-ORGANIZATION STUDY OF

SAFECARE RUBBER PRODUCTS PVT.LTD

SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS

FOR THE AWARD OF THE DEGREE OF

MASTER OF BUSINESS ADMINISTRATION

OF THE MAHATMA GANDHI UNIVERSITY

SUBMITTED BY

RESHMA RAMACHANDRAN

REG NO : 180114

Under the guidance of

ASST PROF.PRAJITH.P.K.

Designation

Month and Year

DC School of Management and Technology

Pullikkanam, Vagamon, Idukki 685503

Tel: 04869_248322. 248323

 DECLARATION

I hereby declare that the organization study of SAFECARE RUBBER PRODUCTS PVT.LTD. submitted to
Mahatma Gandhi University is a record of the original work done by me and no part of it has
beensubmitted earlier for any Degree, Post Graduation or similar of any other university orinstitution.

PLACE : ALUVA SIGNATURE

DATE : NAME
 ACKNOWLEDGMENT

I express my sincere thanks to Manager for granting me permission to do the Organizational Study.

I thank all Head of Departments of SAFECARE RUBBER PRODUCTS.PVT.LTD. for the success of the
organizational study and for being as my guides in the entire study.

I thank our principal, and our respected faculties for the support they extended for the completion of
this study.

I thank my faculty guide for the support and guidance throughout the study.

Above all I thank my parents for blessing me to complete the study.

CERTIFI CATE 7

This is to certify that this report titled "A REPORT ON THE ORGANIZATION

STUDY CONDUCTED AT SAFECARERUBBER PRODUCTS PVT, LTD.,

KOCHI"submitted to MAHATMA GANDHI UNVIVERSITY, KOTTAYAM in

partial fulfillment of the requirement for the award of the degree of MASTER

OF BUSINESS ADMINISTARTION is a bonafide work of Ms RESHMA RAMACHANDRAN, bearing

REG NO : 180114 under the guidance and supervision of Mr.PRAJITH.P.K. , Assistant professor, MBA
Department, DC SCHOOL OF MANAGEMENT AND TECHNOLOGY, VAGAMON. This is

to further certify that to the best of my knowledge and belief, this report has

not been to submitted earlier to any other University or Institution for the

award of any Degree/Diploma/Certificate.

Her character and conduct are satisfactory during the study and we wish

her all the success in his future endeavors.

PLACE : ALUVA

MFs JANIS8EN BINO

DATE

ASSISTANT PROFESOR

AND FACULTY GUIDE

 CONTENTS

CHAPTER NO TITLE PAGE NO

I INTRODUCTION

II PROFILE OF MEDICAL GLOVE INDUSTRY

III
PROFILE OF SAFECARE RUBBER
PRODUCTS PVT.LTD.
IV

FINDINGS SUGGESTIONS AND

CONCLUSION

BIBLIOGRAPHY
LIST OF CHARTS

CIIART PAGE

TITLE

NO. NO.

3. 4 0rganizational Chart 1 3

4. 1. 1 Production Dept. Structure 1 5

4. 1. 2 lov e Production Unit Workflow

18

4. 2. 1 HR Dept. Structure 19

4. 3. 1 Finance Dept. Structure

25

4. 4. 1 Inspection and PackagingDept. Stmctur e 28

4. 6. 1 Marketing Dept. S tmcture 34

4. 7. 1

Purchase Dept. Stiucture 48

 CHAPTER 1

INTRODUCTION
 CI IAPTICIT 1-INTRODUCTION

1. 1 INTRODUCTION

An organization is a group of people that together have a social arrangement

to dispense tasks fot-a goal they all want to achieve. We depend upon the

organization lbr our daily life ; for education, employment, food, clothing, shelter,

health. wealth, recreation and much more. The original word ° organization ° comes

from the Greek word Orgcuton which itself is derived from the word Ergon.

Organizations are sold as old as human race itself. These groups of people work

independently towards some common purpose tlvough division of labour, work

specialization and hierarchy of authority. An organizational structure is a mairdy

hierarchical concept of subordination of entities that collaborate and contribute to

serve one common aim. Business familiarization study is the examination of how individuals

construct organizational structures, processes and practices and how these, in turn,

shape social relationships and create institutions that ultimately influences people.

Organizational study comprises of different areas that deal with diff erent aspects of

the organization, many of the approaches are functionalist but critical research also

pro''', T

alterative frame for understanding in the field. a part of the MBA Programme, a business
familiaiization study have done

at Safecare Rubber Products Pvt. Ltd., Kakkanad, Kochi. Safecare Rubber Products

Pvt. Ltd. Is one of the leading surgical gloves manufacturing company among the

industry. The company is totally committed to manufacturing world class products to

meet the requirements of customers in the domestic as well as overseas market. The

company's remarkable success over the years is gained by the long experience,

unparalleled expertise and strategic planning, enabling the company to tluive even in
the worst economic situations. The products are characterized by their high quality

that easily meet and even exceeds the highest international standards. The company

continually strives to maintain the ability lo closely Tatch the requirements of the

clients and to ensure consistently customer satisfaction.

1. 2 0BJECTIVES OF THE STUDY

The main objectives of the study are

· To study the organizational structure and familiarize with the various functions of

Safecare Rubber Products Pvt. Ltd.

· To understand the various duties and responsibilities of the officials.

· To get an idea about how different functional departments are structured and how

each one of them operate.

· To get first-hand information about the various policies and programs of the firm.

* To make a SWOT analysis.

· To know about various products of the organization.

· to highlight the drawbacks of the present system, if any.

1. 3 SCOPE OF THE STUDY

The internship training was intended to provide exposure to the trainee and

bridge the gap between theory and practice. The study only covered a few

departments of Safecare Rubber Products Pvt. Ltd. The study was mainly conducted

to understand the functions, processes and procedures of different departments of the

company.
1. 4 RESEARCH METHODOLOGY

This was a descriptive study conducted mainly to familiarize with the

activities, processes, policies, programmes, and procedures followed in the firm. The

study is made personally visiting the company at CSEZ, Kakkanad. The data were

collected through various methods. The methods adopted mainly are

1. Primary data

2. Secondary data

1. Primary Data

Primary data was collected through discussion with the Manager,

various department heads, officers and employees.

2. Secondary data

Secondary data for the study was collected from both internal and

external sources. Internal records like annual reports, off ice records etc. Are

used for collecting relevant information for the study. The external data

2
was obtained from other published sources like internet, magazines,

journals etc.

1. 5 DURATION OF THE STUDY

The study was conducted from 1st July to August 1st 2015.

1. 6 LIMITATIONS OF TIJE STUDY

The major limitations of the study were

The company personnel do not reveal the secrets and some confidential

information on finance and marketing etc.

It is probable that primary data collected suffers from personal bias of

respondents

There is chance for a detailed study only through a research

Lack of enough sources of secondary data

Difficulty in meeting the officials because of their busy schedule

Drawback of time limit

 CHAPTER 2
PROFILE OF
MEDICAL GLOVE INDUSTRY
CHAPTER 2

INDUSTRIAL PROFILE OF MICDICAL GLOVE INDUSTRY

IN TROD UCTION

Medical gloves are disposable gloves used during medical examinations and

procedures that help prevent contamination between caregivers and patients. There

are two main types of gloves : exam and surgical. Safecare Rubber Products Pvt. Ltd.,

Kochiwhich comes under the medical glove industry produces both these types of

glove. In this chapter, the details regarding global scenario, Indian and state wise

scenario of the medical glove industry are explained.

GLOBAL SCENARIO

In 1980 William Stewart Halsted was the first to use sterilized medical gloves

when he was at Johns Hopkins university. With the participation of germ theory

Halsted was using the carbonic acid introduced by Joseph Lister to sterilize his hand

and nurse? s hand. She was sensitive with chemical and it was damaging the skin on

her hand. So he asked the Good Year Tyre and Rubber Company if they could make

glove of rubber that can be dipped in carbonic acid. The disposable latex medical

gloves were manufactured in 1964 by Ansell. Today modem techniques, electronics

and innovation have led to a competitive, low priced gloves industry offering almost

any type of gloves a person could desire. With its low cost labour base, China has

come to dominate the glove industry. USA, India, Japan and China become leading

producers due to their cheap labor supply, which is an important factory of glove

industry. About 6150 countries are producing latex gloves.

The world market for examination gloves is over 18. 5 billion per annum and

that of surgical gloves is 2. 3 billion pairs per annum. About 60% of the world market

demand is supplied by Malaysia and 30% by Thailand. The balance of 10% is shared

by other countries with an Indian share nearly at 0. 5%.

