Measuring Investment Returns

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Measuring Investment Returns: Questions and Exercises a.

a. The return on equity for a project will always be higher than the return on capital on
the same project.
1. You have been given the following information on a project:
b. If the return on capital is less than the cost of equity, the project should be rejected.
• It has a 5-year lifetime
• The initial investment in the project will be $25 million, and the investment will be c. Projects with high financial leverage will have higher interest expenses and lower
depreciated straight line, down to a salvage value of $10 million at the end of the fifth net income than projects with low financial leverage and thus end up with a lower
year. return on equity.
• The revenues are expected to be $20 million next year and to grow 10% a year after
that for the remaining 4 years. d. Increasing the depreciation on an asset will increase the estimated return on capital
• The cost of goods sold, excluding depreciation, is expected to be 50% of revenues. and equity on the project.
• The tax rate is 40%.
e. The average return on equity on a project over its lifetime will increase if we switch
a. Estimate the pre-tax return on capital, by year and on average, for the project. from straight line to double declining balance depreciation.

b. Estimate the after-tax return on capital, by year and on average, for the project. 5. Under what conditions will the return on equity on a project be equal to the internal rate of
return, estimated from cashflows to equity investors, on the same project?
c. If the firm faced a cost of capital of 12%, should it take this project.
6. You are provided with the projected income statements for a project:
2. Now assume that the facts in problem 1 remain unchanged except for the depreciation
method, which is switched to an accelerated method with the following depreciation schedule: Year 1 2 3 4
Revenues $ 10,000 $ 11,000 $12,000 $13,000
% of Depreciable - Cost of Goods Sold $ 4,000 $ 4,400 $ 4,800 $ 5,200
Year
Asset
- Depreciation $ 4,000 $ 3,000 $ 2,000 $ 1,000
1 40%
= EBIT $ 2,000 $ 3,600 $ 5,200 $ 6,800
2 24%
3 14.4% • The tax rate is 40%.
4 13.3% • The project required an initial investment of $15,000 and an additional investment of
5 13.3% $2,000 at the end of year 2.
• The working capital is anticipated to be 10% of revenues, and the working capital
Depreciable Asset = Initial Investment - Salvage Value investment has to be made at the beginning of each period.

a. Estimate the pre-tax return on capital, by year and on average, for the project. a. Estimate the free cash flow to the firm for each of the 4 years.

b. Estimate the after-tax return on capital, by year and on average, for the project. b. Estimate the payback period for investors in the firm.

c. If the firm faced a cost of capital of 12%, should it take this project? c. Estimate the net present value to investors in the firm, if the cost of capital is 12%.
Would you accept the project?
3. Consider again the project described in problem 1 (assume that the depreciation reverts to
straight line). Assume that 40% of the initial investment for the project will be financed with d. Estimate the internal rate of return to investors in the firm. Would you accept the
debt, with an annual interest rate of 10% and a balloon payment of the principal at the end of project?
the fifth year.
7. Consider the project described in problem 6. Assume that the firm plans to finance 40% of
a. Estimate the return on equity, by year and on average, for this project. its net capital expenditure and working capital needs with debt. The interest rate on debt is
10%.
b. If the cost of equity is 15%, should the firm take this project?
a. Estimate the free cash flow to equity for each of the 4 years.
4. Answer true or false to the following statements:
b. Estimate the payback period for equity investors in the firm.
c. Estimate the net present value to equity investors if the cost of equity is 16%. c. What reinvestment rate assumptions are made by each of these rules? Can you show
Would you accept the project? the effect on future cash flows of these assumptions?

d. Estimate the internal rate of return to equity investors in the firm. Would you accept d. What is the modified internal rate of return on each of these projects?
the project?
12. You have a project that does not require an initial investment but has its expenses spread
8. You are provided with the following cash flows on a project: over the life of the project. Can the IRR be estimated for this project? Why or why not?

