FACULTY OF INFORMATION TECHNOLOGY & MULTIMEDIA

COMMUNICATION

HBCS4103

Scriptwriting

MAY 2015

MATRICULATION NO : 860908025452001

IDENTITY CARD NO. : 860908 – 02 - 5452

TELEPHONE NO. : 010- 3765070

E-MAIL : porkody1096@oum.edu.my

LEARNING CENTRE : GREENHILL LEARNING CENTRE

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………………………………Table of Contents

1.0 Introduction page 3

2.0 Story board for Television Advertisement page 4
3.0 Script for Television Advertisement page 5-6

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1.0 Introduction

The advertisement video concept start with product and values of familiness. The product is
KFC family bucket and concept is value of familiness. The advertisement showed the dinner is
the only time that all family members can be gather together to enjoy meals and KFC family
bucket can be one of the choices to share happiness. Because kids and adults also love to eat
KFC.

Since dinner was one of the only times we were all free, it was a way for us to all find out
how each other’s days were and update everyone else on what was going on in our lives. In
many ways, dinner time for my family is an informal family meeting, times when
announcements were made and questions were posed and events were brought up. Family
dinners make us more cohesive because everyone’s on the same page. In addition, having
everyone there makes it easier for us to make decision as a family while eating dinner and
suitable its showed KFC family bucket suitable for all categories ages as showed in this
advertisement.

Value of familiness with KFC product showed in this advertisement explained eating dinner
together as a family provides the opportunity for conversation. This lets parents teach healthy
communication without distractions from smart phones, television, computers, and mobile
devices and the kids who eat dinner with their family are more likely to understand,
acknowledge, and follow the boundaries and expectations set by their parents. A decrease in
high-risk behaviors is related to the amount of time spent with family especially during family
dinners. Also showed the KFC family bucket is best choices for enjoy eating and share happiness
and also showed in this adverstiment the kids love to eat KFC together with their parents. This is
showed the KFC family bucket is best choice for the family member to their families member to
enjoy their dinner with KFC family bucket.

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2.0 Storyboard for Television Advertisement
Scene 1
The first scene starts with a man
who walked after his work with
some dinner plan while listening to
the song the man was thinking what
to buy for dinner. The camera close-
up to him.
Scene 4
This scene shows the man served the
kfc family bucket to his family
members. The camera zooms out
again from the scene and shows their
family members sharing the meals
and enjoying their meal with full of
happiness.
HBCS4103 Scriptwriting
Scene 2 Scene3
Finally, he decided the dinner The scene zooms out to the
menu. The second scene shows, the roadside. It shows the man ride his
camera zooms to the man’s hand motorbike in the massive road jam
which hold the kfc family bucket. along with a kfc family bucket.
Scene 5
The last scene shows the kfc family
bucket is suitable for everyone for
all the time. There will be close-up
on kfc family bucket.
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3.0 Script for Television Advertisement

Client: KFC company

Duration: 3 Minutes

Format: Television advertising

Product:Kfc family bucket

Video Audio

Scene 1 People’s walking and talking in the

background
IN SLOW MOTION

A man who walked after his work with some Man (Thinking while walking) What is the
dinner planwhile listening to the song the man dinner plan for tonight, what should buy for
was thinking what to buy for dinner. The dinner… Pizza, Mac Donalds,burger king.
camera close-up to him HRMM…. Ahhhh,,kfc!!!! (feel happy)

Scene 2
he decided dinner menu.The second scene At kfc (croud sound)
shows, the camera zoom (cut between close
ups of his hands hold on kfc family bucket) to Man: order the food.choosing meals
the man’s hand which hold the kfc family Cashier : Thank You. Enjoy your dinner
bucket

Scene 3 Traffic sounds

Scene zooms out to the roadside. It shows the Driving sound
man ride his motorbike in the massive road
jam along with a kfc family bucket

Scene 4 Music : Family love and happiness music in

The man served the kfc family bucket to his
family members. The camera zooms out again
from the scene and shows their family
members sharing the meals and enjoying their
meal with full of happiness
the background
(The man enters the house silently to give a big
surprise to his child and wife)
Child 1: Waaahhh, papa what a big surprise
dinner !!!
Child 2 : I want !!! I want the chicken ….
(Shouting excited)

( Then man served the kfc chicken to his child

and wife)

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Scene 5 Slow motion with kfc theme song.

The last scene shows the kfc family bucket is
suitable for everyone for all the time. The will Ending with close-up kfc family bucket .
be close-up on kfc family bucket

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