Glove industry has become an industry in 1834, when the glove cutting die

was invented in France. The advancement of medical technology has caused better

awareness on then usage of gloves for prevention. Worlc1 over there was a sudden

spurt in the demand of disposable gloves. Glove made of natural latex have a better

feel and sensitivity and they have a breathing property which makes it preferred over

gloves made of nitrite, vinyl and other synthetic materials. The price factor also

favors natural latex gloves. The nearest cheapest alternative, I. e., nitrite glove cost

over two to three times of natural rubber gloves.

INDIAN SCENARIO

India is the fourth largest producer of natural rubber and second largest in

world consumption. With around 6000 units comprising 30 large scale, 300 medium

scale and around 5600 SS1ltiny sector units, manufacturing 35000 rubber products,

employing 400,00,000 people, including around 22000 technically qualified support

personal, with a turnover of 200 billion and contributing Rs. 40 billion to the national

exchequer through taxes, duties and other levies, the Indian rubber industry plays a

core sector role in the Indian national economy. The wide range of rubber products

manufactured by Indian rubber industry comprises all types of heavy duty earth

moving tyres, automobile tyres, tubes, automobile parts, footwear, belts, wires, etc.

The products manufactured also cover hi-tech industrial items.

According to the Federation of Hotels & Restaurant Association of India,

more than 17 million work in the hospitality sector in India. This number in the

organized sector shows that the use of gloves is widespread. The demand for
4

industrial gloves are quite large in India, where there are 31. 15 million micro, small

and medium enterprises which employs 73. 2 million persons, according to MSME

Ministry. They contribute 45% to country's industrial output and 40% to the gross

domestic product. Engineers, technologist, technicians and shop floor workers in the

factories raise substantial demand for industrial gloves.

STATE SCENARIO

The raw material for glove industry is rubber. Kerala is a state, which is rich

in that raw material. 5460 companies are producing latex gloves in the state. Kerala

with a total area of 3. 80 lakh hectares are under the rubber cultivation and an annual

Production of 3. 70 lakh tonnes, production over 90% of India's natural rubber of the

total area, 92% is represented by small holdings with an average area of around 5

hectares. A sound network of intermediate rubber units engaged in rubber

compounding, crumb rubber manufacture etc. Exist in this 'Gods Own Country‘.

5
 CHAPTER 3
PROFILE OF SAFECARE RUBBER PRODUCTS
PVT. LTD., KOCHI
INTRODUCTION

'Safecare Rubber products Pvt. Ltd., Kochi is a surgical and examination

Glove manufacturing company situated in cochin special Economic Zone,

Kakkanad, Kochi. More details regarding the company-are, as follows..

Safecare Rubber products Pvt. Ltd. plays a vital role in the economic

development of Kerala being one of the leading manufacturers in the state.

Safecare subscribes to philosophy"Quest of Excellence"which ensures that

its customers receive not only good quality products but also excellent

service.

Safecare believes in cost effectiveness through effective operations, timely

delivers and prompt correspondence.

A 100% customer satisfaction through quality management is primary

motto.

· The"Quest for Excellence"has earned the prestigious IS0 9001 : 2000

certificate from TW Suddeutschland, Germany and registration of factory

with US FDA-SlOK.

J!L. The sterline and non-sterline · products are CE certified.

$P. Indian Rubber Board has examined the gloves and confirmed that surgical
and examination gloves meet AST MD 357 and D 358, EN 455 standards.

Safecare rubber products pvt. ltd. was registered on 26th may, 2006. it

startedits production during the year 2006. The company is situated in Cochin

Special Economic Zone (CSEZ), Kakkanad, Kochi. So it is very essential to analyze

the benefits enjoyed by a firm operating under the Special Economic Zone (SEZ).

The government of India announced the introduction of Special Economic Zone in

April 2000 to achieve the objectives like

· Generation of additional economic activity

* Promotion of exports of goods and services

* Promotion of investments from domestic and wing sources

* Creation of employment opportunities

* Development of infrastructure facilities

The SEZ Act was passed by parliament in May 2005. on the part ofthe sEz,

the government has converted 8 Export processing zone located at Kandla and Surat

(Gujara t), Kochi (Kerala), santa cruz(Mumbai-Maharashtra), Falta (west Bengal),

Madras, Visakhapatnam anel Noida into special Economic zones.

The benefits enjoyed by a finn operating Lmder special Economic Zone are

stated below.

* 100% income tax exemption for a block of 5years and an additional 50% tax

exemption for 2years thereafter.

· 100% FDI in the manufacturing sector permitted through automatic route barring

a few sectors.

* No import license requirement for item reserved for the SSI sector

* Exemptions for customs duties on import of capital goods, raw materials, spares

etc. For the SSI sector.

* Exemptions from central duties on procurement oFcapital goods, raw materials,

consumables, spares etc. From the domestic market.

he products manufactured in Safecare are pre-powdered and powder free

latex, examination and surgical gloves. The raw materials and equipment used are

latex, sulphur, terric, powder free chlorinating machines, tensile tester, air nozzles

and physical dimension testing equipment. Its products are exported to · Europe,

African countries, Latin America etc. It is registered under Factory's Act under

Section 2 m(i!/2 m (ii). The compairy's investment in Land and Buildings is

501akhs and Plant and Machinery is 114lakhs.

Safecare subscribes to philosophy Quest for Excellence"which ensures that

its customer received not oniy good quality products bLit also excellent services. The

:'Quest for Excellence"has earned the prestigious IS0 9001 : 2000 certilicate from

TUV Suddeutschland, Gemnany and registration of factory with US FDA-sLOK. The

sterline and non-sterline products are CE cei-tihed. Indian Rubber Board has examined

the gloves and confimred that surgical and examination gloves meet AST MD 357

and D 358, EN 455 stanclards.'

◆mN*nslllp I', \TTERN & TIIE 110, \RD

The SntLcnrc l(ubbcr ProLIucts Pvt. !_td. Is fbllowing \n ownership pattern

whiclr is lillly by thc private parties (Thc Bonrtl'). There arc mainly three \lirectors for

thc c[1IT1p ; trry who nru possessing cqunl shares ttf thc company.

Mr. Anil Kumnr, I) ircctor

Mr. ( ; L'(\rgc, I ) irectof

MISSI{)N
'I hc i\lissilIn nF SnlLcnrc is to pl ; tec tlrc issue ol snf c lrcnlthcarv pr[1Vlsinn (in

tl\L'lcmln in Icsotlruc-rL'strictctl scttin£s lntl crc;\tc a pl;ttrunn tilr like-mindctl

or!nnil;\tions nntl pL · \1plv wi\tl w ish t provide saTe l\ctl[llcnrc tlcspitc rusOllrce

ct\11str nints.

ISION

Thc v ision or Snfccnrc is to bccumc thc lc;ltling intcmntitln1l cxp t lbmm tbr

snk hL'nltllcnrc pruvisiun in rcstlurcc rustr lctctl cttings stlppoltctl thn)ugh pertinent

110[-ittiunnl research.'

-\

Thc innin IL\turcs or tllL'c11111p;1111 \rL'

THL · unlinu monitor ing system ul thL · 11\ctL1ly L'lls\ires that nll tire rHw mnturinls

uscLI Ibr prl)tluctiun mcuts thu spL'ciliL'ltiun scT by thc Q. C dcpnrtmen[ ol-th¢

tirctory.

Thu gloves are prlJduccu using pr oprictarv latex fommlation intl proccsscd at

the manulhcturing hcilitics zlt Cochin Special Econtnnic Zone (CSEZ) under

thc strict vigilance ut'ouF q. C. Team.

Gloves are 100°16 inspcetctl to c11suru that tht · y meut nnu exceed international

spcei tication.

Powder-[ree glov es are manufactured using fi1lly automated computerized

chluri naturs.

All w orker 5 are mctlically examined and tire given continuous training by in

hLmse faculties ils well as outsitle agencies,

Good manufacturing practice ensures an excellent quality product from the

fac tory.

The product from our factory at Plot No. 19 CSEZ, Kochi qualifies US FDA

510 K specifications,

Kochi is known for its finest nahlral harbour and has an airport which

Mcilitates speedy exports and imports.

Safecare subscribes to a philosophy"Quest for excellence"which ensures

that customers receive not only good pro clucts but also excellent services.

Safecare believes in cost effectiveness through effective operations, timely

deliveries and prompt correspondence. 100% customer satisfaction is our

primary motto.

V OMPETITORS

The company is off ering lw price for the products compared to the other

competitors.