Cash Flow to 13. Businesses with severe capital rationing constraints should use IRR more than NPV. Do
Year you agree? Explain.
Firm
0 - 10,000,000
14. You have to pick between three mutually exclusive projects with the following cash flows
1 $ 4,000,000 to the firm:
2 $ 5,000,000
3 $ 6,000,000 Year Project A Project B Project C
0 -$10,000 $ 5,000 -$15,000
Plot the net present value profile for this project. What is the internal rate of return? If this 1 $ 8,000 $ 5,000 $ 10,000
firm had a cost of capital of 10% and a cost of equity of 15%, would you accept this project?
2 $ 7,000 -$8,000 $10,000
9. You have estimated the following cash flows on a project:
The cost of capital is 12%.
Cashflow to
Year a. Which project would you pick using the net present value rule?
Equity
0 -$ 4,750,000
b. Which project would you pick using the internal rate of return rule?
1 $4,000,000
2 $ 4,000,000 c. How would you explain the differences between the two rules? Which one would
3 - $3,000,000 you rely on to make your choice?

Plot the net present value profile for this project. What is the internal rate of return? If the cost 15. You are analyzing an investment decision, in which you will have to make an initial
of equity is 16%, would you accept this project? investment of $10 million and you will be generating annual cash flows to the firm of $2
million every year, growing at 5% a year, forever.
10. Estimate the modified internal rate of return for the project described in problem 8. Does
it change your decision on accepting this project? a. Estimate the NPV of this project, if the cost of capital is 10%.

11. You are analyzing two mutually exclusive projects with the following cash flows: b. Estimate the IRR of this project.

16. You are analyzing a project with a 30-year lifetime, with the following characteristics:
Year A B
0 -$4,000,000 -$4,000,000 • The project will require an initial investment of $20 million and additional
1 $2,000,000 $1,000,000 investments of $ 5 million in year 10 and $ 5 million in year 20.
2 $1,500,000 $1,500,000 • The project will generate earnings before interest and taxes of $3 million each year.
3 $ 1,250,000 $1,700,000 (The tax rate is 40%.)
• The depreciation will amount to $500,000 each year, and the salvage value of the
4 $1,000,000 $2,400,000 equipment will be equal to the remaining book value at the end of year 30.
• The cost of capital is 12.5%.
a. Estimate the net present value of each project, assuming a cost of capital of 10%.
Which is the better project? a. Estimate the net present value of this project.

b. Estimate the internal rate of return for each project. Which is the better project?
b. Estimate the internal rate of return on this project. What might be some of the a. Estimate the present value and the nominal value of the tax benefits from
problems in estimating the IRR for this project? depreciation, assuming that you use straight line depreciation.

17. You are trying to estimate the NPV of a 3-year project, where the discount rate is expected b. Estimate the present value and the nominal value of the tax benefits from
to change over time. depreciation, assuming that you use double declining balance depreciation.

Cash Flow to Discount c. Why does double declining balance depreciation yield a higher present value?
Year
Firm Rate
0 -$15,000 9.5% 23. You are analyzing the depreciation tax benefits from acquiring an asset that cost $2.5
million and has a salvage value of $0.5 million. The asset is classified as an asset with a 5-
1 $5,000 10.5% year depreciable life in the ACRS system. Using the depreciation rates provided in the ACRS
2 $ 5,000 11.5% table:
3 $ 10,000 12.5%
a. Estimate the depreciation tax benefits each year on this asset, assuming that the tax
a. Estimate the NPV of this project. Would you take this project? rate is 40%.

