Marketability of the Senior High School

MARKETABILITY OF SENIOR HIGH SCHOOL OF STO. NINO ACADEMY OF

BAMBAN INC.

According to Abueva (2018), The K to 12 program is very essential to every student

in the Philippines. It helps every Filipino to enhance their skills and competency before

stepping in to their tertiary education. Senior High School is a part of the K to 12 program

which helps them to prepare for college. It gives them insights of what is going to happen or

what will they be doing in their college years. It is important to build a strong foundation

while they are learning in the Senior High School years. In order to establish a fine

cornerstone in terms of education, one must have a concrete preparation during his/her senior

high school. Sto. Academy offers numerous possibilities in terms of educating the students.

The School Administrators are working in completing the facilities and as much as possible

aim to give the students the finest education that a school can give.

But in line the competition of the school, marketability continues to determine

whether a school would sustain or not. Marketability was defined by Lake (2017) as “the

process of teaching consumers why they should choose your product or service over your

competitors”. In addition to this, some upcoming senior high school students in this school

seems to be missing the point of the things that the school offers. Students tend to look at

more on the name of the school, not on the endeavour that this school is trying to attain.

More often than not students focus on what is more convenient to the students and not what

on the students can get in return. Another thing is that students are influenced by the number

of students transferring to other schools, which narrows the chance of the school to have

1
Marketability of the Senior High School

more students. Also, they think that other schools outside of their town are better in terms of

quality of education.

In conclusion to this, the goal of this research was to know the marketability of the

senior high school of Sto. Nino Academy to the upcoming senior high students. Specifically,

it aims (1) to identify the reasons why students stay (2) to cite features that lead for students

to enroll at SNA Senior High School and lastly, (3) to list some ways on how to help the

school to market itself.

Nelson (2015) stated that even if students devote over twelve years in a school

system, they may not gain substantial improvements in productivity if the quality of their

education was poor. A high quality education can help students to gain a lot of knowledge

that they can use for their succeeding education. Twenty-first century tools enable students to

be well prepared for the labour force (Grant N.D), but as cited by Lynch (2013) “How can

we ensure that education is the right one for the times? Different skill sets will be required

for the future”. The next generation will need to be entrepreneurial, willing to take risks and

be multicultural.

With that being said, it was well known that educational attainment and employment

earnings were closely related. Those with greater schooling had higher earnings but there was

little attempt to discover the undercurrents of this relationship. Rather it was just assumed

that more educated persons possessed greater human capital and that this vague term was

highly linked to profitable productivity, as evidenced by the higher earnings associated with

more human capital, typically as embodied in years of schooling attained. (Levin, 2012)

2
Marketability of the Senior High School

In connection to this, Waugh (2013) cited that, living a superior life, is an important

part of culture and values. The education system has a noteworthy and unswerving influence

on the worth of our workforce of our economic efficiency and ultimately, our ability to

flourish as businesses, as people, and as a nation rely on our public schools to provide highly

skilled and educated students. K to 12 is an answer to produce chances that will aid all

children from the time they enter the classroom to when they join the workforce (McCleary

2012).

K to 12 was defined by the Government of the Philippines (2013) as a program that

covers Kindergarten and 12 years of basic education to provide sufficient time for mastery of

concepts and skills, develop lifelong learners, and prepare graduates for tertiary education,

middle-level skills development, employment, and entrepreneurship. Part of the K-12 is the

senior high school that will be the center of this study as this is a part of the K-12 curriculum

that was added recently to the Philippines.

“The K to 12 basic education program aims not only to produce better

graduates but also to improve the quality of life of the country as a whole.

What is asked from us as Filipino citizens is that we support the program in

whatever ways we can, share the information to others and, most of all,

believe in the success of this program” (Mercado, 2015).

Furthermore, the goal of the new curriculum is to give Filipino students ample

time to master skills and ideas so that they are ready for tertiary education when the

time comes. The longer educational progression of the K-12 curriculum is seen as

perilous in giving Filipino students a higher quality of education.

