We suggest that have a contest that…

People who tried and challenge to eat our new product within 3 mins can get a free membership
card. The membership card are able to buy nongshim products in Singapore. This loyalty program
that provide its costumers exclusive rewards, which are definitely positive reinforcement according
to the thoery. Customers can enjoy the rewards, including get 25% offer of each product, exclusive
early access to Nongshim's newest products when join the program.

These rewards provide the positive experience and strengthen the consumer behavior. Therefore,
customers are more likely to keep buying Nongshims’ products and become loyalty customers.
Moreover, Nongshim uses fixed-ratio reinforcement to increase the frequency of buying its
products. When customers buy products, will earn a points. These stars add up to earn exclusive
Nongshim rewards. If customers collect 10 Stars, they can get one free instant noodles. The more
stars they collect, the more rewards they earn. Once they reach the certain number of Stars, they
will become Gold membership level and enjoy more exclusive benefits such as New Year Gift or
Christmas Gift. Using this gamification, customers can be motivated to continue buying Nongshim’
product over and over again.

People who tried and challenge to eat our new product within 3 mins can get a chance to spin the
wheel. Winners can have a chance to get 20% offer of all Nongshim products, 50% offer of all
Nongshim products or get a free packet of our new products. There is no register fee to participate
in this contest. These rewards provide the positive experience and strengthen the consumer
behavior. Therefore, customers are more likely to keep buying Nongshims’ products and become
loyalty customers.

Coupons and Free offers are a form of operant conditioning. Consumers use coupons to buy a
product for money off, then continue to buy the product even when the coupons are no longer
available, because they become conditioned to buying the product.

Coupons and free offers are an operant conditioning. Consumers use coupons to buy products in
exchange for money, and then continue to purchase products, even if coupons are no longer
available because they are a condition for buying products.

To highlight SoLe Reaper Noodle strength in its spiciness

Sales promotions : encourage the purchase or sales of the product, build brand loyalty and
increasing sales

Reinforcement : Variable ratio reinforcement

- Spin wheel games provide reinforcement on random basis

- Rewards are provided after an unpredictable number of responses

Habitual Decision Making : C – B – A

- Focus on cognitive component that brand is the best in the market and prompt purchase
through sales promotion
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