The price of examination and surgical gloves is mainly depending upon the
price of the latex. So the demand of the latex fixes the price of the gloves.

By analyzing the price of the competitors the company fixes the price with

special offers and diff erentiated packaging system to the clients.

The Safecare products are physically similar but are diff erentiated on the

quality of the products.

The international standarcl and hygienic environment combined with

sophisticated machinery, gives an edge cover with competitors.

.-',

The main competitors are Greenlife Surgical and Orient Rubbers.

In the Indian market 35% of the share is from Safecare. In the export market,

company focuses mainly on US, Latin America, Europe, Af rican countries and UAE.

SAFECARE's BASIC PROCESS FLOW

Stage 1 : Plan for finished goocls (by marketing department)

Stage2 : Plan for raw materials (by materials department)

Stage 3 : Issues ofpurchase orcler (by commercial department)

Stage 4 : Goods receipt issue (by stores department)

Stage 5 : Material requisition (hy user derartment to store department)

10

Stage 6 : Material issue

Stage 7 : payment of raw materials (by commercial department)

Stage 8 : Payment voucher and cheque

M PRODUCT PROFILE

PRODUCTS, MARKETS AND TECI-JNOLOGY

Safecare Rubber proclucts pvt. Ltd, started its production during the year

2006. The company is situatecl at CSEZ, Kochi. The annual turnover of the company

is Rs. 460 lakhs. Now the company mainly deals with export marketing rather than

with the local market. The Safecare gloves are mainly exported to US, Latin

America, Europe, African countries and UAE.

Safecare Rubber Products Pvt. Ltd. product range includes powder free Latex

examination gloves, powder free low-pro tein Latex examination gloves, pre-

powdered examination gloves, powder free, powder free Latex surgical gloves, poly

coated Latex gloves and general purpose Latex gloves. The gloves are produced using

proprietaiy Latex formulation and processed at the manufacturing facilities under the

stringent quality control norms set by the quality control department of the fac tory.

The manufacturing procedures are carefillly monitorecl at every stage to ensure the

highest qttality product. Gloves are 100% inspected to ensure that they meet anel

exceed international specification. The excellent facilities for 100% customer

satisfaction are the primary motto of the company. The protein content in the low-

protein powder free surgical/examination gloves is less than 35 microgram. With a

wide range of premium quality hanci protective gloves, Safecare offers high degree

ofprotection.

PRODUCT LINE
There are two kinds of brands for Safecare

° Annour'for surgical gloves

: Safe glove'for examination gloves

The products manufacturecl at Sakcare are pt-e-powdered free and powclered

Latex examination and surgical gloves. The raw materials and equipment used for

11

Production are Latex, Sulphur and Terric, powder free chlorinating machines, drying

machines, air nossils, tensile teste】-and physical dimension testing equipment. Most of

these items are imported from outside. The gloves are made through several

processes.

At the same time, gloves are macle for both hands with difkrent measlwes. At first the

gloves are washed in different tanks each containing nitric acid, water and hot water

(70-85 ° C). Then it is dippecl in a tank containing calcium carbonate, calcium nitrate

and terin. The gloves are washed in water mixed chlorine and dried on both sides. The

object of cloing this is to reduce power content I. e., calcium carbonate content must be

less as 2mg per gloves AST MD 357 for examination gloves. The gloves are put in

Leeding tank to remove umiecessary proteins. Again the procluct is heated with 130-

140 ° C. After that the workers will check for ensuring it out of defects like holes. The

workers change after each 15 minutes. The gloves are put in'Tumbling-A'tank for

making smoothness, non-sticky etc. Later, it is taken to ° De-Chalker room to remove

dust particles. The final product is packed which contains 2, 200pieces by weight in a
packet.

3. 2 0RGANIZATIONAL CIIART

INTROD UCT10N

The design of the organizational stmcture is a critical task of the top

management of an organization. Organizational stmcture refers to the organizational

airangements and relationships. Safecare Rubber Products Pvt. Ltd., Kochi follows a

structure where two directors are at the top followed by an administrative manager

and a factory manager. Under these managers sever al departmental heacis are there

each having employees working Lmcler them. Assistants and workers stand at the end

of the structure.

12

CI-IAPTER 4

FLTNCTIONAL DEPARTMENTS
CHAPTER 4-FUNCTIONAL DEPARTMENTS

INTROD U C TION

Chapter 4 of the study deals with the fimctioning and various other details of

the different departments of the company. Mainly, seven departments are there in the

company. They are

1. Production department

2. Human Resource department

3. Finance department

4. Inspection & Packing department

5. Stores department

6. Marketing department

7. Purchase department

4. 1 PRODUCTION DEPARTMENT

The production department is under the supervision of the production manager

or the production foreman and thc administrationmanager. They are assisted by four

supervisors under four shifts in a week. Each supeRf isor has to keep reporting to the

production manager. Production layout design in Safecare Rubber Products Pvt. Ltd.

is product layout in which the machine is organized to conform to the sequence of

operations required to produce the product. I. e., surgical gloves and examination

gloves. The pro cluct layout is typically high volume standardized production. An

assembly line or the sequence of steps are required to produce an item. Product layout

are desirable for flow type mass production and provide the fastest cycle times in this

er v vironment, but at the same time they are expensive, inflexible and experience a

significant amount of idle times I. e., if one part of the top line stops, the entire line

will have to remain idle until the problem is solved.

14
4. 1. 1 DEPARTMENT STRUCTURE

PROD UCTION MANAGER

PLANNING EXECUTIVE

S FIIFT-IN-CHARGE
WORKERS

DEPA RTMENTAL FUNCTION

Planning and execution of production activities like compounding, glove

production, chlorination, inspection, valeting, packing, sterilization and

dispatch.

< · Preparation of dispersion and compounding.

* Ensuring raw latex, process materials, chemicals, product and packing

materials meets the required specifications.

< · In process quality checks and monitoring proqess.

* Establishing and maintaining process control at all required stages of

production as per laid down procedure.

< · Ensuring timely provisioning and maintenance of production process,

chemiqals and other materials to achieve the planned output both in temis of

productivity and quality.

Ensuring that the machinery and equipment for proper running.

* Documentation ofall analyses and report.

PLANNING AND. EXECUTION

Planning and', execution is mainly ca】Tied out by production manager and he is

eQnfined with the produetion activities like compounding, chlorination, inspection,

15

valeting, packing, sterilizing and dispatch. The development of suitable products and

standards are ensured with this consignment.

PREPARATioN OF SOLUTION DISPERSION & CONIPOUNDING

Solution dispersion and compounding is done by the executive antl shilt in

charge should take every care in the production process. preparation ofcompounding

is brieny described below

" Pump thc required quality ot'raw latex in to the cleanecl tank, add 10% KOri

solution acid 10% potassium laurate solution, 40% of chemical dispersion,

add carbital (1 : 1 carbital and water) add 15% water. oilute the compound

allow it for mahlration.

Preparation of Dispersion is briefly described below

" The operators should ware safety goggles, mask and boots while handling the

chemicals. Fill the dispersers with specified water, add tamol, stir it for 5-10

minute, add sulphur, and continue stirring for 10-15 minute. The properly

mixed slurry can be Ieded after 1 hour.

QUALITY CONTROL

PURPOS E

The purpose of this pr-ocedure is to establish a method for controlling the

quality at all stage to ensure that the incoming materials and products manufactured

by the company. This procedlre is applicable for all the raw materials, outsoilrced

gloves, and packing mater ials, semi-finished and linished products. QA manager is

responsible for preparing, reviewing tintl maintaining.

PROCEDURE

The raw mater ials and components are ver ified as per supplier invoice anel for

any damagel deterioration during transport on receipt.

Samples are collected and inspection is carried out as per specificationl

drawingl inspection plan to enstlre conformance to specification.

Details of inspection and testing are recorcled in the incoming audit report.

In the process section

The inspection process is carried out as per the quality plan.

16

'·
The confot i1ting products are released for further processing by QA

department.

The non-conforming products are handled as per the procedure for

"Control of non-confonning products".

Result of in process inspection is reviewed by QA managerl production

manager on daily basis nnd corrective and preventive action as per procedure

for "Corrective and Preventive Action ".

a) Final inspection and Clearance

The pre shipment audit is conducted as per the quality plan.

Lab tests are carried out for physical and chemical properties as per

sampling plan.

Product are cleared for delivery by QA manager, upon successful

completion of tests and the meeting the respective specifications, by

approving the audit report.

The product is shipped on approval of the "SHIPMENT APPROVAL

CAR"by QA manager

The test certificates and related documents issued are verified approved

by QA Manager.

b) Outsourced Sterilization Process

To establish the procedure for control of sterilization done at subcontracted

facility. The procedure is to sterilize all kind of gloves manufacttlred by the

company.