3
Marketability of the Senior High School

SHS curriculum is proposed to prepare students to enter into college/university or to

work in the industry or be a businessperson (Sarmiento and Orale, 2016). Taking up senior

high school gives a student a lot of benefits that can help them in the future. One of these is

the “Preparedness for tertiary learning – With adaptation of K-12 scheme hence, they will be

more equipped to deal with much higher level of learning as they enter college education”

(CIIT College of Arts and Technology, 2013). This set up will give students more time to

master capabilities and time for extra-curricular activities, thus allowing for a more all-

inclusive development (Forbes, 2012). Another thing that this curriculum can contribute to

the students is the Grade Point Average. It is a number in place of the average value of the

accumulated final grades received in courses over time (Merrick, 2013).“A good GPA is

important for many reasons including college admissions, scholarship opportunities, or even

just to display when you create your first resume” (Greg, 2016).

In connection to this, a school needs to attain these benefits in order for the

student’s senior high school Year to become a productive one. There are a lot of things to

consider when choosing the right school for a student. A school bears a lot about its ethos in

its mission statement (Gilbert, N.D). In order to know the right school, it must be an

environment where one will be challenged and encouraged to move outside of a person’s

comfort zone (Davis, N.D). It is not just merely attending school but finding the best school

for a student can benefit both them and their community.

Contradictory to the implementation of K-12 curriculum, there are still challenges

that some school faces especially now that the K-12 curriculum has been fully implemented.

According to a survey about the biggest challenge in K-12, “Creating authentic learning

4
Marketability of the Senior High School

opportunities,” “challenge-based or problem-based learning,” and “developing civic

knowledge through hands-on community engagement” were the ones which ranked at the top

(Francisco, 2015). It only shows that this curriculum is still on its experimentation stage. Fr.

Onofre G. Inocensio, Jr., SDB, Superintendent of Don Bosco Schools and TVET (2014)

stated in his thesis both his opinion about the lack of experience of the tech-voc strand, about

“how insignificant the student has gone through a compulsory amount of hours in vocational

training, but how can a student be actually an aid to the industry”, but he also stated a

possible solution: “they will focus on teaching the skills as required by industry, using skilled

teachers and the industrial machinery and equipment required to impart them, and insure

thereby that the student be employed.”

There are a lot of setbacks that a school could encounter in adapting the K-12

Curriculum. Things like having an insufficient teachers or incomplete facility and even in

creating a realistic environment that a student could learn from (Aldecoa, 2016) these are

some of the problems that a school could encounter so the administrations should be aware of

what is happening to the school in order to avoid or remove these kinds of challenges.

Despite these challenges, there are still many schools who market themselves very well.

As for the Philippines, they have state universities like UP and PUP, Private universities like

La Salle and Ateneo, which literally do not even need to market themselves but those

schools, do not need research like this. Families can access advertising material through a

quick online search. Therefore, it is vital that in a website to serve a good purpose for a

product (Jagodowski, 2017). Well of course not just how a school market something but it is

important to show it clearly that what a school offers is different from other competitors and

5
Marketability of the Senior High School

how their service helps students learn and succeed. (Hawk, 2015). Highlighting one of the

famous all-boys school in the Philippines, Don Bosco Academy has variety of ways on how

they market their school, but one of the outstanding method that they used was establishing a

hotel and those who want to be employed there at their early age must educate themselves in

their school and finish the entire K – 12 curriculums.

Furthermore, on the side of the administrative staff of a school, one must know how

important marketing is. “Marketing is the activity, set of institutions, and processes for

creating, communicating, delivering, and exchanging offerings that have value for customers,

clients, partners, and society at large” (Klein, 2013). It is the process of teaching consumers

why they should choose a product or service over their competitors (Lake, 2017). In line with

this, it can be set as an example that the school is the product and the students and parents are

the consumers. And one must know if their product is marketable enough to their consumers.

Thus, the researchers are aiming to analyze the marketability of Sto. Nino Academy

as it has not yet been studied as far as the researchers know. Therefore, through this study, the

researchers are more than willing to help Sto. Nino Academy to improve the school’s marketability.

Conceptual Framework

The aim of the study was to know the marketability of Sto. Nino Academy and to

contribute to the current marketing strategy of the school by analyzing the extracted data.