b. Estimate the IRR of this project. How would you use the IRR to decide whether to b. Estimate the present value of these tax benefits, assuming a cost of capital of 10%.
take this project or not?
c. If you could expense this asset instead of using the ACRS rates, how much would
18. Barring the case of multiple internal rates of return, is it possible for the net present value you gain in present value terms from tax benefits?
of a project to be positive, while the internal rate of return is less than the discount rate.
Explain. 24. In both the examples above, there is an estimated salvage value. Assuming that you have
to pay capital gains taxes at 20% on any excess of salvage value over book value, would you
19. You are helping a manufacturing firm decide whether it should invest in a new plant. The gain or lose by depreciating the assets down to zero and paying the capital gains taxes.
initial investment is expected to be $ 50 million, and the plant is expected to generate after-tax Illustrate using straight line depreciation on problem 1 and ACRS depreciation in problem 2.
cashflows of $ 5 million a year for the next 20 years. There will be an additional investment
of $ 20 million needed to upgrade the plant in 10 years. If the discount rate is 10%, 25. You have just acquired equipment for $ 10 million, with a depreciable life of 5 years and
no salvage value. You must decide whether you should be using straight line or double
a. Estimate the Net Present Value of the project. declining balance method in estimating taxes and cash flows. Your tax rate is expected to
increase over the 5 years ñ
b. Prepare a Net Present Value Profile for this project.
Year Tax Rate
c. Estimate the Internal Rate of Return for this project. Is there any aspect of the 1 20%
cashflows that may prove to be a problem for calculating IRR? 2 25%
20. You have been asked to analyze a project, where the analyst has estimated the return on 3 30%
capital to be 37% over the ten-year lifetime of the project. While the cost of capital is only 4 35%
12%, you have concerns about using the return on capital as an investment decision rule. 5 40%
Would it make a difference if you knew that the project was employing an accelerated
depreciation method to compute depreciation? Why? a. Which depreciation method provides the larger nominal tax benefits?

21. Accounting rates of return are based upon accounting income and book value of b. Which depreciation method provides the larger present value in tax benefits,
investment, whereas internal rates of return are based upon cashflows and take into account assuming your cost of capital is 12%?
the time value of money. Under what conditions will the two approaches give you similar
estimates? 26. You are analyzing a project with a life of 5 years, which requires an initial investment in
equipment and machinery of $10 million. The equipment is expected to have a 5-year lifetime
22. You have acquired new equipment for a project, costing $ 15 million. The equipment is and no salvage value and to be depreciated straight line. The project is expected to generate
expected to have a salvage value of $ 3 million and a depreciable life of 10 years. The cost of revenues of $ 5 million each year for the 5 years and have operating expenses (not including
capital is 12%, and the firm faces a tax rate of 40%. depreciation) amounting to 30% of revenues. The tax rate is 40%, and the cost of capital is
11%.
a. Estimate the after-tax operating cash flow each year on this project. center (there will be no salvage and the entire initial cost is depreciable). Your market
research indicates that you can expect to get 500 members, each paying $500/year. You have
b. Estimate the net present value for this project. also found five instructors you can hire for $24000 a year each. Your tax rate, if you start
making profits, will be 40%, and you choose to use straight line depreciation on your initial
c. How much of the net present value can be attributed to the tax benefits accruing investment. If your cost of capital is 15% and you expect to retire to the Bahamas in 10 years,
from depreciation? answer the following questions:

d. Assume that the firm that takes this project is losing money currently, and expects a. Estimate the annual after tax cash flows on this project.
to continue losing money for the first 3 years. Estimate the net present value of this
project. b. Estimate the net present value and internal rate of return for this investment. Would
you take it?
27. You are considering a capital budgeting proposal to make 'glow-in-the-dark' pacifiers for
anxious first-time parents. You estimate that the equipment to make the pacifiers would cost 30. Brooks Brothers is thinking of investing in a new line of ìpunk rockerî clothes for the new
you $50,000 (which you can depreciate straight line over the lifetime of the project, which is executive. You have been hired to evaluate the project. You find that, if the project is
10 years) and that you can sell 15,000 units a year at $2 a unit. The cost of making each accepted, you could use an abandoned warehouse already owned by Brooks Brothers with a
pacifier would be $0.80, and the tax rate you would face would be 40%. You also estimate book value of $500,000. Your superior had been planning to rent this warehouse out to
that you will need to maintain an inventory at 25% of revenues for the period of the project another firm for $100,000 a year. If your tax rate is 40%, your discount rate is 15%, your
and that you can salvage 80% of this working capital at the termination of the project. Finally, project lifetime is 10 years and you use straight line depreciation, what is the opportunity cost
you will be setting up the equipment in your garage, which means you will have to pay $2000 of this investment?
a year to have your car garaged at a nearby private facility (assume that you can deduct this
cost for tax purposes). To estimate the discount rate for this project, you find that there are 31. You are graduating in June and would like to start your own business manufacturing wine
comparable firms being traded on the financial markets with the following betas: coolers. You collect the following information on the initial costs:

Company Debt-Equity ratioTax rateBeta Cost of Plant and Equipment = $ 500000

Nuk-Nuk 0.50 0.401.3 Licensing and Legal Costs = $ 50000

Gerber1.000.50 1.5 You can claim an investment tax credit of 10% on plant and equipment. You also have been
left a tidy inheritance that will cover the initial cost, and your estimated opportunity cost is
You expect to finance this project entirely with equity, and the current T.Bond rate is 11.5%. 10%.

