2019 One Show Greater China Awards Winner List

Category Client Company Entry Title Primary Company Name Award Type
Print & Outdoor
Print & Outdoor | Print & Posters Audi Be careful campaign REDBANK / Beijing Merit

Print & Outdoor | Print & Posters Mercedes-Benz AMG GT Beasts BBDO China / Shanghai Merit

Print & Outdoor | Print & Posters Mars Wrigely Snickers - Hunger Signatures BBDO China / Shanghai Merit

Print & Outdoor | Print & Posters Penguin Random House North Asia LOSE YOURSELF IN A BOOK Cheil Beijing / Beijing + Cheil Hong Kong / Hong Kong Bronze
Cheil Worldwide Hong Kong / Hong Kong + Illusion,
Print & Outdoor | Print & Posters Chupa Chups (Snack To Home Limited) A Sweet Escape Silver
Bangkok / Bangkok
Print & Outdoor | Print & Posters KFC Hong Kong, Jardine Restaurant Group Hot & Spicy (Season 2) Ogilvy Hong Kong / Hong Kong Gold
CELEBRATE MARRIAGE, REFUSE THE
Print & Outdoor | Outdoor Wildaid i2mago / Guangzhou Merit
SLAUGHTER OF SHARKS
Cheil Worldwide Hong Kong / Hong Kong + Illusion,
Print & Outdoor | Outdoor Chupa Chups (Snack To Home Limited) A Sweet Escape Merit
Bangkok / Bangkok
Print & Outdoor | Outdoor Budweiser BUD FIFA Campaign 180 / Shanghai Merit
KFC Hong Kong, Jardine Restaurant
Print & Outdoor | Outdoor Hot & Spicy (Season 2) Ogilvy Hong Kong / Hong Kong Merit
Group
Print & Outdoor | Outdoor Comfort, Unilever The Wall of Softness Ogilvy Shanghai / Shanghai Merit

Print & Outdoor | Outdoor Penguin Random House North Asia LOSE YOURSELF IN A BOOK Cheil Beijing / Beijing + Cheil Hong Kong / Hong Kong Merit

Film & Video

Film & Video | Television FOTILE The Promise of Neighbours SG / Shanghai Merit

Film & Video | Television Bomy Hitting the Youth Single ADK TAIWAN / Taipei Merit

Film & Video | Television Bomy Hitting the Youth Series ADK TAIWAN / Taipei Silver

Film & Video | Cinema Advertising Tencent The Housekeeper in Your Brain Havas Taiwan / Taipei Merit

Film & Video | Cinema Advertising VIP Tutor Self-cultivation of a mascot MATCH / Shanghai Merit

Film & Video | Cinema Advertising ZhongAn Insurance A Train to Sindhu ZhongAn Insurance / Shanghai Bronze

Film & Video | Viral Video WeSure Husband sesame&watermelon / Beijing Merit
SG / Shanghai + SAIC-GM (Cadillac Brand Division) /
Film & Video | Viral Video Cadillac No RWD, No Luxury Merit
Shanghai
Media Arts Lab / Shanghai + Apple / Shanghai + Apple
Film & Video | Viral Video Apple China The Bucket Gold
/ Cupertino + TBWA\Media Arts Lab / Los Angeles
Beijing DiDi Infinity Technology and De- Beijing DiDi Infinity Technology and Development Co.,
Film & Video | Online Film & Video MR AND MRS's Premiere - Microfilm Merit
velopment Co., Ltd Ltd / Beijing
Film & Video | Online Film & Video 7-ELEVEN Taiwan Savor While It Lasts ADK TAIWAN / Taipei Merit

Film & Video | Online Film & Video Uni President Beary Sorry Birthday ADK TAIWAN / Taipei Merit
Media Arts Lab / Shanghai + Apple / Shanghai + Apple
Film & Video | Online Film & Video Apple China The Bucket Merit
/ Cupertino + TBWA\Media Arts Lab / Los Angeles
Film & Video | Online Film & Video ACER Break Away from Unnecessary ADK TAIWAN / Taipei Merit

