Entrepreneurship

Crafted Soul

Submitted by:
Sakshee Nishad
 Acknowledgement

I would like to express my special thanks of gratitude to my faculty Mr. I. Chakrapani

and Nift Hyderabad from which I got this golden opportunity to work with
entrepreneurship as a subject, which also helped me doing a lot of research and I
came to know about so many new things.

Secondly, I would like to thank my friends who helped me out in completing this
project. Within the limited time of frame.
 Crafted Soul

Crafted Souls is an ecommerce business selling, an artistic Madhubani(Bihar), Soharai,

Jadupatai & kohbar(Jharkhand) painted Apparel products and accessories.

MISSION : To revive art and empower rural artisans and a profit business with a social
mission.
Crafted Souls provide customers with high quality genuine painting art on men’s and
women’wear.

Crafted Souls  strives to preserve and promote the traditional

themes of paintings

• Helps artists evolve into cultural entrepreneurs by providing them with a proper
training and ecommerce platform to show case their work.

• Not only help artisans but also help customers to discover and buy products which
they otherwise are not able to do today.

• Provide education and healthcare facilities to the unprivileged children in the rural
areas. And provide bags and shoes to a child.
 Crafted Soul Products
• Women’s wear- Crew neck T-shirt, Kurtis, Sarees, Shawls , shrugs.
• Men’s wear– Crew neck T-shirt, Kurta , Nehru Jackets, Shawls.
• Shoes & Bags

Prices are according to market analysis :

• Basic T-shirt- Rs 300-600

• Women’s Kurti- Rs 1000-2000
• Sarees –Rs 2000-7000
• Shawls- Rs 2000- 6000
• Men’s Kurta- Rs – 1000-2000
• Nehru Jacket –Rs 1800-4500
• Shoes- 500 – 2500
• Bag- 500 - 2000

Crafted Soul bridges the gap between art makers and customers by removing
intermediaries and directly delivering products to the final consumer

Traditional Artisans

Crafted Souls

Young & Urban

Customers
 Market Analysis

Shop for traditional/ Willing to pay extra for a

ethnic clothes. product whose 10% of price
goes for education of
unprivileged children.

Willing to spend on purchase Willing to spend on a

of Madhubani/ Jhadupatia Madhubani painted pure silk
Painted Kurta/Kurti. Desi Tussar saree or on hand
painted Jadupatia Saree
 90 84.5

66.3
67.5

45 41.7
35.6
31.4
22.6
22.5
5.7
0
T-shirts Kurti/kurta Sarees Nehru JacketsShawls Shoes Bags
Products

Types of ethnic clothing Customers buy more often.

Willing to buy shoes & bag,So that one

is gifted to impoverished children
 Competitive Analysis
Stores (Online/Offline)

Customers buying preferences.

1. Jaypore :
Jaypore is about bringing the world a little closer together. We discover the best
designs from artisans and craftsmen from all over India, and deliver them at
exceptional value to our members.

2. Soch :
Soch celebrates Indian woman with a contemporary lifestyle and  has reflected the
Indian craftsmanship in a contemporary vocabulary. 

3. Biba:
BIBA Apparels Private Limited ("BIBA"), the Indian fashion giant, since 1986.
Contemporary ethnic fashion at an affordable price offering ladies' churidars
and dupatta sets in cotton, in shades of every color, and with irresistible color
combinations and patterns. Mix-and-match kurta pieces in different lengths, so
experience the joys of traditional Indian wear regardless of your body type.

4. CraftVilla
Craftsvilla.com uses a marketplace model to capture the regional variations of India. We
connect local artisans & designers directly to global customers.

5. Manyavar
Manyavar envisions leading the category towards a global perspective, beyond
cultural and ethnic sensibilities. This means new sections, new products and new
concepts for the world citizen.

6. FabIndia
Fabindia links over 55,000 craft based rural producers to modern urban markets, thereby
creating a base for skilled, sustainable rural employment, and preserving India's traditional
handicrafts in the process.
Fabindia's products are natural, craft based, contemporary, and affordable.
 Marketing Strategies

Target Market

• With increasing global travel, cultural integration, and desire for customize design,
this platform can now serve customers and craftspeople across nations.

• Customers are likely to be Busy professionals, college-going youngsters and people

who are Fashion followers from the upper and middle classes .

• Demographic segmentation - Target both Genders , Caters to different age group,

primally focus on 18-35 years of age group.

• Geographic segmentation – Currently it has major focus in urban sectors of India,

later might expand its base in near by Asian countries.

Value Preposition for Customers

Crafted Soul’s Product Focuses On The Wants Of The Customer.

• Customizable: Customers can choose design ( color, pattern) from the website that to be
added to their t-shirts. But this feature is limited to the t-shirts.

• Reasonable prices - They have zero spent on advertisement, and the strategy to attract
customers is through active blogger community, events and heavy usage of social media
platforms. This ensure to deliver product at reasonable prices to the customers .

