FACTOR WEIGHT SPAIN GERMANY UK

TRANSPORTATION 0.3 7 2.1 6 6

1.8 1.8
MARKET SIZE 0.2 6 1.2 8 7
1.6 1.4
GEOGRAPHIC 0.2 6 1.4 5 6
DISTANCE 1 1.2
CULTURAL DISTANCE 0.1 7 0.7 5 5
0.5 0.5
ACQUISITION 0.2 7 1.4 9 8
CAPACITY 1.8 1.6
TOTAL SCORE 1
6.80 6.7 6.50
TOTAL WEIGHTED
SCORE
 FACTOR WEIGHT SPAIN GERMANY UK FRANCE

TRANSPORTATION 0.3 7 2.1 6 6 6

1.8 1.8
MARKET SIZE 0.2 6 1.2 7 6 7
1.4 1.2
POLITICAL RISK 0.1 9 0.9 10 8 9
1 0.8
ENTRY BARRIERS 0.2 8 1.6 8 7 6
1.6 1.4
TOTAL SCORE 1
5.80 5.80 5.20
TOTAL WEIGHTED
SCORE POTENTIAL TARGET
 ITALY

6
1.8 1.8
6
1.4 1.2
9
0.9 0.9
6
1.2 1.2

5.30 5.10

CONTIGENCY