Film & Video | Online Film & Video Aupres Time-locker of love MATCH / Shanghai Merit

Film & Video | Online Film & Video P&G P&G Mother's Day Goodzilla / Shanghai Merit
Huawei Device Co., Ltd / Beijing + Beijing C&I Digital
Technology Company Limited / Beijing + Beijing Huihe
Film & Video | Online Film & Video Huawei Device Co., Ltd CHASING LIGHT Merit
woofly film and Television Culture Communication Co.,
Ltd. / Beijing
Film & Video | Online Film & Video Hotai Insurance Co., Ltd. Pay Back The Love Dentsu Taiwan Inc. / Taipei Bronze

Film & Video | Online Film & Video E-Life Home Appliance Mall My variety father Wunderman Thompson Taipei / Taipei Bronze

Film & Video | Online Film & Video FOTILE Miracle Of The Hen SG / Shanghai Silver

Film & Video | Online Film & Video Jack&Jones From Denmark to China # 8000km Runway Goodzilla / Shanghai Silver

Film & Video | Online Film & Video China UnionPay The Last Transfer of Tang Empire SG / Shanghai Gold

Film & Video | Online Film & Video Schroders Taiwan Time Will Tell Dentsu Taiwan Inc. / Taipei Gold

Film & Video | Vertical Mobile Short Video PepsiCo Your Pepsi Home Video VMLY&R / Shanghai Merit
The Chinese New Year Transfiguration of
Film & Video | Vertical Mobile Short Video McDonald China BBDO China / Shanghai Bronze
McDonald’s
Interactive
Interactive | Online Advertising ACER Break Away from Unnecessary ADK TAIWAN / Taipei Merit

Interactive | Online Advertising Mondelez Shanghai Oreo × The Forbidden City BlueFocus Digital / Shanghai Merit

Interactive | Online Advertising Coca-Cola Share a Hug 2018 World Cup Ogilvy Shanghai / Shanghai + ArsThanea / Warszawa Bronze

Interactive | Ambiant/Environmental Tencent Gaming Honor of Kings with Ice and Snow World TGideas / Shenzhen Merit

Interactive | Ambiant/Environmental World Vision Sound Waves Christmas Tree Wunderman Thompson Taipei / Taipei Merit

Interactive | Ambiant/Environmental Comfort, Unilever The Wall of Softness Ogilvy Shanghai / Shanghai Bronze

Interactive | Ambiant/Environmental 7-ELEVEN Taiwan The Force of Love ADK TAIWAN / Taipei Silver
Ogilvy Shanghai / Shanghai + ARMA Global Media De-
Interactive | Ambiant/Environmental FocusFilm Media Piracy Blockr velopment Shanghai / Shanghai + The Visual Asylum / Silver
Sydney + FocusFilm Media / Shanghai
Interactive | Gaming Yum China Pocket Franchise Accenture Interactive China / Shanghai Merit

Interactive | Gaming Samsung BACK2LIFE Cheil PengTai / Beijing + Cheil Hong Kong / Hong Kong Silver

Interactive | Gaming Tencent Foundation MISSION ENLIGHTENING Hylink Digital Solutions / Guangzhou Gold

Cross-Platform
Cross-Platform | Experiential Marketing Puma Puma Run My Way MediaMonks / Shanghai Merit
Pay by Drawing, Google Guess My Sketch
Cross-Platform | Experiential Marketing Google Tianyukong / Shanghai Merit
Pop-up Store
Fabula / Shanghai + Supercell / Shanghai + Burger
Cross-Platform | Experiential Marketing Supercell War On The Table Mat Merit
King / Shanghai + Ele.me / Shanghai
‘Chuang Cheng Xiang Qing’ The Crossover Tencent video / Beijing + Beijing Timely Culture Media
Cross-Platform | Experiential Marketing Tencent video Merit
Experience of Xiangxi Culture Co., Ltd. / Beijing
Cross-Platform | Experiential Marketing Nestle (China) NESCAFÉ Sense Café Beijing Ogilvy Beijing / Beijing Merit

