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  • Goal Programming

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    wahyu
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    The document outlines goals for reaching different audience groups through television advertisements. Goal 1 is to reach 65 million high-income men, Goal 2 is 72 million high-income women, and Goal 3 is 70 million low-income people. It provides viewership data and costs for different TV show types. The total advertising budget is $700,000. The minimum and maximum number of ads to purchase for each show is calculated to meet the goals while staying under budget. Deviations from reaching each goal are also calculated.

    Original Description:

    Sebuah cara untuk Pengambilan keputusan

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    The document outlines goals for reaching different audience groups through television advertisements. Goal 1 is to reach 65 million high-income men, Goal 2 is 72 million high-income women, and Goal 3 is 70 million low-income people. It provides viewership data and costs for different TV show types. The total advertising budget is $700,000. The minimum and maximum number of ads to purchase for each show is calculated to meet the goals while staying under budget. Deviations from reaching each goal are also calculated.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xlsx, pdf, or txt
    16 views5 pages

    Goal Programming

    Uploaded by

    wahyu
    The document outlines goals for reaching different audience groups through television advertisements. Goal 1 is to reach 65 million high-income men, Goal 2 is 72 million high-income women, and Goal 3 is 70 million low-income people. It provides viewership data and costs for different TV show types. The total advertising budget is $700,000. The minimum and maximum number of ads to purchase for each show is calculated to meet the goals while staying under budget. Deviations from reaching each goal are also calculated.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xlsx, pdf, or txt
    of 5

    Goal

    Goal 1 65 milllion high-income man (HIM)


    Goal 2 72 milllion high-income wom(HIW)
    Goal 3 70 milllion low-income peopl(LIP)

    Uang yang dimiliki perusahaan $ 700


    Penonton dan Biaya Pengiklanan
    Type HIM HIW LIP Cost
    Sport Show 7 4 8 $ 120
    Game Show 3 5 6 $ 40
    News 6 5 3 $ 50
    Sitcom 4 5 7 $ 40
    Drama 6 8 6 $ 60
    Soap Opera 3 4 5 $ 40

    Minimum ads reguired

    Maximum ads allowed


    Catatan: Semua nilai moneter dalam $ 1000, dan semua eksposur ke iklan dalam jutaan eksposur.

    Sport Show Game Show News Sitcom


    HIM 7 3 6 4
    HIW 4 5 5 5
    LIP 8 6 3 7

    Cost/ unit $ 120 $ 40 $ 50 $ 40

    Rencana Pengiklanan
    Sport Show Game Show News Sitcom
    Minimum ads reguired 2 0 2 0
    <= <= <= <=
    Number purchase 2 0 5 3.330669E-16
    <= <= <= <=
    Maximum ads allowed 10 10 10 10

    Batasan Biaya Total Cost Budget


    $ 700 <= $ 700

    Goals for numbers of exposures


    Exposures Amt under goalAmt over goal Balance
    HIM 65 0 0 65
    HIW 61 11 0 72
    LIP 52 18 0 70

    Devia_x0001_ons from goals (amounts below goals, or 0 if currently mee_x0001_ng goal


    Deviation under Already obtained
    HIM deviation 0 <= 0 setelah solver 1 kita lock
    HIW deviation 11 <= 11 setelah solver 2 kita lock
    LIP deviation 18 <= 70
    Tugas!! Maksimum Rabu Sore Lewat
    Drama Soap Opera
    6 3
    8 4
    6 5

    $ 60 $ 40

    Drama Soap Opera


    2 0
    <= <=
    3.5 0
    <= <=
    10 10

    Goal
    = 65
    = 72
    = 70

    ah solver 1 kita lock ini dengan cara mengganti angka seperti ketercapaian (0)
    ah solver 2 kita lock ini dengan cara mengganti angka seperti ketercapaian (11)
    simum Rabu Sore Lewat E-mail

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