CBVT4203 VIDEO TECHNOLOGY FOR MULTIMEDIA

FACULTY OF INFORMATION TECHNOLOGY & MULTIMEDIA

COMMUNICATION

CBVT4203

VIDEO TECHNOLOGY FOR MULTIMEDIA

MAY 2015

MATRICULATION NO : 860908025452001

IDENTITY CARD NO. : 860908 – 02 - 5452

TELEPHONE NO. : 010- 3765070

E-MAIL : porkody1096@oum.edu.my

LEARNING CENTRE : GREENHILL LEARNING CENTRE

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………………………………Table of Contents

1.0 Introduction page 3-4

2.0 Process of video production for online-based clothing company –
PRE-PRODUCTION page 5-7
3.0 Process of video production for online-based clothing company –
PRODUCTION page 8
4.0 Process of video production for online-based clothing company – page 9-10
POST-PRODUCTION
5.0 Conclusion page 11
6.0 References page 12

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1.0 Introduction

The purpose for creating video for increase people understanding about online- based
clothing and make advertisement video for promoting about clothing company with modern
development of technology in video production, many new methods and ways have been
introduced to make this promotional video for online clothing product.

The overview of our most promotional video for online clothing company. This will detail
what that process looked like from start to finish. The video plan will covers the same topics, but
with more moving objects. The company wanted a short promotional video to accompany their
launch and later to live on their online clothing homepage. They hired online clothing based to
produce and shoot the video. The goal was a 1:30 promo that introduced about online clothing
company as a new type of concept.

Promotional video production for online based clothing has three stages of process. The three
stages of process are pre-production, production and post-production. Pre-production is the
process of fixing some of the elements involved in a video processing, play, or other
performance. Pre-production ends when the planning ends and the content starts being produced
for this online –based clothing company in produce promotional video advertisement. Pre-
production planning includes with creative brief, Script and storyboard.

The next stage is Production. This stage use in planning for promotional video production for
online based clothing will be use for recording /shooting (audio/video), Lighting and will use
equipment and tools to complete this process. The last stage is Post-production. Post-production
will be use for editing part of the process and this is the last process of video editing. For Post-
production planning include editing process, applying visual effects and used software and other
tools that need for editing process. The editing will take twice as long as the finished result. And
much longer, when we consider that there's a lot of decision making to be done during the
editing process, trying out alternatives and variations for creating and enhancing elements during
the post-production process.

Other than this, Current analysis of video tools and technology used in production of the
world today for video product are Adobe. The adobe premiere software application specifically
designed t essential tool for professional digital video editing and adobe after effects, the

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essential tool for motion graphic and visual effect. Now days have so many new software for
video editing and video making. Such as software applications like Photoshop, Avid, the Final
Cut Pro Suite, Pro Tools, After Effects, Cinema 4D, and others. This showed that the video tools
and technology used in production of the world today are has many software and tools to choose.
We have to select the suitable software and tools for out video production.

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2.0 Process of video production for online-based clothing company - PRE-PRODUCTION

2.1 PRE-PRODUCTION
The pre-production used for online –based clothing for create creative video, script and
storyboard to make the promotional video successfully. Producing this promotional
video for online-based clothing company is where all the planning takes place before the
camera rolls. Whether it’s measured in minutes, hours or days, this planning sets the
overall vision of the video process. Pre-production also includes working out the shoot
location and casting for clothing video shoot. The pre-production mode the moment we
start writing down a few points to cover for this video even if it is a short piece made for
video. As projects process in producing promotional video for online-based clothing
become more ambitious can start to storyboard for this promotional video. Storyboards
can really smooth out the process when it’s time for editing and really useful for making
video scene step by steps.

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1) Storyboard
Storyboard illustrates for sketches of key movements in the action of promotional
video and labeled with notes about the action, sound, camera angles or motion. The
storyboard creates because this will help work out notions for a sequence, share an
idea with co-workers and show the concept to a client.

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2) Script
Pre –production will use script for dialogue, narration, notes about the location or
settings, the action, the lighting, the camera angles and movements plan for online
clothing video. The script needed to convey a sense of security without instilling
fear, feel trustworthy and professional and yet not be terribly boring. Plan 1:30 isn’t
actually a lot of time, each sentence have a purpose and not be repetitive or
extraneous. The language will be accessible and engaging, and ideally, devoid of
buzzwords and phrases that have become weightless over time (“the best way”,
“simple and beautiful” etc).

2.2 Technology used for this stage

The technology will be used for his stage are one unit computer for create storyboard,
script and for do scheduling of shooting. Other than this for illustrate storyboard,
paint.net software will be use to illustrate the storyboard for online-based clothing. The
storyboard will fully illustrate with paint.net. Other technology will use internet to
finding information and also using tools like Adobe Premiere or After Effects for
translated storyboard to motion effects. The recording, sweeten, mix and edit high
quality audio with adobe audition.