(a) What is the appropriate discount rate to use for this project? You estimate that you can sell 1 million bottles a year at $1 a bottle. You estimate your costs
as follows:
(b) What is the after-tax operating cashflow each year for the lifetime of the project?
Variable costs/bottle = 50 cents
(c) What is the NPV of this project?
Fixed Costs/ year = $ 200000
28. You are a financial analyst for a company that is considering a new project. If the project
is accepted, it will use 40% of a storage facility that the company already owns but currently Adding up state, local, and federal taxes, you note that you will be in the 50% tax bracket. To
does not use fully. The project is expected to last 10 years, and the discount rate is 10%. You be conservative, you assume that you will terminate the business in 5 years and that you will
research the possibilities and find that the entire storage facility can be sold for $100,000 and get nothing from the plant and equipment as salvage (you also use straight line depreciation).
a smaller facility acquired for $ 40,000. The book value of the existing facility is $60,000, and As a final consideration, you note that starting this business will mean that you will not be
both the existing and the new facilities (if it is acquired) would be depreciated straight line able to take the investment banking job you have been offered (which offered $ 75000 a year
over 10 years. The ordinary tax rate is 40%, and the capital gains rate is 25%. What is the for the next 5 years). Should you take on the project?
opportunity cost, if any, of using the storage capacity?
32. You are an expert at working with PCs and are considering setting up a software
29. You have been observing the progressive gentrification of you city with interest. You development business. To set up the enterprise, you anticipate that you will need to acquire
realize that the time is ripe for you to open and run an aerobic exercise center. You find an computer hardware costing $ 100,000 (the lifetime of this hardware is 5 years for depreciation
abandoned warehouse which will meet your needs and rents for $48,000/ year. You estimate purposes, and straight line depreciation will be used). In addition, you will have to rent an
that it will initially cost $50,000 to renovate the place and buy Nautilius equipment for the office for $50000 a year. You estimate that you will need to hire five software specialists at $
50000 a year to work on the software and that your marketing and selling costs will be $ c. What, if any, is the opportunity cost associated with the use of the van ?
100000 a year. You expect to price the software you produce at $100 per unit and to sell 6000
units in the first year. The actual cost of materials used to produce each unit is $ 20. The d. What is the after-tax operating cashflow each year on this project?
number of units sold is expected to increase 10% a year for the remaining 4 years, and the
revenues and costs are expected to increase at 3% a year, reflecting inflation. The actual cost e. What is the net present value of this project?
of materials used to produce each unit is $ 20, and you will need to maintain working capital
at 10% of revenues (assume that the working capital investment is made at the beginning of 35. You have been hired as a capital budgeting analyst by a sporting goods firm that
each year). Your tax rate will be 40%, and the cost of capital is 12%. manufactures athletic shoes and has captured 10% of the overall shoe market (the total market
is worth $100 million a year). The fixed costs associated with manufacturing these shoes is $2
a. Estimate the cash flows each year on this project. million a year, and variable costs are 40% of revenues. The company's tax rate is 40%.

