Management Information System

Project
Topic: MIS of Domino’s

Submitted to:
Ms. Komal Bashir
Submitted by:
Maryam Khalid (61651026)
Sara Abid (61651042)
Yashfa Asif (61651054)
Class:
BBA (Smester-7)

Management Sciences Department

Lahore College for Women, University
 INTRODUCTION
Domino's Pizza, Inc.branded as Domino's, is an American multinational pizza restaurant chain
founded in 1960. The corporation is headquartered at the Domino's Farms Office Park in Ann
Arbor, Michigan.

In 1960, Tom Monaghan and his brother, James, took over the operation of Dominick’s, an
existing location of a small pizza restaurant chain that had been owned by Dominick DiVarti, at
507 Cross Street (now 301 West Cross Street) in Ypsilanti, Michigan, near Eastern Michigan
University. The deal was secured by a $500 down payment, and the brothers borrowed $900 to
pay for the store The brothers planned to split the work hours evenly, but James did not want to
quit his job as a full-time postman to keep up with the demands of the new business. Within eight
months, James traded his half of the business to Tom for the Volkswagen Beetle they used for
pizza deliveries.

By 1965, Tom Monaghan had purchased two additional pizzerias; he now had a total of three
locations in the same county. Monaghan wanted the stores to share the same branding, but the
original owner forbade him from using the Dominick’s name. One day, an employee, Jim
Kennedy, returned from a pizza delivery and suggested the name "Domino's". Monaghan
immediately loved the idea and officially renamed the business Domino's Pizza, Inc. in 1965.

The company logo originally had three dots, representing the three stores in 1965. Monaghan
planned to add a new dot with the addition of every new store, but this idea quickly faded, as
Domino's experienced rapid growth. Domino's Pizza opened its first franchise location in 1967 and
by 1978, the company expanded to 200 stores. In 1975, Domino's faced a lawsuit by Amstar
Corporation, the maker of Domino Sugar, alleging trademark infringement and unfair competition.
On May 2, 1980, the Fifth Circuit Court of Appeals in New Orleans found in favor of Domino's
Pizza.
 ORGANIZATINOAL CHART OF DOMINO’S

BOARD OF
DIRECTORS

CHAIRMAN
(DAVID BRANDON)

CIO CEO CFO COO

(J.KENVIN) (J.PATRICK) (JEFFERY.D) (TARAN BASIN)

SUPLLY
HR MARKETING SALES FINANCE
CHAIN
MANAGER MANAGER TEAM MANAGER
MANAGER

INTERNET ACCOUNTAN
AREA TV Ads NEWS Ads ACCOUNTANT
Ads T
MANAGER MANGER MANGER (KETHLEEN)
MANAGER (AMANDAN)

TERITORY TERITORY TERITORY TERITORY

MANGER MANGER MANAGER MANGER
 FUNCTIONS OF MANAGEMENT

Management in some form or another is an integral part of living and is essential wherever human
efforts are to be undertaken to achieve desired objectives. The basic ingredients of management
are always at play, whether we manage our lives or business. Management is a set of principles
relating to the functions of planning, organizing, directing, and controlling, and the applications of
these principles in harnessing physical, financial, human and informational resources efficiently
and effectively to achieve organizational goals.

Management is essential for an organized life and necessary to run all types of organizations.
Managing life means getting things done to achieve life’s objectives and managing an organization
means getting things done with and through other people to achieve its objectives.

There are basically five primary functions of management. These are:

 Planning

 Organizing

 Staffing
 Leading

 Controlling

PLANNING:

Planning is future-oriented and determines an organization’s direction. It is a rational and

systematic way of making decisions today that will affect the future of the company. It is a
kind of organized foresight as well as corrective hindsight. It involves the predicting of the
future as well as attempting to control the events. It involves the ability to foresee the effects
of current actions in the long run in the future.

 This step involves mapping out exactly how to achieve a particular goal.
 Strategic plan: Dominos has strategic planning to increase its market worth value of the
market and its market share. They work on a well defined strategic planning for this.
 Operational plan: Operational plans help them to achieve their tactical objectives.
Operational planning is done to support the strategic planning effort therefore dominos
work on a well defined operational planning to achieve more success.
 Include launching of new product to change or innovate it product line for the customers.

ORGANIZING:

Organizing requires a formal structure of authority and the direction and flow of such authority
through which work subdivisions are defined, arranged and coordinated so that each part
relates to the other part in a united and coherent manner so as to attain the prescribed objectives.

 Second pillar
 Concerns with organizational structure, segmentation and targeting of customers.
 Organizational structure differs on operational level and cooperative level. The difference
is due to work activities.
  The operational level management concerned with the restaurant business and
management and the cooperate level management is concerned with the business
activities.