PROCEDURE

The product is sterilized, in the final packed condition or in bulk,

through Ethylene Oxide methods.

Only approved sub-contractors are contracted for the services.

Sterilized materials to be returned along with copies of sterilization log

sheet, BI record sheet duly stamped by them attesting compliance to the

instructions and sterilization Recorel updated with sterilization Batch

numbers.

Sterilization process is validated as per EN 550/ANSI/ AAMI/ISO

11135 requirements.

17

Copies of technical agreement and validated process parameters are

issued to packing departments and QA lab for carrying out the

respective tasks.

Ensuring the products is produced as per the approved process

procedures.
Production manager will have to ensure that the product that are

produced as per the approved process procedure by the procedure

manual.

Maintaining all machineries and equipment's for proper running. This

has to be taken under perfect supervision. Shift in charge have to take

the reading of machines every 1 hour interval.

Documentation of all analyses and report. Reports and analysis of the

production activities should bc documentecl there by it can be utilized

for the filture references and production planning.

4. 1. 2 GLOVE PRODUCTION UNIT WORKFLOW

Acid tank washing tank lim, I, I..g Drying oven

W W__

Beadingbead Leaching 1 Leaching2 Wetpowder

5 ] curing oven

stripping

Online ©
Tumbling h,-ilization

Paclti ng

18

4. 2 HUMAN RESURCE DEPARTMENT

The personnel department is responsible for hiring, training and placing

employees and for setting policies for personnel management. Modem HRM tries to

maintain equilibrium among organizational, personal, and social interests. Conscious

efforts are taken to match the interest of all the three. The company's very objective

is to serve the society and it's the society that helps the company to sustain its

growth. So the company must relate the products and service to sustainable

development of the society.

In Safecare Rubber products pvt. Ltd., there is a formal HR department. The

HR department is headed by Mr. Sajeev C. V. The HRM is a management function

that helps to recntit ;'se'leet, train and develop th employees for an organization. Its

activities also include HR planning, job analysis, performance appraisal, welfare and

safety measures etc. The plant works requires human resources throughout the clock.

The workers are paid minimum wages with an allowance of Rs. 350/-and overtime, if

airy. The selected workers are given on the job training for 10 to 15 days. The

training is given by the respective supeivisors. One year is the minimum training

-period given to the employees. On the basis of their attendance and perfonnance the

workers are selected for the pemranent employees. The eompany holds a strong

disciplinary stand if any worker or employee continues misbehaving after receiving a

formal warning, then they will get suspension or'may sent out from the firm.

4. 2. 1 DEPARTMENT STRUCTURE
DIRECTOR

HR MANAGER

EXECUTIVE PERS ONNEL

ASSISTANT PERSONNEL

19

thc procluct. This procedure is applicable for all areas where environmental control

and hygiene is critical.

PROCEDURE

The work areas and premises are designed and maintained as per the

relevant specifications. Controlletl environment areas are designed to have

temperature control, positive pressure and prevention of ingress for external

air.

Each work area lias separate place for keeping non-confomning products

pending recheck, scrap to be clipped of production tools and accessories,

material transfer equipment and cleaning devices, the material falling into

each category shall be kept in thc designated places.

The entry and movements in controlled areas are regulated and to be

observed in these areas are prominently displayed at the entrance. These

niles are applicab le to all the workers and visitors also.

Thc scrap materials generated in each area shall be collected in a particular

container and deposited in the scrap yard.

The factory premises shall be covered by asphalted roacls and green turf s so

that dust generation from the open earth is kept to the minimum.

The work areas, storage area and premises ofthe factory shall be cleaned at

planed intervals.

The regular cleaning oF the production line, inspection line formers and

machinely shall be caiTied out by the respective operating personnel.

Cleaning activities are designed to have minimum dust generation.

According no sweeping is allowed in the shop floor.

Cleaning record is kept with administrative departments.

WELFARE NIEASURES

Welfare activity like counseling, medical check-up, acciclent claims these

activities should be carried down with proper study because if this is not managed

properly will result in employees grievances. The following are the employee

wellbre measures of Sakcare Pvt. Ltd.

Leave facility

21
Medical facility

Employee state insurance facility

Canteen facility

Unifomns in the work place

Employee provident fimd

Over time benefits

HEALTH MEASURES

The purpose of this p】 · ocedure is to establish a system for health of persorurel

who comes in contract with the product. The procedure is applicable for the entire

product manufactured by the company.

PROCEDURE

All the workers who are involved in the inspection of gloves are checked

for their eyesight and the details are recorded.

The personnel handling the product undergo medical checkups the details are

recorded in their personnel file.

TRAINING

15days training class

One year training period under supervisor

The purpose of this procedure is to identify the training needs of he

personnel and to provide the required training to them. This procedure is applicable

to all personnel whose work or activities may afiect the product quality system.

Executive HR personnel officer is responsible for training.

PROCEDURE

The executive-HR will conduct the training program as scheuuled in the

training calendar.

The topics of the tmining progmam will be conveyed to the employees.

Any suggestions from the department shall be analyzed and incomorated

into the training program based on the requirement.

22

Details of training imparted to each employee shall be maintained and the

evaluation from submitted to his/her superior.

The employee shall state in hisl her feedback fonn.

R E C RU IT MENT

Recruitment is basically done through direct interview. The company will

give advertisement in the newspapers and the candidates those who are qualified are

directly called for the interview. The selectecl candidate will be undergone for flirther

medical check-up and finally an induction class anel orientation class is given by the
various department heads.

EMPLOYEE COUNSELLING

The employees in Safecare are given chances for counseling in every month

or/and when instructed by a qualified doctor. If the doctor finds anyone requiring

further counseling he will do it.

DUTIES AND RESPONSIBILITIES

Executive personnel (HR)

Coordinate and maintain a database for the recmitment training, performance

appraisal and record of all the employees.

preparation of statutory reports to Employees State Insur ance (ESI) Returns,

provident fund, professional tax statements etc.

Schedule and arrangement of training, induction programs for the employees.

Coordinate the security arrangement of. The company.

Verification of monthly wages and salary statement and distribution of salary.

Maintain personal files of employees of the company.

Schedule and arrange training programs br the employees.

Maintain and preparation of all required quality system procedures, work

instruction fornl.
Coordinate and execute the welfare activities like meclical checkup, first aid,

provide uniform, counseling and accident claims follow up etc.

implementation of housekeeping practices to ensL1re adherence to GMp

Widelines and procedures.

23

Preparation of housekeeping schedule and filmigation activ ities, pest and

rodent control

Preparation oflrronthly report and submit to the management fo】-review.

Assistant Personnel

Prepaiing returns like PF, ESI, labour welfare etc.

LE/LVE PROCESS

For office staffs : 24days/year

For factory workers 12dayslyear

PROA · lOTION PROCESS

The promotion is depending upon the experience and education. By the

experience the workers are p1-omo ted to supervisors and the lab assistance to senior

lab chemist. IF any slow workers are finding out, the respected supervisor gives

more instruction to him and focused his attitude in the work. They measure the

workers irresponsibility to report the shift times anel taking more leaves.
SALARY DISTRIBUTION

The workers have a bank account the salary is transferred to bank account

other ways directly distributecl

Orf ice staffs : 5th day

Workers 10"clay

4. 3FINANCE DEPARTMENT

Finlnce is the back bone of every business organization. The finance

department is one of the most inmortant departments in a business, as it helps

provide the financing ilmi : tecoltnting information 11cccss : rty to mllke v : ir ious

decision. The departments dual w ith illl type or ilecoullts. Managing director is thc

head of the department. All fintnci\l trnns:lctions ur S;liLc:\ru iti-e dcilll by SBT.

24

4. 3. 1 DEPARTM ENT STRUCTURE

DIRECTOR

FINANCR MANAGER

ACCOUNT MANAGER

ACCOUNTANT
CASH IER

ASSISTANT

DEPARTMENTAL FYNCTION

Preparation of balance sheet and trial balance.

Finalization of accounts.

Budget preparation.

Opening of letter of credit.

Complianc¢ of statutory requirement like sales, financial institutions,

company Act etc.

Finance activities like monthly financial statement, cash now, turnover,

reconciliation, TDS annual returns ctc.

'PREPARATION OF BALANCE SHEET AND TRIAL BALANCE

For perfect accuracy of the books of accounts trial balance and balance sheet

are prepared, thus it will help in the internal auditing purpose. It is been prepared

by assistant accol+ntant.