Cross-Platform | Experiential Marketing 7-ELEVEN Taiwan The Force of Love ADK TAIWAN / Taipei Gold
Beijing DiDi Infinity Technology and De- MR AND MRS‘s Premiere - Integrated Beijing DiDi Infinity Technology and Development Co.,
Cross-Platform | Integrated Campaign Merit
velopment Co., Ltd Campaign Ltd / Beijing
BE FEARLESS OF AGE, BE FEARLESS TO Grey Advertising Hong Kong LTD / Hong Kong + P&G -
Cross-Platform | Integrated Campaign P&G - OLAY Merit
CHASE YOUR DREAM. OLAY / Guangzhou
Cross-Platform | Integrated Campaign adidas adidas Z.N.E TBWA\Shanghai / Shanghai Merit
The Men Worth Being Remembered, This Is
Cross-Platform | Integrated Campaign K-Boxing W / Shanghai Merit
K-Boxing.
Beijing DiDi Infinity Technology and De- The Missing Little Frog of Mine - Integrated Beijing DiDi Infinity Technology and Development Co.,
Cross-Platform | Integrated Campaign Bronze
velopment Co., Ltd Campaign Ltd / Beijing
Cross-Platform | Integrated Campaign Mondelez Shanghai Oreo × The Forbidden City BlueFocus Digital / Shanghai Bronze
Honor of Kings & M•A•C Collaboration Lip-
Cross-Platform | Co-Branding Honor of Kings Honor of Kings / Shenzhen Merit
stick: Kiss and persist, we can win
Cross-Platform | Co-Branding Scentlibrary #Be Childish# Neone / Shanghai Bronze

Cross-Platform | Co-Branding Mondelez Shanghai Oreo × The Forbidden City BlueFocus Digital / Shanghai Bronze
Cross-Platform | Augmented Reality/Virtual Fabula / Shanghai + Supercell / Shanghai + Burger
Supercell War On The Table Mat Bronze
Reality King / Shanghai + Ele.me / Shanghai
Innovation
Innovation | Product Innovation Crayola Eggcite Creativity VMLY&R / shanghai Merit

Innovation | Product Innovation San Jiu Medicine Trade Co., Ltd. 999 Warm-Hearted Leggings Serviceplan China / Beijing Merit

Innovation | Product Innovation WeBank Hear My Love F5 / Shanghai Merit

Innovation | Product Innovation Intel The Last Siberian Tiger RICElebrate / Shanghai Bronze

Innovation | Advertising Technology Innovation Standard Chartered Bank The Algorithm Agent TBWA Hong Kong / Hong Kong Merit

Innovation | Advertising Technology Innovation The Palace Museum Spring Festival in the Forbidden City Tencent Marketing Solution / Beijing Merit

Innovation | Advertising Technology Innovation Digital Suzhou FEINA - the AI design assistant Jung von Matt/Tonghui / Beijing Bronze
Ogilvy Shanghai / Shanghai + ARMA Global Media De-
Innovation | Advertising Technology Innovation FocusFilm Media Piracy Blockr velopment Shanghai / Shanghai + The Visual Asylum / Bronze
Sydney + FocusFilm Media / Shanghai
Innovation | Digital Service Innovation Yum China Pocket Franchise Accenture Interactive China / Shanghai Gold

Public Service & CSR

Cheil Worldwide Hong Kong / Hong Kong + Monster
Public Service & CSR | Non-Profit The Hong Kong Stroke Association Fatal Recognition Merit
App Ltd / Hong Kong
Public Service & CSR | Non-Profit WWF #No Plastic in Nature# Video LxU / Beijing Merit

Public Service & CSR | Non-Profit WWF #No Plastic in Nature# Installation & Poster LxU / Beijing Merit

Public Service & CSR | Non-Profit Tencent Foundation MISSION ENLIGHTENING Hylink Digital Solutions / Guangzhou Silver
CELEBRATE MARRIAGE, REFUSE THE
Public Service & CSR | Non-Profit Wildaid i2mago / Guangzhou Gold
SLAUGHTER OF SHARKS
Public Service & CSR | Corporate Airbnb China The First Start-up Village Airbnb China / Beijing Merit