b. Should you accept the project? The firm believes that it can increase its market share to 20% by investing $10 million in a
new distribution system (which can be depreciated over the system's life of 10 years to a
33. You are an analyst for a sporting goods corporation that is considering a new project that salvage value of zero) and spending $1 million a year in additional advertising. The company
will take advantage of excess capacity in an existing plant. The plant has a capacity to proposes to continue to maintain working capital at 10% of annual revenues. The discount
produce 50000 tennis racquets, but only 25,000 are being produced currently though sales of rate to be used for this project is 8%.
the rackets are increasing 10% a year. You want to use some of the remaining capacity to
manufacture 20,000 squash rackets each year for the next 10 years (which will use up 40% of a. What is the initial investment for this project?
the total capacity), and this market is assumed to be stable (no growth). An average tennis
racquet sells for $100 and costs $40 to make. The tax rate for the corporation is 40%, and the b. What is the annual operating cashflow from this project?
discount rate is 10%. Is there an opportunity cost involved? If so, how much is it?
c. What is the NPV of this project?
34. You are examining the viability of a capital investment that your firm is interested in. The
project will require an initial investment of $500,000 and the projected revenues are $400,000 36. Your company is considering producing a new product. You have a production facility
a year for 5 years. The projected cost-of-goods-sold is 40% of revenues and the tax rate is that is currently used to only 50% of capacity, and you plan to use some of the excess capacity
40%. The initial investment is primarily in plant and equipment and can be depreciated for the new product. The production facility cost $50 million 5 years ago when it was built
straight-line over 5 years (the salvage value is zero). The project makes use of other resources and is being depreciated straight line over 25 years (in real dollars, assume that this cost will
that your firm already owns: stay constant over time).

(a) Two employees of the firm, each with a salary of $40,000 a year, who are currently Capacity
employed by another division will be transferred to this project. The other division has no Growth Revenues Fixed Variable
Product line used
alternative use for them, but they are covered by a union contract which will prevent them rate/year currently Costs/Yr Costs/yr
currently
from being fired for 3 years (during which they would be paid their current salary). 50
Old product 50% 5%/year 100 mil 25 mil
mil/yr
(b) The project will use excess capacity in the current packaging plant. While this excess
capacity has no alternative use now, it is estimated that the firm will have to invest $ 250,000 44
New product 30% 10%/year 80 mil 20 mil
in a new packaging plant in year 4 as a consequence of this project using up excess capacity mil/yr
(instead of year 8 as originally planned).
The new product has a life of 10 years, the tax rate is 40%, and the appropriate discount rate
(c) The project will use a van currently owned by the firm. While the van is not currently (real) is 10%.
being used, it can be rented out for $ 3000 a year for 5 years. The book value of the van is
$10,000 and it is being depreciated straight line (with 5 years remaining for depreciation). a. If you take on this project, when would you run out of capacity?