25

FINALIZATION OF ACCOUNTS
Accounts are monitored anel facilitated in such a manner that every

transactions are accurate and specific to the finalization of accounts. It is done by

the accounts manager.

BUDGET PREPARATION

Future estimate of fimds necessary for implementation of activities that

contribute to the planning and allocation of funds for ftmds for various processes.

Budget is made on the basis of previous year's transaction and the cost of changes

of raw materials.

EXECUTIVE OF FINANCIAL ACTIVITIES

Financial activities like monthly statement, tum over, reconciliation TD's

annual report are executed cor v ectly. It is done by the financial manager.

LETTER OF CREDIT

A letter of credit is a payment term generally used for international sales

transactions. It is basically a mechanism, which allows importerslbuyers to off er

secure terms of payment to exportersl sellers in which a bank gets involved. The

technical term for letter of credit is Documentary Creclit. At the veLT outset one

must understand is that letters of credit deal in documents, not goods. /L LC is a

payment unclertaking given by a bank to the seller and is issued on behalf of the

applicant is the buyer. The Bank that issues the LC is referred to as the issuing

bank which is generally in the country of the buyer. The bank that aclvises the LC

to the seller is called the Advising Bank which is generally in the country of the
seller.

CAPITAL STRUCTURE

21, 100 equity share of Rs. 100 each, thus 2, 11, 00, 000/-is fillly paid up. If the

company needs to increase the issue of shares then they need get sanction from the

register then only they can issue the shares.

26

SOURCES OF FUND

Share capital

Reserves and surplus

Secured and unsecured loans

WORKING CAPITAL

The main sources of working capital is from the tum over and at the same

time taking short term loan from the directors for meeting the revenue expenses.

DUTIES AND RESPONSIBILITIES

ACCOUNTS MANAGER

Finalization of accounts

Verification of vouchers
Liaison with Bank, sales tax off ice etc...

Preparation of monthly financially statements

Reconciliation of bank accounts

Maintaining book of accounts

Compliance with company law requirement

Report to general manager

AC C OUNTANT

Preparation of balance sheet and tl. Ial balance

Maintain books of accounts up to clate

Verification of vouchers

Monthly returns to ECGC and sales tax etc.

Bank co】Tespondence

Preparation of claily and monthly financial and cash now

Bank account and supplier account reconciliation

Prepare and maintain gloves stock register

Maintain and updating o F accounts software

Reports to manager accounts

27

CASHIER

Handling of cash and cheque

Preparation o f vouqhers

Issuing cheques to each par ties as per the sanction of the manager

Reports to accountant.

4. 4 INSPECTION AND PACKAGING DEPARTMENT

The inspection section two s u p erv I s"T lty line employees for

inspection iurpose. Th y have to maintain the incoming and outgoing materials

which include the sales. The stock reports ar¢ prepared in daily and on monthly

basis. The incoming goods are inspected and they are classified in to three major

categories include.

A Grade', tvhich is the best under test conditions that is both physial

verification and test. They have many qualities like uniformity in size, skin free,

stainless, non-stickiness etc. The B Grade glove doesn't have all the qualities like in

the case of A Grade gloves. They have may minor defects like minute holes or soon.

They remaining gloves are rejected for dirt, oil stains and skim.

4. 4. 1 DEPARTMENT STRUCTURE

DIRECTOR

=l

FACTORY MANAGER
INSPECTION & PICKING

INSPECTION SUPERVISOR

PACKING SUPRRVISOR

WORKERS

28

DUTIES AND RESPONSIBILITY

EXECUTIVE INSPECTION AND PACKING

Execute all activities of inspection, valeting, pouching and packing sections

as per the requirement of the company.

Proper man power allotment within the department.

Arrangements of sterilization with the proper documents like sterilization log

sheet, BI records.

Coordinate the planning of daily inspection and packing activities.

Documentation of all analysis and projects.

Ensure all the workers are adherence to personnel areas are cleaned and

housekeeping practices are maintained.

performance analysis and monitoring of workers and reports to the

management.

Preparation of daily and monthly inspection and packing reports.

Maintain records of glove transfer to the stores.

Provide necessary arrangement to all sliper v isors at all stages of process.

Reports to production manager.

SUPERVISORS PACKINGS

Packaging of gloves as per the claily packing plan.

Prepare the daily packing report.

Ensure all the packing materia ls used are quality and details approved.

Maintaining records like sterilization logs and sterilization intimation.

Coordination and arrangement of sterilization logs.

Arrange Lnent ofcontrol samples to QA department for each container.

Container dispatch including container checking.

Duty arrangement of worker s, attenclnnce marking, over stay and leaves.

Any other works directed by the superior off icer.

Reports to executive inspection and packing.

29

SUPERVISOR INSPECTION
Examining and secreting of gloves produced by production department.

Maintaining recorcls regarding details oF inspection stock.

Updating of charts like contr ol charts nnd group eff iciency charts etc.

Duty aiTangement of workers attendance making.

Reports to execute inspection anel packing.

The laboratory and the online inspection section are managed by a senior lab

chemist under the senior lnb chemist having lilb assistants who are engaged in the lab

on 24hours on the basis of shift time. They are under the supervision of the manager

of administration and they have report him directly. The flmction o r the laboratory is

to carefL111y look of the inspection, quality control, and take appropriate action and

tested before the final product being sent to the inspection section. The purpose of

online inspection is to find out the amount of defects occurred cluring a particular

time of production.

4. 5 STORES DEPARTMENT

This department of Safecare maintains all records relating to the purchase and

sales. It maintains the recorder level and also see whether are processed at right one.

DEPARTMENT FUNCTION

Activities concerning purchase and stores.

Vendor development, evaluation and rnting etc.

Timely procurement of raw materials/chemicals/component of a specified

quality and quantity.

Materials re-testing function

Maintain re-order level,

Inventory management system

Maintain and upkeep of quality uocuments.

VENDORS ASSESMENT AND APPROVAL

Questionnaire foFmat are sent to the new vendors for obtaining tectmical

and commercial capabilities.

Sample are allocated from the new vendors and analyzed before approving

them.

Vendors of key service like sterilization, supply of bought out gloves etc. To

sign a technical agreement with Safecare.

VENDORS EVALUATION AND RATING

perforLnance of the approved vendor is evaluated by maintain the history on

the items supplied by them with reference to quality. Pricing and clelivery.

Vendor performance rating is done annually on the following parameters.

Quality : 40% weigh age

Pricing : 30% weigh age

Delivery schedule : 20% weigh age

Meeting of immediate requirement : 5% weigh age.

The result of vendor rating is informed to the vendors with suggestion for

improving required

Timely procurement of raw materials/chemicalsl component of a specified

quality nnd quantity.

Reqitisition for purchase or raw materials, chemicals etc. can be initiatecl by

user departments anel by store section in the form of indents. The indents

contain cinta clearly describing the product ordered, specification, quality etc.

The indents are to be approved by the concerned HOD'S.

Based on the indent the stores departments review the indent and then

projects the consolidated requirements to General Manager.

After approval the purchase department either calls for quotation or places

purchase order after personnel enquiring with them. Orclers for purchase of low

value/non critical items are placed verbally or on telephone or by face in urgent

case.

31

N I ATERIAL RE-TESTING FUNCTION

If the raw materials are expired then it must be re-tested befoFe using those
raw materials for production.

INVENTORY MANAGENIENT SYSTENI

PURPOSE

The purpose of this procedure is to def ine the system for handling, storage

and preservation of materiali product. This procedure is a applicable for the

purchase storage of raw materials, packing materials, semi-finished product and

machine spare. Storage assistance and executive maintenance is responsible.

PROCEDURE

The raw materials are approved on the basis of actual tests done in the

laboratory or ion verification of the compliance certificate.

Raw materials shall be sued only after QA approval.

The packaging materials are approved on the basis of test done in the

laboratory.

The purchase procedure for machines spares and furnace oil shall be followed

by the maintenance departments.

Any material found not complying with the specification shall be segregated

and rehlmed to stores.

QA shall check the materials for all the required parameters, once for every
order placed.

The rejected material shall be returned to the suppliers.

STORAGE

The materials are received at the factory gate along with the relevant

documents.

The delivery chellan containing the details of the material received is

verified the store keeper and the document are stamped accorclingly.

The store keeper verifies the material against the purchase order.

32

The GNR is prepared if the supply is in order.

Material is rejected in case of any discrepancy.

The GNR is forwarded to qA/ laboratow quality checking along with the

approved carcls

The copies of the GNR are issued as per the distribution list printed on the

GN R.

