Ana

Morais Over a decade providing digital and offline marketing services to tech companies (Software
Houses, SaaS and Apps), by conceptualizing, managing and evaluating marketing activities
Head of Marketing/ and campaigns that meet the KPIs within deadline and budget.
Product Marketing Capable of managing large workloads and multi-tasking in a fast-paced environment without
losing focus and still building positive and lasting work relationships with clients, vendors and
co-workers, both in-office and remotely.
Personal Info
Address Experience
Lisbon, Portugal
2019-03 - Head of Marketing & Growth (Jul 2019 – today) / Head of
Phone
present
+351962538148 Content & Community (Mar-Jul 2019)
Circ - Shared Mobility - Lisbon, Portugal
E-mail
• Coordinating the marketing team and support agencies;
anammorais@gmail.com
• Planning and executing marketing activities in the Portuguese market that
LinkedIn prove to be ROI positive;
www.linkedin.com/in/anamorais/ • Reporting results for online and offline activities;
• Managing monthly marketing budget;
Software • Fostering marketing partnerships with like-minded companies and associations;
• Developing new business models and product innovations alongside the
Marketing Automation
product and tech teams;

Mailchimp, Intercom, Boomtrain, • Planning and executing events that increase ridership and awareness;

Zapier, SendGrid, Braze • Amplifying key-messages and brand stories through local channels;
• Creating engaging content and campaigns in-house or with external suppliers
Landing Pages
that speak to Portuguese customers.

Instapage, Leadpages 2018 - Head of Content

2019 HiJiffy - Lisbon, Portugal
Walkthroughs and User Onboarding
Responsible for lead generation and lead nurturing through an inbound marketing
Userlane, Walk.me strategy, namely:
• Creating a new website more focused on lead gen;
Social Media Management
• Creating and repurposing engaging content (eBooks, blog posts, social media
posts, webinars, product videos, tutorial videos, case studies, newsletters);
Hootsuite, Buffer, Twitter Analytics,
• Creating and managing PPC campaigns (Google Adwords and Facebook);
Twitter Counter
• Optimizing the sales funnel to increase conversion and improve the leads'
Surveys and Forms quality.

Typeform, Mailmunch, Optin Monster, 2016 - Head of Marketing (Nov 2016 – Dez 2018) / Product
2018
Survey Monkey Marketing Manager (Abr-Nov 2016)
KPIs Analytics Twitter Counter - Amsterdam, the Netherlands
• Optimizing the Sales Funnel: creating Product Marketing content, in order to
Amplitude, Google Analytics e increase the conversion rate and quality of the leads, such as Landing Pages,
ChartMogul Blog Posts, Website placement of the essential elements for conversion and
A/B tests, In-App Messaging, Onboarding Flows, Product Walkthroughs and
Video/Image Editing
Explanatory Videos, Webinars and Case Studies;

Adobe Photoshop, Illustrator, • Coordinating the Marketing team, Customer Success and Freelancers (design,

InDesign, Premiere, Canva, Powtoon SEO, guest bloggers, social media content);
• Defining the Product Marketing strategy (responsible for ensuring that the
SEO
proposed KPIs are achieved) and launching new products;
• Developing marketing campaigns focused on acquisition and retention.
Wordlift, Moz, Yoast SEO

Project Management
2015 - Product Marketing Coordinator
2016 PHC Software - Lisbon, Portugal
TeamGantt • Coordinating the Product Marketing Team (3 people);
• Managing PHC FX's product marketing, outlining campaigns and developing
the product's positioning, key messages and outbound marketing strategy,
Heatmaps aligned with the Sales, Development, Service and Research Teams;
• Responsible for partnerships (corporate partnerships and startup's incubators
Hotjar and accelerators);

CRM • Content Strategy: developing messages for marketing materials and managing
both internal and external resources (PR and Media agency, Design agency,
SugarCRM, ZohoCRM Wordpress agency, UK's Localisation Specialist and Social Media Agency).

CMS 2013 - Marketing and Communications Manager

2015 Group Seines - Lisbon, Portugal
Wordpress, Joomla • Managing all three companies marketing and communications;
HTML & CSS • Responsible for advertising the company's services and provide sales with
collaterals and marketing materials;
• Responsible for developing, implementing and managing events for internal
Languages and external audiences;
• Developing online marketing campaigns for the group’s companies.
Portuguese
Previous relevant experiences:
Native • Marketing and Communications Manager at Syone (previous Sybase Portugal): Responsible
for developing, implementing and managing internal and external marketing strategies and
English
events, such as the biggest Open Source Technologies Event in Portugal; Parternships (Red
Hat and SAP) and sponsorships management
Full professional proficiency
• Marketing Executive and Account Manager at TimWE: Conceptualising, implementing,
Spanish
optimising and monitoring campaigns for B2C and B2B/Digital Sales clients in several countries
(Brazil, UAE, Portugal and Spain) based on CPA, CPC and CPL models
Limited working proficiency
• Marketing Assistant at GroupVision: Managing communication channels (website, e-mailings,
magazine, newsletter) and databases
Courses
2018 Education
Web Analytics - Simply Learn
2003 - Bachelor's Degree , Public Relations and Corporate
2013 2007
Communications - Escola Superior de Comunicação Social
Social Networks Training Sessions -
Tinkle
Recommendations
2010
E-mail Marketing - Inesting Portugal Omer Ginor, CEO, Twitter Counter
"Ana is a rare sort of employee and I enjoyed working with her for over two and a
2010
half years as my right hand and head of marketing at TwitterCounter. Her
Social Media Marketing - Inesting
knowledge of marketing is wide. She is fast and efficient in getting a lot done -
2009
both herself and by leading marketing teams. Such dedication and commitment
Photoshop CS3 - NHK
as Ana possesses are very hard to come by: whenever anything needed to be
2009 done, Ana would jump in and get it done quickly, and well. Always eager to learn
Advanced Google Adwords and grow and a great team player. I’m sure she’ll be a fantastic asset to any
company that hires her."
Interests Pedro Tavares, Marketing Director, PHC Software
"Very efficient and organised.I hired Ana as Marketing Coordinator after seeing
Videogames: video editing for
her excellent recruiting tests, and she’s really a great professional. Ana’s ability to
uploading on Twitch and YouTube and
deal with multiple projects and a fast learner - specially since she had, at first, just
writing regular videogames reviews for
a small experience with leadership - made a dramatic difference in the
the website Future Behind
productivity level of PHCs team, delivering on-time what she promised. Very
Volunteering for Refood
positive, she's a team player!"