Public Service & CSR | Corporate 7-ELEVEN Taiwan The Force of Love ADK TAIWAN / Taipei Merit

Public Service & CSR | Corporate Samsung BACK2LIFE Cheil PengTai / Beijing + Cheil Hong Kong / Hong Kong Merit

Public Service & CSR | Corporate Tencent Gongyi One Dollar TOPic / Beijing Bronze
HoK & Dunhuang Culture: :Murals Digital
Public Service & CSR | Corporate Tencent Gaming TGideas / Shenzhen Bronze
Restore H5
Public Service & CSR | Corporate Alibaba Watch Out for This Woman BBDO China / Shanghai Bronze

Public Service & CSR | Corporate 7-ELEVEN Taiwan Instant Lonely Meal ADK TAIWAN / Taipei Gold

Mobile
Cheil Worldwide Hong Kong / Hong Kong + Monster
Mobile | Mobile Applications The Hong Kong Stroke Association Fatal Recognition Merit
App Ltd / Hong Kong
Mobile | Mobile Applications Yum China Pocket Franchise Accenture Interactive China / Shanghai Merit

Mobile | Mobile Applications Alipay Face Value F5 / Shanghai Merit

Mobile | Mobile Applications Samsung BACK2LIFE Cheil PengTai / Beijing + Cheil Hong Kong / Hong Kong Bronze

Mobile | Mobile Applications Taipei Blood Center Blood Beacon Wunderman Thompson Taipei / Taipei Silver
Blue Moon : the career test hidden in inter-
Mobile | Advertising on Mobile Devices MaiMai Maimai / Beijing Merit
active drama
Mobile | Advertising on Mobile Devices adidas adidas Z.N.E TBWA\Shanghai / Shanghai Merit

Mobile | Advertising on Mobile Devices Yum China Pocket Franchise Accenture Interactive China / Shanghai Silver

Mobile | Innovation in Mobile Yum China Pocket Franchise Accenture Interactive China / Shanghai Merit

Mobile | Innovation in Mobile Huawei Technologies Co Ltd Guardians of Nature Ogilvy Shenzhen / Shenzhen Silver

Social Media
What you give to make a living is 'Fu' (Fu
Social Media | Branded Social Posts China UnionPay SG / Shanghai Merit
means happiness)
Social Media | Branded Social Posts Crayola Eggcite Creativity VMLY&R / shanghai Merit

Social Media | Branded Social Posts Yum China Pocket Franchise Accenture Interactive China / Shanghai Merit
TOPic / Beijing + Beijing Jingdong Century Trading
Social Media | Branded Social Posts JD Computer and Digital Wang Yuan Wanted With 1 Million! Merit
Co.,Ltd / Beijing
Social Media | Branded Social Posts San Jiu Medicine Trade Co.,Ltd. 999 LOVE WITHOUT ITCH OF HEART Lipstick Serviceplan China / Beijing Merit

Social Media | Branded Social Posts Coca-Cola Share a Hug 2018 World Cup Ogilvy Shanghai / Shanghai + ArsThanea / Warszawa Bronze

Social Media | Branded Social Posts ByteDance Inc. Douyin 717 Gourmet Feast WMY / Beijing Silver

Social Media | Branded Social Posts LEGO TOY THE LEGO TECHNIC CHALLENGE The LEGO Agency / Shanghai Silver
Beijing DiDi Infinity Technology and De- Beijing DiDi Infinity Technology and Development Co.,
Social Media | HTML5 Social Contents The Missing Little frog of Mine - HTML5 Merit
velopment Co., Ltd Ltd / Beijing
Blue Moon : the career test hidden in inter-
Social Media | HTML6 Social Contents MaiMai Maimai / Beijing Merit
active drama
Social Media | HTML7 Social Contents Wang Lao Ji The Journey Home F5 / Shanghai Merit