STAFFING:

Staffing is the function of hiring and retaining a suitable work-force for the enterprise both at
managerial as well as non-managerial levels. It involves the process of recruiting, training,
developing, compensating and evaluating employees and maintaining this workforce with
proper incentives and motivations. Since the human element is the most vital factor in the
process of management, it is important to recruit the right personnel.

 It is the function of manning the organization structure and keeping it manned.

 After a manager discerns his area's needs, he may decide to beef up his staffing by
recruiting, selecting, training, and developing employees. A manager in a large
organization often works with the company's human resources department to accomplish
this goal.

LEADING:

The third basic managerial function is leading it is the skills of influencing people for a particular
purpose or reason. Leading is considered to be the most important and challenging of all
managerial activities.
Leading is influencing or prompting the member of the organization to work together with the
interest of the organization.
Creating a positive attitude towards the work and goals in among the members of the organization
is called leading. It is required as it helps to serve the objective of effectiveness and efficiency by
changing the behavior of the employees.
  A manager needs to do more than just plan, organize, and staff her team to achieve a goal.
She must also lead. Leading involves motivating, communicating, guiding, and
encouraging. It requires the manager to coach, assist, and problem solve with employees.
 Related with staff behavior towards employees, feedback by the employees to the manager
and other top level offices and customer issues.
 HR mangers are responsible for the all related issues of employees and customers.

CONTROLLING:

The function of control consists of those activities that are undertaken to ensure that the events do
not deviate from the pre-arranged plans. The activities consist of establishing standards for work
performance, measuring performance and comparing it to these set standards and taking corrective
actions as and when needed, to correct any deviations.

 Related with the controlling the task and its evaluation that how a manger control all
inventory management, all employees activities, assign tasks to employees and evaluate
them with desired goals and objectives.

 After the other elements are in place, a manager's job is not finished. He needs to
continuously check results against goals and take any corrective actions necessary to make
sure that his area's plans remain on track.
 MANAGEMENT LEVEL OF SYSTEM IN DOMIONS

ROLES OF MANAGEMENT

Management roles in dominos are divided into three categories:

 Operational management

 Tactical management

 Strategic management

OPERATIONAL MANAGEMENT

Operational management in dominos consists of:

 Customer service representative.

  Crew member (makes & prepares pizza, washes dishes, cleans the store, folds pizza
boxes, handles orders).

 delivery drivers (delivers pizza, washes dish, cleans the store, folds pizza boxes, sometimes
helps in making & preparing pizza, handles orders)

 Cashier

ROLES

Operational management roles in dominos include:

 Responding to orders

 handling of all guest complaints,

 Operational level manager working with the staff to ensure that guests have an enjoyable
experience,

 taking suggestions from customers

 Handling product return

TACTICAL MANAGEMENT

Tactical management in dominos consists of:

 Delivery manager

 Assistant manager

 HR manager

 Supply chain manager

 Marketing manger

 Sales manger
  Finance manger

 Store manager

 Shift managers

ROLES

Tactical management roles in dominos include:

 Financial planning
 Supervising employees
 Maintaining sanitation standards in public areas
 Maintaining kitchen or beverage preparation areas
 Monitoring safety
 Handle human resources and accounting processes such as hiring and payroll

STRATEGIC MANAGEMENT

Strategic management in dominos consist of:

 CEO
 CIO(Chief Information Officer)
 CFO
 COO(Chief Operating Officer)
 Chairman
 Director

ROLES

Strategic management roles of dominos are:

 Achieve company objectives.

 Maintain high quality standards.
  Establishing a strong identity in our community.
 To ensure the delivery of best food at the best price with the highest level of service.

INFORMATION SYSTEM

Three information system use in dominos which are as follows;

TRANSACTION PROCESSING SYSTEM

Transaction processing systems help to ease the business transactions that take place in a restaurant.

 Inputs: customer orders that describe the type of pizza crust, pizza ingredients and toppings,
side orders, and delivery location data
 Processes: data updates the system's database
 Output : the number of pizza and side orders sold, cost numbers for ingredients, delivery
information, customer information
Following system are use in transaction processing system:
 1. POINT OF SALE SYSTEM
 Captures purchase and payment data at a physical location
 Goods and Services are bought and sold
 Computer, automated cash registers, scanners or other digital devices

2. PULSE
It improve customer service, reduced mistakes, shorter training times Pulse performs some
functions-
 Touch screen interface
 Maintaining sales figures
 Compiling customer information
 Delivery driver routing system

