demos
and group workouts, masterclasses and
seminars. It will be preceded by an invite-
only one-day Meeting of the Minds event
on 8 July, with a Zumba festival taking
place on 10–11 July.
Web www.fitpro.com/live15
13–16 [ 11th Annual International

Conference on Kinesiology and
Exercise Sciences (Greece)
Brings together scholars and students
from a wide range of applied and
integrated health sciences.
Web www.atiner.gr
15–19 [ IDEA World Fitness

Convention (US)
International fitness convention featuring
a programme of educational sessions
from industry-best presenters.
Web www.ideafit.com/world National Fitness
Day will take place
across the country
SEPTEMBER in September
9 [ National Fitness Day (UK)
Fitness providers open their doors for
free to allow members of the public to try 17–19 [ FIBO China (China)
out a wide range of fitness activities. Last year’s inaugural event attracted 55 22–23 SEPTEMBER [
Web www.nationalfitnessday.com exhibitors from 15 countries/regions. Leisure Industry Week (UK)
Web www.fibo-china.cn LIW will be relaunched for 2015
17–19 [ 16th Annual IHRSA / with a new fitness-orientated
Fitness Brasil Latin American Date TBC [ Health+Fitness focus, offering five new, distinct
Conference & Trade Show Business Expo & Interbike zones on the show floor: The
(Brazil) Expo (US) Gym Floor, Young Fitness, Group
Three days of seminars, networking and a Brings together manufacturers, suppliers, Exercise, Pool & Spa, and Leisure
trade show, attracting 130 exhibitors and retailers, buyers, press, industry Facilities Management.
more than 10,000 attendees. influencers and fitness professionals. Web www.liw.co.uk
Web www.ihrsa.org/fitness-brasil Web www.healthandfitnessbiz.com

2015 DIARY
20–23 [ SPATEC Middle East

(Dubai)
PHOTO: WWW.SHUTTERSTOCK.COM/ SVETA ORLOVA

Brings together the leading spa operators
in the Middle East region – hotel resort,
destination, athletic, medical and day spas
– to meet one-to-one with key domestic
and international suppliers.
Web www.spatecme.com
29 – 2 October [ SIBEC
North America (US)
Major health, recreation, sports and
fitness operators meet with leading
suppliers for one-to-one meetings,
networking and relationship-building.
Web www.sibecna.com
The OM Yoga Show encompasses all aspects of yoga and pilates, including for kids
OCTOBER 19–22 [ 15th Annual IHRSA
Date TBC [ European Fitness European Congress (France) NOVEMBER
Summit (Spain) Features presentations delivered by Date TBC [ Spa Life UK 2015 (UK)
Suppliers from the fitness, wellness executives from inside and outside the Offers fitness professionals the chance
and health industries meet face-to- health club industry, alongside networking to see new product innovations, share
face with decision-makers from fitness opportunities and focus group discussions. industry insights, network and access high
studios and wellness centres in selected Web www.ihrsa.org/congress quality management education.
European markets. Web www.spa-life.co.uk
Web www.european-fitness-summit.com 23–25 [ The OM Yoga Show
London (UK) Date TBC [ ukactive National
7–9 [ Club Industry Conference The total yoga experience under one roof, Summit (UK)
and Trade Show (US) with workshops, children’s yoga, free The largest political event in the sector’s
This independent event for fitness classes and hundreds of exhibition stands. calendar, bringing together key stakeholders
professionals offers new education, Web www.omyogashow.co.uk from public health policy and beyond.
events, exhibitors, tours and networking. Web www.ukactive.com
Web www.clubindustryshow.com
18–21 NOVEMBER [
19–21 [ ISPA Conference SIBEC Europe DECEMBER
& Expo (US) (Spain) 1–2 [ BASES Conference 2015
Three days of presentations covering Brings the UK and Europe’s major (UK)
business strategy, customer service, health, fitness and leisure operators The annual conference of the British
leadership and management in the spa together with leading suppliers in a Association of Sport and Exercise
industry, plus an expo showcasing the one-to-one meeting forum. Sciences, the professional body for sport
latest spa products. Web www.sibeceu.com and exercise sciences in the UK.
Web www.experienceispa.com Web www.bases.org.uk