Table 1 shows two key factors are given to extract the data. (1) What are the features that

lead students to enroll at Sto. Nino Academy Senior high school and (2) What is the current

marketing strategy of Sto. Nino Academy in acquiring more students.

6
 Marketability of the Senior High School

Figure 1.

Features that lead students to

enroll at SNA for their

Senior High School

An Assessment on Results and
The current marketing
the Marketability of Recommendation that
strategies of the Sto. Nino
Senior High of Sto. will be extracted in
Academy in acquiring more
Nino Academy the interview
students for Senior High

Statement of the Problem

This research aims to know the marketability of the Senior High School of Sto. Nino

Academy of. To help achieve this purpose, the study has been guided by the following

questions:

1. What is the profile of the respondents? In terms of:

a. Age

b. Gender

c. Grade Level

d. Section

2. How is the marketability of the Sto. Nino Academy’s Senior High School be

described in terms of:

a. Facilities

b. Administration

c. Service

7
Marketability of the Senior High School

Significance of the Study

This research was proposed to find more ways to help the school to be more

marketable to the community. In connection to this, the administration, teachers, students,

parents and the future researchers must know the significance of this research in order to

narrow down their deliberation on how important this research is for them.

To the administrative staff of Sto. Nino Academy, this may help them to re-strategize

their marketing plan.

To the teachers of Sto. Nino Academy, this can be their guide in marketing the school

to the students in a systematic way.

To the parents, to help them discuss to their children what this school really is, in line

with that it may also help them to convince their children to enroll at SNA.

To the upcoming senior high students, this can be their reference in choosing the right

school for them, and help them realize the services that the school has to offer.

To the other school, they may utilize this research to look for a way to also improve

both of their marketing strategies and their marketability

To the future researchers, they may utilize this research to add more information and

suggestions in helping the school.

8
Marketability of the Senior High School

Method

Research Design

The researchers have used descriptive research method in a form of quantitative

research approach. “Descriptive studies may be characterized as simply the attempt to

determine, describe or identify what is, while analytical research attempts to establish why it

is that way or how it came to be” (Dudovskiy, 2004). While, Quantitative research uses

numbers to test hypotheses and make predictions by using measured amounts, and ultimately

describe an event by using figures (Kowalczyk, 2016) By assessing the school, the researcher

has described the marketability of the Senior High School of Sto. Nino Academy.

Participants

The researchers used stratified sampling for this research paper. "A stratified sample

is one that ensures that subgroups (strata) of a given population are each adequately

represented within the whole sample population of a research study. To stratify this sample,

the researcher would then randomly select proportional amounts of people from each age

group” (Crossman, 2011).

The researchers had two (2) groups of respondents: The Upcoming Senior High

school Students and The Senior High Students of Sto. Nino Academy. To get the participants

First, the researchers got the population of each strata which is their section. Second, they

divided the total population by the number of the strata. And then last the researches will get

the 40 percent (40%) of the sample population per class and half of the key information

(teachers).

9
Marketability of the Senior High School

Table 1.

Grade Levels Section Sample Population No. of Participants

St. Dominic 38 15

Grade 10
San Lorenzo Luis 39 16

San Pedro Calungsod 38 15

Mystical Rose 39 16

Grade 11
Seat of Wisdom 39 16

Queen of Peace 29 12

Morning Star 26 10

Vessel of Honor 29 12

Grade 12

Mirror of Justice 25 10

House of Gold 26 11

TOTAL 331 133

10
Marketability of the Senior High School

As shown in Table 2, There are sixty-two (62) male students who hold forty-seven

percent (47%) percentage distribution while there were seventy-one (71) female students

who hold fifty-three percent (53%) percentage distribution

Table 2.

GENDER FREQUENCY PERCENTAGE

MALE 62 46.62

FEMALE 71 53.38

TOTAL 133 100.0

Respondents per Gender (N=133)

As noted in Table 3. There were eighteen (18) students with an age of fifteen (15)

including a fourteen percent (14%) percentage distribution, Forty-eight (48) students with an

age of sixteen (16) including thirty-six percent (36%) percentage distribution, Fifty-one (51)

students with an age of seventeen (17) including a thirty-eight percent (38%) percentage

distribution, Fourteen (14) students with an age of eighteen (18) including eleven percent

(11%) percentage distribution, and two (2) student with an age of nineteen (19) including a

two percent (2%) percentage distribution.