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3.0 Process of video production for online-based clothing company –PRODUCTION

3.1 PRODUCTION
This stage use for video production for online-based clothing company is the very first
step involves planning in promotional video for the Internet. We will make to remember
to keep it small to restrict the file sizes as much as possible. We also plan to identify
exactly to accomplish by recording the video and about the audience we are targeting
and the tone of voice that we will use in promotional video and it involves all the
equipment setting up, recording / shooting audio/video. In this stage we making video
recording with the model for clothing promotional video. The recording will start in
front of cameras and everything that's required to make a recording. This stage involves
sound and vision, and at least two crew (even single-camera work involves lugging
heavy gear around). Depending on the production, it involve much more than that
(lighting, multiple cameras, sound mixing, etc.) for this stage.

Other than this, the things for the camera, which allows to control everything about what
we want recording and to repeat them until we get them just right. Filming needs to be
done right, we can't fix up mistakes later on. So we plan that what needs filming ahead
of time, and film it according to our plan. If something goes wrong, we start to fix it
straight away, by filming it again. This is why recording something live isn't the best
way to produce a promotional video and there are no second chances with live work.
Shooting will start do after our plan done with successfully and we start shoot the video.
Normally this will be much easier than coming up with the ideas in the first place. This
may, however, still require several takes before it is perfect. In this stage equipment will
be use such as a good tripod and video head, preferably one with a bowl, which allows
to quickly level the tripod head before shooting video on a DSLR camera and will use
lighting kit to do a lot of shooting inside the studio as this is for online clothing
promotional video.

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4.0 Process of video production for online-based clothing company –POST-PRODUCTION

4.1 POST-PRODUCTION
This is the editing part of the process for the online clothing promotional video. This
video recording usually entail recording long before the production actually begins, so
there’s often a few unsightly things that get recorded, that need editing out. There's any
number of things that were difficult to monitor on the location, that need some adjusting
because they'll be terribly obvious when watched somewhere else (e.g. sound levels).
And these stage clients frequently want to make some changes, even if it's just adding
titles and credits for clothing advertisement video. Editing entails taking the various
shots, and putting them together in the desired sequence (which isn't always the same
sequence that they were shot in). Picking the best out of multiple versions of the same
shot, and adjusting the timing between shots to be right to get the right shot and editing
isn't about fixing up mistakes, that's rarely possible, it's about putting the shots together
in the right manner for this video.

In the case of this clothing promotional video, the visual plan for post production
consisted of four elements: the edit, color correction, intro and logo motion graphics,
and screen replacements. The editing plan, we will edit in Adobe Premiere in a 5K
timeline. Proxy files weren’t used in the MacPro machine we use is able to process the
RED .r3d files so long as playback is limited to 1/4 resolution (which is more than
enough for editing). We try and do a lot of our editing on set, while shooting, to make
the edit process at the end that much easier and we will avoid over saturating the images,
put some stylistic blues into the shadows, and generally graded a little more
aggressively. The move will use both a physical dolly-move backward, combined with a
key framed scale in post, using After Effects.

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Other than this, Sound and vision are often edited separately. For some, the vision is the
main thing, and sound is added to the finished vision edit, as it fits best for online
clothing promotional video. All sound will do after the fact and mostly before the shoot
even happen. This allowed us to know exactly how long we needed for each shot, what
content would match best with each section, and the overall vibe we were going for and
place the vision into the appropriate places. So, at the very least, we can see that editing
will take twice as long as the finished result. And much longer, when we our plan
consider that there's a lot of decision making to be done during the editing process, trying
out alternatives and variations in this stage.

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5.0 Conclusion

In conclusion the plan and process in producing this promotional video production for online
based clothing has three stages of process. The three stages of process are pre-production,
production and post-production. This three stage will use for producing promotional video.
For pre-production stage used for online –based clothing promotional video for create
creative video, script and storyboard to make the video success with creativity. The second
stage is production. It use for the plan to identify exactly to accomplish by recording the
video and about the audience we are targeting and the tone of voice that we will use in
promotional video and it involves all the equipment setting up, recording / shooting
audio/video in this stage process. Post production stage explained about the edit, color
correction, intro and logo motion graphics, and screen replacements and video and audio
editing with latest technology in editing and recording process. These three stages are more
important for producing promotional video with success for online clothing company.

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6.0 References

Youtube (n.d.). Retrieved from https://www.youtube.com/watch?v=ew_rSv8uAMM

Production plan for promotional video (n.d.). Retrieved from http://www.reelmarketer.com

/how-to-make-a-promotional-video/

Production plan for promotional video (n.d.). Retrieved from http://onemarketmedia.com/

2013/04/16/video-pre-production-planning-check-list-11-steps-to-a-successful-project/

Three Stages To Every Project – Pre-Production, Production and Post-Production (n.d.).

Retrieved from http://www.thevideoeffect.tv/2013/06/26/video-pre-production-and-post-

production/

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