The Health Club Management Handbook is published once a year
by The Leisure Media Co Ltd, Portmill House, Portmill Lane, Hitchin,
Herts SG5 1DJ, UK. The views expressed in this publication are
those of the author and do not necessarily represent those of the
publisher The Leisure Media Co Ltd. All rights reserved. No part of
this publication may be reproduced, stored in a retrieval system
or transmitted in any form or by means, electronic, mechanical,
photocopying, recorded or otherwise, without the prior permission
of the copyright holder, Cybertrek Ltd. Printed by The Manson
Group Limited. Distributed by Royal Mail Group Ltd and Whistl Ltd
in the UK and Total Mail Ltd globally ©Cybertrek Ltd 2015 ISBN
978-1-870416-15-3. To subscribe to the Health Club Management
Handbook log on to www.leisuresubs.com or email
subs@leisuremedia.com or call +44 1462 471930. Subscription
rates are UK £54, rest of world £57.
www.leisuremedia.com
Leisure Media
Portmill House, Portmill Lane, Hitchin, Herts, SG5 1DJ, UK
Telephone +44 (0)1462 431385 Fax +44 (0)1462 433909
£50 healthclubhandbook.com handbook@leisuremedia.com

Health Club Management Handbook

Uploaded by

Copyright:

Available Formats

You might also like

Health Club Management Handbook

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Health Club Management Handbook

Uploaded by

Copyright:

Available Formats

SPONSORED BY

HEALTH CLUB MANAGEMENT

MYZONE ® is BIG DATA

Call MYZONE at 0115.777.3333

Welcome to the Health Club

The growth of the microgyms is another trend to be Kate Cracknell,

www.healthclubhandbook.com Health Club Handbook 2015 5

p22 All the latest trends for health club spas

INTRODUCTION 22 Spa Foresight™ RESEARCH ROUND-UP

6 Health Club Handbook 2015 www.healthclubhandbook.com

p30 Operators’ expansion plans for 2015

58 Is small really beautiful?

62 Opportunities & threats

www.healthclubhandbook.com Health Club Handbook 2015 7

p82 Taking advantage of new technology

70 Member insight 82 Hi-tech future 96 European perspective

8 Health Club Handbook 2015 www.healthclubhandbook.com

p254 Get planning with our 2015 diary listing

WHO’S WHO 160 Independents’ day 234 Product selector

www.healthclubhandbook.com Health Club Handbook 2015 9

Health Club Management magazine healthclubmanagement.co.uk

10 Health Club Handbook 2015 www.healthclubhandbook.com

HEALTH CLUB SPORTS ATTRACTIONS

READ ONLINE READ ONLINE READ ONLINE

Sign up for free digital

Tel: +44 1462 431385

SPA BUSINESS LEISURE

www.healthclubhandbook.com Health Club Handbook 2015 11

Fitness Foresight™ 2015

PHOTO: WWW.SHUTTERSTOCK.COM/ ICSNAPS

12 Health Club Handbook 2015 www.healthclubhandbook.com

Take the stairs: Physical

www.healthclubhandbook.com Health Club Handbook 2015 13

14 Health Club Handbook 2015 www.healthclubhandbook.com

Striking a good balance

www.healthclubhandbook.com Health Club Handbook 2015 15

THE NEW SUPERFOODS

16 Health Club Handbook 2015 www.healthclubhandbook.com

BEYOND THE GYM

With the advent of smart watches, ﬁtness

www.healthclubhandbook.com Health Club Handbook 2015 17

18 Health Club Handbook 2015 www.healthclubhandbook.com

SETTING THE RHYTHM

www.healthclubhandbook.com Health Club Handbook 2015 19

mainstream clubs; and the likes of Insanity, HIIT,

20 Health Club Handbook 2015 www.healthclubhandbook.com

ABOUT THE AUTHORS

www.healthclubhandbook.com Health Club Handbook 2015 21

Spa Foresight™ 2015

22 Health Club Handbook 2015 www.healthclubhandbook.com

on the landscape while enjoying the outdoors

Edible parks are becoming more popular, linking in

www.healthclubhandbook.com Health Club Handbook 2015 23

THE SECOND BRAIN

24 Health Club Handbook 2015 www.healthclubhandbook.com

High levels of customisation would be

www.healthclubhandbook.com Health Club Handbook 2015 25

THE BASICS ARE NOW A USP

Japan’s onsen will be promoted to tourists