The discount rate to be used for this project is 10%. b. When you run out of capacity, what would you lose if you chose to cut back
production (in present value after-tax dollars)? (You have to decide which product you
a. What (if any) is the opportunity cost associated with using the two employees from are going to cut back production on.)
another division?
c. What would the opportunity cost to be assigned to this new product be if you chose
b. What, if any, is the opportunity cost associated with the use of excess capacity of to build a new facility when you run out of capacity instead of cutting back on
the packaging plant? production?
37. You run a mail-order firm, selling upscale clothing. You are considering replacing your spread over multiple periods and deducted as an expense in each period - these
manual ordering system with a computerized system to make your operations more efficient expenses are called depreciation (if the asset is a tangible asset like a building) or
and to increase sales. (All the cash flows given below are in real terms.) amortization (if the asset is an intangible asset like a patent or a trade mark).
While the capital expenditures made at the beginning of a project are often the largest
• The computerized system will cost $10 million to install, and $500,000 to operate each and most prominent, many projects require capital expenditures during their lifetime.
year. It will replace a manual order system that costs $1.5 million to operate each year. These capital expenditures will reduce the cash available in each of these periods.
• The system is expected to last 10 years, and have no salvage value at the end of the 3. Depreciation, Amortization and Other Non-cash Charges
period. The distinction that accountants draw between operating and capital expenses leads to
• The computerized system is expected to increase annual revenues from $5 million to a number of accounting expenses, such as depreciation and amortization, which are
$8 million for the next 10 years. not cash expenses. These non-cash expenses, while depressing accounting income, do
• The costs of goods sold is expected to remain at 50% of revenues. not reduce cash flows. In fact, they can have a significant positive impact on cash
• The tax rate is 40%. flows, if they affect the tax liability of the firm. Some non-cash charges reduce the
• As a result of the computerized system, the firm will be able to cut its inventory from taxable income and the taxes paid by a business. The most important of such charges
50% of revenues to 25% of revenues immediately. There is no change expected in the is depreciation, which, while reducing taxable and net income, does not cause a cash
other working capital components. outflow. Consequently, depreciation is added back to net income to arrive at the cash
flows on a project.
The real discount rate is 8%. For projects that generate large depreciation charges, a significant portion of the cash
flows can be attributed to the tax benefits of depreciation, which can be written as
a. What is your expected cash flow at time=0? follows
Tax Benefit of Depreciation = Depreciation * Marginal Tax Rate
b. What is the expected incremental annual cash flow from computerizing the system? While depreciation is similar to other tax deductible expenses in terms of the tax
benefit it generates, its impact is more positive because it does not generate a
c. What is the net present value of this project? concurrent cash outflow.
Amortization is also a non-cash charge, but the tax effects of amortization can vary
Measuring Returns on Investments depending upon the nature of the amortization. Some amortization, such as the
amortization of the price paid for a patent or a trade mark, are tax deductible and
Discussion Issues and Derivations reduce both accounting income and taxes. Thus, they provide tax benefits similar to
depreciation. Other amortization, such as the amortization of the premium paid on an
1. Working Capital, Net Working Capital and Non-Cash Working Capital acquisition (called goodwill), reduces accounting income but not taxable income. This
Working capital is sometimes used to refer only to current assets, while net working amortization does not provide a tax benefit.
capital is defined to be the difference between current assets and current liabilities. 4. Capital Expenditures and Depreciation
Non-cash working capital looks at the difference between non-cash current assets and In project analysis, it is important that assumptions about capital expenditures,
current liabilities. depreciation and working capital be consistent. For instance,
In investment analysis, increases in working capital are viewed as cash outflows, - If the project is assumed to have a very long life or an infinite life, the firm will have
because cash tied up in working capital cannot be used elsewhere in the business and to make much larger capital maintenance expenditure. As a simple rule of thumb,
does not earn returns. It is the "does not earn returns" component of this definition that when projects have infinite life, the capital maintenance expenditures should approach
would lead us to look at non-cash working capital. Firms with significant cash depreciation. This will, if nothing else, ensure that the book value of the investment
balances today, especially in the US, earn market returns on their cash (by investing in does not decline. More importantly, it is necessary to preserve the earning power of
at least T.Bills0). Thus, the cash is productive and changes in the cash should not the assets
affect our cash flows. - For projects with shorter lives, it is possible that capital expenditures occur up front,
To the degree that cash cannot be invested to earn market returns, and is needed for and that depreciation in subsequent years is much greater than capital expenditure. The
day-to-day operations, it is appropriate to look at changes in net working capital, with book value of the investment will decline over time to the salvage value.
cash included. 5. ROC, Cost of Capital, NPV and EVA
2. Operating versus Capital Expenditures Economic value added is a value enhancement concept that has caught the attention of
Accountants draw a distinction between expenditures that yield benefits only in the both firms interested in increasing their value and portfolio managers, looking for