Social Media | HTML8 Social Contents JD Night at the shopping cart 180 / Beijing Bronze
HoK & Dunhuang Culture: Murals Digital
Social Media | HTML9 Social Contents Tencent Gaming TGideas / Shenzhen Silver
Restore H5
CELEBRATE MARRIAGE, REFUSE THE
Social Media | HTML10 Social Contents Wildaid i2mago / Guangzhou Gold
SLAUGHTER OF SHARKS
Social Media | Response/Real-time Activity Tmall Global Tmall Global Space Radio QM / Shanghai Merit

Social Media | Response/Real-time Activity FETnet 36 reasons to take a day off BBDO Taiwan / Taipei Bronze

Design
Design | Typography Tmall Tmall Fight-it-out City Tournament Promotion WMY / Beijing Bronze

Design | Packaging Design Ximing Tea Yanao packaging design MC BRAND / Fuzhou Bronze
Beijing Tongrentang Pharmaccutical
Design | Packaging Design Empereus Superunion China / Beijing Bronze
Co.Ltd
Design | Design for Good/Green WWF #No Plastic in Nature# Installation & Poster LxU / Beijing Merit

Design | Design for Good/Green Eton Kidd Reborn & Reimagined RICElebrate / Shanghai Silver

Branded Entertainment
Branded Entertainment | Branded Video & Film Joy-City Wild Island W / Shanghai Merit

Branded Entertainment | Branded Video & Film Tung Ho Steel The Strongest Love Dentsu Taiwan Inc. / Taipei Bronze

Branded Entertainment | Branded Video & Film Schroders Taiwan Time Will Tell Dentsu Taiwan Inc. / Taipei Gold
Media Arts Lab / Shanghai + Apple / Shanghai + Apple
Branded Entertainment | Branded Video & Film Apple China The Bucket Gold
/ Cupertino + TBWA\Media Arts Lab / Los Angeles
Dream back to the Imperial Palace, the
Branded Entertainment | Branded IP NONGFU SPRING 1FusionDigital / Shanghai Merit
bottle speaks a new story
Tencent Technology (Shenzhen) Com- Turn guns into shoes: cross fire X 361° pio- STARNET / Shanghai + Tencent Games / Shenzhen +
Branded Entertainment | Branded IP Merit
pany Limited    neered gun shoes 361 ° / Xiamen
Tencent Technology (Shenzhen) Com-
Branded Entertainment | Branded IP Catch demon together x Nike : run for fun Tencent Games / Shenzhen + STARNET / Shanghai Merit
pany Limited   
HoK with Ice and Snow World: Traditional
Branded Entertainment | Branded IP Tencent Gaming Ice and Snow Art Extends the Vitality of IP TGideas / Shenzhen Merit
of the game
Branded Entertainment | Branded IP TANGECHE TANGECHE Yelu Plan W / Shanghai Merit

Branded Entertainment | Branded IP Mars Taiwan Ltd. SNICKERS - HUNGER BATTLE BBDO Taiwan / Taipei Bronze

Branded Entertainment | Branded Music Unilever Clear X R!CH Variety Marketing Campaign Genudite / Shanghai Merit
All those you don't need anymore, we will
Feng Xian District Government of
Branded Entertainment | Branded Music adopt and make them into music, designer W / ShangHai Silver
Shanghai
toys and facia
Craft
Craft | Art Direction/Illustration/Typography Brain Magazine Find Your Inner Voice Dentsu Taiwan Inc. / Taipei Merit

Craft | Art Direction/Illustration/Typography LEGO TOY THE LEGO TECHNIC CHALLENGE The LEGO Agency / Shanghai Merit

Craft | Art Direction/Illustration/Typography TANGECHE TANGECHE Yelu Plan W / Shanghai Merit

Craft | Art Direction/Illustration/Typography Penguin Random House North Asia LOSE YOURSELF IN A BOOK Cheil Beijing / Beijing + Cheil Hong Kong / Hong Kong Bronze
Cheil Worldwide Hong Kong / Hong Kong + Illusion,
Craft | Art Direction/Illustration/Typography Chupa Chups (Snack To Home Limited) A Sweet Escape Silver
Bangkok / Bangkok
Craft | Art Direction/Illustration/Typography KFC Hong Kong, Jardine Restaurant Group Hot & Spicy (Season 2) Ogilvy Hong Kong / Hong Kong Gold

