CB

Parachute Advanced: “Thoda love jatao”

the young Indian woman with a single-minded value proposition – better growth of hair

The campaign aims at giving women seeking long hair a modern scientific rationale to re-affirm their
beliefs in the traditional practice.

oiling is good for hair and ‘champi’ has been a part of our lives for years

to communicate a specific benefit for Parachute Advansed – that of three times better hair growth.”

I see a brand that has the confidence to be realistic and let itself be seen as a helper to the target
audience, rather than be a pushy messiah who claims to solve all problems.

Parachute Advansed Hot Oil

based on the typical relationship siblings share - extreme hate followed by extreme love.

ad concludes with the brother giving her a relaxing head massage with Parachute Advansed Hot Oil
while a voiceover says – Rishtey ho ya baal, har rukhapan door ho jata hai, bas thodi si warmth se.

attempt towards strengthening the brand’s emotional connect with its target audience.

ad that is relevant to its younger target audience.

Parachute Advansed Jasmine:

Khudse Love Jatao, Apni Shine Jagao – Kriti Sanon

https://www.youtube.com/watch?time_continue=8&v=POudn1OzRbQ

Parachute Advansed oil

Karo Shampoo Ki Tayyari sirf Parachute Advansed se

https://www.youtube.com/watch?v=Yj9oILIGeTA

Parachute Advansed Ayurvedic Hair Oil

https://www.youtube.com/watch?v=JCBp38Ch4sk

Parachute Advansed Hot Oil

https://www.youtube.com/watch?v=RTKjrZoxNpM