AGE FREQUENCY PERCENTAGE

15 18 13.53

16 48 36.09

17 51 38.35

18 14 10.53

11
Marketability of the Senior High School

19 2 1.50

TOTAL 133 100.0

Respondents per age (N=133)

Instrument

The researchers made a checklist in order to extract the information that will answer

both of the Statement of the Problem. These were considered by the researchers that

extracted the needed information and these were be validated by their research advisers and

other teachers that are knowledgeable of the said topic.

Procedure

The researchers have written a letter of permission to the Principal of the school to

formally conduct the research and also asked permission to collect some information from

the students and gather some data that is necessary for their research; the researchers have

presented the research and the goals and objectives of doing it. Next, the researchers have

informed the Academic Coordinators and the advisers of the students through a letter that

indicates the list of the transferees, the schedule for the interview and the list of the

interviewees. They have oriented the students and the teachers who were chosen for the

interview and survey that they have conducted.

Ethical Considerations

Considering the information to be confidential, the researchers have clarified to the

respondents what the objectives of this research are and why they are involve in this. They

12
Marketability of the Senior High School

have also stated that the information that was collected will be purely for research purpose

only.

Data Analysis

The answers of the questionnaires in the interview have undertaken thematic analysis.

Braun and Clarke defined thematic analysis as: “A method for identifying, analysing and

reporting patterns within data.” (Braun and Clarke, 2006). To provide simple summaries

about the sample and the measures, together with basic graphics analysis, they form the basis

of nearly every quantitative analysis of data. Therefore, the results that has been analyzed

will help produce some data that has given the researches answers in their statement of the

problem. The researchers have categorized the transferee and non-transferee in the

questionnaire. After doing the segregation, the researchers have added all the answers of the

respondents and have compute ford the mean of each questionnaires. The researchers used a

legend wherein it will determine the results of each questionnaire.

Legend: 3.50 - 4.00 – Highly Agree

1.00 – 1.99 – Highly

Disagree

2.00 - 2.99- Disagree

3.00 - 3.49 – Agree

13
 Marketability of the Senior High School

Results

The researchers conducted survey rating in which the researchers presented in their

questionnaire the different kinds of service that Sto. Nino Academy offers to the Senior High

School students.

Table 4 shows the Mean and Interpretation of the Non-Transferee who rated the

features that Sto. Nino Academy caters for Senior High School in terms of School

Administrators. Statement number one (1) and (4) hoard an average score of 2.96 and 2.71

with a descriptive rating of Disagree based on the results that was collected from the Non-

Transferee. While the statement number two (2) garnered a 3.51 average with a descriptive of

Highly Agree based on the results that was collected from the Transferees.

Table 4.

Non- Transferee

School Administrator Transferee Interpretation Mean Interpretation

Mean

The administration monitors the school

1 through surveillance cameras or by going to 2.96 Disagree 3.09 Agree

each room.

The school administration gives full support

2 on all sports organizations. 3.03 Agree 3.51 Highly Agree

The school provides competitive faculty

3 members. 3.18 Agree 3.24 Agree

14
 Marketability of the Senior High School

Because of the restrictions, the students are

4 being taught of following the rules. 2.71 Disagree 3.19 Agree

Total Mean: 2.97 Disagree Total Mean: 3.26 Agree

Here in Table 5 indicates the ratings of both the transferees and non-transferees about

the facilities of the school whereas it shows the mean and its interpretation. The total mean of

the response of the Transferees are 2.87 with a descriptive rating of Disagree while the non-

transferee gained 2.98 with a descriptive rating of Disagree. The results of the statement

number six (6) for the both sides ranked lowest of all the factors under the facilities, attaining

2.21 with a descriptive rating of Disagree for the Non-transferees and 2.14with a descriptive

rating of Disagree for the Transferees.

Table 5.