The stock is updated by the storekeeper as approval of the GNR.

All materialsl items are stores and protected against any damage,

deterioration and misuse.

Materials are stored as its identifiecl areas.

DUTIES AND REPONSIBILITY

STORES ASSISTANT

Development of vendors, evaluating and rating.

Ensure timely procurement of raw materials/components of specified quality

to meet projected production schedules as reorder level.

Preparation of weekly stock statements monthly stock statements container

wise packing material consumption.

Posting the GR's and requisition slips to the ledger with valuation.

Reconciliation of packing materials sent for j ob works.

Purchasing of consumables, chemicals etc...

Ensuring labels.

Ensure chemicals and gloves storage areas are against GMP guidelines and

procedures.

Regular review of quality objectives and control points.

Reports to accounts manager.

SUPERVISOR STORES

The stock of raw material, in process materials arid the product.

The physical and the book stock tirlly at all times.

Responsible for maintaining the records of stores.

Responsible for ihe physical issue of materials.

33

Any other work directed by the superior officer.

Reports to general manager.

4. 6 MARKETING DEPARTMENT

Safeshield India pvt. Ltd is the marketing division of the company. The

marketing department is headed by the Director of Safecare that is in charge of both

marketing and furance. The director is in charge of marketing department and he has

3 subordinates. The secretary is in charge of answering all customer queries and

carrying out all paper works and communications. The commercial manager is

responsible for the exporting and'shipping functions. The products are exported

through air and ship ways. By the road and railways the products are sold throughout

the country. Mostly the company is more concerned n exporting only. The general

nianager is responsible for the development of the product, brand, package etc.

4. 6. 1 DRPARTMENT STRUCTURE

MARKETING MANAGER

COMMERCIAL MANAGER

MA RKETING EXECUTIVE

ASSISTANT EXECUTIVE
STRATEGIES

The business attracts customers through online as they use a website which

is basically a B2B portal.

Prompt corTespondence to queries within 24 hours.

* The firm sends sample and even overseas samples are being send to the

customers to make them buy.

* The expenses for sending the samples are niet from the marketing budget

prepared by the director.

* Reassurance is given to the customers.

34

< · Reassurance is given to the customers.

*. Prompt supply and delivery as per the schedules.

MARKET COVERAGE

The Safecare Rubber products Pvt. Ltd. Markets their products to local

market as well as global market. The market they are mainly concentrated in

customers from hospitals. Agents are also buying the products from the Safe care
and resell to the other local buyers. The Safecare Rubber Products Pvt. Ltd. Is

mainly concentrated in export marketing. The products are exported through air

and ship ways. By the road and rail ways the products are sold throughout the

country. Its product is exported to Europe, African countries, Latin American

countries, Latin America and UAE.

STP ACTIVITIES

SEGMENTING

The Process of dividing a market into similar and meaningful groups is can

be termed as segmentation. So segmentation is refers to grouping of customers

according to the characteristics as income, age, education, sex, geographic location

etc. The Safecare Rubber Products Pvt. Ltd. Mainly deals with manufacturing of

gloves. So the segmentation of market is done accordance with the customer needs.

The Safecare mainly concentrated in export marketing rather than local market. So

according to the buyer needs the segmentation is done in Safecare. They mainly

segmented the market on the basis of geographical location.

TARGETING

The State care mainly targets the customers from outside the countries. Their

main target customers are from European, Latin America and African countries.

POSITIONING
A Product carl exist only when it finds il place in the customers mind. The

main advantage of the Safecare prod Ltcts they have everlasting tlemaml anel

moreover their customers are satisfied w ith the quality of pro clue ts handled by the

company. The Safecare captured the minds of the customers by providing quality

35

of products with the low price.

USP (Unique Selling Proposition)

The Unique Selling Proposition of the Safecare is depend upon the value of

the products. The value and usability of products creates the demand of the gloves in

the market. The main strategy of the company id finding the through online

lnarketing and the company is offering low price for the products comparing to other

competitors. The price of the examination and surgical gloves is mainly depending

upon the price of the Latex fixes the price of the gloves.

CORE COMPETENCY

The core competency is the result of a specific unique set of skills of

production techniques that deliver valtie to the customer. The company manufactures

thegloves of a single production line. The production flow is done with accordance

with several sequence. The competency gives the company to produce quality

products. The company grades the gloves on the basis of quality. A grade gloves

which is the best under test conditions with both physical verification and air test.

They have many qualities like unifomrity in size, skin free, stainless, non-stickiness
etc.

3C PROFILE

The 3C profile includes the coLnpany, customers and the competitors. The

Safecare Rubber Products Pvt. Ltd. Is mainly deals with customers from the

hospitals, industries and Agents. The world market for examination gloves is over

18. 5 billion per annum and that of surgical gloves is 2. 3 billion pairs per annum.

About 60% of the world market demand is supplied by Malaysia and 30% by

Thailand. The balance of 10% is shared by other countries with an Indian share at

nearly 0. 5%. The main competitors are from outside the countries like Malaysia anel

Thailand. The safe care faces the main competition for Examination Gloves h · om

Malaysia.

TYPE OF CUSTOMERS

The company deals with customers mainly from

· > Hospital sector

36

* · Pharmaceuticals

* · Clinics

·. Health care institute

" Cosmetic industrv

" Food processing industry

" Agents are also buying the products and sells to other customers

PRODUCTS AND SERVICES

The Safecare are producing mainly two types of gloves with superior quality,

available in sizes, made up of quality materials, highly efficient, extremely

hygienic, durable and reliable, registered with USFDA with ISO certification.

1) Surgical Gloves

a) Pre powdered Sterile Disposable

b) Powdered free sterile Disposable

c) Pre-powdered Non Sterile

d) Sterile Pre-powdered free

2) Examination Gloves

a) Non Sterile Pre-pow derecl and powdered Free

TYPE OF SEGMENTATION

The Safecare segmented the market on the basis of geographical location.

The geographical segmentation refers to grouping of customers according to their

geographical area, climatic conclitions, density of population etc. The safe care

segmented the market in to different geographical units such as countries, states,

regions because they are selling the products into local market as wellas in host

countries.

FACTORS CONSIDERED FOR N · IARKETING THE PRODUCT

Satecare Rubber ProDucts Private Limited is mainly considered the price of

the Latex for manufacturing the gloves in the colT1pHHy. When the Intex rate is low

the Safe care tries to find 111ore buyers for producing more gloves in the production

unit. When the Latex rate increases, it leads to increases price of the gloves on the

37

demand of the product in the market. The demand of Gloves in the market is

increasing day by day if it is made up of with the natural Latex.

ROLE OF MARKETING MANAGER

The role of marketing manager in Safecare is clone by the director who is in

charge of marketing and finance department. The important role of marketing

manager is to find out the potential buyers from the host country. The gloves are

produced according to the neecl of customers. Safeshield encourages their clients to

ask for specially designed products as per their specific needs and preferences.

Safeshield is the marketing division of Safecare Rubber Products Pvt. Ltd. The role

played the Director of Safecare is

Identify the potential customers

Vpdating the company website with new offers

specialized packaging as per the customer requirements in an appropriate

manner

Fixing the yearly advertisement budget for marketing the product

RESPONSIBILITIES OF THE MANAGING DIRECTOR

Overall control of the company

Resource planning

G & D of the company

Quality and Quantity management system

CharTing the management review committee meeting

CUSTOMER SATISFACTION

The company satisfies its custoLners through providing quality products. The

gloves are producecl according to the needs of the customers. The Safecare is also

providing separate packing system according to the needs and preferences of the

customers.

STRATEGIC PLANNING

Strategic planning made by Snfecat · e is mainly concentrated on the pricing to

make up a constant demand in export marketing. Sakcare Fix the price and produce

the gloves according with

38

The price of the latex.

The seasonal demand of the gloves

By identifying the competition

Analyzing the export marketing

Finding the reaction of customers while price increases and plans to

determine the strategic pricing for reducing the competition from other

indus tries.

PRODUCT, PRODUCT LINE, PRODUCT EXTENTION

Safecare mainly deals with manufachiring of surgical and examination

gloves. So the product line process is easily done with the grading of the products on

the basis of the quality. safecare products are physically similar but are categorized

into three on the basis of the quality of the products.

A GRADE GLOVESTHIs is the best under test condition with both physical

verification and air test. They have many qualities like uniforTnity in size, skin free,

stainless, non stickiness etc.

B GRADE GLOVESDoesn't have all the qualities like in the case of A GRADE

GLOVES.

The remaining gloves are categorized asREJECTION.