immediate period or periods (such as labor and material for a manufacturing firm) and good investments. EVA is a measure of dollar surplus value created by a firm or
those that yield benefits over multiple periods (such as land, buildings and long-lived project and is measured by doing the following:
plant). The former are called operating expenses and are subtracted from revenues in Economic Value Added (EVA) = (Return on Capital - Cost of Capital) (Capital
computing the accounting income, while the latter are capital expenditures and are not Invested)
subtracted from revenues in the period that they are made. Instead, the expenditure is where the return on capital is measured using "adjusted" operating income, where the
adjustments eliminate items that are unrelated to existing investments, and the capital Given a choice, I would rather do the analysis in nominal terms, since taxes and
investment is based upon the book value of capital, but is designed to measure the financial statements are usually based upon nominal results.
capital invested in existing assets. Firms which have positive EVA are firms which are 10. Net Present Value, IRR or Modified IRR
creating surplus value, and firms with negative EVA are destroying value. For firms with no capital rationing constraints, net present value is clearly the choice
In the context of investment analysis, the present value of the EVA created by a that will maximize firm value the most. For firms with significant capital rationing
project should be equal to the net present value of the project. constraints that will continue into the future, the IRR is likely to be the best solution.
6. ROE, Cost of Equity and Equity EVA For firms with significant capital rationing constraints that will ease over time, the
While EVA is usually calculated using total capital, it can be easily modified to be an modified IRR is the best solution.
equity measure: 11. Corporate Strategy and Project Quality
Equity EVA = (Return on Equity - Cost of Equity) (Equity Invested in Project or In the process of analyzing new investments in the preceding chapters, we have
Firm) contended that good projects have a positive net present value and earn an internal rate
Again, a firm which earns a positive equity EVA is creating value for its stockholders of return greater than the hurdle rate. While these criteria are certainly valid from a
while a firm with a negative equity EVA is destroying value for its stockholders. measurement standpoint, they do not address the deeper questions about good projects
Equity EVA may be the better way of thinking about value created for firms where including the economic conditions that make for a "good" project and why it is that
capital is tough to measure (such as banks and insurance companies). some firms have a more ready supply of "good" projects than others.
7. Equity Analysis versus Firm Analysis Implicit in the definition of a good project –– one that earns a return that is greater
An investment project can be analyzed in terms of all of the capital invested in the than that earned on investments of equivalent risk –– is the existence of super-normal
project (firm) or just from the perspective of the equity investors in the firm. If done returns to the business considering the project. In a competitive market for real
consistently, cash flows to the firm discounted at the cost of capital or cash flows to investments, the existence of these excess returns should act as a magnet, attracting
equity discounted at the cost of equity, the two approaches should yield similar results competitors to take on similar investments. In the process, the excess returns should
if the following conditions hold: dissipate over time; how quickly they dissipate will depend on the ease with which
a. The project is financed using the same mix of debt and equity as is used in the competition can enter the market and provide close substitutes and on the magnitude
computation of the cost of capital. of any differential advantages that the business with the good projects might possess.
b. The debt is assumed to have an interest rate equal to the pre-tax cost of debt Take an extreme scenario, whereby the business with the good projects has no
8. Currency Effects on Investment Analysis differential advantage in cost or product quality over its competitors, and new
One of the debates that analysts often engage in when doing investment analysis is competitors can enter the market easily and at low cost to provide substitutes. In this
whether the analysis should be done in one currency or another. Intuitively, an case the super-normal returns on these projects should disappear very quickly.
analysis of whether a project is a good or bad one should not depend upon what An integral basis for the existence of a "good" project is the creation and maintenance
currency the analysis is done in. The important fact to keep in mind is that cash flows of barriers to new or existing competitors taking on equivalent or similar projects.
and the discount rate have to be estimated consistently. To convert the analysis from These barriers can take different forms, including
one currency to another would have required the following steps: a. Economies of scale: Some projects might earn high returns only if they are done on
Step 1: Estimate the expected exchange rate for each period of the analysis. a "large" scale, thus restricting competition from smaller companies. In such cases,
While forward rates might be available for some currencies for a few periods, there are large companies in this line of business may be able to continue to earn super-normal
very few cases where forward rates will be available for the entire project life. To returns on their projects because smaller competitors will not be able to replicate them.
estimate the expected exchange rate, draw on the purchasing power parity theorem b. Cost Advantages: A business might work at establishing a cost advantage over its
that argues that changes in exchange rates between two countries will reflect competitors, either by being more efficient or by taking advantage of arrangements
differences in inflation in those countries. that its competitors cannot use. For example, in the late 1980s, Southwest Airlines was
Step 2: Convert the expected cashflows from one currency to the other in future able to establish a cost advantage over its larger competitors, such as American and
