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MLA Sea Sheep Snapshot 2017
MLA Sea Sheep Snapshot 2017
#1 Don’t know
how to cook
Chilled lamb – 3%
Chilled mutton – 1% Lamb – 44%
Frozen lamb – 34% Mutton – 56%
Frozen mutton – 62%
Total 41,262 tonnes swt Total A$ 220.2 million Malaysia, Singapore, Indonesia
Source: Department of Agriculture and Water Resources Source: GTA, MAT (Moving Annual Total) November 2015 to Source: MLA Global Consumer Tracker, 2016
(DAWR), CY 2016 October 2016
© Meat & Livestock Australia, 2016. ABN 39 081 678 364. MLA makes no representations as to the accuracy of any information or advice contained in MLA’s Market snapshot and excludes all liability,
whether in contract, tort (including negligence or breach of statutory duty) or otherwise as a result of reliance by any person on such information or advice. All use of MLA publications, reports and
information is subject to MLA’s Market Report and Information Terms of Use. Please read our terms of use carefully and ensure you are familiar with its content.
40
tonnes swt
30
800 Singapore
600
20 Indonesia
400
10
200
0
Don’t know Not Don’t buy Don’t like Not available 0
how to cook familiar but eat out the taste where I shop
2010
2011
2012
2013
2014
2015
•
Ramadan dates are based on a lunar calendar, and migrate
throughout the seasons. Subsequently, the timing of the
demand spike for red meat changes with it every year.
Ramadan schedule
Year First day Last day
2016 7 Jun 6 Jul
2017 27 May 25 Jun
2018 16 May 14 Jun
2019 6 May 4 Jun
2020 24 Apr 23 May
2021 13 Apr 12 May
2022 3 Apr 2 May
Note: Ramadan start day may vary by country as it depends on when the new moon is first sighted
Malaysia Singapore
Where do consumers in KL buy Australian lamb? Where do consumers buy Australian lamb?
Source: MLA Global Consumer Tracker, 2016 Source: MLA Global Consumer Tracker, 2016
Supermarket Cold Storage, Jaya Grocer Supermarket NTUC FairPrice, Giant, Cold Storage
What things do consumers look for on lamb retail pack? What things do consumers look for on lamb retail pack?
Source: MLA Global Consumer Tracker, 2016 Source: MLA Global Consumer Tracker, 2016
Other suppliers
• A
ustralia is the largest supplier of sheepmeat to the SEA region,
followed by New Zealand.
• F
or New Zealand, Malaysia is the 9th largest export destination
of sheepmeat (in volume, the 13th in value). New Zealand’s
export volume to the region has been relatively stable, in
comparison to its growth in exports to China.
Sheepmeat exports – Australia and New Zealand
160
Meat sold at a local market (Vietnam) 140
120
‘000 tonnes swt
100
80
60
40
20
0
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016 YTD*
Australian sheepmeat exports to Singapore – by major cut (in tonnes swt) % in tonnes swt
Australian sheepmeat exports to Malaysia – by major cut (in tonnes swt) % in tonnes swt
© Meat & Livestock Australia, 2016. ABN 39 081 678 364. MLA makes no representations as to the accuracy of any information or advice contained in MLA’s Market snapshot and excludes all liability,
whether in contract, tort (including negligence or breach of statutory duty) or otherwise as a result of reliance by any person on such information or advice. All use of MLA publications, reports and
4 information is subject to MLA’s Market Report and Information Terms of Use. Please read our terms of use carefully and ensure you are familiar with its content.