AFTER SALES SERVICES

Safecare experienced the ever increasing deLnands of large medical based

clients from the entire nook and comer of the w orld. Quality products with timely

delivery have earned company a huge reputation from clientsspread all over. The
products are successfully exported to Europe, US, Latin American countries, Afiica

and UAE. The company keeps in touch with the clients by informing aboLit the price

change, special off ers and collect information regarcling whether the clients are

satisfied in using Safecare gloves.

PROSPECTS CONVERTED INTO CONSUMER

The Safecare always have regular clients from hospitals within sta tes.

Through online marketing the Sakcare identiFies the customers with the help of

Safeshield. The Safeshield have the official website using for selling of the products

39

to the potential buyers. The selling process is only done receiv ing the advance

amount of letter of credit from the clients.

PRODUCT PROMOTERS

The Safecare rubber products private limited products with the help of

Safeshield India mbber products private limited. The Sak shield is the marketing

division of the Safecare and their proclucts are promoted ttuough online trading.

Through online marketing the company identifies the customers and the trading

activities are done.

COMPETITION

The company is offering low prices for the products comparing to other

competitors. The price of examination and surgical gloves are mainly depending

upon the price of the latex. So the demand of latex fixes the price of the gloves by

analyzing the price of the competitors the company fixes the price with special off ers
and differentiated packaging system to the clients the Safecare products are

physically similar but are differentiated on the basis of quality of the products. The

international standard and hygiene environment combined with sophisticated

machinery gives an edge cover other competitors.

STRATEGY TO ACHIEVE THE COA'IPANY TARGET

The company fixes the target according to the demand of the product and the

price of latex in the market. The company always produces the gloves after receiving

the order from the clients. So depending upon the order the company tries to

manufacture the gloves within the specified time and Safecare always tries to keep

timely delivery after proper verification from the concerned department.

PRIMARY TARGET CUSTOMER

The primary target customer of the Safecare rubber proclucts private limitecl

is from the hospital sector because the demand of surgical nnd examination gloves

increased due to increase in the usage of the gloves in hospital sector. The company

also targets the pliamnaceLiticals, clinics, health, COSmetic inuustry, food processing

industry etc.

40

TARGET MARKET

The target market is decided on the basis of the need and preferences of the

Gloves in the market. The Safecare products are mainly used for a safety measure in

the hospital and related fields. So target marks is mainly concentrated on medical

sectors. The products are more profitable when it's exported to other countries rather

than selling in home country itself.

SELECTION OF PROMOTIONAL STRATEGIES

The selection of promotional strategies done by the Safecare Rubber Products

pvt. Ltd. Is mainly through

" Analyzing the price offers declared by other industries

·. Evaluating the orders of special offers declared and finding whether orders

are increased or not.

" Analyzing the cost and demand of the product in the market.

.. Finding whether direct makes the clients more convenient or not

NIARKETING STRATEGIES IMPLEMENTED IN SAFECARE

The Safecare erijoys the everlasting demand for the product because of the

wide spread use of products by various people in different segments. The strategies

implemented are mainly based on the demand oF the product because the price of

gloves is mainly depending upon the price of the latex. The company manufactures

the gloves on the basis of single production line. The production flow is done with

accorclance with several seqtlences. The competency gives the company to produce

quality products. Product nanking is the main strategy the company shoots up the

mind of customers. The product flanking means when a fimr markets its products

in various shapes and sizes in order to satisfy the diff erent custoLners. So in short

the strategies implemented by Safecare are

·. product nanking strategy

·. Price discount strategy

· Graded the product into 3 with differentiated price on the basis of quality

41

INTERMEDIARIES OF TIIE CON · IPANY

The company mainly purchases the raw materials inthe form of latex,

chemicals etc. FOrner or molds are imported and certain imported chemicals

include Beveloide, Terric etc. which are impot-teel from Malaysia. Latex is mainly

pro cured from local suppliers which include St. Marypala, Kottayam, and

Chancellor Trade links. Chemical suppliers are from the outside the states. The

local chemicals suppliers include Associate chemicals, Surya industrial chemical,

SOUthern Minerals and Metals, Industrial Reagents chemicals from Cochin itself.

The outside state suppliers include sterling in Gujarat and progressive polymers in

Mumbai. The fbmace oil is purchasecl from bPCL. The company sells the products

directly to the clients without any intermediaries. Sometime agents may buy the

products and resell other clients.

TECHNIQUES USED FOR PRODUCT POSTINING

A product can exist only when it finds a place in the customers mind. The

international standard and hygienic environment combined with sophisticated

machinery, giv es an edge over other competitors. The main advantage of the

Safecare products they have everlasting demand and moreover their customers are

satisfied with the quality oF products handled by the company. The Safecare
captured the minds of the customers by providing quality of the products with the

low price. The Safecare products are physically similar bLit are categorized into

three on the basis of the quality. Safecare subscribes to philosophy'Quest tbr

Excellence"which ensures that its customer received not only goocl quality

products but also excellence services. Safecare believed in these ways the products

are positioned in the minds of the customers.

LOGIS TICS ACTIVITI ICS 01 TI l I( SA FICCARI(

The logistic acliv ities of SalLclrc \l-c

" PrncuFement of rlw materials tTum thc locll anil other (inc lmles outside the

state and country) suppliurs

42

*. The products are manufactured by using powder free chlorinating machine,

Tensile, Tester, Air Nozzles and physical Dimension Testing Equipments.

· The gloves are produced and move to packing section in container, from

there the gloves are packed and passes towards the clients.

" The commercial manager is responsible for the exporting and shipping

4functions.
" The products are exported through air and ship ways.

· > By the road and railway the prouucts are sold ttuoughout the company-

COMPETITIVE ADVANTAGE

The competitive advantage of the Safecare Rubber Products is by providing

quality gloves to market. The inte Lnational standards and hygienic environment

combined with sophisticated machinery, gives an edge over competitors. The

company grades the gloves on the basis of the quality. A Grade gloves which is

the best under test conditions with both physical certification and air rest. They

have many qualities like uniformity in size, skin free, stainless, non-stickiness etc.

The B Grade Gloves doesn't have all the qualities like in the case of A Grade

gloves. The remaining gloves are categorized in Rejection sector.

PARAMETERS USED TO EVALU/TE

The Safecare always have some of regular customers within the state and

the company always fixes the price after considering

Cost of raw materials

Transportation cost

Labor charges

Miscellaneous expenses

So Safecare enjoys the benefit of successful selling of gloves by direct

selling to the customers.

BUSINESS PRONIOTION AND MARKETING IDEAS

The company always tries to produce the Gloves as per the demand of the

clients. The Safeshield encourages their clients to ask for specially designed

products as per their specific needs and preferences. While considering

43

exporting, the safeshield changes product name accor ding to the client's wishes.

PRICING STRATEGIES

The company fixes the target according to the demand of the product and the

price of the Latex in the market. The company always procluces the Gloves after

receiving the orcler from the clients. So depend upon the order the company tries to

manufacture the products within the specified time and the Safecare always try to

keep timely delivery after proper verifications from the concerned departments.

There is no need of too much look on the price variations because the company

always has demand for the gloves and they are also enjoying the benefit of the

regular customers in the hand.

PRICE/QUALITY CONSCIOUS CUSTOMERS

There are two kinds of brancls for Safecare

ARMOUR for Surgical Gloves

SAFEGLOVE for Examination Gloves.

The Safecare are producing mainly two types of gloves with superior quality,

available in (small, medium large and extras large) sizes, made up quality

materials, highly efficient, extremely hygienic, durable anel reliable, registerecl with
USFDA with ISO Ce'rtification. The Gloves are mainly used for the safety

pu tposes, so the company is mainly producing the Gloves by considering the

Quality. Most of the clients are looking for quality conscious rather than the price.

Sakcare always produce the Quality Gloved with aff ordable price compilring to

other competitors.

CUSTOMER RELATIONSHIP

Safecare always tries to maintain a good relationship and the clients always

try to send the feedback through mails about the pl-oduct with good remarks.

Sometime the clients may send the details about the defectiveness of the Gloves if

it occurred. The Gloves may getdamaged easily if it is ilot carefillly examined and

transported. The function ot'the laboratory is to carefitlly look of the inspection,

quality control and take appropriate action whenever necessary.

44

WAREHOUSE

The stores department uses a stores ledger to maintain stores details with

regard to both price and quality stored. The receipts and issues of materials are

recorded on a daily basis in a stock register which includes details like

Quality

Price

Date

Name of suppliers

On receipt a Goods Receiving Note (GNR) is prepared and on a material

issue Voucher is prepared and recorded. The materials are issued on the basis of

FIFO. If any dekcts occurred at the time oF production, it is treated as expenses

and entered into the books. The major responsibility of the supervisor in the store

department is to prepare monthly report with details of material movement.

