Professional Documents
Culture Documents
Market and Market Analysis
Market and Market Analysis
Is Your Idea
Customer
vs
Consumer?
• Public policy
Recycling, phones and driving, smoking, alcohol
consumption, certain medications, pollution, etc.
• A better consumer
Educating the consumer
WIPO
EIE
Workshop
Bangkok,
June
12-‐16,
2017
©
S.
Raghu
8
Knowing Your Market
The market analysis is attempting to answer the
questions:
CompeJJon
Unknown!
WIPO
EIE
Workshop
©
S.
Raghu
11
Bangkok,
June
12-‐16,
2017
Product Type and Market Size
Custom products (special electronic equipment,
jewelry) - mostly contract jobs
• Demographics
• Geographics
• Behavioral
Forbes, 2013
hap://www.tc.gc.ca/eng/civilaviaJon/publicaJons/tp13549-‐
chapter5-‐2143.htm
Target Market
Market
Share
WIPO
EIE
Workshop
Bangkok,
June
12-‐16,
2017
©
S.
Raghu
19
The First Customer
CompeJJon
You
Economic
Benefit
Business
Model
hap://www.bioplanassociates.com/services/newproduct.htm