Non- Transferees

Transferees Interpretation Mean Interpretation

Facilities Mean

All rooms are air-conditioned and well

5 ventilated. 2.70 Disagree 3.09 Agree

The school canteen has enough space

6 to accommodate students. 2.21 Disagree 2.14 Disagree

The school is providing more

7 improved rooms and facilities. 3.16 Agree 3.39 Agree

The school offers a clean and well-

15
 Marketability of the Senior High School

8 organized environment. 3.30 Agree 3.26 Agree

Total Mean: 2.98 Disagree Total Mean: 2.85 Disagree

Here in Table 6 specifies the ratings of both the transferee and non-transferee about

the additional services that the school offers whereas it shows the mean and its interpretation.

On one hand, In this table the results show that majority of the Services got an positive

interpretation by gaining multiple high mean in the results, with that being said the response

of the non-transferee gained a total of 3.19 mean score with the descripting rating of agree

with statement number thirteen (13) that gained the highest rating of 3.89 with the descriptive

rating of Highly Agree and statement number twelve (12) being the lowest garnering a total

of 2.68 mean score with a descriptive rating of Disagree. On the other hand, The results of

the response of the transferees gained a total score of 3.27 mean score with the descriptive

rating of Agree. Statement number eleven (15) attained a mean score of 3.51 with a

descriptive rating of Highly Agree making it the highest mean score while the statement

number twelve (12) being the lowest with a mean score of 2.97 with a descriptive rating of

Disagree.

Table 6.

Non- Transferee

Transferee Interpretation Mean Interpretation

Services Mean

Sto. Nino academy builds the skills of the

students by engaging them to academic 3.32 Agree 3.34 Agree

16
 Marketability of the Senior High School

9 and non- academic activities.

10 The school accepts non-catholic students. 3.36 Agree 3.39 Agree

Senior high students from public school

who has an average of 90% and above 3.19 Agree 3.36 Agree

11 were given scholarship.

12 The tuition fee is low and affordable.

2.68 Disagree 2.97 Disagree

With the number of students at SNA, the

13 teachers were able to focus more on 3.89 Highly Agree 3.12 Agree

students.

The school participates to activities

14 outside the school. 3.40 Agree 3.19 Agree

15 SNA has produced successful alumni. 3.48 Agree 3.51 Highly Agree

Total Mean: 3.19 Agree Total Mean: 3.27 Agree

Table 7 show the overall rating of both Transferee and non-transferee about the

Administrators, Facilities and The additional Services of the School. Among the fifteen (15)

statements under the sub-factors of 3 key factors of the questionnaires, thirteen (13) were

rated Agree while two (2) were rated Disagree. The responses of the students gained majority

of the mean that weighted 3.11 with the descriptive rating of Agree. Item number two (2)

“The school administration gives full support on all sports organizations.” Gained the highest

rating of 3.5 with the descriptive of Highly Agree, while statement six (6) gained the lowest

rating of 2.18 mean score with the descriptive rating of Disagree.

17
 Marketability of the Senior High School

Table 7.

Items Mean Interpretation

The administration monitors the school through surveillance 3.03 Agree

1. cameras or by going to each room.

The school administration gives full support on all sports 3.27 Agree

2. organizations.

3. The school provides competitive faculty members. 3.21 Agree

Because of the restrictions, the students are being taught of 2.96 Disagree

4. following the rules.

5. All rooms are air-conditioned and well ventilated. 2.9 Disagree

6. The school canteen has enough space to accommodate students. 2.18 Disagree

7. The school is providing more improved rooms and facilities. 3.28 Agree

8. The school offers a clean and well-organized environment. 3.29 Agree

Sto. Nino academy builds the skills of the students by engaging 3.33 Agree

9. them to academic and non- academic activities.

10. The school accepts non-catholic students. 3.38 Agree

Senior high students from public school who has an average of 3.28 Agree

11. 90% and above were given scholarship.

12. The tuition fee is low and affordable. 2.83 Disagree

With the number of students at SNA, the teachers were able to 3.01 Agree

13. focus more on students.

18
 Marketability of the Senior High School

14. The school participates to activities outside the school. 3.3 Agree

15 SNA has produced successful alumni. 3.5 Highly Agree

Total Mean: 3.11 Agree

Total of Respondents: 133

Below (Table 8 is the summarization of the 3 Factors of what makes the Senior High School

of the Sto. Nino Academy marketable. (3) Services, attained a mean score 3.12 with

descriptive rating of Agree, (1) School Administrators, attaining a mean score 3.23 with a

descriptive rating of Agree and lastly (2) Facilities, being the lowest factor, with a mean

score 2.91 with a descriptive rating of Disagree.