BRAND FEATURES

The Safecare is mainly produces Surgical and Examination Gloves. The

brands are two kindsi. e. one for customers and other for safeshield.

TOTAL QUALITY MANAGEN'lENT

'The Safecare Rubber Products Private Limited is mainly concentrated in

producing quality products with the best tmder test conditions that is both physical

and air test verification is done before it moves to packaging section. The Gloves

are washed water mixed chlorine and dried on both sides. The main objective of

doing this is to reduce the power content I. e., calcium carbonates powder. Calcium

carbonate content must be less as 2 mg per gloves ie., in confimiation to the

standard of ASTMD 3357 for surgical gloves and ASTMD 3578 for Examination

gloves. So the Safecare is mainly concentrated in producing of quality Gloves with

aff ordable price.

PRODUCT DIFFERENTIATION

Due to the constant eff orts are able to produce the most qualitative range of

gloves for the clients.

45

Safecare has

Utilize high quality Latex formulations to produce gloves.

· Strong focus on quality compliance of the products

+. Numerous certi【icate to confoliu superb quality

" Headed by qualiFiecl team of professionals° and hygienically conducted

production

Fully fledged infrastmcture facilities

" Encourages to clients to ask for specially designed products are per their

specific needs and preferences

*> Also off ering specialized packaging as per their requirements

·. Also label the products with the customers brand labelled on it

+. With international standard and hygienic environment combined with

sophisticated machinery, gives the company as an edge over other

competitors

These features and facilities makes the products differentiate from others.

Due to the effective team work with online inspection the Safecare able to produce
the gloves with global standards.

PAYMENT SYSTENIS FOR CREDITORS

The Safecare Rubber Proclucts Private Limited is mainly concentrated on

export marketing. Through online marketing the company is dealing the trade

activities.

The goods are produced only after receiving the orders with

Advance payment

Letter of credit

Some clients may pay the full amount initially

By receiving the advance amount or with letter of credit the Safecare will start

producing of gloves as per the orders. Safecare always tries to complete the

production process within the specifiecl time.

URGENT ORDER

The Safecare takes the urgent orders only after looking upon the current

production status. The Company takes the urgent orders by reducing the quantity

46

ordered and tries to give the order as per the date. Anyway the Safecare didn't

reject the urgent orders. They always tries to reduce number of quantity which the

clients ordered and tries to manufacture by compromising the time with previous
orders.

EXPORT ACTIVITIES

The Safecare Rubber Products are mainly deals with expo】t marketing rather

than with the local market. The Safecare are enjoys the benefit of export marketing

with numerous certifications. The Safecare are producing mainly two types of

gloves with superior quality, available in (small, medium large and extra large)

sizes, made up of quality materials, highly efficient, extremely hygienic, durable

and reliable, registered with USFDA with ISO certification. They enjoy the CE

IS0 9000-2001 and US TUV certification, which are very essential for procuring

export 1. Ights for foreign countries. The gloves are produced only after receiving the

order from foreign clients with confilmation of advance payment or with Letter of

Credit. The Sakcare gloves are mainly exported to US, Latin America, Europe,

African countries and U. A. E.

CUSTOMER FEEDBACK

The Safecare always tries to get feedback from the clients about quality of the ·

products and weather any damage of the gloves occurred. The Safecare always

tries to give a prompt delivery as per the schedule. So most of the clients give

queries about the product and the infomiation regarding the quality, usability and

mimber of defective gloves occurred.

4. 7 PURCHASE DEPARTMENT

The administration is in charge of the purchase department. Purchasing is

centralized and it includes purchase of raw materials like latex, chemicals etc.

Fomner or moulds are importecl anel certain imported chemicals inclucle Bev eloide,

terric etc. which is imported from Malaysia. Latex is mainly procured from local

suppliers which include St. Mary's and Royal Rubbers Kanjirapnlly, Kottayam.

Chemical suppliers to Safecare rubber products Pvt. Ltd. Include associate

47

c}_."Ical., South minerals and metals, industrial R.. g.. Ts and chemicals from Kochi

it.. If. The outside state suppliers include st"h. g Chemicals in G, da. 1 and

p · . g""ive P. l)""in Mumbai. The furnace oil is p..cl""d from BPCL

4. 7. 1 DRPARTD · lENT STRUCTLJRR

PURCHASE MANAGER

PURCH, \SE EXECUTIVE

ASSISTANT EXECUTIVE

48

CHAPTER 5

SWOT ANALYSIS

CHAPTER 4-SWOT ANALYSIS

IN T R OD U C T I ON

After interacting with the department heads and the top management and

other staff s in Sakcare, a SWOT analysis of the organization was perfoiitied to

identify the strengths, weakness, opportunities and tlueats of the concern. The

analysis is as follows

STRENGTHS

Safecare is one of the largest manufacturer of gloves in Kerala.

Established market abroad.

Quality gloves are produced.

Special benefit employed to CSEZ.

High quality of products.

Morale of employee is very high.

Able to manage the working capital requirements.

The company enjoys IS0 9001 : 20008, CE and GMP certification.

The completion of work orders and prompts delivery.

WEAKNESS

No direct contact with end customers.

Increase in the price oFnatural latex.

Low advertisement and promotional activities.

High employee turnover.

Lack of technological up gradation.

O P PORTU NITI ES

Venture to the domestic market.

Establishing market is diff erent parts of the world.

Unlimited opporhmity for growth.

Widespread demand for product.

Eff iciency of workers can be enhanced.

Negotiations help to expand the market.

THREATS

Seasonal change may affect thc availability of raw material.

Domestic competitors.

Cost control.

Completion from domestic companies with strong export bases.

Chemicals are hamrfhl to employees.

Keeping production line idle.

50

CHAPTER 6

FINDINGS, SUGGESTIONS &

C ONCL USION

CHAPTER 6-FINDINGS, SUGGE?TIONS& CONCLUSION

The findings and suggestions regarding Safecare Rubber Products Pvt. Ltd. Are

as follows

6. 1 FINDINGS

The company has a good capability to meet the working capital

requirements.

Company motto is the quality of the products.

The company is operating in a good financial position.

There is no career growth opportunity in the organization.

Company provides adequate safety equipments for the employees.

Less importance is given to Management Information System (MIS).

Good co-ordination between the diff erent departments of the organization.

Sales and marketing department should be strengthened.

Proper grievance handling is done.

The company import raw materials for its own requirement.

Training and development of employees are not eff ective.

6. 2 SUGGESTIONS

Company must purslle more CSR activities.

Quality of facilities toward mployees to be improved.

Company must adopt more aggressive marketing strategies.

Proper training programmers and more research works may add tlp

production along with improve the quality of the product.

Performance appraisal must be made more systematic.

Introduction. of MIS may improve the overall permrmance of the

organization

Infrastruchire should be developed to improve the operations.

For uninterrupted production, proper planning to be ensured for the

porchases of raw materials and spares.

Provide more advertisements.

51

Organization must go for modernization of technologies.

6. 3 CONCLUSION
Safecare plays a major role in the economic development of Kerala being one

of the manufachlring of gloves in the state. The firm has plans to venhlre into new

areas of export activity. Let's hope Safecare will grow and prosper to dominate

position in the state as well as country. Context of the globalize scenario, Sakcare is

earnestly pursing the idea of developing to an International Standard.

As a result of the organizational study done in Safecare Rubber Products

Private Limited, Kakkanad, Kochi the practical side of management theories are

understood and these experience will be a great value for career advancement. The

study helped to understand how the key business processes are carried out in an

organization and how information is used in organization for decision making at

various levels. The organization study was beneficial as it helped to gain confidence

and awareness.

818L10 GRAPHY

BOOKS & REPORTS

Kothari C. R., Researc/z Metlzottotogy, 1990, Chapter 6, 2"Edition, New Age

International publishers, New Delhi

Tripathi P. C., Reddy P. N., princptes of Mahagemen t, 2012, 5th Edition, Tata

McGraw-Hill Company, New Delhi

richards, margaret, business organisation. 1993, blackwell publishers. uk

Kotler Philip, Marketing Mal?agement, 2004, 11th Edition

Chabra T. N, Hmnan Resottrce Ma+zagemeizt, 2004, Himalaya publishing

House, New Delhi

WEBSITES

§hieldbdja. :. net

*. Um$pqruedir. Gom

Milen wjkJ】Zedia. ormjki!wdical glove

53