Consumer Marketing Insights

ABOUT US

Godrej Consumer Products is a leading emerging markets company. As part of the 120-year
young Godrej Group, we are fortunate to have a proud legacy built on the strong values of trust,
integrity and respect for others. At the same time, we are growing fast and have exciting,
ambitious aspirations. Today, our Group enjoys the patronage of 1.1 billion consumers globally,
across different businesses. In line with our 3 by 3 approach to international expansion at Godrej
Consumer Products, we are building a presence in 3 emerging markets (Asia, Africa, Latin
America) across 3 categories (home care, personal wash, hair care). We rank among the largest
household insecticide and hair care players in emerging markets. At the heart of all of this, is our
talented team. We take much pride in fostering an inspiring workplace, with an agile and high
performance culture. We are also deeply committed to recognizing and valuing diversity across
our teams.

WHY JOIN US?

We promise Godrejites a culture of tough love; take serious bets on them and differentiate basis
performance. We also understand that our team members play multi-faceted roles and so, we
strongly encourage them to explore their whole selves. Our canvas is growing. In fact, our Vision
for 2020 is to be 10 times the size we were in 2010.

We truly believe that while our amazing past distinguishes us, we are only as good as what we do
next. We are looking for aspirational professionals who are motivated by innovation, creative
thinking and collaboration. You will join a team of some of the best and brightest who are working
together to build a company and a brand that is making a difference in the world.
ROLE SUMMARY

As part of GCPL CMI team, you would be working closely with the business stakeholders including
CEO to understand and deliver analysis on their needs from the Retail Panel (Nielsen RMS), HH
Panel (IMRB KWP), internal Sales system, Brand Track, etc.
In addition, the incumbent will also be responsible for Retail & Household Panel data report
generation & managing continuous on going deliverables from RMS & KWP.

ROLE SPECIFICATIONS

 Be accountable for all syndicated & continuous data reports & analysis for the business
o Generating monthly data reports from RMS, KWP, Sales data using standard software
o Obtaining data for research study design & MID inputs e.g. TG proportions, category size,
WtD, etc.
o Understanding ad-hoc data analysis requests from marketing team and getting these
executed with agencies

 Maintaining data quality

o Monitoring coverage of panel estimates and working with agencies on improvement plans
where ever required

 Capability Building
o Leading frequent inductions on RMS, KWP with brand, sales, finance teams

 Subscription requests and negotiations

o Interacting with agency partners on subscription requests along with negotiations

EDUCATION & QUALIFICATIONS

Graduate from an accredited institute
2-3 years of experience in a Market Research Agency or a similar role
Should have hands-on experience with KWP/ IMRB Household Panel or Nielsen Retail Panel

SKILLS REQUIRED
 Proficiency in English – reading, writing and speaking
 Ability to use Excel with key functions
 Ability to make Excel reports with summaries
 Ability to analyze and interpret data in an insightful manner
 Ability to interact with senior stakeholders to understand their requests
 Efficient time management, ability to multi-task and detail oriented

Keen to learn more?

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