Pulse Evolution

 Use thin-client model

 Collect data and send them over the internet

 State of the art online ordering system which includes pizza tracker

 Allows customers to watch a simulated photographic version

 Customize pizza size, sauces and toppings Pizza Tracker

 Displays a horizontal bar that tracks an order’s progress

MANAGEMENT INFORMATION SYSTEM

The management information system (MIS) has a primary task of helping an organization
become and stay efficient and effective. Managers use this computer-based system to
organize, analyze, and execute plans to help the organization flow and accomplish its goals.
The system can be used to study information in the form of employees, cost, profit,
 technology, procedures and documents. Often MIS are much different from standard
information systems because they study other information systems that are related to the
operational tasks in an establishment. It is highly important for an organization to understand
what MIS they need in order to remain competitive in the industry

 Inputs: Data from the TPS

 Processes: transaction data from the TPS are summarized and presented in reports
 Outputs: amount of ingredients used, time to make the pizza, the time it takes to deliver
it, delivery distances, profit and loss numbers for each menu item, customer demographic
data, reports describing sales trends and employee performance

The construction of the MIS system in Domino’s is done in three different phases by different
personnel. These personnel are as follows:

• System Analyst

• System Designers

• System Builders

1. System Analyst: They clarify the business requirement to be implemented by the programmers.

2. System Designers: They may have to clarify the design, integration requirements and
documentation that are used for the purpose of writing and testing the programmed.

3. System Builders: They assume the primary responsibility for writing and testing the application
software

DECISION SUPPORT SYSTEM

The decision support system is defined as systems that support non-routine decision making. This
system's input uses the internal information from the two other systems discussed prior in order
for management to make educated decisions
The decision support system helps the leaders of the restaurants carry out their analysis without
doing much programming . There are several uses of the DSS within the restaurants such as
retrieving, searching, and analyzing data that is relevant to the decision-making process. In
particular, the system will allow management to summarize the main points that will then
determine the kind of decision they will take.

The users of the system may search for correlations that exist between data without having to
rewrite the underlying software or MIS application
 Inputs: Data from the TPS ,MIS and external data
 Processes: Analyze data
 Outputs: Analyze sales data per menu item, analyze customer demographics, and analyze
past and potential sales trends

DECISION STUCTURE IN DOMIONS

STRATEGIC LEVEL DECISION

Strategic decisions in dominos are:

 Unstructured decision (where an individual must create an alternative because one is not available
or provided)
 Long term decisions which are having implications for the next five years and above.
 Lot of risk and uncertainty is involved in long term or strategic level decisions.
 Example
Strategic level decisions include:
 Whether to open new franchise of dominos.
 Whether to adopt new technology of taking orders
 Whether to change the way food is delivered to the table.

TACTICAL LEVEL DECISION

Tactical decisions in dominos are:

 Semi structured decisions (have elements of both structured and semi structured decisions.)
 Decisions cover shorter time frames (2 to 3 years)
 Less uncertainty
 lower risk as compared to strategic decisions.

Example

Semi-structured decisions at dominos include:

 To develop a departmental budget

 Design a marketing plan
 Design a new website to capture more customers
 Deciding how the resources of the organization will be utilized to achieve the organizational
strategic goals.

OPERATIONAL LEVEL DECISION

Operational decisions in dominos are:

  Structured decision(definite procedures)
 Decisions are repetitive and routine
 Very less uncertainty

Example

 Who should do this job (cashier, delivery crew)?

 Starting and finish time of each job in each of the franchise.
 Quality specifications of food, inspection and test details.

SYSTEM APPROACH IN DOMINOS

The systems approach of organization produces new insights about your business culture. This
approach encourages you to look at problems differently and to change how people learn from
each other. Changing your systems will help you address organizational problems such as
fragmentation and low levels of interdepartmental sharing of information.

Dominos is a firm/company and can be considered a system hence needs to be, subjected to the
systems approach. By a systems approach means that dominos study or consider its all firm's
activities in their totality so that the overall objectives of the firm can be realized as efficiently as
possible. In the systems approach of dominos firm's objectives are brought together in the form of
a Corporate Plan. The Corporate Plan is expressed as clearly as possible and issued widely so that
the objectives of the firm are understood by all employees. The activities of the firm can then be
geared towards achieving the plan.

Suppose the plan of the firm is to deliver quality product to customer(increase in sales). the sub-
system involves in meeting the plan are:

 Dough production, ingredients and equipment purchasing and supply,

 training,
 operations,
 IT,
 marketing
 finance,
 HR,
 transport,
 warehousing and administration

System oriented manager will create coordination between departments to ensure the quality sales
and smooth working of system. Managers also move employees from one department to one in
which they will have a bigger impact, to increase efficiency.