Table 8.

Factors Mean Interpretation

 School Administrators 3.12 Agree

 Facilities 2.91 Disagree

 Services 3.23 Agree

Total: 3.09 Agree

19
Marketability of the Senior High School

Discussions

Marketable school means that it could cater the student’s wants and needs. It means

that it could offer a quality service and education and be able to have the ability to raise up

successful and globally competitive alumni. In line with this, the researchers have conducted

a survey rating to the students in order to know the state of the marketability of the Senior

High School of Sto. Nino Academy.

The School administrators of Sto. Nino Academy

There are three factors that the researchers considered in order to describe the

marketability of the Senior High School of the school – The school administrators, The

Facilities and other additional services.

According to Rosalynn Carter (2018), “a school administrator can hold

a couple of different positions within a school. They need to be a leader,

organized, and dedicated to the job.”

In line with this the researchers have presented four (4) characteristics of school

administrators to the students. Based on the results that were gathered in the interview, the

first characteristics is how the school administrators show their support to the athletes, the

results show how the students have agreed that the school administrators give ample support

on the sports organization especially the varsities who are representing the school (Refer to

table 5) , The researchers weren’t able to interview the varsity, yet the school administrators

and faculty have given varsities consideration in terms of their academic performance or

standing while representing the school in different sporting events.

20
Marketability of the Senior High School

Second, the school also provides the students competitive faculty members wherein

the teachers made sure that the students are able to learn what they need. Having competitive

faculty members is a vast advantage towards students’ efficiency and can lead them to have a

higher performance academically and in terms of extracurricular activities. It is also

important to have good teachers to help the school produce more successful alumni.

Third, the researchers included the way how the school administrators monitor the

students, aside from having a teacher inside, the school has their Surveillance camera and

also let the school administrators to roam around and check room by room. In addition to this

the school administrators also implement restrictions inside the school in order to teach the

students to follow the rules and regulations properly. This could be a good practice to the

students when they get a job, the students will have problem in following the instructions of

their company. Although the results showed that the students disagree on the fact that not all

students are not being taught to follow the rules or the school has limited restrictions

The Facilities of Sto. Nino Academy

Next, The Facilities that the researchers have focused on the ones that has a big

impact on the one that are using it – the students. Facility quality is an important interpreter

of teacher retention and student learning. The physical and emotional health of students and

teachers depend on the quality of the corporeal location, which makes establishing safe,

healthy buildings essential (E.J.F, 2015). The facilities that the researchers have focused on

are the canteen, the ventilation of the rooms, and the environment of the school. The

researchers have also prepared a number on the survey rating for general rating for the other

facilities that weren’t mention.

21
Marketability of the Senior High School

The first facility that the researchers presented in their survey rating is the concern

about the ventilation of the rooms. On one hand, because of some students who disagreed on

this facility, it got a not-so-high rating on it (refer to table 6). There are possibility rooms in

the school that are not-well ventilated or even if the room has an air condition, it could

probably can’t make the room cool. On the other hand, the school still manage to give the

students a good environment with regard to being clean and organize. Unfortunately, there is

one facility that the students would like to improve- the canteen. Based on the results the

canteen does not have enough space for the number of students that the school have today.

The school has two canteens but it is still not enough to cater the students. But generally

speaking the school is trying their best to upgrade their facilities by improving the rooms and

adding more available facilities like improved laboratory, TLE and library rooms.

Additional services of Sto. Nino Academy

Based on the participants that the researchers have computed (refer to table 2), there

are a total of 213 Senior high students, and it is also no doubt according to the students that

the with this number of students, the teachers can easily focus on the all the progression of

each student. In spite of being a Catholic school, the school also allows non-Catholic students

to attend Sto. Nino Academy without forcing their beliefs in line with their religion. The

advantage of being a Catholic school is that they teach values to their students, but aside on

learning inside the four corners of the room, the school also lets the student to enhance their

skills by encouraging them to participate to the activities. The students can use the school as

their training grounds for the activities outside the school, the students compete with the

other school in their area of expertise to hone their skills even more. And by letting their

22
Marketability of the Senior High School

students excel outside the school, it can become a way to market the school. However, in the

overall rating of how “the tuition fee is low and affordable” the student mostly disagreed

(refer to table 9) nevertheless, the school has produced successful alumni.

