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  • Week 5 INDUSTRY ANALYSIS Activity

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    Antidust operates in the fragmented health care product industry and offers services. It faces high threats of new entrants, rivalry among existing firms, and bargaining power of suppliers and buyers. The majority of Antidust's customers are between 18 and 54 years old. The company aims to generate $3,000 in new customers and promote its products through social media and mass media, while maintaining expenses below 80% of revenue to achieve a 20% profit margin. Key success factors include meeting sales, customer feedback, and social media presence targets through training and promoting technical product knowledge.

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    Antidust operates in the fragmented health care product industry and offers services. It faces high threats of new entrants, rivalry among existing firms, and bargaining power of suppliers and buyers. The majority of Antidust's customers are between 18 and 54 years old. The company aims to generate $3,000 in new customers and promote its products through social media and mass media, while maintaining expenses below 80% of revenue to achieve a 20% profit margin. Key success factors include meeting sales, customer feedback, and social media presence targets through training and promoting technical product knowledge.

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    5 views2 pages

    Week 5 INDUSTRY ANALYSIS Activity

    Uploaded by

    Dương Vũ
    Antidust operates in the fragmented health care product industry and offers services. It faces high threats of new entrants, rivalry among existing firms, and bargaining power of suppliers and buyers. The majority of Antidust's customers are between 18 and 54 years old. The company aims to generate $3,000 in new customers and promote its products through social media and mass media, while maintaining expenses below 80% of revenue to achieve a 20% profit margin. Key success factors include meeting sales, customer feedback, and social media presence targets through training and promoting technical product knowledge.

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    INDUSTRY ANALYSIS

    Name of Business : ANTIDUST

    Industry: What do you offer? X Product Services

    Type of product: Health care product

    Industry Structure: Concentrated X Fragmented

    Force Level of Attractiveness/Profitability

    Low Medium High

    Threat of Substitute Products/Services X

    Threat of New Entrants into the Industry X

    Rivalry Among Existing Firms X

    Bargaining Power of Suppliers X

    Bargaining Power of Buyers X

    Nature of participants:

    Age Share of market


    6–11
    12–17
    18–34
    35–54
    55 and above
    6-11: 18%

    12-17: 12%

    18-34: 27%

    35-54: 31%

    55 and above: 12%

    Financial and operating ratios:

    Percentage/Amount
    Revenue 100%
    Expenses (Rent, utilities, advertising, salaries, etc) 80%
    Profit 20%

    Key Success Factors

    KPI’s Target (Explain how your KPI’s can be achieved)


    No. of customers 3000
    Product promotion Fb ads, youtube ads, gg ads, mass media
    Technical knowledge Using N95 layer to purify and high quality polyester, soft silica,
    guarantee the ultimate comfort for the user.
    Smart air filter by electricity
    Recyclable
     Connect with some professionals
    Sales Drugstores, showrooms, supermarkets, etc
    Customer feedback Email,online surveys, questionaire,etc
    Employees training On the job training, off-the-job training
    Social media presence Faceboook, insta, collab with famous brand on social media.

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