SERVICE BLUE PRINT

SMARTS GYM
This is a blue print of SMARTS Gym in Faisalabad at
Sitara Mall. I have selected this GYM because in 2018 I
had some personal experience. As the technique of blue
print is used to design, resolve and improve service. By
SANA AMBREEN looking at this blue print you will be able to visualize
01-121192-011 each and every step of the backend and front stage
MBA (1-D) processes. This is a graphical representation between
ASSIGNMENT: 1
customer, service provider and support system.
 SERVICE BLUE PRINT OF SMARTS
GYM
PHYSICAL EVIDENCE
Front
Front
Building Security Workout
Website Entrance/
Entrance/ Locker Cafeteria
Exterior Check Station
Member-
Member- Room
Point
ship cards
ship cards

CUSTOMER INTERACTION

Checking Keeping Grabbing

Arriving Welcome Going in
through belongings a fresh
0 at the Finger Greetings Changing
in Locker Towel
GYM Room
Scanner/ Room
Membership
cards

Line of Interaction

ON STAGE ACTIONS / CONTACT PERSON

Giving Assisting the

Greeting Scanning
Giving a Customers about the
Membership Locker
the Clean Towel usage of gym
Cards Room Keys
Customers equipment

Line of Visibility

BACK STAGE ACTIONS

Monitoring Maintenance
Registratio Choosing Repurchasing AC Air
daily of
n System Music Inventory Quality
Multitude Equipment

Line of Internal Interaction

PHYSICAL EVIDENCE

Changing
Parking
Room
Area

CUSTOMER INTERACTION

Floor Chitchatting Going in

Use Gym Seeking Leaving
Exercise/ with Shower
Equipment trainer’s the Gym
Weight buddies in Area/
lifting help
cafeteria Sauna

Line of Interaction

ON STAGE ACTIONS / CONTACT PERSON

Helping and
Mic Personal Serving tea at answering Saying
announcements Training Cafeteria queries at inside Goodbyes
for Classes reception

Line of Visibility

BACK STAGE ACTIONS

Future
Wash & Paying Hiring New Plans/Strategie
Cleaning Folding the Staff/ Maintain s, Promotional
Salaries
towels Performance ing text messages
& Bills
Evaluation Records & marketing

Line of Internal Interaction

SUPPORT SYSTEM

Management Washing
Facebook page & Information System Advertising Machines /
social media sites for records and Equipment
previous data tracks