Conclusion

Ergo, based on the results that the researchers have interpreted, the school in general

is a marketable in terms of School administrators and other additional services that student

can attend to with the overall rating that the two factors (refer to table 9). Although there are

some areas that needs improvement according to the data that the researchers have collected.

In connection to this, the school is gradually changing with the new set of school

administrators focusing on the school’s improvisations. Nevertheless, as mention above and

as seen in the results the school is already marketable as it is.

Recommendations

For the betterment of the school and according to the results, the following

recommendations are proposed:

1. Build relationships with lower level schools

Networking is another very effective way to increase your application percentage. It

is important to extend to each and every school counselor in your area to make sure they

know about what your school offers and what separates it from other schools in the area.

2. Improve Facilities

23
Marketability of the Senior High School

Students will always look for something new in their school. If the school is lacking

in facilities students/parents will doubt to enroll. The school must always be open for

suggestions and ideas to improve the school’s facilities.

2.1 School Canteen

To improve the usage of the school canteen, the researchers suggest that the

canteen should be widened to avoid overcrowding of the students.

2.2 Restrooms

Must have enough trash bins every cubicle. The locks in the cubicle should be

fix.

2.3 Ceilings

Broken ceilings must be fixed to avoid leakage especially during rainy season.

It can also harm anyone due to rickety ceilings.

2.4 Sports Equipment

Equipment and venue should be given attention too. Some of the sports in the

school lacks in terms of equipment and venue which causes the athletes to have

limited types of drills

3. Additional Marketing Strategy

When advertising a school, the only thing that are mentioned are the services offered.

The researchers suggested that they should include the tuition fee so that they will be aware

of the budget.

24
Marketability of the Senior High School

3.1 Give away free promotional material.

Giving away printed materials like brochures and leaflets will make people, specially

parents and students be aware of the school.

3.2 Get testimonials from alumni.

Reach out to alumni of your school and ask them to provide you with a small tribute

regarding what they enjoyed about the school and how they profited from going. Include

these tributes in promotional materials such as brochures, your website, etc.

3.3 Create an informative video.

In this generation very rarely actually read anything. More often than not, they scan the

content and just get the “essence” of what it’s about. This can lead to some serious

miscommunications. To catch prospective student’s attentions and convey as much

information about your school as possible, look into creating an informative video.

25
Marketability of the Senior High School

References

Abueva, A.T (2018). Why Does the Philippines Need the K-12 Education System? Retrieved
from https://soapboxie.com/social-issues/The-Implementation-o-the-K-12-Program
in-the-Philippine-Basic-Education-Curriculum
Bosconians. (2017). Cagliero Salesian Of Don Bosco. Retrieved from
http://www.donboscohotelschool.com/students and
https://www.cagliero.org.au/index.php/cambodia/don-bosco-hotel-school.html
Braun, C. (2006). Using thematic analysis in psychology. Retrieved from
http://eprints.uwe.ac.uk/11735/2/thematic_analysis_revised...
Carter, R. (2018). How to Become a School Administrator. Retrieved from
https://www.teacher.org/career/school-administrator/
Crossman. (2017). Stratified Sampling Defined and Examples of Stratified Samples.
Retrieved from https://www.thoughtco.com/stratified-sampling-3026731
Davis. (N.D). What is the most important factor in selecting a school? Retrieved from
https://www.studypoint.com/expert-advice/what-is-the-most-important-factor-in
selecting-a-s/
F, E.J (2105). The Importance of School Facilities in Improving Student Outcomes. Retrieved
from: https://sites.psu.edu/ceepa/2015/06/07/the-importance-of-school-facilities-in
improving-student-outcomes/
Forbes. (2012). Benefits of the K to 12 Program of the Department of Education. Retrieved
from http://school-principal.blogspot.com/2012/04/benefits-of-k-to-12-program
of.html
Fr.Inocencio. (2014). Senior High School : Tech-Voc Strand . Retrieved from
http://ceap.org.ph/upload/download/20133/7153135876_1.pdf
Francisco. (2015, ). Identifying the Top Four Challenges in K-12 Education. Retrieved from
http://digitalpromise.org/2015/11/16/identifying-the-top-four-challenges-in-k-12
education/
GOVPH. (2013). K to 12 Education Program. Philippines. Retrieved from
http://www.officialgazette.gov.ph/k-12/
Grant. (2014). Lifelong Learning and Digital Literacy in the 21st Century. New York:
Springer. Retrieved from https://edtechdigest.com/2010/09/22/21-definitions-for-a
21st-century-education/