Business Model
Crafted Soul’s Product Focuses On One for One.

• Crafted Soul Shoes : With a every purchase of a pair of soul, We’ll provide a
pair of shoes to child(going to school) in a need.

• 2. Crafted Soul Bag : With a every purchase of a bag, We’ll provide a bag to child,
going to school, in a need.

• 3. Crafted Soul Apparel Products: 10 % of the profit on the apparel products,

We’ll provide unprivileged with the cloths, healthcare facilities & educations. Any
Artisan working in Crafted souls and belonging to an underprivileged section of the
society can borrow microfinance from the organization.
 Customer Crafted Soul NGO

I pay so that someone who With the NGOs,

in need is profited we’ll distribute
shoes & bags
among children in
need
One-to-one 10 % profit margin
for education &
health care as well
Making money by doing as micro- finance
social activities. for artisans.
 Incentives For New Industry Given By Bihar Govt.

Pre-Production Incentives:
• Stamp duty and Registration fee: Authority will enjoy the full (100%) exemption in
stamp duty and registration fee in lease / sale / transfer.

Post – Production Incentives:

▪ Project-Report Incentive:
• Reimbursement of the cost incurred in the project report preparation by the
industrial units at the rate of 50 percent subject to a maximum of US $ 1667 (INR
75,000) will be made available provided;
• 50% incentive for Micro / Small units on investment in Land / Shed with maximum
ceiling of 15 lacs.
• 75% on expenditure incurred on obtaining Certificate of ISO or equivalent.
• New Industrial Units will get 100% Re-Imbursement of electricity duty for 7 years
• New Industrial Units will get 100% exemption in land conversion charges

Investors
Monthly Sales(No. Of Units sold)
No. Of Units Sold
 Gross Revenue Profit Over Time
US$ 60,00,000 US$ 1,05,00,000

US$ 70,00,000
US$ 45,00,000
US$ 35,00,000

US$ 0
US$ 30,00,000
-US$ 35,00,000

-US$ 70,00,000
US$ 15,00,000
-US$ 1,05,00,000

US$ 0 -US$ 1,40,00,000
year1 year2 Year3 year4 Year5 Year1 Year2 Year3 Year4 Year5
 COSTS ASSOCIATED WITH LICENSING
Particularly in GARMENT INDUSTRY 

• Trade License under Shops and Establishments of the Particular Town / City- Rs 4000
to be paid to the municipal corporation.
• GST registration- Rs 1800.
• Trademark registration- Rs 6000.
• Private limited company registration- Rs 9000 or LLP- Rs 7500.
• Rental agreement- Rs 100 ( stamp paper).

DEVELOPING E-COMMERCE WEBSITE

The eCommerce industry is booming and research shows that it’s been growing 3X
faster than traditional retailers. If you’re looking to step your foot into eCommerce
business, it’s the right time to start an online store.

• Domain name (e.g. Google.com, IsItWP.com)

• Website builder (e.g. WordPress, Wix, Weebly)
• Web hosting (depending on your website builder)

Bluehost to offer our users a free domain name, free SSL, and over 60% off on web
hosting. ( It will cost around 13,300 per year)

The process

• First visit www.craftedsoul.com

• Home page
• on the top of the page- tool box(left), crafted soul(middle), search engine,
shopping cart(right)
• Down, there is show case of all product with category, offers, size, color
• In tool box options available are-
Sign in /out, my account, my order, women-(kurti, ethnic, top, shawls), men- (T-
shirts, bottom wear, foot wear) , accessories , contact us.
• In shopping cart options available are-
delivery location, address, payment methods(cod, net banking, card payment)
Track order, help.
Flowchart
 Steps Towards Social Entrepreneurship
Crafted Soul Believes In Giving Back To The Society

Crafted soul gives 10% of its business profit to the unprivileged children
in the rural areas. Providing them with the cloths, healthcare facilities &
educations.

The children of today will make the India of tomorrow. 

Facilities for the Artisans ‘s children, below 12years

▪ Provides Regular healthcare checkups for the artisan’s children.
▪ Two years basic development course in Madhubani art form.
 Microfinance – Making Indian Artisan Self Reliant  

• Any Artisan working in Crafted souls and belonging to an underprivileged section of the
society can borrow microfinance from the organization. They can make use of the funds
for being financially independent and to improvise their livelihood.
• Microfinance also intends to help Artisans in securing good medical treatment when
they have health issues.
• The interested rate is low as 5 % as comparative to Banks in India. And microfinance is
flexible, it understands the issue of artisans. There is no time period constrains for the
back payment.
• If Artisan can not pay back the amount, then it goes under the social services account
of the organization.

TURN AROUND STRATEGY

JUMP INTO HOME DECORE

• Wall painting ( Artisans can be hired through the App & charged hourly basis.)
• Bed sheets
• Cushion covers
• Sofa covers
• Painting
• Carpet
• Hanging clocks
Online survey questionnaire