Craft | Copywriting/Scriptwriting Mars Wrigely Snickers - Hunger Signatures BBDO China / Shanghai Merit

Craft | Copywriting/Scriptwriting ACER Break Away from Unnecessary ADK TAIWAN / Taipei Bronze

Craft | Copywriting/Scriptwriting China UnionPay The Last Transfer of Tang Empire SG / Shanghai Silver
Media Arts Lab / Shanghai + Apple / Shanghai + Apple
Craft | Video Direction/Editting/Cinematography Apple China The Bucket Silver
/ Cupertino + TBWA\Media Arts Lab / Los Angeles
Craft | Video Direction/Editting/Cinematography Shenzhen Tencent Computer System Co. LTD Time Password XiYong (Beijing) Culture Media co.,LTD / Beijing Gold

Craft | Data Visualization/Info Graphics Digital Suzhou Feina - the Ai design assistant Jung von Matt/Tonghui / Beijing Merit

Craft | Animation/Visual Effects/Motion Graphics adidas adidas Z.N.E TBWA\Shanghai / Shanghai Merit

Craft | Animation/Visual Effects/Motion Graphics OPPO OPPO RENO Motion Design / Shanghai Merit

Craft | Animation/Visual Effects/Motion Graphics TANGECHE TANGECHE Yelu Plan W / Shanghai Bronze
Huawei Device Co., Ltd / Beijing + Beijing C&I Digital
Technology Company Limited / Beijing + Beijing Huihe
Craft | Animation/Visual Effects/Motion Graphics Huawei Device Co., Ltd CHASING LIGHT Silver
woofly film and Television Culture Communication Co.,
Ltd. / Beijing
Direct Marketing
Direct Marketing | Social Media/Online Mercedes-Benz Taiwan A-Class Text Test Drive BBDO Taiwan / Taipei Merit
The number that defines women is not her Grey Advertising Hong Kong LTD / Hong Kong + P&G -
Direct Marketing | Social Media/Online P&G - OLAY Merit
age, but her fearless story OLAY / Guang Zhou
Direct Marketing | Social Media/Online ByteDance Inc. Douyin 717 Gourmet Feast WMY / Beijing Merit

Direct Marketing | Social Media/Online adidas adidas Z.N.E TBWA\Shanghai / Shanghai Merit

Direct Marketing | Social Media/Online San Jiu Medicine Trade Co., Ltd. 999 Warm-Hearted Leggings Serviceplan China / Beijing Bronze

Direct Marketing | Social Media/Online Yum China Pocket Franchise Accenture Interactive China / Shanghai Silver

Direct Marketing | Cross-platform Laoganma The hotter it is, the hotter it gets i2mago / Guangzhou Merit

Direct Marketing | Live Events/In-Store DiDi Memory Gourmet Shop TDchina / Beijing Merit
Ogilvy Shanghai / Shanghai + ARMA Global Media De-
Direct Marketing | Live Events/In-Store FocusFilm Media Piracy Blockr velopment Shanghai / Shanghai + The Visual Asylum / Merit
Sydney + FocusFilm Media / Shanghai
‘Chuang Cheng Xiang Qing’ The Crossover Tencent video / Beijing + Beijing Timely Culture Media
Direct Marketing | Live Events/In-Store Tencent video Bronze
Experience of Xiangxi Culture Co., Ltd. / Beijing
Direct Marketing | Live Events/In-Store Nestle (China) NESCAFÉ Sense Café Beijing Ogilvy Beijing / Beijing Bronze

Direct Marketing | Live Events/In-Store 7-ELEVEN Taiwan The Force of Love ADK TAIWAN / Taipei Silver

Special Awards
CMO Award 7-ELEVEN Taiwan The Force of Love ADK TAIWAN / Taipei

Agency of the year ADK TAIWAN

Network of the year Ogilvy

Client of the year Tencent

Best of Show China UnionPay The Last Transfer of Tang Empire SG / Shanghai