26
Marketability of the Senior High School

Greg, S. (2016). 6 Surprising Things about Senior High School. Retrieved from “
:https://www.varsitytutors.com/blog/6+surprising+things+about+
senior+year+of+high+school
Hawk. (2015). 10 Tips for Effectively Marketing your School. Retrieved from
https://www.linkedin.com/pulse/10-tips-effectively-marketing-your-school
alexander-hawk
Jagadowski. (2017). 3 Ways to Market Your School. Retrieved from
https://www.thoughtco.com/ways-to-market-your-school-4084040
Jonathan. (2015). The Importance of Quality Education. p. 1. Retrieved from
https://economics21.org/html/importance-quality-education-1375.html
Klein, D. (2013). Definition of Marketing? Retrieved from
https://www.ama.org/AboutAMA/Pages/Definition-of-Marketing.aspx
Kowalczyk, D. (2016). Research methodologies: Quantitative, qualitative, and mixed
methods [video file]. Retrieved from http://study.com/academy/lesson/research-
methodologies-quantitative-qualitative-mixed-method.html
Lake. (2017). A Beginner's Guide to Marketing. Retrieved from
https://www.thebalance.com/what-is-marketing-2296057
Levin, M. (2012). The Importance of Educational Adaptability. Retrieved from
https://www.ets.org/Media/Research/pdf/session5-levin-paper-tea2012.pdf
Lynch. (2013). Implications for education: What do global changes mean for educators and
policy makers? Retrieved from http://fr.thelearningpartnership.ca/what-we
do/knowledge-mobilization/great-ideas-in-education
McCleary. (2012). McCleary Education. Washington. Retrieved from
https://www.washingtonea.org/ourvoice/mccleary-school-funding/
Mercado, D. (2015). Benefits of the K to 12 Basic Education Program. Retrieved from
http://dmmcihs.edu.ph/7/senior-high-school/benefits
Merrick, G. (2013). GRADE POINT AVERAGE. Retrieved from
https://www.edglossary.org/grade-point-average/
Scalco, D. (2018). 8 Marketing Ideas For Schools. Retrieved from
https://digitalux.co/blog/8-marketing-ideas-for-schools/
Sarmiento, O. (2016). JOURNAL OF ACADEMIC RESEARCH. Retrieved from
http://ojs.ssu.edu.ph/index.php/JAR/article/view/54
Saunders, M., Lewis, P., & Thornhill, A., (2012). Research Methods for Business Students.
6th Edition, Pearson Education Limited. Retrieved from https://research
methodology.net/research-methodology/research-design/exploratory-research/

27
Marketability of the Senior High School

Gilbert, N (N.D). 10 Things You Should Consider When Choosing a K–12 School. Retrieved
from https://www.noodle.com/articles/10-things-you-should-consider-when
choosing-a-k-12-school
Technology, C. C. (2015). Three Practical Benefits of the Philippines’ K to 12 Curriculum.
Retrieved from http://k12philippines.com/three-practical-benefits-of-the-philippines
k-to-12-curriculum/
Trochim, W. (2000). The Research Methods Knowledge Base, 2nd Edition. Atomic Dog
Publishing, Cincinnati, OH. Retrieved from:
http://www.socialresearchmethods.net/kb/
Waugh. (2013). Authentic assessment in practice settings: A participatory design (online
resource) Melbourne, Australian Teaching. Retrieved from
file:///C:/Users/Yuki/Downloadsfran.waugh_publications%20(2).pdf

28