periods, using these exchange rates. United Airlines by using non-union employees, the company exploited this cost
Step 3: Discount the expected cashflows at a discount rate, based upon the same advantage to earn much higher returns.
currency. c. Capital Requirements: Entry into some businesses might require such large
9. Real versus Nominal Investment Analysis investments that it discourages competitors from entering, even though projects in
Investment analyses can be done in terms of real or nominal cash flows. The discount those businesses may earn above-market returns. For example, assume that Boeing is
rates have to be defined consistently - real for real cash flows and nominal for nominal faced with a large number of high-return projects in the aerospace business. While this
cash flows. If done consistently, each analysis should yield the same net present value. scenario would normally attract competitors, the huge initial investment needed to
The choice between nominal and real cash flows therefore boils down to one of enter this business would enable Boeing to continue to earn these high returns.
convenience. When inflation rates are low, it is better to do the analysis in nominal d. Product Differentiation: Some businesses continue to earn excess returns by
terms since taxes are based upon nominal income. When inflation rates are high and differentiating their products from those of their competitors, leading to either higher
volatile, it is easier to do the analysis in real terms. profit margins or higher sales. This differentiation can be created in a number of ways
- through effective advertising and promotion (Coca Cola), technical expertise (Sony),
better service (Nordstrom) and responsiveness to customer needs. - getting patents on products or technologies that keep out the competition and earn
e. Access to Distribution Channels: Those firms that have much better access to the high returns; doing so may require large investments in research and development
distribution channels for their products than their competitors are better able to earn over time. It can be argued that Intel’s success in the market for semiconductors can
excess returns. In some cases, the restricted access to outsiders is due to tradition or be traced to the strength of its research and development efforts and the patents it
loyalty to existing competitors. In other cases, the firm may actually own the consequently obtained on advanced chips, such as the Pentium.
distribution channel, and competitors may not be able to develop their own While the quality of management is typically related to the quality of projects a firm
distribution channels because the costs are prohibitive. possesses, a good management team does not guarantee the existence of good projects.
f. Legal and Government Barriers: In some cases, a firm may be able to exploit In fact, there is a rather large element of chance involved in the process; even the best
investment opportunities without worrying about competition because of restrictions laid plans of the management team to create project opportunities may come to naught
on competitors from product patents the firm may own to government restrictions on if circumstances conspire against them – a recession may upend a retailer, or an oil
competitive entry. These arise, for instance, when companies are allowed to patent price shock may cause an airline to lose money.
products or services, and gain the exclusive right to provide them over the patent life.
Quality of Management and Project Quality
In the preceding section we examined some of the factors that determine the
attractiveness of the projects a firm will face. While some factors, such as government
restrictions on entry, may largely be out of the control of incumbent management,
there are other factors that can clearly be influenced by management. may largely be
out of the control of incumbent management, there are other factors that can clearly be
influenced by management. Considering each of the factors discussed above, for
instance, we would argue that a good management team can increase both the number
of and the returns on available projects by
- taking projects that exploit any economies of scale that the firm may possess; in
addition, management can look for ways it can create economies of scale in the firm’s
existing operations.
- establishing and nurturing cost advantages over its competitors; some cost
advantages may arise from labor negotiations, while others may result from long-term
strategic decisions made by the firm. For instance, by owning and developing SABRE,
the airline reservation system, American Airlines has been able to gain a cost
advantage over its competitors.
- taking actions that increase the initial cost for new entrants into the business; one of
the primary reasons Microsoft’s was able to dominate the computer software market in
the early 1990s was its ability to increase the investment needed to develop and
market software programs.
- increasing brand name recognition and value through advertising and by delivering
superior products to customers; a good example is the success that Snapple
experienced in the early 1990s in promoting and selling its iced tea beverages.
- nurturing markets in which the company’s differential advantage is greatest, in terms
of either cost of delivery or brand name value. In some cases, this will involve
expanding into foreign markets, as both Levi Strauss and McDonalds did in the 1980s
in order to exploit their higher brand name recognition in those markets. In other
cases, this may require concentrating on segments of an existing market as The Gap
did, when it opened its Banana Republic division, which sells upscale outdoor
clothing.
- improving the firm’s reputation for customer service and product delivery; this will
enable the firm to increase both profits and returns. One of the primary factors behind
Chrysler’s financial recovery in the 1980s was the company’s ability to establish a
reputation for producing quality cars and minivans.
- developing distribution channels that are unique and cannot be easily accessed by
competitors. Avon, for instance, emplyed large sales force to go door-to-door to reach
consumers who could not be reached by other distribution channels.

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