Name: Dalia ElSayed Azab

ID: 109272

Vodafone's Business Portfolio

Vodafone aims to reduce the cost and difficulties of managing the mobile
communications. As a result, our business portfolio provides a dependable
worldwide approach to device selection, helping you to reduce the complications of
managing your mobile communications across the world. Vodafone is concerned
with monitoring the latest industry trends to make sure that business portfolio
always offers the highest performance available, thus attracting and maintaining its
customers.

Benefits:

 All connectivity options offered due to customer needs - handheld voice and
data, notebooks and mobile broadband
 Standardization of the same devices in multiple markets
 Reduced costs through a reliable user experience
 12 month product availability from commercial launch
 The portfolio offers the perfect device for the full range of usage profiles,
meaning you can put exactly the right device in users' hands. So you can add
productivity to consistency, simplicity and cost effectiveness.

Services offered to our consumers:

 Post-Paid Lines:
The open lines that are paid after usage upon monthly bills.

 Pre-Paid Lines:
It is the pay by recharge before the usage of the line.
  Corporate Lines:
It is serial numbered lines used in the corporate and it can be pre paid or post
paid depending on each consumer or corporate request.

 Packed data lines:

They are lines used by the USB modems for internet usage and mobile
broadband.

 USB MODEMS:
Devices sold to use the packed data lines to be used on computers to gain
internet access.

 Handsets:
Are mobiles and handsets sold at Vodafone stores for other brands (Nokia
Sony Ericson Samsung HTC Apple....)

 ADSL:
It is home and office ADSL internet service offered by great prices to target B
and A segments in the community.

 Recharging Cards:
They are cards sold to serve pre-paid lines in commodities of 10, 25, 50, 100,
200 and 300.

 Net books:
They are mini laptops sold at Vodafone stores to serve USB modem customers.

 Accessories:
Vodafone sells mobile accessories as part of the corporate responsibility to
enhance the safety by selling headsets and car accessories to improve the public
safety.
  Holiday Lines:
Are temporarily lines sold for people having vacations in Egypt for a
temporarily period.

 Vodafone cash:
It is a service done by a joint venture between Vodafone and HSBC bank to
transfer money from credit to real cash withdrawn with visa or credit card.

Pricing &Distribution:
First, Pricing:
Vodafone seeks to present the highest quality service available in the
markets, as its pricing strategy adopted by the value-based theory. Meaning that, the
prices are determined according to the value and the brand name not according to
the cost of the service. This is Vodafone's Pricing strategy and because Vodafone
targets the classes A and B it has different pricing strategy than Mobinil and Etisalat,
because they target class B and C which represent a specific segment different than
the segment of classes A and B so from here the difference in pricing strategy came.
Vodafone‘s brand name is a grantee paper to our customers as they find a high
service quality where they are willing to pay the prices that our company sets.

Pricing is one of the most important elements of the marketing mix as it is the
only mix, which generates a turnover for the organization; the remaining 3p's are the
variable cost for the organization. It costs to produce and design a product; it costs to
distribute a product and costs to promote it. Price must support these elements of
the mix. Pricing is difficult and must reflect supply and demand relationship .Pricing a
product too high or too low could mean a loss of sales for the organization. Pricing
should take into account the following factors:
1-Fixed and Variable costs 
2-Competition
3-Company objectives
4-Positioning Strategies
5-Target group and Willingness to pay

Prices
Prices differ from one product to another to fit
the needs and the sgements afoordability
sms or mms service
internet or data lines ADSL and advertisment via
customers such as pre-paid and post paid lines
Vodafone offers alot of products for its
Product
Marketing Mix
Promotions
Vodafone offers alot of promotions to satisfy its
segments needs and wants periodically to
maintain higest customer satisfaction online solutions on the vodafone website
everywhere in egypt and also offering their
egypt in addition to the stores retails located
Vodafone as a service (network) covers all over
Place

Vodafone aimed to achieve diversity because if the customer notices the big
difference in products, there will be a huge turnover rate and thus, will affect the
company leading to big losses in their market share. Vodafone chose to target
different segments to assure that it serves the maximum number of people they
possibly can.

Because the Egyptian market is very sensitive to the prices, Vodafone thus
used this tool because of the segments attitude is determined according to the price.
If the prices set are very high, they will lose more and more customers and if the
prices set are low, this will make the company lose the perception and the image
they made the people perceive about Vodafone , so they had to make compromise
and set their prices in the moderate level achieve a win/win situation.
 However, in different situations the policy will be different like now the
economical crisis this made all the forms to decrease the prices to suite all the
people to continue working instead of closing the firm.

Under construction LOOL :S

Second, Distribution:
 Direct distribution

Vodafone directly owns and manages over 1,150 stores. These stores sell
services to new customers, renew or upgrade services for existing customers,
and in many cases, it also provide customer support. A standard store format,
which was tested in 2006, it rolled out in 11 markets during the 2008 financial
year. The store footprint is constantly reviewed in response to market
conditions which resulted in, for example, Vodafone opening a further 90
stores in Spain and 21 stores in Romania during the year. Additionally, all
stores in India were rebranded as Vodafone and over 40 stores were
refurbished to the Group’s standard format.

The Group also has 6,500 Vodafone branded stores, which sell Vodafone
products and services exclusively, by way of franchise and exclusive dealer
arrangements.

The internet is a key channel to promote and sell Vodafone’s products and
services and to provide customers with an easy, user friendly and accessible
way to manage their Vodafone services and access support. As a result, a
specific Group wide programme is currently being rolled out across all
controlled markets, in order to ensure Vodafone websites have state of the art
online capabilities and provide the customer with an excellent and consistent
online experience.

Additionally, in most operating companies, sales forces are in place to sell

directly to business customers and some consumer segments.
  Indirect distribution
Number of branded stores

6,500

The extent of indirect distribution varies between markets but may include
using third party service providers, independent dealers, distributors and
retailers.

The Group hosts MVNOs in a number of markets. These are operators who buy
access to existing networks and resell that access to customers under a
different brand name and proposition. Where appropriate, Vodafone seeks to
enter mutually profitable relationships with MVNO partners as an additional
route to market. During the past year new relationships established include
Asda in the UK, Euskaltel in Spain and Carrefour in Italy.